Electronic Customer Relationship Management Systems Research Articles

Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction

Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction

The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach

The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach

Evaluating Electronic Customer Relationship Management System Success: The Mediating Role of Customer Satisfaction

This study evaluated the relationships among variables in electronic customer relationship management (e-CRM) success. The purpose of this paper is to examine the effect of technological readiness, privacy, COVID-19, customer pressure, trust, level of service quality, and customer satisfaction. Quantitative research methods were applied in examining the causal associations among the primary variables of the study. We used a sample approach called purposive sampling. Data was obtained from 390 completed questionnaires collected from employees, who took part in CRM technology activities, working in Jordanian firms. Data was analyzed via AMOS software version 22, and hypotheses were examined by applying structural equation modelling (SEM). Results revealed that technological readiness, COVID-19, customer pressure, and customer satisfactions had a positive effect on e-CRM success system. Moreover, the study showed that technological readiness, privacy, and level of service quality positively affected customer satisfaction. Additionally, the mediation of customer satisfaction on the association between trust and success of e-CRM system, and also between level of service quality and e-CRM system success, was demonstrated. Practical implications: In practice, this study can help managers and practitioners in implementing e-CRM systems. Moreover, it can drive further empirical studies on the relations among technological readiness, privacy, COVID-19, customer pressure, trust, and level of service quality, besides customer satisfaction. Only few studies had looked into the variables in the success of e-CRM system, in emerging industries of developing countries, specifically, among technological readiness, privacy, COVID-19, customer pressure, trust, level of service quality, and customer satisfaction. These gaps were addressed in this study. The current model is also relatively constrained, so it may be expanded in further studies. For instance, the construct of culture might be incorporated to the model to make it more thorough in its examination of the topic at issue.

Electronic Customer Relationship Management (E-CRM) Berbasis Web Pada Nada Salwa Tour & Travel Jambi

Nada Salwa Tour & Travel is one of the service businesses engaged in travel. Where the current system has problems in getting new customers, improving customer relationships, and retaining customers. Based on the existing problems, Nada Salwa Tour & Travel requires a web-based Electronic Customer Relationship Management (E-CRM) system that can help Nada Salwa Tour & Travel and its customers establish good relationships. The purpose of this research is to analyze the service relationship between the company and its customers and to design a prototype of a web-based Electronic Customer Relationship Management (E-CRM) system to create a better relationship between the company and its customers through features on the website. The author does object-oriented design including Use Case diagrams, activity diagrams, class diagrams, display designs, database structure tables. The result of this research is a prototype of a web-based E-CRM system that can help solve the problems that exist in Nada Salwa Tour & Travel.

Applied Fuzzy and Analytic Hierarchy Process in Hybrid Recommendation Approaches for E-CRM

To create a personalized E-CRM recommendation system, the electronic customer relationship management system needs to investigate low accuracy and lack of personalization through applied hybrid recommendation system techniques such as fuzzy and AHP. The main purpose of this research is to enhance the accuracy and deep understanding of common recommendation techniques in E-CRM. The fuzzy and AHP techniques have been used in the current study to the available information of objects and to extend recommendation areas. The findings indicate that each of these strategies is appropriate for a recommendation system in a technological environment. The present study makes several noteworthy contributions to the fuzzy Analytic Hierarchy Process (AHP) and has the maximum accuracy of any of these approaches, with 66.67% of accuracy. However, AHP outperforms all others in terms of time complexity. We advocate the concept and implementation of an intelligent business recommendation system dependent on a hybrid approval algorithm that serves as a model for E–CRM recommendation systems. This recommendation system's whole design revolves on the hybrid recommendation system. The systems additionally incorporate the recommendation modules and the recommendation measurement updating framework. The recommendation modules include the formulation and development of material recommendation algorithms, element collaborative filtering recommendation algorithms, and demography-based recommendation algorithms.

