T HE TENACITY WITH WHICH a society clings to its myths is truly an amazing, and at times, disheartening, phenomenon. Within the subculture that is identified in American society as Southern, this tenacity approaches the irrational insofar as the image of Negroes is concerned. Despite the findings of historians, sociologists, and anthropologists to the contrary, Southern whites continue to regard Negroes as docile, trusting, lazy, emotional, child-like creatures who need the guidance of the more mature, intelligent whites. The image persists in the face of the Supreme Court school desegregation decisions, the 1964 and 1965 civil rights laws and the grudging acceptance thereof, and the increasingly prominent roles played by blacks in all areas of national life. Neither the eloquence of a Martin Luther King, the intellectual brilliance of a James Baldwin, the obvious competence of a Ralph Bunche or a Thurgood Marshall, not even the athletic and leadership abilities (both qualities admired by white Southerners) of a Bill Russell, have blurred the image. This myth is durable because it is transmitted by informal learning; that is, one learns to accept the myth simply by living in a segregated society, which has as its ideological basis the belief in the inferiority of Negroes. Or, to put it more bluntly, one eats, breathes, lives, sleeps and therefore inevitably learns segregation and the myth of Negroes. Because this social learning becomes a part of one's subconscious mind set, it is by far more forceful and less easily erased than formal education. Instead, any thinking Southern white easily recognizes the influence that such have on one's mentality, and also the effort needed to overcome them. It is in overcoming these ideas, when they have no factual basis, that formal education, which at least supposedly makes use of the latest scientific information, must play an important role. Yet in the Deep South the received ideas concerning Negroes are an integral part of the curriculum of the primary and secondary school systems-in both black and white schools. Thus, social learning is sanctioned and buttressed, even today, by formal education. A study of state history texts used in the elementary and secondary school systems of three Deep South states clearly reveals the manner in which formal education perpetuates the myth. With the exception of Mississippi: A History, the texts considered in this study are all approved by the state textbook committees of the state in which they are used, they are all currently being used within the school systems, and they are all being used in required courses. All were written since the 1954 school desegre-