Effects Of Social Identity Research Articles

Effect of Social Identification on Esports Viewers Behaviours

While the literature on esports is growing exponentially, little work has been undertaken into understanding the reasons that lead viewers to buy sponsored products and demonstrate engaged and loyal behaviours towards players and brands. Based on social identity theory, this work explores the effects of viewers´ identification with players/teams and viewer communities on their purchase intentions, behavioural engagement and behavioural loyalty. Based on responses made by 396 esports viewers, a theoretical model is validated using PLS-SEM. The results indicate that viewers’ identification with esports players/teams influences their identification with communities, which affects three viewer behaviours: intention to buy sponsoring brands, behavioural engagement and behavioural loyalty towards the player and/or team. Viewers’ identification with the community mediates the effects of their identification with players and teams. This is among the first studies to use social identity theory to explain the behaviours of esports’ viewers towards esports, players, teams and sponsoring brand.

What Makes a Social Media User an Opinion Leader? Source Characteristics and Consumers’ Behavioral Intentions

Instagram as a social media platform has gained prominence as the medium of influencer marketing practices targeting consumers of beauty products, yet little is known about source characteristics affecting Instagram opinion leadership resulting in consumers’ purchasing behavior. Thus, this work examines effects of Instagram influencers’ attributes (credibility, attractiveness, innovativeness, and sense of humor) on their perceived opinion leadership and its subsequent impacts on consumers’ behavioral intentions. The research also analyzes complementary moderating effects of parasocial relationship and social identity reinforcing behavioral implications of social media opinion leadership. Empirical results from 202 Instagram followers reveal that credibility, innovativeness, and sense of humor exert positive influence on perceived opinion leadership which subsequently enhances levels of positive word-of-mouth, purchase, and loyalty intentions. Besides, social identity strengthens positive impacts of opinion leadership on consumers’ word-of-mouth and purchase intentions. Thus, the findings not only contribute to the theory of opinion leadership, but have beneficial implications enabling beauty brands to develop effectual social media marketing communication strategies.

Exploring the role of identity in pro-environmental behavior: cultural and educational influences on younger generations.

It is of paramount importance to gain an understanding of pro-environmental behavior if we are to successfully tackle the climate crisis. The existing body of research provides evidence that identity influences pro-environmental behavior. However, such research is often over-generalised and researchers are challenged to conduct robust analyses with regard to specific local, cultural and educational factors. The present study aims to investigate whether personal or social identity has a distinct effect on three different dimensions of pro-environmental behavior, using the principles of self-categorisation theory. Additionally, the study seeks to determine whether one of these two factors, the individual or the social factor, is predominant over the other. The study group consisted of cooperative students in Germany, typically a group with high professional ambitions. The data was collected in a cross-sectional survey with a total of 568 cooperative students from academic disciplines in engineering and economics. The reliability of the scales is satisfactory (ω = 0.76-0.88), and the hypotheses are tested by estimating structural equation models. Our research demonstrates that while social identity exerts a stronger influence on activist behavior than personal identity, personal identity has a more pronounced effect on consumer behavior than social identity. Nevertheless, no general statement can be made regarding the relative strength of the effects of personal and social identity on pro-environmental behavior dimensions.

Effect of Social Identity on Megaproject Managers’ Conflict Management Styles

Effect of Social Identity on Megaproject Managers’ Conflict Management Styles

Entrepreneur's social identity, decision logic, and resource bootstrapping behaviors: An empirical study of the fsQCA method

