The Copernicus Sentinel-3 Surface Topography Mission (STM) Land Altimetry provides valuable surface elevation information over inland waters, sea ice, and land ice, thanks to its synthetic aperture radar (SAR) altimeter and its orbit that covers high-latitude polar regions. To ensure that these measurements are reliable and to maximise the return on investment, adequate validation of the geophysical retrieval methods, processing algorithms, and corrections must be performed using independent observations. The EU-ESA project St3TART (started July 2021) aims to generalise the concept of Fiducial Reference Measurements (FRMs) for the Copernicus Sentinel-3 STM. This work has gathered existing data, made new observations during field campaigns, and ensured that these observations meet the criteria of FRM standards so that they can be used to validate Sentinel-3 STM Land Altimetry products operationally. A roadmap for the operational provision of the FRM, including the definition, consolidation, and identification of the most relevant and cost-effective methods and protocols to be maintained, supported, or implemented, has been developed. The roadmap includes guidelines for SI traceability, definitions of FRM measurement procedures, processing methods, and uncertainty budget estimations.