Elements Of Social Media Research Articles

Navigating the Digital Frontier: Examining Social Media’s Influence on Print Media News Coverage

This study examines the influence of social media on print media news coverage, focusing on integrating social media content into print news production, distribution, and consumption. The research highlights how social media has become a significant source of print media, leading to changes in how news is produced and disseminated. The findings indicate a marked shift in print media’s approach, incorporating social media elements such as quotes and trends, which enhances the breadth of news coverage and public engagement. Social media platforms are now pivotal in news distribution, broadening the reach of print media. The study also observes changes in news consumption patterns influenced by social media algorithms, resulting in more personalized and fragmented news experiences. Overall, social media has reshaped the print media landscape, compelling print outlets to adapt and integrate digital tools to maintain relevance in a transformed media environment.

See, Touch, Feel: Theorizing Twitter/X Images for Diplomacy

Social media images are central to the practice of digital diplomacy. Some of the most contentious political engagements involve digital images designed to challenge or reaffirm the national identity of key political players. Yet the role of touch in conditioning how social media images are seen is curiously absent from International Relations analyses of the visual politics of digital diplomacy. We know far too little about this phenomenon. This article seeks to contribute to the study of images in global politics by developing a tripartite theorization of how the visual, tactile, and emotional intersect to mediate how Twitter images are seen within the practice of digital diplomacy. The article pays attention to the tactile experience of using Twitter, bridging the gap between seeing social media images as visual objects, and the affective resonance these images have as a marker of political power. I argue that touch acts as a conduit between the embodied, material, and visual to produce an affective encounter that contributes to how users feel about Twitter images. The intertextuality of the visual, tactile, and emotional dynamics of Twitter images are important elements of visual social media practices sustaining the strategic representation of identity. This framework allows me to build a theoretically grounded skilful speculation as to how digital diplomacy crisis events such as the China-Australia Twitter spat unfold and resonate beyond the digital.

Exploring the impact of social media content on travel envy and intention to visit destination: moderating role of narcissist admiration and rivalry

ABSTRACT Social networking sites significantly influence the behavioral intentions of travelers. Considering this as an avenue of future research, the current study explores how social media elements induce travel envy using multi-study approaches. Study 1 (N = 338) is an experimental study aimed at investigating the impact of post type (emotional vs. rational) and post content (luxury vs. non-luxury) on travel envy and intention to visit a destination (IVTD). Study 2 (N = 190) is a survey-based study that explores the moderating role of narcissism between travel envy and IVTD by considering both post content and type. Study 3 (N = 289) tests the composite model using survey-based and experimental-based research designs. The findings reveal the robust impact of post type and content in triggering travel envy and intentions amongst recipients of particular social media posts. The emotional-luxury post category has a relatively stronger influence on travel envy and travel intentions than the rational-non-luxury post type. Narcissism is found to play a moderating role in the relationship between travel envy and IVTD.

SCROLLING AND SUSTAINED ATTENTION: HOW SOCIAL MEDIA INFLUENCE SUSTAINED ATTENTION OF HIGH SCHOOL STUDENTS

Social media is one of the powerful tools for connecting with people and sharing ideas and information. The utilization of online social media platforms for connecting with family, relatives, peers, colleagues, and others is encompassed within the concept of social networking. These platforms, which serve both social and business functions, are accessible through a range of websites. (Dr. Sadaf Mustafa, 2018) Valuable information is provided to users by social media platforms such as Facebook, YouTube, Instagram, and LinkedIn etc. But it diverts students from their studies. Following the COVID-19 pandemic, heightened levels of time are being dedicated by students to social media platforms. Because it provides additional opportunities for connecting with other people. In this study, the researcher analysed the impact of social site on sustained attention with respect to gender and geographical area. The study, which included 105 participants, entailed the development of a questionnaire aimed at investigating the influence of various elements of social media on the capacity of school students to sustain their attention. It was found that students' sustained attention is negatively affected by social media, and individuals from diverse genders and geographical areas engage with social media for a variety of purposes.

