Efficient Marketing Channel Research Articles

EFISIENSI SALURAN PEMASARAN KOMODITAS BAYAM DI KELURAHAN SIANTAN HILIR KECAMATAN PONTIANAK UTARA KOTA PONTIANAK

<p><em>Spinach is one of the agricultural commodities that is widely cultivated in</em><em> Pontianak City. North Pontianak District is a center for growing spinach in Pontianak City with a planted area of 216 (ha) and production of 8,006 (ku) or around 76% of the total spinach production in the Pontianak City. There are two types of spinach that are most commonly cultivated in Siantan Hilir Village, North Pontianak District, namely spinach (Amaranthus tricolor). The purpose of this study was to analyze the pattern of marketing channels, marketing margins, farmer's share and efficiency of spinach marketing channels in Siantan Hilir Village, North Pontianak District, Pontianak City. The results indicate that there are 4 marketing channels of spinach. The lowest marketing margin value of spinach and the highest farmer's share is in channel 1, while the lowest margin and farmer's share are also found in channel 1. The most efficient marketing efficiency value of spinach is found in channel 3 which is 2.70 %, meanwhile, the most efficient marketing channel is in channel 2 with an efficiency value of 2.58%.</em></p>

Marketing Channel Analysis of Oil Palm Fresh Fruit Bunches in Lubuk Barumun District, Padang Lawas Regency

The purpose of the research is to find out marketing channel analysis of oil palm fresh fruit bunches in Lubuk Barumun District, Padang Lawas Regency. The research was conducted in Lubuk Barumun District in Padang Lawas Regency, North Sumatra Province with the consideration that Padang Lawas Regency has potential in developing oil palm plantation areas. The research was carried out from January to February 2021. The sample collection of producer farmers was carried out by purposive sampling with the sample criteria being independent oil palm farmers. From the population of oil palm farmers in Padang Lawas Regency as many as 297 people, a sample of 10 percent was taken, namely 30 farmer respondents. Quantitative analysis is used to determine the Hirschman Herfindahl index on market structure, market behavior based on the price relationship between two markets at the same level and the magnitude of market performance based on marketing margin analysis, profit margin ratio, farmer's share, cost share, and profit share. The results showed that, the number of oil palm farmers is large while the number of sellers or intermediaries is only a few so that the marketing system for fresh fruit bunches of oil palm tends to be imperfect competition because there are many sellers but few buyers (oligopsony). Analysis of the Hirschman Herfindahl index, it is known that the market structure of oil palm fresh fruit bunches in Lubuk Barumun District, Padang Lawas Regency tends to lead to an imperfect competition market (oligopsony) which causes the bargaining position of oil palm fresh fruit bunches farmers to be in poor condition weak, namely as a price taker. The efficiency of an already efficient marketing channel is the one that shows the smallest value of marketing efficiency, namely in channel III (Ep < 5% efficient). Marketing channels I and II have not been efficient (Ep > 5% inefficient). Keywords: Marketing Channel, Oil Palm, Fresh Fruit Bunches .

Analisis Marjin Pemasaran Salak Pondoh di Kecamatan Turi Kabupaten Sleman

This study aims to identify the pattern of salak pondoh marketing channels, know the amount of cost, profit and marketing margin salak pondoh, analyze the factors that affect the marketing margin salak pondoh and know the level of efficiency economically from each marketing channel salak pondoh in Turi District Sleman. The basic method used in this study is descriptive and analytic method. Location of study is Turi District Sleman, because Turi Sub-district is the center of salak pondoh in Sleman District. The results showed that there are 3 (three) types of salak pondoh marketing channel. Channel I: Farmers → Wholesaler → Trader Outer City; Channel II: Farmers → Village Collector Traders → Wholesaler → Out of City Collector Trades; Channel III: Farmers → Export Collecting Traders → Mitra Turindo. The total marketing cost of marketing channels I, II, and III are Rp 720/kg, Rp 821/kg and Rp 1.101/kg. The total profit for marketing channels I, II, and III are Rp 180/kg, Rp 479/kg, and Rp 1.299/kg. The percentages of marketing margins for channels I, II, and III are 17,77%, 20,02%, and 31,58%. The factors that affect the marketing margin salak pondoh is marketing agencies. Marketing channel I is the most efficient marketing channel with marketing margin percentage value of 17,77% and farmer share value of 83,02%. Government should provide training of processing salak pondoh into snacks and farmers can register their garden to join export program.

