Effects Of Online Reviews Research Articles

A Predictive Model Based on TripAdvisor Textual Reviews: Early Destination Recommendations for Travel Planning

Although many studies have considered the effects of online reviews on tourists’ decisions, none have directly investigated how to leverage open data analyses to create early choice sets and facilitate destination planning. This paper illustrates how salient characteristics can be mined from the shared experiences embedded in review data and incorporated into a predictive model to build a travel counseling approach. The model is designed by first defining a prediction-based mechanism from online reviews and then generating a multinomial classification problem on all candidate destinations of interest. The model is implemented by applying Natural Language Processing (NLP) and Deep Learning (DL) technologies to review textual features. The model is validated using 75,315 reviews from TripAdvisor along with destinations from 257 U.S. national parks. Empirical results indicate a best classification accuracy of 67%, outperforming two previous approaches. Findings shed light on how to exploit past tourists’ experiences to generate early destination recommendations to identify items for choice sets and reduce tourists’ travel-planning effort. Theoretical and managerial implications regarding social media analytics are provided based on online review meta-data in touristic management.

The effect of online review and interaction on value co-creation in tourism virtual community

The effect of online review and interaction on value co-creation in tourism virtual community

The effect of online reviews' information on quality and pricing decisions

AbstractConsumers often rely on the peer reviews to make smart purchase decisions in the face of new experience products. Such information is also available to firms, which can help them learn about consumers' purchase intention and hence better deal with the tripartite price–quality–demand relationship. In this study, we develop a two‐period model to examine the impact of online reviews on product quality and price decisions. The market is characterized by the two‐dimensional heterogeneity of customer valuation and their willingness to pay for quality. Interestingly, we find that the informativeness of reviews plays different roles in firm–consumer interactions depending on the market's average willingness to pay (AWTP). Such informativeness exerts an information value‐added on both the firm and consumers in a high‐AWTP market and a negative impact in a low‐AWTP market. These two effects respectively induce consumers to purchase more in the high‐AWTP market while expel consumers from the market in the low‐AWTP market. We also compare the price path and quality level under commitment pricing and dynamic pricing both with and without informativeness, the results of which show that the information inducing effect changes the marketing strategies for new products. Furthermore, we present the conditions on which the firm should strive to disclose its quality information and explore the difference of firms' decisions in monopoly and competitive market.

Effect of online reviews on consumer buying pattern in food industry

Effect of online reviews on consumer buying pattern in food industry

Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry

Online reviews are considered free sales assistance and play an important role in consumers’ purchasing decisions. Most research on the effect of online reviews on product sales has focused on low-involvement products, while research on the offline sales of high-involvement products is scarce. In this study, we collect the monthly sales data of 34 car models from January 2016-January 2020 and the online review data of Autohome’s platform to construct two two-way fixed effects models for analyzing the impact of online reviews on sales of high-involvement products. We also explore whether there is a non-linear relationship between online review valence and product sales, and how the interaction of review valence and volume affects product sales. The results show that there is an inverted U-shaped relationship between the valence of online reviews and the sales of high-involvement products. Moreover, the volume of online reviews has a significant positive impact on sales of high-involvement products, and an increase in the volume of online reviews boosts product sales. Furthermore, the valence of online reviews negatively moderates the relationship between the volume of online reviews and the sales of high-involvement products. The results of this study may help researchers to more fully understand the impact of online reviews on offline high-involvement product sales and provide guidance for managers to promote offline high-involvement products.

The Effect of Online Reviews on Movie Box Office Sales

Due to the rapidly growth of social media, potential moviegoers always depend on the online reviews to make their purchase decisions. Film companies need to know what aspects of reviews will drive sales up or down. This study proposes a framework which integrates an aspect-based sentiment analysis and econometric modeling to explore the relationships between the information features in online reviews and movie ticket sales. The empirical results indicate that whereas the rating does not matter to moviegoers and does not affect movie revenues, additional textual review, both positive and negative contents, does have a positive impact on moviegoers, and further prompts the movie revenues. These findings have significant implications for movie producers as well as advertisers to target promotions at their audience accordingly.

PENGARUH ONLINE REVIEW TERHADAP KEPUTUSAN MENGINAP DI JEJARING HOTEL LOKAL TERBESAR DI INDONESIA SANTIKA GRUP

The high internet usage in the country of Indonesia has made very significant changes in many ways, one of the very big changes in the habits of the Indonesian people who initially used booking activities more directly but now turn to using online ordering methods. This can benefit customers by making choices at online hotels on the internet. By developing it further, changing the pattern of hotel bookings today makes guests more careful in making reservations, guests can check the ratings of the hotel they will visit by just looking at the comments listed on the online review comments page of the online travel agent. The comments listed are made by previous guests who have enjoyed staying at this hotel so it is not uncommon that the comments listed determine the outcome of the stay decision. The study was conducted to analyze the interaction of its review dimensions, namely: the usefulness of online reviews, expertise reviews, timeliness of online reviews, online review volumes, online review valence (positive and negative), and completeness of online reviews on the decision to stay at the local Santika hotel Groups . The research method used is to discuss hypotheses developed based on related theories. Data were analyzed using multiple regression analysis. The results of this study found: The positive benefits of each dimension of useful online reviews, the expertise of reviewers, the timeliness of online reviews, positive online reviews, and the completeness of online reviews for stay results. There is a negative effect of online reviews on stay decisions, but there is no effect of online review volume on stay decisions.
 