Emoji driven crypto assets market reactions

Abstract In the burgeoning realm of cryptocurrency, social media platforms like Twitter have become pivotal in influencing market trends and investor sentiments. In our study, we leverage GPT-4 and a fine-tuned transformer-based BERT model for a multimodal sentiment analysis, focusing on the impact of emoji sentiment on cryptocurrency markets. By translating emojis into quantifiable sentiment data, we correlate these insights with key market indicators such as BTC Price and the VCRIX index. Our architecture’s analysis of emoji sentiment demonstrated a distinct advantage over FinBERT’s pure text sentiment analysis in such predicting power. This approach may be fed into the development of trading strategies aimed at utilizing social media elements to identify and forecast market trends. Crucially, our findings suggest that strategies based on emoji sentiment can facilitate the avoidance of significant market downturns and contribute to the stabilization of returns. This research underscores the practical benefits of integrating advanced AI-driven analyzes into financial strategies, offering a nuanced perspective on the interaction between digital communication and market dynamics in an academic context.

Understanding the Role of Social Media on Prospective Local and International Students’ Selection of University

Universities globally utilise social media platforms to disseminate information to prospective students. However there's a scarcity of research regarding the role of social media in promoting universities as international education hubs, especially in Asia. This study aims to investigate the impact of social media in promoting Asian universities, focusing on the preferences and behaviours of prospective undergraduate students from Malaysia and Indonesia. A qualitative research approach was employed, involving the recruitment of 12 undergraduate students from both countries. Data collection was conducted through online, in-depth, and semi-structured interviews. The majority of participants rely on social media platforms to gather information about potential universities and courses, citing ease of navigation and appeal compared to traditional websites and other platforms. However, universities demonstrate a lack of engagement with users, hindering the acquisition of comprehensive information about the institution. These findings offer valuable insights for universities to understand the information and social media elements that prospective students commonly seek on social media platforms. Additionally, they provide guidance on effective strategies for engaging with and recruiting students. Ultimately, this research may assist universities in better promoting themselves as international education institutions, particularly in the Asian context.

Optimization of Social Media as a Marketing Tool at PT. Indonesian Travel Amanah

This research aims to find out how to optimize social media as a marketing tool at PT. Amanah Travel Indonesia, a company that focuses on Umrah travel services. The research method used is qualitative research with a research design, namely a case study. The research results show that the use of social media such as Instagram, Facebook, and YouTube is very effective in increasing brand awareness, interaction with potential congregants, and sales. An interesting content strategy, consistent posting, and active interaction with the audience are proven to strengthen relationships with customers. This research confirms the importance of integrating various social media elements to achieve optimal marketing effectiveness.

The Impact Of Social Media On Destination Choice: A Study on Generation Z

It is known that social media, which has become an indispensable part of daily life with thedevelopments in information and communication technologies, is extensively used by Generation Z.Social media, which offers easier and faster access to accurate and reliable information, has an importantplace in the preference processes of tourism components that cannot be experienced before. Therefore,this study aims to determine whether social media has an impact on Generation Z's preference processesfor destinations, one of the most important components of tourism. For this purpose, descriptive andinferential statistics were used to analyze the data collected from 402 participants in onlineenvironments. Within the scope of the research, it was found that there is a relationship between thedestination preference of Generation Z and all elements of social media and that destination image,behavioral intention, and tourism satisfaction elements on social media have a significant impact ondestination preference. The information shared by travelers and the impacts of social media onmarketing elements have been found to be associated with destination preferences; however, it has beendetermined that they do not have an effect on preferences. This is associated with the fact that the mostimportant factor in the preference process of Generation Z is their own decisions.