Profitability options of medicinal plants production under risk: Understanding from Aloe vera, Bombax ceiba root and Withania somnifera cultivation in North-West Region, Bangladesh

Medicinal plants (MPs) cultivation are an integral part of agricultural diversification, sustainable livelihoods, and profitable options for farmers in Bangladesh. The study is conducted to examine the profitability scenarios of MPs under different risks, i.e. price, yield and market absorption. Primary data were collected from 196 MPs growers of Aloe vera, Bombax ceiba root and Withania somnifera from Natore and Bogura districts of Bangladesh. Monte-Carlo simulation method is applied with considering the embedded risks. Results show that MPs production is profitable alternative to traditional crops in the study area. A. vera production is more profitable compared with B. ceiba root and W. somnifera. The lion share of cost is for human labor followed by seedlings for the selected MPs. Results from Monte-Carlo simulation indicate that there is a significant negative impact on growers’ profits taking into consideration of price, yield and market absorption risks, however, there is a greater possibility of making a profit from A. vera, B. ceiba and W. somnifera production by addressing these risks. The policy should be triggered on taking risk reduction strategies emphasizing more prices and market absorption of MPs by the farmers through establishing contract farming. Farmers should exploit more efficient marketing channels by contracting upstream market actors and avoid traditional long channels that they solely rely on.

Analisis Rantai Pasok (Supply Chain) Komoditas Ayam Cemani (Studi Kasus Di Pakis, Kota Malang, Jawa Timur)

ABSTRACT Chicken Cemani is a local Indonesian chicken that has been worldwide. The potential of Cemani chicken is very good, apart from being a chicken used for traditional ceremonies, Cemani chicken has good production potential and has very large export prospects. However, the population is still limited causing many requests that cannot be fulfilled. Maintenance that has not implemented an integrated and traditional supply chain system causes the development of Cemani chicken agribusiness to be slow. The supply chain management system (SCM) is an integrated marketing system that includes the integration of products and actors to provide satisfaction to customers. In the Cemani chicken commodity, the actors and those involved are not clearly known. This study aims to determine the actors involved in the Cemani chicken supply chain and to find out the product flow, as well as the finances contained in the supply chain in Pakis, Malang, East Java. The study was conducted at the Cemani chicken farm in Pakis, Malang, East Java. The location selection was done purposively based on the consideration that the center of the Cemani chicken farm in Indonesia was in Pakis, Malang City, East Java. The research was conducted in November 2020. The research method used is a descriptive survey method. The method of determining respondents is purposive sampling which is based on the supply chain of a farm owned by Mr. Ihsan and Mr. Sigit. Determination of the respondents of traders and consumers in this study was carried out by snowball sampling, namely tracing the supply chain channels of the livestock owned by Mr. Ihsan and Mr. Sigit from traders to consumers in the Java area. Respondents in this study were 2 breeders. The data for product flow obtained were analyzed descriptively while for financial flows were analyzed using margin and efficiency analysis. Based on the results of the study, it is known that the actors in the supply chain of grade I and grade I Cemani chickens are breeders, traders in the city, traders outside the city and consumers. There are three marketing channels in the marketing supply chain for Cemani chicken in Pakis Malang City, namely channel I consisting of Breeders → Traders Outside Malang City → Traders in the City → Consumers. Channel II consists of Farmers → Traders in the City → Consumers and channel III consists of Farmers → Consumers. Sales use online and offline systems. The flow of finance where the selling price is the highest is the out-of-town traders belonging to Mr. Sigit at a price of Rp. 350,000 – Rp. 531,250 / head with the age of 2-5 months. The most efficient marketing channel is that farmers distribute directly to consumers. Keyword : Products flow, financial flow, local chicken

