Electronic Media Technology Research Articles

М. Маклюэн: между медиумом и медиатизацией

Introduction. The article is devoted to the key ideas of the media theorist M. McLuhan. The Canadian culturologist and philologist conceptualized the advent of the era of a new, “electronic”, person and new electronic media. Theoretical analysis. M. McLuhan’s works, in a certain sense, shaped the direction and style of studying media in a social context, “The Mechanical Bride: Folklore of Industrial Man” (1951), “The Gutenberg Galaxy: The Making of Typographic Man” (1962), “Understanding Media: The Extensions of Man” (1964). According to his position, electronic media technologies can be understood as a medium, a means of communication. They have evolved from the simplest sound signals to signs on various surfaces (from rock art to the modern alphabet) and an electronic signal. Conclusion. Despite the inconsistency of the figure of M. McLuhan among media theorists, the view on electronic media, according to which the author offers a kind of “Renaissance”, turning prism, is of epistemological value, which, among other things, is used in the concept of the global village. The value of this idea is due to the tendency towards convergence of users of modern communication technologies (for example, social networks) and the media transformation of the era.

Between the Media: Media Relations in Literature and Art

Most discussions on mediality and intermediality take their point of departure as contemporary digital media, social media included. Hence, earlier periods in cultural history are often regarded as simple forerunners for the highly complex situation in today’s globalized media culture based on digital technologies. It is true that electronic media technology and its social effects now have reached an unprecedented and accelerated technological complexity. However, this perspective tends to ignore the fact that from ancient times up to the late nineteenth century, a wealth of media innovations exercised an impact in their contemporary cultures and societies; innovations that equal the influence of digital media today: the introduction of writing, book printing, the printed press and its technologies, visual reproduction technologies, the telegraph, photography, film, the telephone and other innovations in the media world. The focus of this article is a few specific media innovations and the radical changes they generated over the last few hundred years in literature and art as well as in their cultural and societal contexts. Such innovations are steps in the long process that leads to recent media developments and their influence on experiences, knowledge, ideologies and human self-understanding.

Investigating electronic media viewing by undergraduates in federal universities in Southwestern Nigeria

The study investigated electronic media viewing among undergraduates in selected federal universities in Southwestern Nigeria with a view to identifying the contents viewed, purpose of viewing and attitude exhibited during viewing. The survey research design was adopted for the study while questionnaire was used as the major instrument of data collection. Multi-stage sampling procedure was used to select a total of 723 undergraduates across 3 federal universities in Southwestern Nigeria to constitute the sample for the study. The data were analysed with frequency counts, percentages, mean and standard deviation. The findings revealed that movies, entertainment news, general news, games, e-books and educational programmes are the major electronic media contents which undergraduates in Nigerian universities viewed and that the undergraduates viewed electronic media content for the purposes of information, entertainment and socialisation than for academics. On the attitude exhibited by the undergraduates while viewing electronic media, finding from the study established listening to music, social networking and text messaging as major attitudes exhibited. The study also established the multi-tasking abilities of the undergraduates. The study recommended that undergraduates should use electronic media technologies properly for widespread educational purposes and that university authorities should strategically engage the undergraduates in purposeful electronic media usage for assignments, projects and term papers, among others in order to reduce excessive use of electronic media, thereby redeeming their time for gainful exercise.

Cerebrum: Modelling the Mind through Psychedelic and Playful Environments

Abstract This article explores Cerebrum, a hybrid of a nightclub and a gallery, which for a brief moment in the late 1960s, used the combined force of media, performance and architecture to transform a Manhattan storefront into a series of virtual realities. Described as a ‘Psychedelic Playpen’, Cerebrum became—as its name suggests—an environmental model on the contemporary discourse on altered states of consciousness. It provided an eloquent expression of Timothy Leary’s advice on how to conduct a psychedelic trip, and Marshall McLuhan’s prediction that electronic media technologies would return humanity to the playful sensuality of preliterate societies. After being attended by Gene Youngblood and Alvin Toffler, Cerebrum was cited within their respective texts—Expanded Cinema and Future Shock—as evidence within their debate upon whether the pleasure generated by such environments would be used to challenge or consolidate structures of power. The purpose of this article is to elaborate on what constituted a typical night at Cerebrum and evaluate how it contributed to the post-war debate about the psycho-social implications of immersive multimedia environments.

The Implementation of Active Design for Technology-Driven Activities in Malaysia

The youth nowadays focused more on electronic media technologies, which resulted in a decrease in physical activities and growing health problems. In combating this dilemma, exergaming is introduced. However, it needs to be incorporated with the environmental surrounding to be proactive. This paper intends to investigate the potentiality of implementing the active design strategy in technology-driven activities in Malaysia. The findings from existing exergaming case studies are synthesized into a design strategy and translated to an architectural proposal. In conclusion, the active design strategy is significant in integrating environmental, physical and human needs and developing quality active living amongst youth.Keywords: exergaming; interactive; physical activity; active designeISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.2064

