Effects Of Visual Communication Research Articles

Choosing Imagery in Advertising Healthy Food to Children

ABSTRACT Food advertising is widely believed to influence children9s food preferences, although the evidence is not conclusive. This research examined the effects of visual communication on children9s healthy food choices. The children in the study liked foods displayed as cartoons the most, not the drawn foods, but they wanted to consume the foods represented by photos. To motivate healthy-food consumption by children, therefore, it may be more effective to use photos rather than cartoons or other animations. Healthy-food advertisements using a mix of visualizations may maximize the attention to and adoption of healthy food marketed to children.

Practice Research on Design Concept of AutoCAD Based on Auto LISP Programming Language

By applying the Auto LISP programming language to the design concept of AutoCAD, this paper realizes the secondary development of AutoCAD software. Through the Auto LISP design, this paper implements three kinds of constituted artistic effects for the fractal tree of landscape architecture, namely, plane, color and stereo. At the same time, this paper establishes the fractal mathematical models and algorithms for the landscape design. In addition, the entity model of landscape is built through the AutoCAD landscape design library and the fractal tree is established in the entity model. Through the three-dimensional rendering of plane, stereo and color, this paper achieves wonderful digital multimedia visual communication effect. Thus, it provides a technical support and theoretical reference for the computer simulation design of modern landscape.

Research on the Visual Communication Design Based on Digital Multimedia

with the development of computer hardware and software performance improvement, digital multimedia technology has been applied to various fields, the effect of image visional transmission are mainly affected by the brightness, texture and color, and different image effects will produce different visual transmission effect. This paper starts from the brightness of the image, using the mathematical model of digital multimedia brightness change, and combined with MATLAB numerical simulation software, the digital multimedia visual effect design interface is developed. In order to verify the reliability of the design of digital multimedia solutions, image has been brightness correction in the digital multimedia visual effect interface, and then by changing the environment light, diffuse reflection and specular reflection light, we can change the effect of image digital communication. Finally, we will obtain better visual communication effect, to provide a theoretical reference for the development of digital multimedia technology.

THE EFFECTS OF CONTAINER SIZE AND TRANSPARENCY ON GROWTH AND SURVIVAL OF LOBSTERS CULTURED INDIVIDUALLY1

AbstractThe high rates of cannibalism observed in American lobsters (Homarus americanus) held in communal rearing systems dictate that for a majority of the culture period the animals must be held individually in order to prevent these losses. An experiment was conducted to assess the dependence of growth rate, molting frequency, and survival on the amount of horizontal surface area provided for each lobster. Eight sizes of individual containers ranging from 6 to 750 cm2 were provided. Parallel experiments were conducted in containers made of both transparent and translucent materials so that the effects of visual communication also could be determined.The experiments have been in progress for 24 months. Growth and survival have been severely reduced in the smaller rearing containers. Molting frequency was not as severely affected. No significant differences in growth were found between lobsters in visual contact and visual isolation. Equations describing the relationship between space and growth are presented and estimates are made of the effects of space requirements on the design of a commercial lobster culture facility.