STRATEGI BAURAN PEMASARAN DAN EFISIENSI SALURAN DISTRIBUSI HOME INDUSTRI MARNING JAGUNG DI KECAMATAN KALIANGET

Corn is an agricultural commodity that is quite potential to be developed due to various factors, apart from being a food ingredient, corn also contains a lot of carbohydrates second after rice and corn is also used as an ingredient in the animal feed industry. In addition to being animal feed, corn can also be processed into a product that has a high added value for the corn itself, one of which is made into processed corn marning which has a distinctive taste. The corn marning produced by UD Ajum Pertama is located in Kalianget Timur Village, this corn marning business was initiated in the 90s which was later developed into one of the home corn marning industries which is quite liked by the people of Sumenep. The success of a home industry will not escape the problems that exist, so that these problems result in delays in the process of production activities. The problems experienced by UD Ajum Pertama include a lack of understanding about marketing competition for corn marning products. So the opportunity to enter the world of marketing is very minimal. The results of the analysis show that marketing in the production of marning corn at UD Ajum Pertama has met the Marketing Mix aspect, namely the 4P (product, price, place, promotion) namely the product, namely in the form of marning corn, the price (price), namely there are various price options, place (place), namely there are 4 different places, promotion (promotion), namely for the promotion aspect, producers still promote their products directly to consumers. For the marketing channel process in UD Ajum Pertama maize marning is currently quite developed, there are 3 marketing channels, each of which has its own efficiency value, for the most efficient marketing channel is channel 1.

Analysis of Sales Marketing Margins and Marketing Efficiency of Gillnet Fisherman in Nusantara Fishery Port Palabuhanratu, Sukabumi

The marketing process of gillnet fishing catch sales in Palabuhanratu is not balanced. Gillnet fishing catch sales are not through auction due to the small catch. So that fishermen have no other way than to sell the catch to middlemen because of the consequences of capital borrowing. This study aims to determine marketing activities and marketing margins, costs and profits fisherman gillnets at the Palabuhanratu Nusantara Fishing Port, Sukabumi. This research was conducted from February 2022 to June 2022. The method used is a descriptive method with a case study approach. The types of data used is primary data by using a questionnaire. The sampling technique used in this research is snowball sampling. A snowball sampling technique is a step in selecting sources at the time in the field or based on previous informants' instructions so that researchers get complete and in-depth data. Based on the data analysis, The biggest cost are on channel II range from IDR 3.800- IDR 15.500 Followed by channel IV range from IDR 6.150- IDR 14.000 and the lowest is channel III range from IDR 3000- IDR 7.000. The higest profit is channel II range from IDR 8.200- IDR 17.970 and the lowest profit is channel III range from IDR 1.200- IDR 6.000. The marketing channel that has the smallest marketing margin and the largest share margin is channel type 3, with a margin value of between IDR. 10,000-IDR.5,000 with an average of IDR. 6,700,- and share margins ranging from 64.28% - 77.78% with an average of 71.6% followed by type 1 channels with marketing margins ranging from IDR.7,000-IDR.20,000 with an average of IDR.11,800, - and share margin ranging from 63.3% - 72% with an average of 67.28%.The results showed that there are 4 patterns of marketing channels, where the most efficient marketing channel is through channel type three followed by channel type one. However, it should be underlined that marketing efficiency is not only seen from marketing margins and share margins, although type 3 channel is the most efficient channel, but when viewed from the quality and freshness of fish, type 1 channel is better. To be able to increase the income of fishermen should process abundant fish products into frozen food so that it can be absorbed by the market. In addition, there is a need for government agencies that are able to fight for fishermen in obtaining capital and reactivating existing cooperatives.

