Abstract
Nowadays, information and communication technologies (ICT) are advancing in a fast speed. It is widely acknowledged that businesses can benefit a lot from the process of applying the advanced technology in both B2B and B2C Marketing. For example, both the behaviors of buying and selling can be completed based on Internet and information system, and this is called e-Commerce. Under this situation, the internet marketing has emerged. It is represented by e-Marketplace which is known as a virtual place. The emergence of e-platforms is helpful for businesses to find more customers and finish the business transactions effectively and efficiently. Despite the limitations and obstacles in adopting and implementing e-commerce, SMEs can still enjoy the benefits of e-commerce. Yemen is still developing the basic elements of an e-commerce infrastructure such as networking, electronic payments and IT-related services, including information technology education and training. Yemen has recently gained higher mobile subscriptions and Internet access penetration rates. The increased use and popularity of mobile phones in Yemen has opened the door to large-scale introduction of e-commerce. Due to the high penetration rate and infrastructure construction, Yemen has good potential to apply ICT and e-commerce. However, Yemeni e-commerce must overcome the lack of experience and skills such as ICT and e-commerce, the concentration of ICTs in urban areas, and the shortage of information technology personnel and facilities. The document suggests that effective e-commerce adoption and implementation should be conducted under carefully designed national ICT and e-commerce development plans and guidelines. Keywords: Electronic commerce, information and communication technology, electronic business, mobile commerce, developing countries, technology transfer, emerging economies, digital economy, Middle East, Yemen. DOI : 10.7176/EJBM/11-21-04 Publication date :July 31 st 2019
Highlights
In the modern world, businesses pay more attention to the usage of information systems in business relationships
When it comes to the e-commerce laws and regulations, the one which is very close to Yemen is “Act No 40 of the 2006 Electronic Payment System for Finance and Banking”
Five ways can be useful in understanding why Internet and e-commerce are useful for the entrepreneurs which are operated in the developing countries: 1) It helps small and medium enterprises (SMEs) to enter into the market all over the world
Summary
Businesses pay more attention to the usage of information systems in business relationships. B2B marketers see Internet as platform to link with their business customers and to build up business’s relationships, the mass consumer market can be reached effectively via Internet, B2C marketers took opportunities of advances in the Information technology to offer their products. The pioneers in this category are Amazon.com and eBay, Nowadays, almost all businesses are having their own websites which can offer real time information to consumers and makes possible to undertake business transactions like ordering or purchase, payment and follow-up.
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