In a recent essay published in the Journal of British Studies, T. H. Breen has characterised the AngloAmerican Empire that straddled the Atlantic during the eighteenth century as an 'Empire of Goods'.1 The eighteenth-century British Atlantic world was bound together, he argues, not simply by ties of language or administration, but also by flows of commodities, in particular manufactured consumer products. Such products circulated both within the constituent units of the British Atlantic EmpireEngland, Scotland, Ireland, the North American and the West Indian colonies and between those units, but it is the flow westward from Great Britain to the North American mainland that most effectively illustrates the themes I want to develop in this paper.* The burgeoning population of colonial British North America (over two million people by 1770) was dominated by relatively prosperous, small-scale commercial farmers. Indeed, there was considerable justification in the mid-eighteenth-century description of Pennsylvania as 'the best poor man's country in the world'.2 These were not pre-capitalist, selfsufficient peasants.3 A large proportion of the commodities that flowed westwards across the Atlantic were manufactured consumer products intended for this market; products made principally in England, which was already, at the start of the eighteenth century, probably the most industrialised of the major European states. As early as the 1740s, an upcountry Connecticut shopkeeper's ledger books reveal stocks of gloves, pots, pans, cards, knives, earthenware, thimbles, buckles, buttons, combs, spectacles, nails, silk, wire, tape, pewter dishes and cloth, almost all imported from England. 'Already', said an astonished German clergyman in the 1750s, 'it is really possible to obtain all the things one can get in Europe in Pennsylvania, since so many merchant ships arrive there every year'.4 Yet few of these products were manufactured in the colonies themselves. In other words, North America provided a large market of prosperous primary agricultural producers, hungry to buy finished and semi-finished consumer products, few of which were produced locally. Many of these products sold, at least in part, on their appearance. They were fashion products in the sense that their successful sale depended on con-
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