Analisis Pemasaran Pinang di Kabupaten Bireuen, Provinsi Aceh

Indonesia is the fifth largest areca producer with a land area of ​​137,600 ha in 2015 with a production of 47.000 tons and a productivity of 0,34 tons/ha (Directorate General of Plantations, 2016). Aceh Province is one of the centers for areca cultivation in Indonesia. Areca is a commodity that is mostly cultivated by farmers in Bireuen Regency. So that, this commodity has an important role in the life of farmers in Bireuen Regency because their income depends on the areca cultivated. Generally, the weak bargaining position of farmers is due to the lack of market access and market information. Different price levels received by farmers will create marketing margins. This study aimed to identify and analyze areca marketing and analyze the operational efficiency of areca marketing in Bireuen Regency, Aceh Province. Qualitative descriptive analysis was used to analyze areca marketing channels. Meanwhile, quantitative analysis is used to measure the efficiency of areca marketing by using marketing margin analysis, farmer's share. The results showed that there were 3 marketing channels in Bireuen Regency which involved three marketing agencies, namely village collectors, sub-district collectors and wholesalers. There are 38 farmers (66,67 percent) that chose the first channel (Farmer – Village Collector Traders – Wholesalers). When viewed from the lowest margin (Rp 5.975,00/Kg) and the highest farmer's share (65,37 percent), the relatively efficient marketing channel is channel 2, namely Farmers-Wholesales. In the areca marketing, it appears that there is no institutional role at the farmer level in increasing the bargaining power of areca farmers in Bireuen Regency. Therefore, it is necessary to strengthen the role of farmer level institutions in the processing and marketing of areca in order to improve the bargaining position of areca farmers.

Analisis Pemasaran Beras di Desa Debowae Kecamatan Waelata Kabupaten Buru Provinsi Maluku

The price of rice in the market is influenced by the role of marketing agencies. In this case, the rice marketing process will undergo a long process and will experience price changes from the producer level to the final consumer, resulting in a rice price gap between producers and consumers. This makes the rice marketing aspect an important activity in determining farmers' income. The purpose of this study is to determine marketing channels, margins, and marketing efficiency. The population in this study were 762 lowland rice farmers. Determination of the sample using the slovin method, so that the selected respondents were 42 farmers. The determination of the merchant respondents was carried out by tracing (tracing sampling). The sample of the respondents was 10 traders, namely 6 grinders, 2 large collectors, and 2 retailers. The analytical tools used are descriptive analysis, marketing margin analysis, and marketing efficiency analysis. The results showed that there were 5 patterns of rice marketing channels in Debowae Village, namely: farmers-grinders-consumers, farmers-grinders-retailers-consumers, farmers-grinders-large collectors-consumers, farmers-grinders-big collectors-retailers-consumers, and farmers-big collectors-retailers-consumers. The highest total marketing margin is in marketing channel II, which is IDR. 2,000/kg, while the lowest total margin is in marketing channel I, which is IDR.467/kg. The most efficient marketing channel is channel I with the smallest efficiency value of 3.35 percent.

ANALISIS SISTEM SALURAN PEMASARAN KACANG TANAH (Arachis hypogaea) DI KABUPATEN BONE

Research related to the analysis of the peanut marketing system has been carried out with the aim of knowing the marketing channel system, analyzing the marketing margin, farmer's share, and the profit ratio of peanuts in Cina distric, Bone Village and analyzing the efficiency of their marketing. This research was conducted in the District of China, which is the center of Peanuts in Bone Regency, starting from February to May 2020. The data in this study came from 2 data, namely primary data and secondary data. Primary data is obtained from observations and results of commissioners and secondary data is data derived from other supporting data from books, journals and other written sources. From the research conducted, it was found that the results of Peanut Marketing in China District, Bone Regency, there were two channel patterns of the two channels, the second most efficient marketing channel is through farmers who sell to retailers to consumers and the large number of farmers cannot influence the market price.

ANALISIS PEMASARAN UDANG PUTIH (Litopenaeus vannamei) DI KELURAHAN KUALA SAMBOJA KECAMATAN SAMBOJA KABUPATEN KUTAI KARTANEGARA

This research was aimed to determine the marketing channels, costs, margins, and farmer's share of white shrimp (Litopenaeus vannamei) in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The research was conducted in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The samples used in the study were 15 fishermen and 2 white shrimp (Litopenaeus vannmei) traders. The sampling method used was purposive sampling and snowball sampling. 
 The results showed that: there are 2 marketing channels for white shrimp (Litopenaeus vannamei), namely the level zero (0) marketing channel and the level two (2) marketing channel with 2 types; meanwhile the marketing costs at the level zero (0) marketing channel is Rp. 392/kg, at the level two (2) type 1 marketing channel is Rp. 3.043/kg, and at the level two (2) type 2 marketing channel is Rp. 2,487/kg. The total marketing margin is at level two (2) marketing channel with Rp. 67,500/kg and Rp. 36,700/kg. And the highest farmer's share is at the zero level marketing channel (0) which is equal to 100% and is the most efficient marketing channel.
 Keywords: Marketing Channels, Costs, Margins, Farmer's Share, Kuala Samboja

