UNESCO’s MAB Programme promotes a people-centered conservation strategy to strengthen the sustainability of social and ecological systems. However, there exist knowledge gaps regarding its implementation in specific contexts. For this study, a mixed-methods sequential exploratory design was employed. In the first phase, an initial content analysis of the management program of the El Cielo Biosphere Reserve (CBR) and the functions of the statutory framework of UNESCO’s MAB program was conducted. This analysis, which was human-driven but facilitated by artificial intelligence tools, underwent rigorous triangulation and expert validation to strengthen the reliability and robustness of the findings. Subsequently, the Management Effectiveness Tracking Tool (METT3) was issued to researchers, community members, civil servants, and former civil servants related to the management of the CBR. The 2024 results (n = 15) were contrasted with those obtained in 2017 (n = 15) using a quantitative approach consisting of descriptive, non-parametric, and Bayesian statistical techniques. We identified some problems in the implementation of the MAB-UNESCO Programme in the CBR, mainly due to the outdated management program and lack of effective governance, as well as the lack of understanding of the implications of being a MAB-UNESCO biosphere reserve. A numerical trend of deterioration in the effectiveness of the CBR’s management was detected, with overall ratings of 44.78% and 29.62% in 2017 and 2024, respectively. This was associated with a lack of regulation, weak coordination among key actors, and a progressive reduction in funding. The findings of this study are useful to guide the transition of the CBR towards a conservation model that responds to current problems and contributes to the advancement of knowledge on the implementation of the MAB Programme in specific contexts.
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