Content Moderation Folk Theories and Perceptions of Platform Spirit among Marginalized Social Media Users

Social media users create folk theories to help explain how elements of social media operate. Marginalized social media users face disproportionate content moderation and removal on social media platforms. We conducted a qualitative interview study ( n = 24) to understand how marginalized social media users may create folk theories in response to content moderation and their perceptions of platforms’ spirit, and how these theories may relate to their marginalized identities. We found that marginalized social media users develop folk theories informed by their perceptions of platforms’ spirit to explain instances where their content was moderated in ways that violate their perceptions of how content moderation should work in practice. These folk theories typically address content being removed despite not violating community guidelines, along with bias against marginalized users embedded in guidelines. We provide implications for platforms, such as using marginalized users’ folk theories as tools to identify elements of platform moderation systems that function incorrectly and disproportionately impact marginalized users.

The Positive and Negative Aspects of Social media platforms in many Fields, Academic and Non-academic, all over the World in the Digital Era: A Critical Review

Social media platforms play a vital role in the modern world, facilitating a variety of activities such as disseminating information, social networking, accessing online resources, advertising, marketing, and education. Businesses benefit from social media platforms, which offer a stable, regular, and speedy platform for various strategies, including internet marketing. The term social media marketing refers to the use of social media websites for promotional objectives. Social media marketing has made it possible for businesses to interact with particular target groups in a quick and effective way. This is a significant advancement for businesses. In addition, there are a number of challenges that social media marketing must conquer in order to operate successfully in the sector. This article will analyse both the good and bad elements of social media branding in the context of the current digital age. The objective of this study is to investigate both of these aspects. The review findings focus on different activities that are not traditional and might be of assistance to students in appropriately dealing with the experiences that they have had throughout their lives.

Analisis Dampak Negatif Social Media dan E-Commerce (Social Commerce) Pada Usaha Mikro Kecil Menengah

Social Ecommerce, which has become a global phenomenon, combines elements of social media and e-commerce to provide a platform for sellers to market and sell their products online. Research uses library research (Library Research). Research results include the negative impact of social media on MSMEs, namely that social media platforms consume a lot of energy and time to manage accounts, mistakes in advertising, traps for wasting work time and diverting attention in other directions that are far from the desired goals. obtained some inaccurate data about the company's performance, due to dealing with hidden people. MSMEs have a big impact on e-commerce, what e-commerce faces is customers' fear of electronic attacks and information piracy, and weak levels of advertising. One of the main impacts that may arise is the possibility of a decrease in turnover, so the government decided to close TikTokshop only to be used as promotional media, not as a marketplace.

A Paradigm Shift: Tiktok’s Impact on Social Media Marketing Strategies

The efficacy of TikTok as a social media marketing tool is examined in this study which uses a quantitative methodology. The research project ensures an accurate representation of TikTok users through the use of probability sampling, enabling trustworthy and generalizable results. Structured questionnaires that aimed to capture different facets of TikTok’s impact on customer behavior and marketing efficacy were used to gather data. The survey instrument included inquiries about the influence of social media elements on purchasing decisions, user engagement, and opinions of marketing content. A thorough examination of patterns and trends was made possible by the statistical methods used to evaluate the data, which were performed using the Statistical Package for the Social Sciences (SPSS). The study focuses on how characteristics exclusive to TikTok – like its algorithm-driven recommendations and short-form video content affect user behavior and engagement. The impact of influencer endorsements, social proof, and viral material on consumer perceptions and purchase decisions are investigated. The study employs quantitative analysis to provide empirical insights into the ways in which TikTok influences user interactions and marketing outcomes. The results should be extremely beneficial in advancing knowledge of social media marketing tactics and how well they work on TikTok, with particular attention to the useful implications for companies looking to use this platform for customer interaction and brand promotion. Overall, by applying rigorous quantitative methodologies to evaluate TikTok’s efficacy and influence in the field of digital marketing, this research offers a comprehensive analysis of the platform’s marketing potential.

