Effect Of Service Innovation Research Articles

서비스 혁신이 성과에 미치는 영향 : 혁신그룹과 일반그룹의 비교를 중심으로

서비스 혁신이 성과에 미치는 영향 : 혁신그룹과 일반그룹의 비교를 중심으로

Does service innovation matter? An empirical study on market orientation and supply chain performance

The objective of this study was to explore how firm service innovation mediates market orientation and business performance. This paper begins with a literature review indicating the themes from which we developed our conceptual framework. Structural equation modeling based on a cross-section (n = 260) of 5 years of supply chain business data (2009–2013) in Greater China was conducted. We concluded that firm market orientation and service innovation exert significantly positive effects on business performance. In addition, the results supported our model that market orientation is mediated by the effect of service innovation on business performance. Market orientation and service innovation had a stronger combined effect on business performance than market orientation alone did. This paper provides implications for how firms can be more effectively synergized amid challenges and gain a competitive advantage in the global supply chain.

The moderating role of service innovation on the relationship between customer satisfaction and customer value: a case of 3-star hotels in Jakarta

The study of service innovation has gained relevance in recent years, but there is a lack of empirical research analysing the factors that favour it. The growing competition arising from burgeoning global markets aggravates the demand for hotels to innovate their services to continuously ensure success. The aim of this study is to test the moderating effect of service innovation in hotel services on customer value within the context of 3-star hotels in Jakarta. A conceptual model is developed by proposing five hypotheses. 150 respondents of hotel guests are collected through questionnaire within three months periods. The model is examined using structural equation modelling. The result shows that customer value was influenced by service quality and customer satisfaction and service innovation has a positive moderating effect on customer value. This study contributes to the hotel industry and innovation management literature by supplying suggestions for forming innovative strategies in the fierce market competition according to the customers' preferences of hotel services.

The Role of Collaboration in Service Innovation Across Manufacturing and Service Sectors

This study empirically demonstrates the impact of service innovation on innovation performance for manufacturing and service firms and finds that the effect of service innovation on innovation performance is greater for service firms than manufacturing firms. In addition, the results show that the relationship between the propensity for service innovation and three types of collaboration (vertical, horizontal, and third-party collaboration) is significant. Furthermore, this study finds that vertical and third-party collaborations are more beneficial than horizontal collaboration for service firms. This research advances the discourse on service innovation in two ways. First, it offers a stronger justification for examining and fostering innovation generation in service industries. Second, the findings regarding the comparative impact of collaboration highlight the desirability of stronger collaborations with channel members (whose interests are aligned with the firm) and neutral entities (whose interests are not in conflict with the firm) than with competitors (whose interests are likely not aligned with the focal firm). In short, the research presents a detailed and nuanced view of the antecedents and consequences of service innovation.

The effect of service innovation on R&D activities and government support systems: the moderating role of government support systems in Korea

This study analyzes the effects of RD first, in case of large enterprises, both the internal and external R&D activities were proven to be the important elements for product innovation. In case of SMEs, it was analyzed that only the internal R&D activities are significant. In other words, it was found that internal R&D activities are the important factors of product innovation for both big companies and SMEs. Second, only the direct financial support for SMEs had a positive effect on product innovation. This can be understood as a result relative to the effectiveness and necessity of direct financial support to SMEs' product innovation. Third, in the case of the moderating effect of the government support programs, the programs that provide indirect opportunity for innovation had the positive moderating effects only for SMEs. In conclusion, internal R&D activities were proved to be an important factor of product innovation for both large enterprises and SMEs. And government support programs have had a significant effect only in the case of SMEs. To have an impact on the moderated effect of the government support programs for SMEs, the internal R&D activities were confirmed. This study supports the direction of establishing SMEs support policies in the prospect of service sector innovation.

Pengaruh Inovasi Layanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening

Business competition in the corporate world encourage a company can become a winner in their business competition. This circumstances resulted in company tried to retain their customers by making service innovation. The purpose of this study was to determine the effect on customer loyalty either directly or indirectly. The sampling uses accidental sampling technique with a total of 96 respondents. The data collection methods of this study was questionnaires. The data analysis used in this study was descriptive analysis, classical assumption and path analysis through SPSS program. The result of this research known that the customer satisfaction mediates the effect of service innovation to customer loyalty. The conclusion of this study is service innovation effect on customer loyalty directly and indirectly, so that it can be explained that the higher level of customer satisfaction from the impact of service innovation created, it will be able to increase customer loyalty.

Effects of service innovation in cultural parks on customer satisfaction

The impact of financial crisis has resulted in the global economic depression. It is merely cultural industry that acts in a diametrically opposite way so businesses related to cultural industry are still growing. For this reason, this study tends to explore the innovation activities in cultural parks in Taiwan, from the aspect of cultural value. Nevertheless, research on cultural parks in Taiwan still focuses on architecture design and reuse of space; studies on Service Innovation are rather few. This study therefore aims to discuss Service Innovation in cultural parks themselves. With questionnaire survey, the data are further analyzed and discussed. The research findings show 1. significantly positive correlations between Service Innovation and Product Price in Customer Satisfaction, 2. partially positive correlations between Service Innovation and Service Efficiency in Customer Satisfaction, 3. remarkably positive correlations between Service Innovation and Perceived Value in Customer Satisfaction, and 4. notable effects of Customer Characteristics on the correlations between Service Innovation and Customer Satisfaction. The research results are expected to be the reference and contribution to cultural park managers.

Exploring effect of service innovation on business performance of restaurants in India

Food industry of the world is expected to touch $992 billion in 2014 with a volume of over 586 billion transactions. The restaurant business in India has witnessed exponential growth over the last ten years and this could happen due to increasing disposable income of youth, changing life style, working couples and innovations in restaurant business models. The restaurant and hotel industry have evolved due to a variety of business models meeting the needs of all customer segments, and at the same time, developing standardising services and innovative menus. The objective of this paper is to examine a possible relationship between innovativeness, effectiveness and efficiency of a restaurant. For this study, data was collected from 175 restaurants. To conclude, this paper identifies important relationships between operational effectiveness, business performance and innovations in service delivery. This study also takes an overall perspective of innovation in the product (menu item), process, services and amenities and its impact on service effectiveness and will be useful for existing and new entrants in the restaurant business of India.

The impact of service innovation on firm-level financial performance

This article empirically investigates if firms focusing on service innovation perform better financially than firms not focusing on service innovation. Analysis of the financial performance of 3575 Norwegian firms in the manufacturing industries supports the proposition that firms focusing on service innovation have significantly higher growth of operating results than firms not focusing on service innovation. However, this proposition is not supported in a corresponding analysis of 1132 Norwegian firms in the service industries. We elaborate on these results by investigating a variety of performance measures and by comparing the effects of service innovation between manufacturing and service industries. The article contributes to the service innovation measurement literature and to a better general understanding of the determinants of service innovation performance effects.