While resource bootstrapping is widely employed by novice entrepreneurs,and social identities and decision logic are studied as important antecedents of entrepreneurs' adoption of resource bootstrapping behaviors, both scholars and practitioners have but a hazy understanding on the configuration effect of entrepreneur's social identities and decision logic on resource bootstrapping behaviors. In this paper, we combined the necessary condition analysis (NCA) and fuzzy set qualitative comparative analysis (fsQCA) to explore the configuration effects of entrepreneur's social identity and decision logic on resource bootstrapping behaviors. Analysis of 411 questionnaire date acquired from novice entrepreneurs, we found that none of single antecedent condition of both the entrepreneur's social identity and decision logic constitute the necessary condition of novice entrepreneurs' high resource bootstrapping behaviors. We also found a substitutive relationship between Darwinian social identity and communitary social identity that will lead the novice entrepreneurs with high dual effectual-causal decision logic to choose high joint utilization bootstrapping, and a complementary relationship between the three social identities of novice entrepreneurs such that those with high dual effectual-causal decision logic prefer different resource bootstrapping behaviors because of different social identities.Furthermore, we found that the core and edge conditions in the decision logic play different roles in the resource bootstrapping behaviors of novice entrepreneurs, with the core decision logic conditions having a greater impact on the resource bootstrapping behaviors. These findings deepen our understanding of the causal complexity among entrepreneur's social identity, decision logic and resource bootstrapping behaviors. It also provides theoretical guidance for effective resource integration for novice entrepreneurs facing resource constraints.

Corporate fraud and independent director's re‐appointment: Information hypothesis or favouritism hypothesis?

AbstractUsing the analytical framework of social identity theory, this paper explores how a special corporate governance arrangement in the Chinese capital market, i.e., independent directors' re‐appointment, affects corporate ethical behaviours. Using the bivariate probit model, we find that independent directors’ re‐appointment significantly increases corporate fraud propensity, indicating that the favouritism towards re‐appointed independent directors by firms generated from social identity plays a dominant role in the corporate governance outcome in a relationship‐based society. Our results remain consistent after using an exogenous shock to alleviate the endogenous problems. The policy implication of this paper is that the corporate arrangement of re‐appointed independent directors in the Chinese capital market may impair stakeholders’ benefit and weaken business ethics. Top‐level institutional design should be improved and consider thoroughly the effects of social identity on corporate governance outcomes.

Ensemble perception of emotion: Incidental effects of social identity.

Research in vision science suggests that people possess a perceptual mechanism-ensemble perception-which enables them to rapidly identify the characteristics of groups (e.g., emotion, sex-ratio, race-ratio). This work examined whether ensemble perceptions of groups are driven by the characteristics of group members whose behavior is most likely to impact the perceiver. Specifically, we predicted that more self-relevant group members would be weighted more heavily in ensemble perceptions than less self-relevant group members. Study 1 (n = 83) found that young adult participants' ensemble perceptions of emotion were biased in favor of more self-relevant (younger adult) group members' emotional expressions, compared to less self-relevant (older adult) group members' emotional expressions, and that these ensemble perceptions informed judgments of belonging in the group. Study 2 recruited older (n = 94) and younger (n = 97) adult participants and again found a general pattern of bias in favor of more self-relevant (younger adult) group members' emotional expressions in ensemble perceptions of emotion and that these ensemble perceptions informed evaluations of belonging in the group. Finally, Study 3 (n = 193) directly manipulated the self-relevance of older and younger adult group members and found that the extent of bias in ensemble perceptions of emotion depended on whether younger or older adults were made more self-relevant. Results suggest that incidental cues of social identity can bias ensemble perceptions of emotion and influence downstream judgments of belonging. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Supplemental Material for Ensemble Perception of Emotion: Incidental Effects of Social Identity

Supplemental Material for Ensemble Perception of Emotion: Incidental Effects of Social Identity

Abstract 04: Intersectional Inequities in Obesity Among Multiracial Adults by Urbanicity: A Random Effects MAIHDA Analysis

