Electronic Commerce Technologies Research Articles

Legal Aspects Related to Intellectual Property Protection in the Field of Digital E-Commerce Technologies

Intellectual property created through digital technologies plays a crucial role in the economy, serving as a vital tool for developing the domestic market. Therefore, it is essential to ensure adequate protection of intellectual property rights in the sphere of digital technologies and electronic commerce. This research aims to analyse the legal regulation of intellectual property protection in digital technologies for electronic commerce. The following methods were used: formal-legal, comparative-legal, formal-logical, analysis and synthesis, dialectical, and functional-instrumental. The article identifies the peculiarities of conducting electronic commerce in Ukraine. This text discusses the determination of intellectual property objects in digital e-commerce technologies and common violations in this area. It highlights the need for comprehensive legal norms to prevent violations and compensate for damages. Additionally, the text examines the problems through which violations of intellectual property rights often occur and studies the American and European models of intellectual property protection. Civil law instruments protect intellectual property rights in digital technologies and e-commerce. The text outlines the importance of protecting intellectual property as a foundation for innovation and proposes practical tools for protecting rights in this sphere. It is important to note that the development of e-commerce presents advantages and challenges that impact the regulation of this market's growth and innovation. This is due, in part, to violations of legal property rights.

An Empirical Assessment of Technology Adoption Model in E-Commerce

Background: Over the past few decades, e-commerce has become one part of the development of electronic commerce technology. The development has caused customers' online purchasing habits to change. This research analyzes how e-commerce can be made more efficient and profitable and achieve business goals by using the Technology Acceptance Model (TAM) as a theoretical framework. Method: Data were examined using Smart's Partial Least Square (PLS) method. The widely used TAM is preferred as a suitable hypothetical model to examine how well the development of electronic commerce technology to support e-commerce. Results: The findings demonstrated that attitudes about and behavioral intentions to use were positively impacted by perceived usefulness. Research indicates that attitudes about utilizing are positively impacted by perceived ease of use, while behavioral intention to use is negatively impacted. It has also been demonstrated that behavioral intention to use is positively impacted by attitude toward usage. It has also been demonstrated that attitudes toward usage modulate the effects of perceived utility and perceived ease of use on behavioral intention to use. Conclusion: This research extends the theoretical and applied understanding needed to apply the TAM model in the e-commerce industry. This research enables business owners to better and more effectively utilize electronic commerce technology.

Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis

Coupon promotions have been increasingly used with the development of electronic commerce technologies. The post‐promotion effects of coupon promotions have been mixed. Using a randomly selected customer sample at a firm that operates a large online classified ads website, we examine the exposure, redemption, and spillover effects of coupon promotions. We find a negative exposure effect and a positive redemption effect. For customers who received coupons but did not redeem them (i.e., exposure effect), they purchased less than those who did not receive coupons after the promotion ends; and for the customers who redeemed coupons (i.e., redemption effect), they purchased more than those who did not redeem them after the promotion ends. We find that the positive redemption and negative exposure effects can spill over to other products that are not on promotion (i.e., spillover effect). Further investigations show that the negative exposure effect is exacerbated when customers purchase more often. Managerial and theoretical implications are discussed.

Activity characteristics and perspective development directions of electronic trade platforms in Azerbaijan

Improving e-commerce platforms and determining their prospective development trends is a global problem. This article indicates the relevance of expanding online transactions with the application of industry 4.0 platform technologies in business activities. The sharp increase in demand for e-commerce due to the pandemic has made it one of the key trends of the modern era. Modern electronic commercial systems and technologies are required to be applied in the organization of business activities. The work shows the significance of forming the necessary infrastructure for e-commerce in the country and solving the problem of integration into the global digital ecosystems. The characteristics of electronic commerce technologies in ensuring economic development are determined. The stages of its life cycle are displayed based on the results of the analysis of many research works related to electronic commerce. Aspects of the impact of the application of modern electronic commerce technologies and tools on economic development in commercial activities are explored. The article also highlights the main procedures of online purchase process in the main electronic trading systems on the Internet. It classifies the electronic commerce system according to various characteristics, and studies the aspects of its implementation in Azerbaijan. It proposes the methodology of comparative evaluation of the development rate of electronic commerce technologies and develops systems and relevant indices. In the end, the results of the final scores on the weighting coefficients of the indicators characterizing B2B electronic commerce are introduced. With the application of the latest information and communication technologies, recommendations are proposed on the operational characteristics and prospective development trends of e-commerce platforms in the Azerbaijani segment of the Internet.

