We first illustrate on a simple example how, in existing brane cosmological models, the connection of a 'bulk' region to its mirror image creates matter on the 'brane'. Next, we present a cosmological model with no $Z_2$ symmetry which is a spherical symmetric 'shell' separating two metrically different 5-dimensional anti-de Sitter regions. We find that our model becomes Friedmannian at late times, like present brane models, but that its early time behaviour is very different: the scale factor grows from a non-zero value at the big bang singularity. We then show how the Israel matching conditions across the membrane (that is either a brane or a shell) have to be modified if more general equations than Einstein's, including a Gauss-Bonnet correction, hold in the bulk, as is likely to be the case in a low energy limit of string theory. We find that the membrane can then no longer be treated in the thin wall approximation. However its microphysics may, in some instances, be simply hidden in a renormalization of Einstein's constant, in which cases Einstein and Gauss-Bonnet membranes are identical.