In this paper, we initiate the study of a generalized soliton on a Riemannian manifold, we find a characterization for the Euclidean space, and in the compact case, we find a sufficient condition under which it reduces to a quasi-Einstein manifold. We also find sufficient conditions under which a compact generalized soliton reduces to an Einstein manifold. Note that Ricci solitons being self-similar solutions of the heat flow, this topic is related to the symmetry in the geometry of Riemannian manifolds. Moreover, generalized solitons being generalizations of Ricci solitons are naturally related to symmetry.