The article briefly examines the performance of the main South African political parties such as the African National Congress, the Democratic Alliance and the Economic Freedom Fighters on the eve of the general elections in 2024. To assess the situation, the data from think-tanks and NGO is also used. This paper highlights some issues that convey the complexity of the internal environment in the run-up to the event, such as the emergence of the Multi-Party Charter and other political players. Despite the challenges, the African National Congress continues to be the only party with “moral baggage” for voters from all population groups. In the emerging electoral race, it is interesting to observe how the “new” and “old” political forces strategize to maximize their votes from different communities in South Africa, especially among the “Coloured” community. This piece describes the emergence of new political organizations that are aimed at mobilising voters from the “Coloured” community, first and foremost in the Western Cape Province.
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