The construction of electric vehicle (EV) battery swapping stations (BSS), which exerts an increasingly significant impact on urban landscapes. In addition, the external space of BSS is an important means to display corporate image and brand publicity. In this experiment, a sample of nine representative BSS in China, characterized by diverse architectural forms, was selected for the examination of their exterior spaces. The study focused on the physical factors of the BSS, specifically the exterior contour, number and position of entrances, façade material, height-width ratio of front elevation, logo area ratio, and hue as key factors under investigation. Meanwhile, five demographic features, namely, gender, age, education level, EV owner or potential owner, and income level, were set as variables to study the influence of the six physical factors of external space on people's visual impact assessment. The photo stimulation method was used in this experiment. The results show that the above six physical factors affect people's visual impact assessment of the external space of BSS, and people with different demographic features render different visual impact assessments. Therefore, we propose several design recommendations for BSS exterior spaces. In BSS exterior space design, greater consideration should be given to using vertical facade aspect ratios between 1/3 and 1/2, facades combining metal and glass, smaller logo area proportions, and designs combining warm and neutral color tones to meet the visual preferences of a broader audience. Different exterior design schemes should also be adopted when BSSs are targeted at different primary user groups.
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