Based on 2020 Census Bureau data, the percentage of people who reported multiple races changed more than all of the race alone groups, increasing from 2.9% of the population (9 million people) in 2010 to 10.2% of the population (33.8 million) in 2020. Yet, the majority of national health surveys aggregate all individuals who identify with multiple races into one heterogeneous group. We hypothesize this aggregation masks important differences in terms of health. Beyond the aggregation, there are multiple dimensions of race/ethnicity including racial self-identification (the race(s) one identifies with), racial category (the census category one selects), Hispanic ethnicity, and others that do not ideally overlap among multiracial adults. For multiracial adults, it is unknown how these multiple contexts of race and ethnicity intersect with one another. We evaluated the intersection of racial self-identification, racial category, and Hispanic ethnicity on body mass index (BMI) among multiracial adults as a second-level social identity strata. We then examined if these intersectional inequities in BMI were differently patterned in urban, suburban, and rural areas. We used multilevel analysis of individual heterogeneity and discriminatory accuracy (MAIHDA) among multiracial adults in the US (n=42,632) with a three-year (2010-2012) pooled sample of the Behavioral Risk Factor Surveillance System (BRFSS). We observed intersectional effects on BMI inequities. Most of the effects of social identity on BMI were explained by the combination of racial self-identification, racial category, and Hispanic ethnicity among multiracial adults (85.3%). Those living in a rural area had considerably higher BMIs than those living in an urban or suburban area. This is especially true for individuals with racial self-identification of White-Black, White-Native Hawaiian/Pacific Islander (NHPI), Black-American Indian/Alaska Native (AIAN), Asian-NHPI, and White-Black-AIAN and those who chose the racial category of NHPI. For example, individuals who self-identified as White-Black had an average BMI 4.5 kg/m 2 (p<0.01) higher in rural areas compared to White-Blacks living in urban areas. The magnitude of this BMI gap across urban-rural environments varied considerably across social identity strata ranging from 35.3 kg/m 2 among Non-Hispanic White-Black-AIAN with no preference for one race to 22.5 kg/m 2 among Non-Hispanic White-Asian with no preference for one race. This study highlights aspects of the social construction of race and patterning across the urban-rural divide in evaluation of BMI/obesity. This study brings to light inequities within people who identify as multiracial and highlights sub-populations to focus future policy and intervention research on.

The dark side of national team identity: ethnocentrism and xenophobia

ABSTRACT The emphasis in team identity scholarship often is on the positive effects of social identity, such as consumer behaviour and sense of belonging, often ignoring the potential negative effects. Within the context of national teams, where the team is symbolic of the overall nation, we posit that team identity can also have broader negative societal effects such as xenophobia and ethnocentrism. Using a survey design, we collected data from 655 Dutch citizens and propose a structural equation model examining the effects of national team identity and national identity on ethnocentrism and xenophobia. Findings reveal that feelings of xenophobia and ethnocentrism were significantly greater among participants who showed a stronger national team identity and national identity and provide evidence that team identity does have a dark side. As elite sport often is subsidised by public funding, we provide constructive proposals to governments that invest public money into support for elite sport.

How does social media use in the workplace affect employee voice? Uncovering the mediation effects of social identity and contingency role of job-social media fit

PurposeEmployee voice is crucial for organizations to identify problems and make timely adjustments. However, promoting voice in organizations is challenging. This study aims to investigate how social media use (SMU) in the workplace affects employee voice by examining its intrinsic mechanisms and boundary conditions. Specifically, this study examines the mediating roles of social identifications and the moderating effects of job-social media fit on the relationship between SMU and social identifications.Design/methodology/approachThis study conducted a survey of 348 employees in China.FindingsFirst, SMU affects voice through social identifications. Second, distinct identifications have different effects on voice, such that organizational identification positively affects employee voice, while relational identification positively affects promotive voice and negatively affects prohibitive voice. Third, when social media is highly suitable for the job, the positive effect of work-related SMU on organizational identification is strengthened, while the positive effect of social-related SMU on organizational identification is weakened.Originality/valueThe results indicate that different identifications have distinct impacts on voice. Additionally, this study reveals a double-edged sword effect of SMU on voice through different social identifications. Further, job-social media fit moderates the relationship between SMU and social identifications. These findings have important implications for organizations adopting social media.