THE USE OF EDMODO APPLICATION SYSTEM TO INCREASE MOTIVATION FOR LEARNING ENGLISH IN THE SECOND SEMESTER OF ENGLISH DEPARTMENT AT MADURA ISLAMIC UNIVERSITY

The use of technology in learning English is very important in today's modern era which is fully digital and electronic. Edmodo is one application of technology that can be used in the process of teaching and learning activities, also useful in learning English. Edmodo application can increase motivation to learn English and balance the development of an era that is completely sophisticated and fully uses electronic media technology. English learning in the second semester is the object of research and use of Edmodo system because second-semester students are considered to be still transitioning to emotional change so they need additional guidance in learning. The use of Edmodo is very useful for the second-semester students because they can discuss and share further online both with the lecturer and classmates. To support this research, researchers used descriptive qualitative. Edmodo is a developing application technology is very useful and important as a tool to assist lecturers in facilitating teaching and learning activities. This research focuses on the role of using Edmodo application in learning English to improve their learning skills and motivation of course. Keyword : Edmodo, application, improve, learning English

Gender disparities in the experience, effects and reporting of electronic aggression among secondary school students in Nigeria

BackgroundElectronic aggression is the use of electronic communication technologies to harass others. It is a problem among adolescents and young people worldwide. There is a dearth of information on this...

A Critical Review of the Use of Technology to Provide Psychosocial Support for Children and Young People with Long-Term Conditions

Advances in technology have offered health professionals alternative mediums of providing support to patients with long-term conditions. This critical review evaluated and assessed the benefit of electronic media technologies in supporting children and young people with long-term conditions. Of 664 references identified, 40 met the inclusion criteria. Supportive technology tended to increase disease-related knowledge and improve aspects of psychosocial function. Supportive technology did not improve quality of life, reduce health service use or decrease school absences. The poor methodological quality of current evidence and lack of involvement of users in product development contribute to the uncertainty that supportive technology is beneficial.

Adolescent Violence: The Risks and Benefits of Electronic Media Technology

This paper centres on the psychological effects new digital media, like the internet, have on adolescents. Although the internet has enormous benefits, it also poses a host of risks that can make adolescents vulnerable to victimisation and/or developing associated psychosocial problems. Characterisations of adolescents’ social relationships in the internet medium, as well as the investigation of the continuity between digital media literacy and online social behaviours, carry high relevance for developmental psychology. It is during the adolescent period that peer interactions arguably hold the greatest importance for individuals’ social and behavioural functioning.

Ujnarone Chosite: Ritual Poesis, Curing Chants and Becoming Ayoreo in the Gran Chaco

Ujnarone Chosite: Ritual Poesis, Curing Chants and Becoming Ayoreo in the Gran Chaco. This essay describes the ujnarone curing chants among the so-called Ayoreo Indians of the Bolivian and Paraguayan Gran Chaco as a communicative and media technology whose potency was rooted in the multiplicities of social time and the dynamism of performative contexts. Although ethnographers have imagined ritual forms like the ujnarone to be the locus for Ayoreo cultural authenticity, they have been entirely abandoned by contemporary Ayoreo, many of whom now view them as dangerously taboo. This essay argues against the ethnographic fetishization of traditional practices such as ujnarone, and provides a way to conceptualize ritual discourse as a precedent, not an opposite, to contemporary Ayoreo Christianity and use of electronic media technologies.

Media Technologies, Images of Drugs, and an Evocative Telepresence

I regard electronic media technologies as framing devices for how viewers perceive issues associated with illegal drugs. Controllers of electronic media technologies produce and disseminate images of illegal drugs and users of such drugs to which viewers respond. People who control the images of electronic media production create an evocative telepresence, or a visual context that relies on appeals to authority and emotion. However, viewers do not merely respond to images of illegal drugs; rather, they actively interpret such images and draw their own conclusions. To demonstrate the complex relationship between electronic stimuli and viewer responses, I report on a classroom experiment comparing those who saw and heard a heroin user with those who only heard this user. I also report findings from student perceptions of and reactions to four drug films. Results of the experiment and the readings of films indicate that viewers, especially those who can see and hear electronic displays, are sophisticated consumers who respond to immediate stimuli while making reference to distal stimuli. In the main, I contend that electronic images of illegal drugs and users in an evocative telepresence are powerful stimuli, but they do not cause viewer perceptions.

Assessing the impact of shift to electronic communication and information dissemination by a professional organization: An analysis of the Institute of Electrical and Electronics Engineers (IEEE)

Large, decentralized scientific and engineering organizations based in North America and Europe have identified electronic media as a strategic technology for communication and information dissemination to their members and other stakeholders. The Institute of Electrical and Electronics Engineers (IEEE), the largest technical society in the world, recognized its increasing dependence on electronic media and commissioned a study to assess the social, organizational, and economic impacts of this shift on its members and other stakeholders. Results of the study are reported herein. The Delphi research method was chosen to gather expert opinion from 30 IEEE members and other stakeholders regarding their predictions of the range and depth of impacts, types of benefits, and undesirable effects. The purpose of this research is to provide a series of recommendations as to how scientific and technical organizations may take full advantage of electronic media technology, while taking actions to avoid the negative consequences of this technological change.