MODEL OF IMPLEMENTATION OF ELECTRONIC COMMERCE TECHNOLOGIES

The article distinguishes the classification of types and forms of e-commerce depending on the relations between the parties involved, as well as on the types of enterprises carrying out commercial activities. The analyzed studies of the correlation between the transition to electronic commerce and the growth of the productivity of the economic entity allowed us to conclude that there is no single approach to the impact of the introduction of information and communication technologies on the results of the enterprise. The technological factors of e-commerce implementation at small and medium-sized enterprises are considered, including: organizational flexibility, external pressure, perceived ease of use and perceived usefulness. The model of technological implementation of electronic commerce is based on the research of K. Fleisher, which analyzes such important aspects of the business entity's activity as: technological, which characterizes the firm, existing and future technologies; organizational, which refers to the size of the firm and its field of activity, organizational structure and internal resources, environmental aspect, which refers to the area where the company exists, which refers to industries, competitors and existing relations with the government. The model is supplemented with such elements as the use of electronic data exchange, relationships with business partners, obstacles and risks. The question of the process of implementing e-commerce is considered from a practical point of view as an important competitive tool for domestic companies, which is increasingly characterized by the absence of borders, internationalization and the so-called "technological liquidity". The essential reasons for the introduction of electronic commerce technologies by domestic enterprises are highlighted. The value chain process in e-commerce is considered. A value chain is a business model that describes a company by breaking down a series of activities that add value or cost at each stage of the process. It was noted that large companies show a greater tendency to develop fragmented value chains without an adequate industrial relations system depending on their business model. There are large differences in the assessment of the impact of the introduction of e-commerce on the labor market

Prison, technology, and consumption: A visual study of the use of electronic commerce strategies in the inmate package industry

In recent years, the US penal system has increasingly contracted prison services and introduced electronic commerce technologies for penal populations and their social networks. This study uses visual and textual analysis of 245 images from the websites of 17 inmate package companies to explore electronic commerce strategies in US penal institutions. The inmate package industry uses electronic commerce strategies that address the distinctive conditions of penal confinement and deploys emotionally charged messages to encourage digital interactions with the penal system and elicit consumption. Several company websites also organize the experience of consumption along gender and racial lines. The emergent industry of inmate packages represents one among several contemporary practices of carceral consumption.

Exploring Electronic Commerce Technology by Business Education Graduates for Employment Opportunities and Self-Reliance in Nigeria

Exploring Electronic Commerce Technology by Business Education Graduates for Employment Opportunities and Self-Reliance in Nigeria

Online Credit Card Fraud Detection and Anomaly User Blocking

The use of credit cards has expanded considerably as a result of rapid advancements in electronic commerce technologies. As credit cards become the most popular method of payment for both online and offline purchases, incidences of credit card fraud are on the rise. Transactions with Credit Cards continue to expand in number, capturing a larger share of the US payment system and resulting in a higher rate of stolen account numbers and bank losses. Improved fraud detection has thus become critical to the payment system's long-term stability in the United States. For several years, banks have deployed early fraud warning systems. Large-scale data mining tools have the potential to improve commercial practice. Scalable strategies for analysing enormous volumes of transaction data and efficiently computing fraud detectors in a timely way, especially for e-commerce, is a critical issue. Aside from scalability and efficiency, the fraud-detection task has technical issues such as skewed training data distributions and non-uniform cost per error, both of which have received little attention in the now-established ledge-discovery and data mining communities.

