Color Elements Research Articles

A Study on Chinese Consumer Preference for the Tea Packaging Design: Focusing on the Comparative Analysis of China, Korea, and Japan Tea Packaging Designs

Tea packaging reflects the cultural characteristics of different countries from all the following aspects: design concept, color, pattern elements, layout, and choice of materials. This study aims to propose means of improving Chinese tea packaging through the understanding of the formation processes of the tea culture concepts of Korea, China, and Japan. The study is based on comparative research and analysis of tea packaging in the three countries influenced by tea culture. The audience perspective was adopted to select three well-known tea brands in Korea, China, and Japan for comparative analysis. We combined qualitative and quantitative methods to compare tea culture elements, color elements, patterns, fonts, and image layouts of the visual language symbols. A total of 556 reliable questionnaires were obtained from the 600 questionnaires administered to varied age groups in China, and SPSS statistical data were used for the analysis, which revealed the following results. First, the colors and picture layouts of Korean tea packaging are more popular than those of China and Japan. Second, the pattern designs of Chinese tea packaging are more popular than those of Korea and Japan. Third, the font designs of the Japanese tea packaging are more popular than those of China and Korea. Fourth, the intention to buy tea is more predominant in Korea than in China and Japan. Korean, Chinese, and Japanese tea cultures and tea packaging designs are related to each other, and the visual language symbols of tea packaging design absorb the relevant tea culture heritage. It is also hoped that the visual language symbols of the tea packaging designs of the three countries can learn from each other through the present study and new and innovative ideas can emerge in tea packaging designs in tandem with the domestic tea culture inheritance. The comparison and discussion of the differences, problems, supplementary schemes, and improvement directions of Chinese tea packaging design enabled us to posit modern and systematic fundamental information about Chinese tea packaging.

WHITE BLOOD CELL CANCER CLASSIFICATION USING MODIFIED HONEY BEE OPTIMIZATION ALGORITHM (MHBO) BASED FEATURE SELECTION AND NEURAL NETWORK CLASSIFICATION MODEL

A blood malignancy known as leukemia is defined by the bone marrow's abnormal and uncontrollably high production of leukocytes, or white blood cells (WBCs). It is possible to identify and diagnose illnesses early by examining photographs of minute blood cells. lately, hematopathologists have been analyzing, detecting, and identifying leukemia kinds in patients utilizing image-processing techniques. Since no specialized equipment is required for lab testing, image detection is a quick and affordable way of detection. Several image processing tools are created for obtaining significant data from medical photos to enhance patient diagnosis. In this research, a feed forward-back propagation neural network framework is presented, and the kind of cancer found in the cells is ultimately predicted. First, the provided photos are subjected to the filtering procedure. The second method is the Fuzzy Inference System (FIS) technique, which is reliable in the face of changing illumination levels and considers the stability levels of color elements to identify edges among color bone marrow microscopic pictures. Third Active contour detection provides an accurate curve of the boundary edge of the cells. And then the background separation is done by Pinched Flow Fractionation (PFF). Then the feature extraction is carried out by the Modified Honey Bee optimization algorithm (MHBO). Finally, the Feed Forward Back Propagation Neural Network (FFBNN) framework-based classifier is proposed for predicting the white blood cells. Based on the findings, this suggested approach created an automated system that allows medical practitioners to accurately diagnose all forms and subtypes of the disease. Keywords: Bone marrow microscopic images, Fuzzy Inference System (FIS), Pinched Flow Fractionation (PFF), Modified honey bee optimization algorithm (MHBO), Feed Forward Back Propagation Neural Network framework

The biofilm removal effect and osteogenic potential on the titanium surface by electrolytic cleaning: An invitro comparison of electrolytic parameters and five techniques.