Analysis of Tiger Shrimp (Penaeus monodon) Marketing Efficiency in Demak Regency

Due to the length of its coastal line which is 72,14 kilometres, Demak Regency has potential in tiger shrimp cultivation. The tiger shrimp cultivation in Demak Regency is dominated by small-scale farmers that only known as the price taker. That condition will cause more vulnerability in the coastal livelihood if it keeps happening. Besides, the tiger shrimp itself is perishable. Thus, so the profile of tiger shrimp marketing, such as analysing marketing channel, marketing margin and farmer’s share, is necessary to encourage the farmers considering or even creating their own market efficiently by knowing where, how and to whom the tiger shrimps will be distributed. This study is located in 4 regions in Demak Regency which are in Sayung, Karangtengah, Bonang and Wedung, also Sayung Market and Kobong Market. There are 18 respondents that are involved, including 6 shrimp farmers, 8 wholesellers and 4 market sellers. Location and respondents are selected by purposive and snowball method. Qualitative data analysis is basically descriptive. This study is based on verbatim analysis with triangulation method as validity and reliability. Based on this study, there are 5 efficient tiger shrimp marketing channels which is in 3 range size (40-55, 25-40, 10-25). Despite, only 2 of the marketing channels that are efficient considered within marketing margin and farmer’s share.

POLA SALURAN PEMASARAN PADI SAWAH SEMI ORGANIK (Oryza sativa L) DI KELURAHAN SEI SELINCAH KECAMATAN KALIDONI KOTA PALEMBANG

This research is located in Sei Selincah Village, Kalidoni District, Palembang City. This research aims to determine the profits received by semi-organic lowland rice farmers in Sei Seilincah Village Kalidoni District Palembang City to find out the marketing pattern of semi-organic lowland rice in Sei Selincah Village Kalidoni District Palembang City and to find out the most efficient semi-organic rice marketing channel in Sei Seilincah Village Kalidoni District Palembang City. The research method used is a survey method on semi-organic lowland rice farmers, while the sampling method used is a simple random sampling method with 15 respondents from a population of 25 farmers in 1 semi-organic lowland rice farmer group. The results obtained from this study are based on the average profit received by semi-organic lowland rice farmers in Sei Selincah Village of Rp. 5,495,400 with an R/C ratio of 1.75 > 1, which means that semi-organic lowland rice farming in Sei Selincah Village Kalidoni District Palembang City is economically profitable for farmers. There are 2 patterns of semi-organic lowland rice marketing channels in Sei Selincah Village. The marketing channel pattern that is mostly used by semi-organic lowland rice farmers in Sei Selincah Village is marketing channel I, which involves middlemen. In the marketing channel pattern I, there are 14 people who sell their organic paddy through middlemen, while the channel II pattern is the farmers directly sell it to consumers. Marketing channel II is a relatively more efficient marketing channel.