Community Empowerment Through Entrepreneurship Program Based on Information Technology (Technopreneurship) for Residents of RT 03 RW 02 Pondok Jati Jurangmangu Barat Pondok Aren

Residents in the neighborhood of Rukun Tetangga 03 Rukun Warga 02 Pondok Jati Jurangmangu Barat Pondok Aren mostly belong to the lower middle class. Most of the residents in this RT 03 environment run their business businesses such as warungs, drinking water supply services, cellphone counters, workshops, printing houses, internet cafes, house rentals/rents, vehicle rentals, vehicle care services, midwives, and furniture. Although some business actors have used information technology tools to support their business, their use is limited to Facebook, Twitter, Instagram, and WhatsApp. Residents do not understand how to sell and market products using information technology tools. E-Commerce technology is a technology used to conduct business transactions that occur on electronic networks. E-Commerce technology can help market products, especially when implementing large-scale social restrictions (PSBB). Based on the above conditions, we conducted training to build a business using Electronic Commerce (E-Commerce) technology for residents to foster an entrepreneurial spirit based on information technology. the methodology in this community service activity uses the Participatory Rural Appraisal (PRA) approach which consists of the identification of problems, planning activities, implementing activities, monitoring activities, and evaluating community service activities. The output of this community service activity is that the residents of Rukun Tetangga 03 Rukun Warga 02 Pondok Jati Jurangmangu Barat Pondok Aren gain knowledge and experience on how to use E-Commerce technology to support their business activities. For this community service activity to run optimally, it is necessary to provide assistance during the adaptation process of E-Commerce technology and conduct training on digital marketing in the future.

Business Opportunities in Industrial Revolution 4.0 through 9 (nine) E-commerce Marketing Strategies

Technological developments in industry 4.0 which lead to digital technology create new ideas for companies to take strategic steps in business processes. One of them is utilizing electronic commerce. This study uses a qualitative analysis approach which uses secondary data. The methodology used is conceptual review by gathering data and information that are interrelated. The information collected is market opportunity, consumer behavior and electronic commerce technology as an innovation in marketing. This research is expected to create potential market opportunities. The marketing strategy used is the strategy of utilizing technology, market opportunities, marketing strategies, designing consumer knowledge, creating consumer interfaces, increasing customer information creating marketing programs, and evaluating marketing programs using technology and information and program evaluation.

Credit Card Fraud Detection Using Fuzzy Rule Based Classifier

Fraud detection is an emerging topic of notable importance. Data mining strategies have been applied most considerably to the detection of insurance fraud, monetary fraud and financial fraud. This project will mainly focus on detecting fraudulent credit card transactions. Fraud detection in telecommunication systems, particularly the case of extraordinary imposed fraud, providing an anomaly detection technique supported by way of a signature schema, fraud deals with cases regarding criminal purposes that typically are different to identify, have additionally attracted a a tremendous deal of attention in latest years. The use of credit cards has dramatically increased because of a fast advancement inside the electronic commerce technology. Credit card will become the most popular mode of payment for each on line as properly as ordinary purchase, in instances of fraud related to it are also growing day through day. In this research sequence of operations in credit card transaction processing using a Fuzzy rule based classifier and accuracy is improved in the detection of frauds compared to other algorithms. A Naïve Bayes is initially trained with the everyday behaviour of a card holder. If an incoming credit card transaction is not accepted by the trained version with sufficiently excessive probability, it’s considered to be fraudulent. At the same time, it ensures that true transactions aren’t rejected. Supervised learning requires prior type to anomalies. In this research fuzzy rule primarily based category set of rules used for modelling real world credit card information statistics and detecting the anomaly usage of credit card information’s. Whenever anomaly credit card usage detected the system will capture the anomaly user face and freeze the anomaly user system. Django framework is used for web app creation.