To determine the optimal current and time of electrolytic cleaning (EC), compare its biofilm removal effect with generic treatments and evaluate the influence of EC to surface characteristics and osteogenic potential of SLA titanium (Ti) discs. The six-species biofilm-covered Ti discs were placed as cathodes in physiologic saline and subjected to various current and time treatments. The residual biofilms were evaluated to determine the optimal parameters. The contaminated Ti discs were randomized and treated by rotating Ti brush; ultrasonic-scaling with metal tips; ultrasonic-scaling with PEEK tips; air-polishing and EC. The residual biofilms were compared using a lipopolysaccharide kit (LPS), scanning electron microscope (SEM), confocal laser scanning microscopy and colony-forming unit counting. Non-contaminated Ti discs were treated and characterized. The bone marrow mesenchymal stem cells (BMSCs) were cultured on treated non-contaminated Ti discs. The adhesion, proliferation, alkaline phosphatase (ALP) activity and osteocalcin level of BMSCs were assessed. The parameters at 0.6A5min were considered optimal. For LPS and SEM, EC promoted a significantly greater biofilm removal than the other groups. There were no changes in the Ti discs' colour, topography, roughness and chemical elements after EC, and the electrolysis-treated Ti discs obtained a super-hydrophilic surface. EC positively impacted the proliferation and ALP activity of BMSCs, surpassing the efficacy of alternative treatments. EC achieves a near-complete eradication of contaminants on the SLA surface, causes no surface damage with improved hydrophilicity, and promotes the early osteogenic response of BMSCs, which makes it a promising treatment for peri-implantitis.

Perancangan Wayfinding Kebun Raya Indrokilo Boyolali

Abstract The arrangement of public space needs a modern way, such as wayfinding media. It is because people's lifestyles are becoming more practical, effective and efficient. The Indrokilo Boyolali Botanical Garden is one of the tourist attractions in Boyolali that requires wayfinding of the Indrokilo Boyolali Botanical Garden. It is due to there is no clear and communicative information system. Therefore, it is difficult for tourists to know and recognize the destination of a place or a road. The application of a wayfinding system, information design, and exhibition design is in accordance with the needs of the Indrokilo Boyolali Botanical Garden. The Wayfinding design used the Icon Pictogram technique for all visual elements to have uniformity in shape and colour elements for easy recognition. In addition, it is also in accordance with geographical conditions in tourist areas that attract tourists to visit. Keywords: Wayfinding, Information System, Tourism, Indrokilo Boyolali Botanical Garden, Icon Pictogram

Persepolis West: Evidence for a Pigment Production Site and Its Connections with Achaemenid Royal-Official Buildings

Abstract This paper aims at elaborating the potential existence of craft production site(s) for manufacturing the colouring materials in the Persepolis area. In doing so, the paper discusses the colour pigments and elements used for decorating the Achaemenid royal-official buildings, the ancient contexts in which raw materials for colouring have been discovered and the parts of the Persepolis area in which the indication of possible craft production sites have been reported. Particular attention is paid to recently published archaeometric analyses which dealt with the scientific characterization of certain pigments unearthed in Persepolis West. By gathering all the aforementioned information, the author confirms the production of raw materials for colouring in the Persepolis West craft zone. Furthermore, the paper includes a detailed discussion on the exact functions of this craft production site and shows that Persia, together with Egypt, Greece, southern Italy, and eastern Anatolia, was one of the few places in which the production of Egyptian blue is evidenced.

Pengaruh Jenis Mordan Dan Lama Waktu Pencelupan Terhadap Kualitas Warna Kain Batik Dengan Pewarnaan Alam Kulit Bawang Merah Menggunakan Proses Post-Mordanting

Red onion skin is one of the wastes that can be used as a natural dye because it contains anthocyanins which are one of the natural color pigments. The availability of red onion skin waste is very abundant, especially from household waste and industrial waste which has not been optimally utilized. The purpose of this study was to determine the effect of fixation type with different dyeing times on the color quality of batik fabric. This research method is an experiment by varying the fabric treatment in the pre-mordanting process, time variations of 30 and 60 minutes, and fixation variations, namely alum, arbor, and quicklime. The results of the study obtained that red onion skin extract is very good as a natural dye for dyeing batik fabric, the value of the color fastness test at 40 ℃ soap washing and cloth rubbing (wet) shows good quality with an average value of 4 and 4 - 5. The value of the L *, a *, b * color difference test and the results of visual observations on the pantone color produce an orange-red color that contains dominant color elements towards reddish and yellowish.

