Understanding the mechanical characteristics of marine shale during fracturing is essential for shale gas development, and its core scientific problem is what factors in shale control its mechanical properties. The 12 shale samples from the Lower Paleozoic Niutitang Formation in Micangshan are tested for tensile strength and examined using X-ray diffraction, low-field nuclear magnetic resonance (NMR), EA2000 elemental analyzer, and scanning electron microscopy to explore the main controlling factors of shale tensile strength under horizontal bedding conditions. The findings are as follows. (1) The tensile strength of the shale is relatively high, ranging from 10.05 MPa to 20.34 MPa. Quartz is the largest proportion of the shale minerals, accounting for 53.2 wt%–59.0 wt%, followed by anorthose and clay minerals. Total organic carbon (TOC) concentration ranges from 1.7 wt% to 4.1 wt%. (2) NMR results indicate that the pore structure of shale is mainly mesoporous, accounting for 75.76%–88.03%, followed by macropores (12.57%–21.24%) and micropores (0.68%–4.91%). Low-pressure nitrogen adsorption and desorption results indicate that the average pore diameter of shale is 12.58–16.02 nm, which is basically consistent with NMR results. The negative correlation between fractal dimension D2 and tensile strength indicates that the higher the tensile strength of the shale, the lower the complexity of its seepage pores. (3) Micropores occur mainly in clay minerals, whereas quartz indicates positively correlation with mesoporous content. The higher the proportion of mesopores, the lower the tensile strength. This indicates that the mesopores are the main factor controlling the tensile strength, and the quartz content in minerals is a secondary factor restricting the tensile strength. TOC has little controlling action on the tensile strength. This contribution provides a theoretical basis for shale fracturing.