Abstract
Employee satisfaction is key to electronic–customer relationship management (E-CRM) systems in telecommunication companies. The purpose of this study is to investigate the direct and indirect effect of technological factors, individual factors, and organizational factors on employees' level of satisfaction. For this study, data was collected from 300 employees' workings in Malaysian telecommunication companies; and the data was analyzed using PLS-SEM. The findings revealed that technological, organizational, and individual factors are positively and significantly related to satisfaction and perceived usefulness. The results also supported the direct and positive relationship between perceived usefulness between employees' job satisfaction. The study has contributed to the body of literature by exploring the implications of various significant factors in terms of employee satisfaction. Besides, the management of the telecommunication companies may benefit from this study by adopting strategies that not only employee satisfaction but may also enhance the companies' performance. The limitations and the direction for future research are discussed in the end.
Highlights
The economic scenario of the world is going to change, increasing competition and free trade system has integrated the economies of differentAccepted: December 22, 2020Written by: Imran Ahmad Cheema14 https://orcid.org/0000-0003-1076-7283Hajan Khan Jamali15 https://orcid.org/0000-0002-8817-2231 ResumenLa agricultura es una fuente principal de desarrollo económico y mano de obra de Pakistán, ya que contribuye con el 18,5 por ciento al PIB (Producto Interno Bruto) y proporciona el 37,4 por ciento al empleo
El bajo rendimiento de frutas cítricas es el desafío que enfrentan los países en desarrollo, incluido Pakistán
Hypothesis-2: Citrus fruits average yield per hectare of Pakistan is more than bordering countries
Summary
The economic scenario of the world is going to change, increasing competition and free trade system has integrated the economies of different. El bajo rendimiento de frutas cítricas es el desafío que enfrentan los países en desarrollo, incluido Pakistán. Burhan Ahmad and Khalid Mustafa (2006) in there study “Forecasting Kinnow Production in Pakistan” observed that an improved output of Kinnow would be available for consumption. They recommended the requirement for taking measures to upsurge the export of Kinnow by refining packaging and adopting the required global criteria (Ahmad, Ghafoor, & Badar, 2005).
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