The Creative Presentation of Color Elements in Chinese Painting Art under the View of Information Technology

Abstract In this paper, Chinese paintings are scanned using a scanner under the same light conditions, and RGB format files are obtained. In order to ensure the accuracy of extracting the color elements of Chinese paintings through HSV color conversion of RGB format files and color-cutting processing based on fuzzy C-mean clustering on the premise of the extracted color elements, we explain in detail the application of the color elements of the art of Chinese paintings in the presentation of the creativity and the value of the Chinese painting art and carry out an example of analysis of the color elements of the art of Chinese paintings. The data shows that the highest choice of males for the perception of color elements in Chinese painting art is the “blue and yellow” option number of people accounting for 64.5% of the total. In contrast, the females in the color combination of the most choices with the same as the males, but accounted for a higher 71.5%, indicating that there is a difference between the perception of color elements in the art of Chinese painting for boys and girls, which sets out the differences in the perception of color elements in Chinese painting art for boys and girls. Boys and girls have different aesthetic views on the inventiveness of color elements in Chinese painting art, as evidenced by this. This study promotes the improvement of visual expression and creative presentation of color elements in Chinese painting art. Also, it has theoretical guidance value for the research and development of Chinese painting art information.

The Specifics of Color Designation in Legal Discourse (Based on the Material of English and Russian Phraseological Units)

The purpose of the study is to clarify the specifics of the phraseological representation of legal concepts that have colour elements in their composition in the English and Russian legal discourse. The subject of the study is phraseological units with colour designation in English and Russian, used in legal texts. By studying the phraseological fund of the language, the general and specific features of the worldview of representatives of the compared linguistic cultures are clarified. The application of the means of colour designation in the phraseological component of the legal discourse contributes to the establishment of the peculiarities of the national-cultural mentality. The following methods were used in the course of the study: classification method, semantic method, modeling, quantitative method of processing the results obtained. The scientific novelty of the work consists in the study of legal phraseological units with a colour component that have not previously been considered when comparing English and Russian. As a result of the work carried out, we received information for the first time that the system of colour designation in the transmission of English legal concepts by metaphorical or metonymic transfer is much more developed than similar phraseological units in the Russian language. This phenomenon is explained by the development and stability of the common law system based on the principle of historicism and continuity, as well as the possibility of fixing the figurative perception of legal concepts in formal legal discourse. A significant part of the examples selected for the study demonstrates psycholinguistic patterns in their formation and functioning in language, and more specifically, in legal texts.

Machine Learning Evaluation of Fruit Ripeness with Multidimensional Sparse-Dataset Calibration

HighlightsThis article provides a machine-learning method for estimation of sugar content in target fruit using color appearance.Complex networks based on multidimensional datasets work effectively for color sensor calibration and data rebalancing.Beyond datapoint sparsity in datasets, estimation accuracy in sugar content is assured when an unsupervised-learning algorithm classifies the multidimensional datapoints composed of fruit color and relevant quantities.Abstract. In agriculture, harvests of fruits and vegetables depend on their ripeness, in which farmers should rely not only on the eye-sensed outlook but rigorously on constituents inside the targets, like sugar content. So far, detail measurements on the outlook color of fruits have been widely reported to detect suitable harvest times, where non-destructive instruments, which are costly in general agriculture fields, work well for color estimation whose resolution level is much higher than human eyes. In this study, we propose a scheme with a calibration procedure for sugar content prediction from outlook-color quantities, which is applicable even if a sensor includes systematic errors in output signals or the base dataset includes some datapoint sparsity. Most multidimensional data, which are both in agriculture and in other general cases, are imperfect in terms of several aspects, but they can be useful when we take appropriate sparsity detection and setting of rebalancing weights into account for machine learning procedures. We newly introduce a complex-network method for this purpose, and after the color calibration, we successfully obtain accurate hue and chroma, which are quantities representing a position on calibrated color coordinate, to predict °Brix sugar content in Japanese pears. Keywords: Asian pear, Color Elements, Fruit Ripening, °Brix Sugar Content, OHD.

