Viscoelastic rubber materials are widely used in various vibration reduction structures of military and construction machinery. The complex driving and working conditions make the mechanical structure suffer severe impact, which leading to the damage or lose efficacy of the important viscoelastic elements. In order to reveal the dynamic mechanical properties of silicone rubber after impact, the Uniaxial compression tests of silicone rubber under different high strain rates were carried out with the separated Hopkinson pressure bar (SHPB) dynamic impact experiment, and the original Zhu-Wang-Tang (ZWT) constitutive model was modified by combining logarithmic law and power function law. The dynamic impact simulation model of silicone rubber was established using the modified ZWT-rate-dependent constitutive model, and the dynamic impact damage behavior of silicone rubber was studied under the condition of high strain rate, and the microscopic damage analysis was carried out on the experimental silicone rubber samples by scanning electron microscopy (SEM). The results show that the silicone rubber has obvious strain rate effect and strong deformation resistance at high strain rate. The modified ZWT-rate-dependent constitutive model can be used to obtain the constitutive expression of unified parameters, which can better describe the dynamic mechanical properties of silicone rubber at high strain rates. After dynamic impact compression, a damage line zone appears in the silicone rubber sample. There is a certain rule between the position of the line zone and the loading strain rate and the friction coefficient of the end face, and the silicone rubber is significantly affected by the friction effect of the end face.