A new model to evaluate the success of electronic customer relationship management systems in industrial marketing: the mediating role of customer feedback management

New technologies are making industries and firms alter their main processes into digital processes for realizing sustainable marketing objectives in the digitalization age. Therefore, Electronic Customer Relationship Management (E-CRM) has become very important as the newest term in the customer-oriented organization. This paper tries to propose a model to examine the effect of buyer behaviors, consumer-driven innovation, product lifecycle management, and customer feedback management on the success of E-CRM. Structural Equation Modeling (SEM) was utilized to analyze the paths of the proposed method, and research data are collected and evaluated using SMART PLS 3.2. The study sample includes 330 participants, with a useful 85% response rate. Current research meaningfully supplies learning and literature by focusing more on the performance of E-CRM systems, examining the related important aspects, and applying advanced statistical analysis techniques. The outcomes indicated that buyer behaviors and consumer-driven innovation positively affect the customer feedback management and success of E-CRM. Besides, the outcomes illustrated that the function of product lifecycle management on customer feedback management was significant. Organizations can obtain competitive advantages from the increased effectiveness of the E-CRM. By identifying the aspects of a successful E-CRM, managers can effectively improve appropriate strategies in addressing the organization's customers.

Critical variables for assessing the effectiveness of electronic customer relationship management systems in online shopping

PurposeNowadays, businesses globally are scrambling to keep up with the latest trend of adopting Information Technology (IT) tools like electronic customer relationship management (E-CRM). The study aims to examine and describe the impact of information availability, system security and quality on consumer satisfaction and E-CRM efficacy in shopping websites.Design/methodology/approachCommunication in the period of the fourth industrial revolution was performed face to face and via the use of technological communication tools. The growth of information and communication technology (ICT) has compelled businesses to embrace E-CRM to strengthen client relationships and boost profitability, loyalty and satisfaction. E-CRM is implemented to establish communication with customers. So the major goal of the investigation is to look at the function of influencing variables in E-CRM system efficiency in online buying. The present study's statistical population is limitless. The sample size for structural equations is determined to be 384, utilizing the sample measurement technique. A research framework is developed with four hypotheses resulting from previous research to measure the sample. SMART PLS software is used to assess the suggested model and the data received from the questionnaire.FindingsAccording to the findings, availability of information, information quality and security influence user satisfaction. Therefore, considering the dimensions could be a great step in the improvement of the E-CRM effectiveness. The outcomes also showed that online shopping sites should help customers observe the accordance between the received services and their needs' features.Research limitations/implicationsDespite many efforts to complete the article, the low sample size is one of the limitations of this article. Also, the study has only been evaluated in one country, so generalization of results should be made with caution.Practical implicationsThe E-CRM process is a continuous learning process where information about the customer is transformed into a customer relationship. Also, customer satisfaction is the core concern of any system, and such systems must assess customer satisfaction levels by incorporating a procedure. Many research findings show that development managers try to enhance the quality of the relationship with development managers' customers. The study recommends that both designers and managers focus on security, system quality and access to information to boost customer satisfaction.Originality/valueThe research discusses and identifies the key factors that must be considered while providing the solutions of E-CRM. The study helps managers to accelerate E-CRM systems. Also, the paper supports the field of the managers-orientated perspective in E-CRM.

Designing a model for patient relationship management in the general hospitals using the combination of analytic hierarchy process and interpretive structural modeling.

BACKGROUND:Patient relationship management (PRM), in addition to saving costs, increases patient loyalty and creates a satisfactory environment for the patient and the service provider. This study aimed to design a model of PRM in general hospitals using the combination of the analytic hierarchy process and interpretive structural modeling (ISM).METHODS:This was an applied and cross-sectional study conducted in 2020 at three stages. At the first stage, using a systematic review, factors affecting PRM were identified. In the second stage, these factors were prioritized based on the pair-wise comparisons. In the third stage, the interaction levels of the factors were modeled for the general hospitals using ISM through the use of the MICMAC technique and Excel 2007 software.RESULTS:The results showed that “integrated information system,” “registration of the patient's essential information,” and “right data at the correct time” were the first to third priority in implementing PRM in the general hospitals. In the final model of ISM, three levels of effective factors were extracted, and 10, 4, and 6 factors were identified in the first, second, and third levels, respectively.CONCLUSION:Establishing the PRM strategy in the hospital, in addition to executive and managerial requirements, depends on the existence of an electronic customer relationship management system, and the choice of new technology, as well as the integration of information systems and technology culture, should be given special attention by managers.