ETHNOMOTIVES OF LEVKASES BY OLEH DENYSENKO AS A MANIFESTATION OF NATIONAL IDENTITY

The article examines the body of works of the artist O. Denysenko in the levkas technique, the plot component of which is stylistically formed images with embedded ethnic motifs. The main features of the manifestation of self-identification in creative variations and artistic experiments of the artist are considered. The national identity, traditions of history and culture of the people are reflected thanks to the ornamental and symbolic system, which acts as a tool of image creation. Attention is paid to the search for new images, methods and pictorial techniques in levkas with the aim of emphasizing the individual manner of the artist. Particular attention is paid to stylization, the uniqueness of figurative and symbolic language and an individual approach to the interpretation of cultural heritage. The main influencing factors on the formation of general and personal national identification, where language, customs, rites, traditions, archetypes and art are manifestations of national identity, are identified. The transition from ethnoculture to the accumulation of material and spiritual values, which arose with the appearance of writing, is determined by special features of culture. These signs indicate a transition from general to personal identification. The article aims to investigate the main plot motifs related to national self-identification, which are present in O. Denysenko's creative work. In this context, the ornamental ethnic motifs and symbolism of the artistic language used by the artist in his works are analyzed. The relevance of preserving cultural heritage and positioning national identity is demonstrated by the language of art. Further research can be aimed at identifying the features of the symbolic language used by the artist, the search for new pictorial ways of self-expression, including the analysis of the use of metaphors, a peculiar color, compositional techniques and other elements that contribute to the creation of a characteristic individual style and a complex of means of expression in the artist's work.

Research on the Integration of Chinese Traditional Architectural Elements in Modern Architectural Design under Digital Technology Support

Abstract This study seeks to enhance the integration of traditional Chinese cultural and artistic elements into contemporary architectural design, providing a rich source of inspiration. This paper investigates the connections between modern architectural symbols and traditional Chinese architectural and cultural elements. It identifies key characteristics of traditional architectural elements and proposes the integration of superficial structural features into contemporary designs, focusing on architectural space, form, and color. Utilizing Building Information Modeling (BIM) technology, this research designs a program that merges traditional Chinese elements with contemporary architectural practices. A specific test site was selected to implement this design. The study conducts a quantitative analysis of the space, form, and color characteristics extracted from the test site. The results indicate an overall symbolic value of the test building at 7.566. The analysis identifies the “stone lion” as an element with a high degree of alignment with traditional Chinese architectural elements, with nearly 50% of the participants rating its compatibility as 4 or above. Further quantitative analysis of the integration of color elements reveals that the color scale of the building’s main body predominantly ranges from 0 to 65, with a brightness level of 25 to 65, aligning with the aesthetic principles of traditional Chinese architecture.

국제 영화제 포스터를 통한 브랜드 아이덴티티 고찰

Brands that were used to identify products or services are gradually expanding their scope. In addition to companies and product brands, interest in brands is also increasing in the country, individuals, and local governments. International film festivals are also establishing their identity over time, and this appears in various forms. One of them, the poster, is appealing for the film festival by implicitly showing the identity of the film festival. In this study, we analyze what patterns are represented for posters of domestic and overseas international film festivals, focusing on sensory elements, and consider the relationship between sensory elements and brand identity. To this end, we analyzed the meaning, shape, and color elements, focusing on the film festival posters produced since 2000, and found out how their patterns express the film festival identity. As a result of the study, it was confirmed that each film festival showed a clear visual pattern, and through this, style, theme, and overall impression were formed.

Comparative Study of Japanese and Indonesian Panji Mask in Light on Fine Art Elements and Principles

Panji masks are one of the mask arts that originated in Indonesia and come in a variety of styles. One of the existing Panji mask styles is the Yogyakarta style, made of Pule wood and used in dance or theater performances. While in Japan, masks used in dance or theater performances, known as Noh masks, are made of cypress wood. Panji masks and Noh masks are long-standing cultural heritage arts. This study aims to identify and analyze the similarities and differences between the elements of art and the principles of art preserved in the Panji and Noh masks. A comparative qualitative method was used for the study. Library research, observation, interviews, documentation, and focused group discussions (FGD) were used to collect the data. Data processing and preparation, data reduction, data presentation, and conclusion drawing were all completed in stages. The results revealed similarities and differences between the Panji and Noh masks. Several principles are shared by Panji and Noh masks, including point elements, line shape, the principle of unity, balance, rhythm, proportion, and the principle of harmony. The line, field/shape element, color element, texture element, and emphasis principle are all different. These similarities and differences are due to a variety of factors, including the two countries’ geographical proximity (both on the Asian continent), as well as their history, customs, and culture.