VISUAL RHETORIC OF ‘GUS’ AS POLITICAL IMAGE: ISLAM-NATIONALIST OR COMMODIFYING ISLAM

The rise of Islam-nationalist ideology in Indonesia's political contestation brings various Muslim figures to be involved. One of the most popular in the 2024 General Election is the appearance of ‘Gus’ as a representation of youth and religious politicians. This research focused on the construction of ‘Gus’ as a political image, and explored how their public relations team used visuals as an essential channel for storytelling, persuading, and image building. Adopting the agenda-setting theories and Burke’s dramatist pentad, this research draws the visual framing, answering ‘what is shown’ to the public and ‘how it is characterized’ as a presentation in social media. This research conducts the qualitative data analysis of four figures: Gus Muhaimin Iskandar, Gus Saifullah Yusuf, Gus Taj Yasin Maimoen, and Gus Ahmad Mudlor Ali. As a result, this research validates that the PR team used socially mediated images to build images based on “Islamic idealism”, the power of a local strongman, the leadership, and the point of view to legitimize their political position. To understand the political visual rhetoric, this research adopted the pentadic reading by looking at the element of social media post. It identifies the commodification goals of every figure, and shows where messaging priorities lies.

Social Media's Influence on Eating Disorders

This article explores in depth how the characteristics and functions of social media sites are related to eating disorders. Through a detailed analysis of social media elements such as photo filters, tags and influencers, this paper reveals their potential effects on individual eating habits and body image cognition. Especially in the context of a global pandemic, people spend more time on social media and access to more complex information, which further aggravates the emergence and deterioration of eating disorders. The article emphasizes the need to pay close attention to this problem, and puts forward corresponding strategies to reduce the adverse impact of social media on public health.

The Effectiveness of Da'wah Through Social-Media in Fostering the Interest of Da'wah Students of Islamic Communication and Broadcasting at North Sumatra State Islamic University

This study aims to analyze the effectiveness of da'wah through social media in fostering interest in da'wah of Islamic communication and broadcasting students at North Sumatra State University. This research is categorized as quantitative research with associative methods and uses questionnaires as research instruments. The population in this study were Islamic Communication and Broadcasting Students of the State Islamic University of North Sumatra semester 3. The sampling technique used a non-probability sampling method, namely purposive sampling with a sample size of 109 students. The method used for hypothesis testing in this study is multiple linear regression method. Based on the research that has been done, it is found that the elements of da'wah effectiveness, namely interesting content through audio visual, content based on Koranic postulates, and content based on historical simultaneously have a positive and significant effect on da'wah interest. Social media elements, namely user content, application networking sites, and virtual social world simultaneously have a positive and significant effect on interest in da'wah. And interest in da'wah with elements of attention to da'wah content, curiosity about da'wah material, and readiness to convert partially and simultaneously have a positive and significant effect on the effectiveness of da'wah and social media.

Social Media Influencers Impact on Purchase Decision of Indonesia’s Local Food and Beverage Product

The research explores the impact of social media influencers on consumer purchase decisions in Indonesia's local food and beverage market, where these influencers are gaining popularity and influence. The limited understanding of this phenomenon poses challenges for businesses seeking to capitalize on influencer marketing and develop effective strategies. To address this gap, the study employs a quantitative research approach, using surveys to gather consumer perspectives. Three key elements of social media influencers—Reach, Relevance, and Resonance—are examined to understand their influence on purchasing decisions. The findings reveal that while Reach may not directly impact purchasing decisions, Relevance and Resonance play significant roles. When influencer content aligns with consumers' interests and establishes emotional connections, it fosters trust and authenticity, leading to positive purchase decisions. Among the elements, Resonance emerges as the most significant factor, enabling influencers to shape purchase decisions for local food and beverage products. Marketers can strategically leverage resonant influencers to establish lasting connections with consumers and gain a competitive advantage in the dynamic industry landscape.