E-Commerce and Internet Marketing in Yemen: Opportunities and Challenges

Nowadays, information and communication technologies (ICT) are advancing in a fast speed. It is widely acknowledged that businesses can benefit a lot from the process of applying the advanced technology in both B2B and B2C Marketing. For example, both the behaviors of buying and selling can be completed based on Internet and information system, and this is called e-Commerce. Under this situation, the internet marketing has emerged. It is represented by e-Marketplace which is known as a virtual place. The emergence of e-platforms is helpful for businesses to find more customers and finish the business transactions effectively and efficiently. Despite the limitations and obstacles in adopting and implementing e-commerce, SMEs can still enjoy the benefits of e-commerce. Yemen is still developing the basic elements of an e-commerce infrastructure such as networking, electronic payments and IT-related services, including information technology education and training. Yemen has recently gained higher mobile subscriptions and Internet access penetration rates. The increased use and popularity of mobile phones in Yemen has opened the door to large-scale introduction of e-commerce. Due to the high penetration rate and infrastructure construction, Yemen has good potential to apply ICT and e-commerce. However, Yemeni e-commerce must overcome the lack of experience and skills such as ICT and e-commerce, the concentration of ICTs in urban areas, and the shortage of information technology personnel and facilities. The document suggests that effective e-commerce adoption and implementation should be conducted under carefully designed national ICT and e-commerce development plans and guidelines. Keywords: Electronic commerce, information and communication technology, electronic business, mobile commerce, developing countries, technology transfer, emerging economies, digital economy, Middle East, Yemen. DOI : 10.7176/EJBM/11-21-04 Publication date :July 31 st 2019

Toward Mitigating Graduate Unemployment for Political Stability: The Role Electronic Commerce Technology. A PLS Approach

The essence of this study is to identify the determinants of business students' perception on adopting ecommerce for political stability and national security. To achieve this, a survey was adapted and used to solicit information from the 35 undergraduate business students from Federal College of Education (Technical) Gombe, Gombe state. PLS-SEM version 3.0 was used for the analysis of the measurement model and structural model of the research. The results reveal that students' individual readiness, perceive benefits and external drive are positively related to national security and political stability. These three dimensions were used to measure the ecommerce adoption construct.

Transfer of electronic commerce trust between physical and virtual environments: experimental effects of structural assurance and situational normality

Although there is a considerable body of empirical evidence on the subject of electronic commerce trust, most of it is correlational evidence based on field surveys, and very little attention has been given to causal effects of how participants in electronic markets transfer their trust beliefs between physical and virtual environments. Research has previously established that structural assurance and situational normality have differential effects on vendor and technology-based trust. Generalized expectancies are used as a theory for understanding how people trust and transfer trust in the context of electronic commerce technologies. In theory, there should be differential cause-and-effect relationships between trust antecedents and transfer of trust between physical and virtual environments. This study reports the results of a randomized experiment on the effects of structural assurance and situational normality on the transfer of electronic commerce trust between physical and virtual environments. A pretest-treatment-posttest design using MANOVA revealed that structural assurance, situational normality, and direction of transfer have differential effects on vendor-based trust and technology-based trust. Structural assurance prevents loss of trust in physical-to-virtual transfers, and both situational normality and structural assurance cause increases in trust for virtual-to-physical transfers for technology-based trust, but not necessarily for vendor-based trust. The results indicate significant differences between how trust operates in physical-to-virtual transfers versus virtual-to-physical transfers.

Redemption, Exposure, and Spillover Effects of Electronic Coupons: Evidence From Field Experiments

Coupon promotions have been increasingly used with the development of electronic commerce technologies. The outcomes of the long-term effect of coupon promotions have been mixed, likely due in part to the challenge in data and methodology. Using two field experiments at a firm that owns and operates a large online classified ads website, we examine exposure, redemption and spillover effects of coupon promotions. We find negative exposure effect and positive redemption effect. For customers who received coupons but did not redeem them (i.e., exposure effect), they purchased less than those who did not receive coupons; and for the customers who redeemed coupons (i.e., redemption effect), they purchased more than those who did not redeem them. The exposure effect can potentially reduce the customer’s purchases by as much as 16.31% and the redemption effect can potentially increase the customer’s purchases by as much as 10.37%. We also find that the positive redemption and negative exposure effects extend to other products that are not on promotion (i.e., spillover effect). Managerial and theoretical implications are discussed.