Peran Desain dalam Pertunjukan Tumirah (Sang Mucikari) di Prodi Pendidikan Sendratasik Universitas Palangka Raya

The role of design, as a visual art that most people think there is a dividing line between the art of motion and sound, will certainly be a new picture in understanding the interrelated relationship in the success of a performance. This is the background related to the research on the role of good design in a performance focused on the "Tumirah (Sang Mucikari)" performance performed at the University of Palangka Raya's Drama, Dance, and Music Education Study Program, with the aim of describing and analyzing the problems of the form and the creativity of the stage and the property used. The theory of two-dimensional and three-dimensional designs underlies the role of design in performance. The method used in this research is interpretative qualitative with case study studies. The results show that the role of design in the form of line, field, color, and space elements is inseparable from a performance. Design creativity that reduces some of its elements into imaginary elements and visualizes elements whose representation weight is high is a determining factor in explaining to the audience to be carried away in the atmosphere told in the performance story.

어린이 보호구역 교통안전 시설물의 관한 게슈탈트 시지각 특성 연구

In this study, when looking at statistics on traffic accidents in child protection zones, children's traffic accidents in child protection zones have continued to increase and decrease irregularly. Against this background, to prevent continuous traffic accidents in child protection zones, we would like to examine four traffic safety facilities that provide safety and recognition to children, pedestrians and drivers from the perspective of perception during gestalt. Also, the shape and size contained within it. The facility is analyzed and evaluated by color, material environmental factors, and 8 types of crustal similarity, proximity, commonality, simplicity, closure, continuity, equivalence, shapes and backgrounds. Based on the previous analysis, the type of perception at Gestalt is the shape and size of the object. It can be seen that the characteristics perceived by color, arrangement, and environmental elements are different for each individual of the traffic safety facility, and the shape and size of each individual depending on the facility. It can be seen that it is necessary to propose whether it is suitable from the perspective of children, pedestrians, and drivers, such as colors, materials, arrangements, and environmental elements, and to manufacture and install them in child protection areas.

Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel

PurposeBased on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service life of clothing and realize sustainable clothing design.Design/methodology/approachSix Kansei word pairs that are the most important to consumers were identified through literature reviews, magazines, websites, card sorting of consumers and cluster analysis. Finally, the consumers scored the 32 product specimens through a 5-level rating semantic differential scale questionnaire of six Kansei word pairs. The researchers verified the consumers' emotional preferences through principal component analysis and established the relationship between Kansei words and design elements of color through partial least squares.FindingsThe study found consumers' emotional preferences: elegant, minimalist, formal, casual, mature, practical and distinctive style. Besides white, black, gray, blue, consumers will also like red and yellow-red in the future. The crucial findings of this study are to get recommended guidelines that consumers' emotional preferences match the corresponding design elements.Originality/valueThe study's findings can be used to style the design of men's plain-color shirts and guide online marketers and designers to design apparel that meets consumers' emotional needs to develop consumers' sustainability reliance on clothing. This study also explains the overall process and methodology for integrating consumer preferences and product design elements.

