Electronic Business Platform Research Articles

Revenue-sharing contract in a three-tier online supply chain under EB platform financing

This work discusses a three-tier supply chain finance system (SCFS) composed of a supplier, an electronic business (EB) platform and a financially distressed retailer, where the EB platform acts as both a seller and a financier. We build a multi-tier game model under revenue-sharing contract (RSC) and analyze the operational strategies for all members. We further examine how the commission rate influences the equilibrium outcomes and identify the coordination conditions. Finally, we discuss a modified revenue-sharing contract (MRSC) and conduct a comparative analysis between RSC and MRSC.

Construction of E-commerce for tourism and agricultural products based on Internet of Things technology under the background of big data

With the rise of big data processing technology and agricultural product Electronic business platform (E-COMMERCE), the varieties and channels of agricultural product sales are becoming more and more diversified. It is not popular among the E-COMMERCE, resulting in users not being able to accurately find the products that suit them in the first time. Therefore, the agricultural product E-COMMERCE has become an important means to efficiently meet individual needs. Combined with the technical characteristics of the Internet of things (IOT) and the development trend of online retailers, it provides professional online logistics services and other value-added services throughout all links of logistics for logistics enterprises, suppliers, manufacturers, retailers, partners, customers, governments and banks. Based on the analysis of the current development status of China's agricultural tourism product online retailers, combined with the characteristics of tourism consumption in the era of experience economy, this paper puts forward the innovative development strategy of China's agricultural tourism product E-commerce.

How does price variance among purchase channels affect consumers' cognitive process when shopping online?

The rise of a flourishing online shopping market has expanded the range of purchase channels available to consumers. Meanwhile, the competition among channels has become increasingly fierce. In this study, the changes in cognitive processes caused by price variance among channels were investigated using event-related potentials. Several daily necessities with low or high price variance between a self-operated business channel and third-party seller channels were chosen as the study objects from a well-known electronic business platform. Thirty participants' electroencephalograms were collected while they faced higher or lower price variance during the experiment. The results showed that small price variances between the two channels tended to intensify component N2, while big price variances tended to diminish component P3. These results suggest that N2 may reflect consumers' identification process for price variance and inhibition of a planned response, while P3 may reflect the activation of attention caused by task difficulty due to price variance. These findings indicate that the changes in ERP components N2 and P3 may act as cognitive indices that measure customers' identification and attention distribution when considering product price variances among online purchase channels.

A LITERATURE REVIEW ON PLATFORM BUSINESS MODEL: THE IMPACT OF TECHNOLOGICAL PROCESSES ON PLATFORM BUSINESS

With the uprising of China explosive expansion in the business to consumer electronic platform business, it is vital to understand what impact Chinese consumers to shop online. Enabling platform owners to adjust their electronic marketing strategy to successfully adapt to Chinese customers changing demands and lifestyles and improve their online purchasing experiences and satisfaction is critical for platform growth. This literary works aimed to address the origin of this pattern of offline to online business platforms. The literary works reviewed portrayed that technology has been an indispensable product the Chinese and the world cannot do without it, making an overwhelming acceptance of platform business and strategies. Studies indicate that the platform business and internet use for patronizing products and services become enormous in the early 1990s in China. In addressing the factors that greatly impact the technological process acceptance, individual differences could be considered when describing customers online purchasing intents in China. Provision for a deeper comprehension of end users advent of the internet as a shopping and transaction channel while also boosting an electronic platform retailers market targeting and segmentation efficacy. KEYWORDS: Platform Business, Electronic Business Platform, Technology, online shopping, China

The Operational and Coordinated Strategies of the low carbon Supply Chain with a Loss-reluctance Under the electronic business platform Financing Service