The power of role models: Influence on undergraduates' sense of purpose

We constructed a moderated mediation model to examine the mediating effect of social identification between the psychological distance of the role model and students' sense of purpose and the moderating effect of students' social comparison orientation on the relationship between psychological distance of the role model and students' social identification, which subsequently affects their sense of purpose. Participants were 518 Chinese undergraduates who completed experiments in two studies, and a survey in a third study. Results showed that (a) after excluding the influences of gender and major, psychological distance from their role models negatively predicted participants' sense of purpose; (b) social identification partially mediated the relationship between psychological distance and sense of purpose; and (c) social comparison orientation moderated the negative effects of psychological distance on social identification. Our results show that for the practice of education by example, students should be guided to choose proximal role models as references to enhance their sense of purpose, and thereby reduce the hollow heart phenomenon.

Your Pain Pleases Others: The Influence of Social Interaction Patterns and Group Identity on Schadenfreude.

Schadenfreude is a joyful emotional response to the misfortune of others. Individuals' schadenfreude over the misfortunes of ingroup and outgroup members may vary depending on how groups interact. Accordingly, this study examines the effects of different social interaction patterns and group identity on schadenfreude and their mechanisms. The study participants were Chinese college students. Study 1 (n = 83) investigated whether there are differences in individuals' schadenfreude towards ingroup and outgroup members under two different patterns of social interaction: cooperation and competition. On the basis of this study, Study 2 (n = 73) focused on the mechanisms underlying the influence of individuals' Schadenfreude on ingroup and outgroup members in competitive situations, and the mediating role of disgust. It was found that there was an interaction between group identity and social interaction patterns, with people showing more schadenfreude over the misfortunes of outgroup members than ingroup members, and competitive situations increasing disgust and schadenfreude over outgroup members. However, no differences were found in individuals' schadenfreude towards ingroup and outgroup members in cooperative situations. This is instructive in terms of real-life intergroup relations as well as patterns of social interaction. This proves that cooperation and group contact is a way to reduce schadenfreude.

Social identity and learning: Adult literacy program in India

The paper examines the effect of social identity on adult learning within a hierarchical social setting— an important yet often understudied issue for effective adult education. We leverage the random matching of students and teachers from a randomized controlled experiment in India, where illiterate adult female learners aged 18–45 were randomly assigned to a literacy program. We find a positive and significant impact of matching an upper caste teacher with a lower caste adult student on literacy scores. We also find suggestive evidence of an increase in students' confidence measures when matched with an upper caste teacher, indicating a plausible impact mechanism. Our findings highlight the need for future research on social identity and its influence on adult learning, particularly in countries with existing deep-rooted hierarchical social constructs.

Stronger is not always better - The ambivalent effect of social identity and relative deprivation on burnout among Hungarian teachers

Stronger is not always better - The ambivalent effect of social identity and relative deprivation on burnout among Hungarian teachers

‘Welcoming’ Guests: The Role of Ideational and Contextual Factors in Public Perceptions About Refugees and Attitudes about Their Integration

In this study, we aim to explore the ideational and contextual sources of perceptions about refugees. Contrary to many studies focusing on the interaction with and integration of refugees in developed countries, we examine the effect of social identity and refugee exposure on the perception of refugees in Turkey, which pose a substantive case with a background of ethnic conflict and scarce resources. We contend that social identities provide individuals with cues; however, we argue that identity type and its salience are key to understanding in-group vs. out-group formation processes, hence the perceptions about refugees. Moreover, we argue that socioeconomic status affects an individual’s support for refugee integration, as it challenges the existing status quo of access to scarce resources. Our findings challenge the conventional wisdom in migration studies by employing an original face-to-face survey among over 1,100 respondents in three cities (Istanbul, Diyarbakir, and Gaziantep) in Turkey. We find that those prioritizing national vs. religious identities reveal different levels of perceived threat. Additionally, we show that those belonging to lower-income socioeconomic groups are less supportive of refugee integration when the presence of refugees sets the ground for competition for economic and social resources where they reside.