A study on Bernard Herrmann’s science fiction film music

The early sound film and “classical-style” Hollywood film periods were important representatives in the history of Hollywood films, producing many classic films as well as many famous film music composers. Among them, Bernard Herrmann was a unique and distinctive representative with his own personal compositional style, and was also the representative composer for thriller, horror, mystery and science fiction films during this period. When analyzing film music, especially Bernard Herrmann’s works, using tonal music analysis, many harmonic progressions cannot be accurately expressed. Harmonic function analysis emphasizes the principles of tonality, while neo-Riemannian theory breaks away from the framework of tonality and harmonic functions, emphasizing the spatial progression between chords. For Bernard Herrmann’s music, using neo-Riemannian theory can reasonably analyze the characteristics and patterns of musical progression, and explain many chord progressions that harmonic functions cannot. One of the films that can be given as an example of this situation is The Day the Earth Stood Still (1951). The Day the Earth Stood Still is a Hollywood science fiction film made in 1951. This work played an important role in the development of later science fiction films. Bernard Herrmann chose to abandon the traditional orchestral instrumentation and used a specific instrumental ensemble to form Herrmann’s unique science fiction film music space. Transformational analysis shows that the music uses modes, hexatonic scales and octatonic scales to form melodies and harmonies with ambiguous characteristics, and the use of these modes and scales also provides important color elements for film music of specific styles. Neo-Riemannian theory has been around for less than 50 years. As an emerging music theory system, it is not yet mature and complete, and is still expanding and improving. However, as an analysis tool for nonfunctional tonal film music, it can provide a brand new perspective. This researcher also believes that neo-Riemannian theory can provide theoretical basis for analyzing various styles of film music as an analytical tool.

MULTIMODAL APPROACH TO THE STUDY OF SPECIALIZED TEXTS IN TECHNICAL DISCOURSE

The article aims to highlight the possibilities of a multimodal approach to the study of specialized texts in technical discourse. The research design for this study is analytical and descriptive, which focuses on a deductive narrative approach and a complex of complementary theoretical methods: analyzing, summarizing and interpreting scholarly sources on the issue under scrutiny; conceptual analysis of the term “multimodal approach”; analyzing multimodal elements of a technical text; distributional analysis – to find out the environment, which contains various multimodal components; monographic method – to interpret the results obtained in a coherent logical way. The theoretical significance of the article lies: firstly, in expanding the existing understanding of multimodality in linguistic studies at large and in modern technical discourse in particular; secondly, in applying multimodal analysis to the study of technical texts, which differs significantly from similar analyses of other types of discourse due to its powerful semiotic component. Its practical significance is determined by the identification of additional opportunities for linguists to analyze technical texts in terms of a multimodal approach. It is stated that a growing interest in multimodality from the linguistic point of view can be attributed to two main reasons. Firstly, in linguistics, there has been a general turn to functional pragmatism, in particular, to the study of linguistic performance, including the interaction of sociocultural and cognitive factors of speech activity. Secondly, significant changes have also occurred in the field of speech practice: mediated, multi-channel communication in nature, based on the convergence of the semiotic resources available, has come to the fore. The principles of the multimodal approach and a model for conducting a multimodal analysis of a text are considered. As mentioned in the article, the multimodal approach can be applied to analyzing all types and forms of communication, including the analysis of texts, including technical ones, in which two or more semiotic resources are integrated and interact to realize the communicative functions of the text. A multimodal technical text is viewed as a special linguistic and visual phenomenon, where linguistic and extralinguistic means form a common semantic field, have a complex impact on the addressee of these texts. These texts demonstrate the diversity and complexity of approaches to expressing the content and achieving the communicative goal of the message, where, along with verbal elements, non-verbal ones are integral, in particular, illustrations, diagrams, graphs and schemes. On the whole, visual content plays an extremely important role in written technical communication. The image is the most important part of multimodal technical texts and carries a significant functional load, providing a more complete, comprehensive perception. Also, among the main and most important elements of multimodal texts, color and signature stand out. Given that, a distinctive feature of multimodal technical discourse is the presence of accompanying drawings or / and explanatory drawings, which demonstrate all the geometric parameters and other information concerning the manufacturing processes of the product. From an extralinguistic point of view, it is not the language that is considered, but a drawing, a table, a diagram as a whole, creating an image and representing encrypted data, the correct analysis of which reveals a large layer of technical information. Extralinguistic parameters of a technical text also include the surrounding text background – font size and color. Knowledge of these parameters and the ability to correctly decode and use them helps not only a technical specialist to successfully perform his duties, but also an ordinary person to successfully interact with machines and mechanisms, to understand innovation in the information technology age. Therefore, the analysis of non-verbal means in technical texts makes it possible to single out their main functions. Each non-verbal tool has its own function, but often these functions are intertwined due to the combination of elements. At the same time, not only the number of non-verbal means increases, but also the attractiveness of the text, because the general function of non-verbal means is to explain the verbal series. In the interaction of verbal and non-verbal means in the analyzed technical texts, the following general patterns have been revealed: parallel use of verbal and non-verbal elements to explain the text and create a coherent image; extensive use of graphs, diagrams, illustrations and other graphic elements (use of colors, fonts and formatting) to visualize information and facilitate its effective perception.