English

Nowadays, Electronic Commerce (EC) course is becoming one of the most important taught courses at all business schools due to increased businesses over the Internet network by utilizing all available technologies. However, the success of such courses cannot be measured by number of students who pass or fail but rather by how such courses influence and can change the daily life of these students. Previous literature stressed on the important role of the teacher in developing students’ skills and knowledge and transferring this expertise outside the classroom. This study explores the factors explain teachers' influence on learners' use of EC technology outside the classroom. A questionnaire (survey) was developed and distributed to the students enrolled in the “introduction to EC” course at the Jordan of University. Using structured equation modeling (SEM) a total of 545 valid questionnaires were retrieved and analyzed. The results of the study showed that teachers’ capacity support and behavior support are significant factors that established a facilitating condition which have a significant impact on students' computer self-efficacy. On the other hand, teachers’ affection support and computer self-efficacy are found to be significant factors that strengthened students’ perceived usefulness which supported the use of EC technology outside the classroom. As a result of increased students’ computer self-efficacy and perceived usefulness, the empirical analysis revealed positive significant effect on students’ use of EC technologies outside the classroom. This research presented a set of recommendations and polices that are very handful in developing successful EC courses that support the teachers’ role, leverage student knowledge that goes beyond the classroom settings. Key words: Electronic commerce, student skills, teacher influence, technology.

결제로그 분석 및 데이터 마이닝을 이용한 이상거래 탐지 연구 조사

Due to a rapid advancement in the electronic commerce technology, the payment method varies from cash to electronic settlement such as credit card, mobile payment and mobile application card. Therefore, financial fraud is increasing notably for a purpose of personal gain. In response, financial companies are building the FDS (Fraud Detection System) to protect consumers from fraudulent transactions. The one of the goals of FDS is identifying the fraudulent transaction with high accuracy by analyzing transaction data and personal information in real-time. Data mining techniques are providing great aid in financial accounting fraud detection, so it have been applied most extensively to provide primary solutions to the problems. In this paper, we try to provide an overview of the research on data mining based fraud detection. Also, we classify researches under few criteria such as data set, data mining algorithm and viewpoint of research.

Securing Online Banking Transaction using Predictive Approach of Hidden Markov Model

Due to a Fast growth in the electronic commerce technology, popularity of online banking and online shopping is growing day by day. While e-commerce is still gaining popularity, it also provides ground for fraudsters who try to misuse the transparency of online purchases and the transfer of credit card records. In this paper, proposed model the sequence of operation in online banking transaction processing using a Hidden Markov Model (HMM) and describe how it can be used for the detection of frauds. An HMM is initially trained with the normal behaviour of a cardholder. If current transaction is not accepted by the trained model with good probability, it is treated as fraudulent. And one time password is send to mobile of card holder.

Development and Impact of E-Commerce in Turkey

Today, the number of technological devices such as computers, cell phones, tablets etc. has increased and their usage has become widespread. As a result of frequent use of these technologies depending on situation, these devices have developed even further and became a part of our lives. Development of Internet infrastructure and increase of its usage have led people to interact more with the Internet and it has become an indispensable aspect of our lives. The fact that the Internet offers new opportunities for businesses and consumers formed a basis for development of e-commerce. The purpose of this paper is to determine impacts of electronic commerce and Internet technology in Turkey on both companies and customers through literature reviews.

A qualitative study of business-to-business electronic commerce adoption within the Indonesian grocery industry: A multi-theory perspective

This study explores the business-to-business electronic commerce (B2B EC) technology adoption experience of organizations within the supply chain of the grocery industry in Indonesia using a multi-theory perspective. Through a multiple case study with eight organizations, it provides a comprehensive understanding of the influence of adoption factors. This study shows the usefulness of complementarily deploying several adoption theories and offers important theoretical and practical implications for organizations as they extend their supply chains globally.