A Model of Electronic Customer Relationship Management System Adoption In Telecommunication Companies

Employee satisfaction is key to electronic–customer relationship management (E-CRM) systems in telecommunication companies. The purpose of this study is to investigate the direct and indirect effect of technological factors, individual factors, and organizational factors on employees' level of satisfaction. For this study, data was collected from 300 employees' workings in Malaysian telecommunication companies; and the data was analyzed using PLS-SEM. The findings revealed that technological, organizational, and individual factors are positively and significantly related to satisfaction and perceived usefulness. The results also supported the direct and positive relationship between perceived usefulness between employees' job satisfaction. The study has contributed to the body of literature by exploring the implications of various significant factors in terms of employee satisfaction. Besides, the management of the telecommunication companies may benefit from this study by adopting strategies that not only employee satisfaction but may also enhance the companies' performance. The limitations and the direction for future research are discussed in the end.

The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of customer satisfaction

Purpose The purpose of this paper is to examine the effect of trust, privacy, service quality and customer satisfaction on the success of electronic customer relationship management (E-CRM) systems. Design/methodology/approach In this paper, a new model for determining the critical factors in the success of E-CRM systems is presented. The suggested model is verified using partial least squares with structural equation modeling. A questionnaire is designed and collected from 378 taxpayers in East Azerbaijan province of Iran. Findings The outcomes reveal that customer satisfaction is significantly influenced by the perceived quality of service. Customer satisfaction, in turn, is significantly impacted by the trust. Therefore, the quality of service, trust and privacy, through customer satisfaction, significantly affects the success of E-CRM systems. Research limitations/implications The main limitation can be referred to the clients that would not cooperate well as they were avoiding to give much information about the financial issue. Also, the study was conducted only in the context of Iran and a limit sample was utilized. Practical implications The research results help service providers improve E-CRM. Originality/value This study sheds light on identifying the antecedents of trust, privacy and quality of service that affect customer satisfaction; it may contribute to the theoretical framework for customer satisfaction in the context of the E-CRM. The results of the research offer practical implications for marketing managers and practitioners who prepare strategic plans and implement tools to improve the productivity or performance of the E-CRM systems. Moreover, customer satisfaction is related to the success of E-CRM systems as a result of trust, privacy and service quality. This research offers new insights into E-CRM intentions from a taxpayer in Iran.

Investigating the Electronic Customer Relationship Management Success Key Factors in the Telecommunication Companies: A Pilot Study

The Electronic Customer Relationship Management (E-CRM) is a moderately new field of researches. There are some issues facing telecommunication companies about the use of E-CRM systems. In this study, the researchers suggest a model of a relationship in that a quantitative research design selected to validate the proposed factors and to build relationships between them. The main factors that may influence the employee satisfaction stated as three classifications: technology (service quality, system quality, and information quality), organization (top management support, training, and individual (skills, experience, efficacy, accessibility) and supposed effectiveness. To ensure that a design questionnaire, which is reliable and acceptable, two steps of verification have followed. First, a validation phase in which, the questionnaire checked by a panel of professionals in the field of the information system. The feedback received followed up before proceeding to the next phase. Second, the pilot study proceeding to investigate the consistency of the instrument analyzed through Cronbach’s Alpha coefficient reliability screening in SPSS 21 software package. Moreover, the results found that all the items were reliable and the Cronbach’s Alpha coefficient above 0.7.

Effective Factors of Social Customer Knowledge Management (SCKM) in Organisations: Study of Electronic Service Providers in Iran