The Devil’s Marriage: Folk Horror and the Merveilleux Louisianais

At the beginning of his Creole opus The Grandissimes, George Washington Cable refers to Louisiana as “A land hung in mourning, darkened by gigantic cypresses, submerged; a land of reptiles, silence, shadow, decay”. This anti-pastoral view of Louisiana as an ecosystem of horrific nature and the very human melancholy it breeds is one that has persisted in popular American culture to the present day. However, the literature of Louisiana itself is marked by its creativity in blending elements of folktales, fairy tales, and local color. This paper proposes to examine the transhuman, or the transcendence of the natural by means of supernatural transformation, in folk horror tales of Louisiana. As the locus where the fairy tale meets the burgeoning Southern Gothic, these tales revolve around a reworking of what Vladimir Propp refers to as transfiguration, the physical and metaphysical alteration of the human into something beyond the human. The focus of this paper will be on three recurring figures in Louisiana folk horror: yellow fever, voodoo, and the Devil. Drawing upon works including Alcée Fortier’s collection of Creole folktales Louisiana Folktales (1895), Dr. Alfred Mercier’s “1878”, and various newspaper tales of voodoo ceremonies from the ante- and post-bellum periods, this article brings together theorizations about the fairy tale from Vladimir Propp and Jack Zipes and historiological approaches to the Southern Gothic genre to demonstrate that Louisiana, in its multilingual literary traditions, serves as a nexus where both genres blend uncannily together to create tales that are both geographically specific and yet exist outside of the historical time of non-fantastic fiction. Each of these figures, yellow fever, voodoo, and the Devil, challenges the expectations of what limits the human. Thus, this paper seeks to examine what will be termed the “Louisiana gothic”, a particular blend of fairy-tale timelessness, local color, and the transfiguration of the human. Ultimately, the Louisiana gothic, as expressed in French, English, and Creole, tends toward a view of society in decay, mobilizing these elements of horror and of fairy tales to comment on a society that, after the revolution in Saint-Domingue, the Louisiana Purchase, and the Civil War, was seen as falling into inevitable decline. This commentary on societal decay, expressed through elements of folk horror, sets apart Louisiana gothic as a distinct subgenre that challenges conventions about the structures and functions of the fairy tale.

Research on the Design of Cultural and Creative Products Based on Lingnan Intangible Cultural Heritage in the Age of Artificial Intelligence

Abstract Lingnan Intangible Cultural Heritage (ICH) has a long history and contains rich and unique regional culture, which can provide new thoughts and ideas for cultural and creative product design. In this paper, firstly, the cVAE-GAN network model is utilized to extract the features of the modeling symbols of Lingnan intangible cultural heritage, which helps to obtain the modeling symbols of Lingnan intangible cultural heritage for cultural and creative product design. Secondly, the HSV color space model realizes the refinement of the color elements of Lingnan intangible cultural heritage, which promotes the application of color diversity in the design of Lingnan cultural and creative products. Then, the two methods are combined with artificial intelligence technology to construct the Lingnan emotional interactive cultural and creative product design framework, which enables the computer to integrate the designer’s design emotion on the basis of learning modeling and color and promotes the enhancement of the emotional value of Lingnan non-heritage cultural and creative products. Finally, to verify the effectiveness of the method described in this paper, a relevant test analysis was conducted. The results show that when the computational order is more than 60 orders, the cVAE-GAN network in this paper extracts the styling symbol features in only about 115ms, the PSNR improvement of the HSV color space model under different color blocks is more than 2dB, and the RSD of H-channel can be found to be in the range of 0.5% to 5.0% after performing color noise removal. Carrying out the cultural and creative product design of Lingnan intangible cultural heritage in the era of artificial intelligence needs to be more clear about the shape and color of the intangible heritage and fully combine with the designer’s emotion in order to make the Lingnan intangible cultural and creative products revitalized with new vitality.