We investigate the operational and coordinated strategies of a low carbon supply chain in the carbon limit and exchange market, where the capital-constrained manufacturer exhibits loss-reluctance behavior due to the uncertainty of market demand. In this paper, we calculate the greatest loan interest rate for the electronic business platform, the greatest ordering amount for the manufacturer in the decentralized system, and the greatest ordering amount for the entire supply chain in the centralized system. We design a transfer payment contract to coordinate the emission-dependent supply under the electronic business platform financing service by comparing the manufacturer's greatest ordering amount in different systems. We conclude from theoretical analyses that when the critical value of the manufacturer's self-owned capital exceeds a certain point, the greatest ordering amount of the loss-reluctance manufacturer under the electronic business platform financing service is greater than that of the well-funded manufacturer. Furthermore, when the manufacturer's self-owned capital changes within a certain range, the electronic business platform financing service can cause both an electronic business platform and a loss-reluctant manufacturer to achieve Pareto improvement, even though the electronic business platform financing service does not coordinate the supply chain, which is regulated by a carbon limit and an exchange mechanism. Furthermore, when a certain condition is met by the transfer payment contract, the lack of capital and the low carbon supply chain can achieve complete coordination.

Financing online retailers: Bank vs. electronic business platform, equilibrium, and coordinating strategy

We consider a new financing source for online retailers, namely an electronic business (EB) platform, which is divided into an active and a conservative form according to the level of integration of lending and leasing businesses. The newsvendor-like online retailer is capital-constrained and can choose between EB platform financing and bank credit financing (BCF). We model their interaction as a Stackelberg game, where the online retailer functions as the follower who decides the order quantity and the lender (bank or EB platform) functions as the leader who declares the loan interest rate or the EB platform’s usage fee rate. From the equilibrium and coordinating analyses, we conclude that the active EB platform financing can achieve supply chain financing (SCF) coordination, yielding a larger order quantity and larger participants’ profits than those yielded through BCF, while the conservative may not. When the coordination condition on order quantity is satisfied, if the initial working capital is a constant, there exists a linear decreasing trend between the EB platform’s loan interest rate and the usage fee rate. When the weak coordination conditions are satisfied, the active EB platform can offer many coordinated financing contracts, which are applicable to different initial working capital conditions. For achieving SCF coordination, the EB platform should be active to adjust his loan interest rate and usage fee rate together. Moreover, even if the online retailer has sufficient working capital, she always prefers using the coordinated active EB platform financing to refusing any outside financing.

Advertising Strategy of Electricity Suppliers and Physical Stores in Scenario Marketing

In the electronic business platform, from "taobao.com" as the representative of the Web1.0 era, to the "social" shopping mode of the Web2.0 era, and then to the "mobile Internet" concept of the Web3.0 era, the mobile Internet has added new elements of the "scene". In addition to be promoted in electronic business platform, the scenario marketing can also be played for obtaining good results in the physical stores, and it is used in the different platform by the reasonable marketing scene, then it is maintained the uniformity of brand visual design in a variety of terminals.

Advertising Strategy of Electricity Suppliers and Physical Stores in Scenario Marketing

In the electronic business platform, from taobao.com as the representative of the Web1.0 era, to the social shopping mode of the Web2.0 era, and then to the concept of the Web3.0 era, the mobile Internet has added new elements of the scene. In addition to be promoted in electronic business platform, the scenario marketing can also be played for obtaining good results in the physical stores, and it is used in the different platform by the reasonable marketing scene, then it is maintained the uniformity of brand visual design in a variety of terminals.

The Developing Trend of Independent Designer Brands and Brand Managing Company in China

Recent years, more and more independent designer brands have stepped into public’s awareness, becoming a newly emerging force of online apparel sales. In this context, brand managing company and corresponding electronic business platform only for independent designer brands emerge gradually as the time requires. Brand managing company means a company who possesses or cooperates with many independent designer brands. Some of these brand managing companies are originated from traditional fashion apparel company. The objective of this research is to describe and explain the developing trend of the apparel industry, brand managing company and independent designers in China. And the outline is also according to these three parts.