Nowadays, appropriate management strategies and competitive advantage for most organisations need developing an integrative architecture based on customers’ knowledge. One of the most important parts of this architecture is the process of Electronic Customer Relationship Management (ECRM) through social media. This study, shows these four interactions, including ECRM systems, types of customer knowledge, Knowledge Creation Processes and Social Media. In other words, this research examines the effective factors on SCKM framework due to concepts of KM, Knowledge (for/from/about) customer, Customer Knowledge Management (CKM), ECRM and Social Media. This research uses a combination of qualitative and quantitative approaches. First, the conceptual framework has been developed based on the grounded theory method. Then, the extracted model has been examined and confirmed by Structural Equation Modelling (SEM) and Confirmatory Factor Analysis. So, effective factors of Social Customer Knowledge Management (SCKM) among Iranian electronic service providers have been presented. They include effective parameters for determining the level of SCKM acceptance in six main dimensions: Causal Conditions (five effective factors), Phenomenon (one effective factor), Strategies (seven effective factors), Context (three effective factors), Concequences (two effective factors) and Intervening Conditions (four effective factors). The developed model can be used as a scientific, theoretical and fundamental framework for maturity assessment of organisations with the aim of establishing SCKM systems.

The impact of cost, technology acceptance and employees' satisfaction on the effectiveness of the electronic customer relationship management systems

Internet technology enables companies to capture new customers, track their performances and online behavior, and customize communications, products, services, and prices. Customer relationship man...

The impact of cost, technology acceptance and employees' satisfaction on the effectiveness of the electronic customer relationship management systems

Internet technology enables companies to capture new customers, track their performances and online behavior, and customize communications, products, services, and prices. Customer relationship management (CRM) is an important concept to maintain competitiveness at e-commerce. The issue of electronic customer relationship management (E-CRM) has increasingly become the identification of the success of the CRM implementation. The E-CRM has emerged as one of the most prominent information system that enables organizations to contact customers and collect, store and analyze customer data in order to provide a comprehensive view of their customers. Organization can obtain competitive advantages from increase effectiveness of the E-CRM. This research proposes determining the effective factors (cost, technology acceptance and employees' satisfaction) for the effectiveness of the E-CRM. The structural equation modeling technique was used to evaluate the causal model and to examine the reliability and validity of the measurement model. The results of gathered data from 210 employees of the East Azerbaijan Tax Administration in iran is indicated that the impact of the technology acceptance on organization performance begins with infrastructure capability, ease of use, and E-learning systems, and the complementarity between these factors positively influences the effectiveness of the E-CRM. The results also indicated that the customer costs positively affects on the customer relationship performance, which consequently leads to improvements of the effectiveness of the E-CRM in organization. Our findings show that each of cost, technology acceptance and satisfaction employee plays an important role toward in effectiveness of the E-CRM.

Impact of ECRM on the Create Competitive Advantage in Hotels of Sarein

Simultaneously with the global expansion of tourism and hotel management, the need of expand network to communicate with customer and service providers has increased. Business and proliferation of Internet is based on services and tourism ECRM triggers the formation of a dynamic global economy. Competitive advantage for organizations, so it is understandable that are seeking to implement technologies such as ECRM tendency to be a competitive for them and their profits through increased customer satisfaction and retention. This study assessed the effect of electronic customer relationship management system to create a competitive advantage in the hotel industry is the city Sarein. Independent variable in the study of electronic customer relationship management system, which includes aspects such as improving processes, the quality of customer data and the ECRM system technology from the spirit of the model. Colleagues from the spirit of the model in 2003 was the dependent variable in this study, Competitive advantage is derived from the model in 2010 was Naido paper. A survey of hotels managers and experts of city Sarein 55 that, the sample size of 48 patients was calculated by the formula Cochran and field data collection for this study is that the questionnaire was to collect data. Data analysis and hypotheses through Rmvn spss 19 software using ANOVA and Duncan and Friedman tests were conducted the results of testing hypotheses is as follow. Means that all hypotheses were accepted by the impact of electronic customer relationship management systems (ECRM) and its dimensions, including the improvement of processes, quality and customer information systems technology has significant ECRM.