ANALISIS PENDAPATAN USAHATANI DAN PEMASARAN NANAS DI DESA KUALU NENAS KECAMATAN TAMBANG KABUPATEN KAMPAR

The purpose of this study was to analyze the income of pineapple farming, analyze pineapple marketing, and formulate the potential and constraints in meeting the availability of pineapple throughout the year in Kualu Pineapple Village. This research was conducted by survey method, the sample in this study was taken as much as 25% of the population, so the number of samples taken was 30 farmers. The results of the study showed that the net income received by the sapling farmers was Rp.61.450.970.04/Ha and the tillers were Rp.52.903.030.56/Ha. The value of RCR (Return Cost Ratio) for tiller type farmers is 3.29 and 2.67 tiller stem farmers. This means that the farming carried out equally gains profit because the RCR value obtained is greater than 1 (RCR> 1). The pineapple marketing channel in Kualu Nanas Village consists of 4 channels. The marketing margin for channel I (Rp.4,026.79/Gandeng), channel II (Rp.2,618.75/Gandeng), channel III (Rp.92,051.34/Gandeng), and channel IV is worth 0. The largest share received by farmers is channel IV (100.00%), followed by channel II (70.58%), channel I (60.30%), and channel III (7.95%). An efficient marketing channel is channel IV (3.03%). The number of pineapple agro-industry businesses and the strategic location in marketing pineapples. The obstacle faced by farmers is that there is no written agreement on land that has been planted with pineapples taken before the use rights period.

Market Identification, Opportunities, and Profitability for the Selected Seasonal Fruits in the Chittagong Hill Tracts Area of Bangladesh

The study attempts to analyze suitable markets, market opportunities, and the estimation of the profitability of the selected seasonal fruits for the market intermediaries in Chittagong hill tracts of Bangladesh. The study was conducted at the CHT region such as; Bandarban and Rangamati district and some parts of the Chattagram region to document the socio-economic profile of the market actors of selected fruits and identify the suitable market opportunities and profitability of those fruits in the market. The chosen samples included 86 market actors. In the study area combined, 90% of Aratdar took formal education among all the market actors. In the case of education, 35% of market actors were found who have the level of education from primary to SSC, and 30% had primary education, 29% intermediaries were found to have finished their SSC level. The frequent and common variety sent to various markets was the Rangui variety of mango as the productions of other types were not more to supply. It was also observed that other fruits like jackfruit and litchi were sold more in the local market than supplying it to the distant market. When estimating growers' share, the study found the dominant channel for mango, jackfruit, and litchi to be the same (farmer- Faria-consumer), 64%, 38%, and 57%, respectively. The efficient marketing channel for mango (2.17) was (farmer-Bepari-Aratdar-retailer-consumer). For jackfruit, (farmer-Bepari-Aratdar-consumer) was found to have an efficient channel (1.27), and for litchi, (farmer-Faria-consumer) had the highest marketing efficiency (2.00).

ANALISIS EFISIENSI SALURAN PEMASARAN HASIL TAMBAK UDANG TRADISIONAL (Studi Pada Tambak Udang Tradisional di Desa Labuhan Alas)

This study aims to know the shrimp marketing system of traditional ponds in Labuhan Alas Village, Alas District, Sumbawa District, margins of each shrimp marketing institution, shrimp marketing channel and to know efficiency of shrimp marketing in each marketing method in Labuhan Alas Village. , Alas Sub-District, Sumbawa District. The type of this study was descriptive study used quantitative and qualitative data. Data was collected through interviews. Analysis of the data used was descriptive statistics using the formula to calculate margins and the efficiency of each marketing agency and marketing channel. The result of study showed that shrimp marketing system in Labuhan Alas Village, Alas Sub-District, Sumbawa District consisted of two marketing channels, namely: (1) fisherman ? collector ? retailer, (2) fisherman ? collector ? distributor/agent trader ? retailer. In marketing channel I, collectors had margin of Rp. 6.300/Kg and it was the highest margin in this channel, while in retailers, it was Rp. 2.000/Kg. In Marketing Channel II, collectors had the highest margin of Rp. 6.3000/Kg, dealers/agents had margin of Rp. 6.000/Kg, then retailers had margin of Rp. 6.000/Kg. The most efficient marketing channel was marketing channel I with percentage of marketing efficiency of 5,73%, it was because there were few marketing institutions and the costs incurred in marketing channel I was smaller than other marketing channels with the highest share margin of 84,91%.