A systematic review and meta-analysis of procedural justice and legitimacy in policing: the effect of social identity and social contexts

Abstract Objectives To systematically review the effect of social identity and social contexts on the association between procedural justice and legitimacy in policing. Methods A meta-analysis synthesising data from 123 studies (N = 200,966) addressing the relationship between procedural justice and legitimacy in policing. Random effects univariate and two-stage structural equation modelling meta-analyses were performed. Results Both procedural justice and social identity are found to be significantly correlated with police legitimacy. Moreover, social identity significantly mediates, but does not moderate, the association between procedural justice and legitimacy. People of younger age and from more developed countries tend to correlate procedural justice stronger with police legitimacy. Conclusion This study demonstrates that social identity is an important antecedent of legitimacy and a critical factor in the dynamics of procedural fairness in policing. It also shows that the extent to which procedural justice and legitimacy are correlated varies across social groups and contexts. The theoretical implications of our findings are discussed.

The effects of social identity and social identity content on cohesion, efficacy, and performance across a competitive rugby league season

ABSTRACT Social identity (one's sense of belongingness to a group) and social identity content (what it means to belong to a group) are important psychological constructs for cognition and behaviour. Whilst some longitudinal social identity research exists, researchers have yet to explore the temporal effects of social identity content in sport. Across a competitive season, we therefore explored the main and interactive effects of social identity and two types of social identity content (results and friendships) on cohesion, self and team-level efficacy, and subjective team performance. Participants were 167 male rugby league athletes (M age = 18.16 ± 0.44 years) drawn from all eight teams competing in a single English Premier Rugby League Division. At the start, middle, and end of their nine-week season, participants completed a series of measures. Multilevel modelling analyses found that social identity significantly and positively predicted all study outcomes amongst athletes, and self and team-level efficacy across time. As athletes’ social identity strengthened across the season, so too did self and team-level efficacy. Also at the time-level, the interaction between social identity and friendships content significantly and positively predicted team-level efficacy. In other words, social identity was important for team-level efficacy throughout the season when friendships content was high. Overall, our findings suggest that social identity is important for cohesion, efficacy, and team performance. The lack of interaction effects between social identity and results/friendships contents may be attributable to athletes adopting social creativity by altering the importance placed on results and friendships throughout the season.

Gains and losses for humans and the environment: Effects of social identity and message prospect framing on pro‐environmental behaviors

AbstractAddressing the global climate emergency and an urgent need for psychological research, the present study drew on two major psychological perspectives: social identity theory's notion of a socially constructed sense of self, and prospect theory's cognitive heuristics on the asymmetric effects of gain and loss framed messaging. A 2 (Human vs. Environmental Identity) × 2 (Gain vs. Loss framing) factorial experiment (N = 160) sought causal evidence for superordinate identities, gain versus loss framed messaging, and their interactions upon motivations for pro‐environmental behavior. Results suggested interaction effects between social identity and message frames on activism, support for environmental policy, and enactment measures. Challenging prospect theory's original findings, gain framed messages were dominant in enhancing private sustainable behaviors, while loss frames were dominant in enhancing political behaviors. Whereas income was a significant demographic predictor, the overall social psychological findings inform campaign strategies for pro‐environmental behavior.

How peer feedback affects knowledge contribution in online innovation communities: a social identity perspective

PurposeThe research aims to explore the influence mechanism of peer feedback and users' knowledge contribution behavior. This study draws on the social identity theory and considers social identity as a mediating factor into the research framework.Design/methodology/approachThis paper collected users' activity data of 142,191 ideas submitted by 76,647 users from the MIUI community between October 2010 and May 2018 via Python software, and data were processed using Stata 16.0.FindingsThe results indicate that knowledge feedback and social feedback positively influence users' knowledge contribution (quantity and quality), respectively. User's cognitive identity positively mediates the relationship between peer feedback and knowledge contribution behavior, affective identity positively mediates the relationship between peer feedback and knowledge contribution behavior, while evaluative identity positively mediates the relationship between peer feedback and knowledge contribution quality, but there is no mediating effect between peer feedback and knowledge contribution quantity.Originality/valueThis study advances knowledge management by highlighting peer feedback on online innovation communities. By demonstrating the significant mediating effect of social identity, this study empirically clarifies the relationships of peer feedback (knowledge feedback and social feedback) to specific dimensions of knowledge contribution, thereby providing managerial guidance to the online innovation community on incentivizing and managing user interaction to foster the innovation development of firms.