I have been asked by the organizers to discuss some commercially successful applications of radiation cured coatings with reference to both technical and commercial factors. This paper will cover three such applications, Case A in the graphic arts field, Case B in vacuum metallizing and Case C in a specialist electrical end use. In each of the three cases to be considered, there were different economic and technical arguments for use of radiation cured coatings. In all three cases, the general advantages of radiation cured coatings, such as no solvent emission, low energy usage and high operating speeds were considered to be important factors, and, as such, will be dealt with in this paper. However, each case had unique problems to which radiation technology presented equally unique solutions. These solutions, and the ways in which they differ from those offered by conventional solvent or water based coatings, will be considered in detail in this paper. During the last five years, industry in general has searched for technologies which would enable it to reduce or eliminate its dependence on organic solvents and which would also be less wasteful of energy. This search was allotted high priority after the 1973 oil embargo and the rapid increase in solvent prices which resulted. Since reduction in the use of organic solvents would also ease the problems of emission control, the recent EPA initiatives, aimed at a very big reduction in the usage of organic solvents in coatings and adhesives, have given a further impetus to this search. Finally, many of you will still have vivid memories of the natural gas shortage experienced over much of the United States during January and February of 1977 and of the problems, shutdowns and dislocations that followed. Because of the factors described above, many users of solvent based coatings have become much more interested in radiation cured coatings because these would: 1. 1) Eliminate concerns about availability of solvents, 2. 2) Reduce material inventory, 3. 3) Reduce in-plant fire hazard (and insurance premiums), 4. 4) Reduce energy usage, 5. 5) For all practical purposes, eliminate problems related to compliance with EPA emission controls. Furthermore, the use of solventless radiation cured coatings would enable the user to dispense with hot air tunnels on all new equipment. (With certain types of radiation cured coating, ventilation with large volumes of cold air is still desirable in order to reduce or eliminate residual odor.)