The Distribution Pattern And Marketing Efficiency Of Robusta Coffee At Tanggamus Regency

Coffee is one of the plantation comodities in Indonesia which has important economic value as a source of income for the country. Marketing is one of the most essential sub-systems to ensure the successfulness in agriculture. This research aims to know the pattern of marketing channels of robusta coffee and make analysis of efficiency level of robusta coffee marketing at Tanggamus Regency. The main problem in this research is the formed marketing channels will affect the final price of a robusta coffee product in the market. The method used in this research was descriptive analysis using snowball sampling technique with 68 farmers and 4 traders as respondents. The analaysis of marketing margin was used to know the gap of selling price in the level of producers and the selling price in the level of consumers. Farmer’s share was used to know the price for farmers. The result of this research shows that there are 3 patterns of marketing channel, they are: (1) Farmers to big collective traders to exporters, (2) Farmers to big traders to exporters, (3) Farmers to small collective traders to big traders to exporters. The efficient marketing channel is in the first channel because it has the smallest marketing margin whose margin is Rp. 1.520/Kg and the highest farmer’s share which reaches 93,42%.

Marketing Channel and Marketing Margin of Coconut Palm Sugar Srikandi in the Srikandi Women’s Cooperative Purworejo, Central Java

Coconut palm sugar Srikandi is different from other sugar. Coconut palm sugar Srikandi is derived from the raw material of nira obtained from coconut trees that grow on organic certification land. This organic certificate was issued by the Dutch Control Union, namely the EU Organic Farming certificate and USDA Organic certificate from America. In addition, there was already a halal label from LPPOM Central Java Province and PIRT Purworejo Regency Health Office. Coconut palm sugar Srikandi could reach the market in accordance with organic certificates that were Europe, America, Australia and Sri Lanka. This study aims to identify the marketing channels, marketing margins, farmer's share and the analysis of profit-to-cost ratios. The type of research used by the survey method. The research location was chosen by probability sampling method, that was in Loano District and Kaligesing District, Purworejo Regency as an object and coconut palm sugar tapper who is a member of Srikandi Women's Cooperative as the subject. The most efficient marketing channel research resulted with a marketing margin value of Rp. 15.000 / kg, farmer's share value of 53.13% and the value of profit and cost ratio of 9.78 are found on the channel III.

Distribusi dan Margin Pemasaran Ikan Tongkol (Euthynnus affinis) di Lampulo Kecamatan Kuta Alam Banda Aceh

Mackarel is a type of fish that has a high enough economic value to be marketed, therefore a good marketing system is needed in marketing Mackarel. This study aims to determine the marketing channels of Mackarel, marketing margins, the value of the share received and the marketing efficiency of each marketing agency involved in marketing Mackarel. The data used are primary data in the form of data obtained through the interview process and secondary data in the form of production data of Mackarel and fish caught in the sea in 2010-2019. The analytical method used is descriptive method, marketing margin and farmer's share to see the value of efficiency. The results of the analysis obtained are: (1) The marketing institutions involved in marketing Mackarel are fishermen, market retailers, TPI retailers and motorized retailers. (2) The research object has different types, namely super-sized Mackarel and medium-sized Mackarel. (3) The distribution of tuna has 4 marketing channels running, with the most efficient marketing channels being channel 2 and channel 3.

Vanname Shrimp Marketing Analysis (Litopenaeus vannamei)Traditional Cultivation in Demak Regency

Demak Regency has potential in vanname shrimp cultivation, due to the length of its coastal line which is 72,14 kilometres with 7.945,97 ha.One of the commodities cultivated in Demak Regency is vanname shrimp. Most of the vanname shrimp cultivation activities are still carried out by small farmers, that only known as the price taker. Analysing on marketing efficiency of vanname shrimp consists analysing marketing channel, marketing margin and farmer’s share hopefully, by that, small-scale farmers start to consider more efficient marketing. The research method and data collection in this research is a survey method with descriptive analysis both qualitatively and quantitatively.. The location selection was done purposively. The selection of respondents using the snowball techniqu. The location of this research consisted of 4 districts, namely Sayung districts, Karangtengah districts, Bonang districts and Wedung districts, and also some markets such as Sayung Market and Kobong Market. There are 18 respondents involved, including 6 shrimp farmers, 8 wholesellers and 4 market sellers. Location and respondents are selected purposively. The research shows that there are five marketing channels of vanname shrimp in Demak Regency. Based on this research, all of the vanname shrimp marketing channels which is in 2 range size (40-50 and 60-100) are efficient. But the most efficient marketing channels are II and IV because farmer’s share close to 100% and marketing margin near 0.