ECRM and customers: a case of Askari Commercial Bank, Pakistan

PurposeThe purpose of this study is to observe and analyze current banking practices in Pakistan, regarding the electronic customer relationship management system (ECRM). The aim is to explore the variables in relation to operational problems that may occur with banks that use ECRM and the customer's perception of the usage of e‐banking.Design/methodology/approachThe research design is divided into two sections using both qualitative as well as quantitative methods to represent the results. The first section explores the variables related to the operational problems with e‐banking while the second section discusses the variables related to the customer's perception of the usage of e‐banking systems. Descriptive statistics are used to define the demographic variables while correlation is used to describe the operational problems. Cross case analysis is used to present the customer perception of e‐banking practices. In total, 40 staff members and four customers are selected as samples for this study. SPSS was used for data analysis.ResultsData analysis shows that customers are not ready to adopt new technologies, which results in a low level of satisfaction with e‐banking. Internet speeds and government policies are also not supportive of e‐banking in Pakistan. Owing to a lack of trust in technology and a low computer literacy rate, customers hesitate to adopt new technology. On the other hand, internet rates are too high and provided speed is in Kb/s.Practical implicationsThe results of this study will provide some ideas and practical suggestions, which can be implemented, particularly with E‐banking in order to improve its continuance (i.e. customer satisfaction strategies as an effective means of maintaining the subscriber base, market share and the overall revenue of online banking).Originality/valueThe paper delineates the importance of understanding e‐banking in Pakistan and the reasons why more customers avoid using electronic banking.

The Impact of E-CRM on Customers Attitude and Its Association with Generating Competitive Advantages in Iranian Financial B2B Context

In the emerging competitive and technological driven banking era, banks have to strive hard for retaining and enlarging their customer base. Electronic customer relationship management (E-CRM) is the combination of traditional CRM with the e-business applications marketplace. An E-CRM system provides financial institutions with the opportunity to establish individual and need oriented customer relationships. E-CRM enables the financial institutions to provide the right financial product at the right time (Sascha, 2003). Focus of this paper is to explore E-CRM benefits that have positively effects on customer satisfaction and association between them in Iran Financial Institutions. The findings indicates that Proliferation of channels (e.g. Internet), Up to date of banks, Services quality, International customers’ satisfaction, Improve cash flow management, Safety and Transaction security have positive effects on customer satisfaction. Furthermore, it seems that there is significant association between Quality factor and Safety factor and also between Infrastructure improvement and Customer responsiveness.

Challenges of Electronic Customer Relationship Management (e-CRM) in Rent-A-Car Sector in Bosnia and Herzegovina

Customer relationship management (CRM) in both B2C and B2B relationships is of crucial importance for success of modem companies. It is one of the main tools for improvement of relationship with customers, especially in the demanding world of services. Therefore, the electronic customer relationship management system (e-CRM) as upgraded version of CRM represents today not an option but an obligation for efficient and profitable customer relationship management. The use of e-CRM leads to increased profitability through attraction of new and retention of old customers. Thus, understanding the impact CRM and e-CRM have on efficiency of service industry; in particular tourism industry is of crucial importance for companies and managers.The aim of this paper is to provide the theoretical background and present discussions on implementation of CRM and e-CRM system particularly in tourism industry relating it to rent-a-car sector as part of the tourism industry. Furthermore, the paper explores the implementation and impact of e-CRM system in rent-a-car agencies in Bosnia and Herzegovina. This paper provides insight into the level of incorporation of e-CRM in rent-a-car agencies and their everyday business activities. Additionally, it proves that e-CRM leads to increase of profitability through the higher level of customer retention and attraction particularly in those rent-a-car agencies that have recognized the significance of e-CRM and have incorporated it into their business strategies. The paper is backed up with field research through structured personal interviews conducted with major rent-a-car agencies in Bosnia and herzegovina. the research findings indicate that those rent-a-car agencies the have implemented (e)CRM in their everyday business have benefited from it through increased level of customer retention and attraction.

Electronic customer care: The innovative path to e-loyalty

In this paper, the authors argue that the use of an electronic customer relationship management system (eCRM system) enables traditional ‘physical’ customer proximity to be substituted by ‘digital’ proximity, within the scope of a multi-channel approach. This method of substitution presents enormous potential for cost reduction, profit maximisation and customer loyalty. The main intention of the paper is to illustrate how electronic customer care tools can be used to create customer e-loyalty in the field of private internet banking. The knowledge is supported by findings of a questionnaire survey based on a sample of 45 bank experts involved in eCRM and private internet banking in Germany, Austria, Switzerland and the USA. This empirical study of the capability of electronic customer care technologies to enable individual customer banking relationships in the private internet banking field demonstrates the potential for customer loyalty specifically for the internet channel of distribution.