Examining the impact of social media advertising using ANOVA analysis

SummarySocial media has become a significant part of daily life and nowadays it has started to turn out to be common practice for consumers and companies to employ social media to form, establish, and connect relationships. In addition, social media is based on web and mobile‐based technologies for creating highly interactive paradigms by which communities and individuals co‐create, share, modify and discuss user‐generated content. However, it is never easy for businesses to create social media advertising that attracts people and encourages them to buy their products. This article intends to present a statistical analysis that focuses on social media marketing among people of different ages. Six categories—personal profile, usage, assessment, higher‐order data, trustworthiness, and elements of social media ads—are included in the analysis of social media marketing. The initial phase focuses on questionnaire preparation depending on social media advertising. Subsequently, the planned questionnaire is collected from diverse respondents at various educational levels utilizing a Google form. Then, these respondents' responses are collected for examination. To determine whether the outcomes of the experiment are meaningful, the evaluation in this piece of study is based on an ANOVA analysis.

Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning

PurposeMore people share their tourism experiences on social media today than in the past, and as a result, more people follow these posts in their trip planning. However, studies into tourists' intention to follow such posts are scarce. Therefore, this study investigates the antecedents influencing social media users' intentions to follow tourism-related posts (TRPs) when planning their trips.Design/methodology/approachQuestionnaires were collected from 402 social media users who had followed TRPs for their trip planning. Data were then analyzed using partial least squares structural equation modeling (PLS-SEM) and artificial neural networks.FindingsThe authors found that blogger–user fit and users' involvement with TRPs influenced behavior components (attitudes toward TRPs and intention to follow TRPs) via assessment components (bloggers' credibility and content quality), and the authors developed a framework to explain this relationship.Originality/valueThe findings advance prior studies by investigating (1) the antecedents of intention to follow TRPs when trip planning, (2) the two main social media elements – bloggers and posts – to understanding the role of social media on travel behavior and (3) involvement with TRPs and their impacts on travel behavior. This study contributes to the research on social media and tourism marketing and proposes practical indications for bloggers, social media platforms and destination marketing organizations.

Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants

PurposeThe purpose of the current study is to help remove the obstacles to sustainable production and consumption by revealing the determinants of green consumption behaviour, which is one of the precursors of sustainable economic growth. This study aims to expand the theory of planned behaviour (TPB) model and contribute to the relevant literature by investigating the factors of social media usage, social media marketing and digital marketing interactions that have not been investigated before in relation to green product purchasing behaviour.Design/methodology/approachThis study examines the effect of the extended TPB model on consumers’ intention to buy green products in Turkey, which has a Middle Eastern culture and is a developing economy. In the study, data collected from 409 participants with the questionnaire method were analysed using SmartPLS 4.0 and IBM SPSS 26 statistical programs.FindingsThe study findings revealed that all the structural elements of TPB (attitude, subjective norms, personal behaviour controls) and social media marketing and digital marketing interactions contribute to consumers’ green product purchasing behaviour. The study findings also demonstrated that the use of social media is not effective in the purchasing of green products.Originality/valueUnderstanding consumers’ perspective on purchasing green products is crucial for policymakers, businesses and marketers, as it helps formulate appropriate strategies to support sustainable economic growth. In this respect, this study has important implications for sustainable consumption and production. In addition, to the best of the authors’ knowledge, the study is the first to examine consumers’ green product purchasing behaviour in the context of sustainable economy.

EventEase: Simplified Event Management and Booking

This study introduces EventEase: an innovative platform that transforms event planning and management. Employing the Rapid Application Development (RAD) methodology, EventEase offers a streamlined approach to organizing events. The research highlights the platform's focus on user-centered design, data-driven insights, and advanced analytics that empower organizers with informed choices. The incorporation of AI-driven chatbots ensures a smooth user journey, and the inclusion of social media elements boosts event visibility. Rigorous security measures such as encryption and data protection establish user confidence. Through a collaborative development process, EventEase emerges as a timely innovation in the event management practices and offer a significant impact on the industry