 Keywords: Online review, Online Booking, Stay decision

Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study

This study examines the nature of online reviews to explain changes in satisfaction, trust, and consumer intent to write a review during restaurant revisit stages. Using a data set of two-time lags, the findings show that the impact of online reviews on customer satisfaction, trust, and consumer intent to write a review decreases or dilutes over time. More specifically, the effect of online reviews in T + 1 diminishes as consumers experience a particular restaurant compared to when they initially encountered the review. Our findings also show that the impacts of online reviews on satisfaction and trust gradually decrease over time. However, the relationship between online reviews and trust is only significant in T + 1. Additionally, the effect of trust on customer intent to write a review initially increases (T) and then, gradually drops over time (T + 1). Finally, this study proposes guidelines for improving theoretical and practical insights across consumption experience stages.

Negativity bias in the diagnosticity of online review content: the effects of consumers’ prior experience and need for cognition

ABSTRACT The importance of online review valence is a subject of debate among scholars. Prior studies mostly assumed valence as a “peripheral” cue derived from online review surface features (e.g., star ratings). This assumption has important implications as it restricts the negativity bias effects to a certain group of consumers who lack pertinent prior experience with the product/service domain and the motivation to assess the product/service. Focusing on online service context and drawing on an adaptational view to negative information, we investigate the negativity bias in the effects of the valence of the “content” of online reviews on consumers’ attitudes and show that it can be attributed to the higher perceived diagnosticity of negative reviews. This is determined by consumers’ in-depth elaborations of reviews’ contents, which are contingent on their prior experience with the domain of online service and need for cognition. Our findings provide a new perspective to negativity bias by showing that more experienced and thoughtful consumers are also influenced by negativity bias when the content of online reviews is considered. This is a novel account of negativity bias in the effects of online reviews that underscores the importance of response strategies for reducing their adverse effects.

Adapting to social media: the influence of online reviews on tourist behaviour at a world heritage site in China

ABSTRACT Extending narrative transportation theory, the purpose of this study is to examine the effect of online reviews on destination choice and purchasing behaviour at a destination and to clarify the role of prior destination knowledge and perceived usefulness of online reviews. Data were collected from 432 tourists in Gulangyu, a UNESCO World Heritage Site in China. The results of structural equation modelling analysis validate the positive effect of online reviews on tourists’ destination choice and purchasing behaviour. This study offers both theoretical and policy implications to understand how tourists reference online reviews to make travel-related decisions.

The effect of online reviews on restaurant visit intentions: applying signaling and involvement theories

Purpose The purpose of this study is to investigate the effect of online reviews on consumers’ intention to visit restaurants, with the moderating role of involvement. Design/methodology/approach The research framework was built on signaling theory, message appeals and involvement theory. To test the proposed framework, three experiments were conducted online with real customer samples. T-tests, ANOVA and SPSS PROCESS macro were used for data analysis. Findings The results revealed that online reviews with higher online ratings and emotional appeal led to higher restaurant visit intention. Review appeal significantly moderated the effect of online ratings on restaurant visit intention. Customers with low restaurant involvement were more impacted by emotional comments than by functional comments. Research limitations/implications The present study extends our knowledge on the effects of online reviews moderated by levels of customer involvement. By combining signaling theory with involvement theory, it adds value to the literature on customer online behavior, especially in the foodservice context. The present study has limitations that might provide opportunities for future research. It used evaluations (TripAdvisor scores) and only positive reviews (texts), so customers’ intentions considering negative reviews could not be examined. The level of hedonism concerning consumption in restaurants and prior knowledge regarding restaurant reviews was not controlled for. It is possible that the level of hedonism perceived and prior review knowledge may moderate the customers’ intention to visit the restaurant. Practical implications The present study shows the importance of online comments for the promotion of restaurants that have low evaluation scores. It is essential that restaurant owners and managers encourage potential customers by using comments to elaborate on their marketing strategies and promotion. At the same time, they should invite customers to share their emotional experiences, and not just their views on service efficiency (a functional aspect). During the COVID-19 pandemic, the use of the internet and mobile devices has become more prominent. Managers could therefore use emotional messages on the restaurant’s website or apps to attract customers with low restaurant involvement. Also, a system to identify the involvement of customers with restaurants could be implemented online or on mobile devices to present specific messages. The present study also recommends the use of online tools as virtual tours, photographs taken from different angles, smiling faces, floor plans and sittings and pre-determined emotional expressions. Also, the restaurant could promote lives on cooking different dishes to motive customer’s interaction and comments. These would help to increase customers’ visit intentions. Originality/value This study extends knowledge about the effect of restaurant online reviews (both ratings and appeals) moderated by the level of customer involvement. The present study also adds value to the customer online behavior literature showing that customers with low involvement are more sensitive to emotional content as they use the affective route to process information rather than the central route.

Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services

With increased online activities associated with the purchase of restaurant services, online reviews have become important among potential customers due to the advantages in communicating past consumers’ candid experiences and feelings. The purpose of this study is to examine the relationship between online reviews and purchase intention, while simultaneously investigating the effects of trust and food image. A 2(rating: high vs. low) x 2(price: high vs. low) x 2(picture: with vs. without) factorial experimental design was used to attain this objective. Results show that there are significant differences in purchase intentions depending on the level of ratings and price. Trust was influenced by picture, where reviews containing a picture are found to be more effective. In particular, online reviews with high ratings and pictures culminated in the highest trust perceptions. Accordingly, this study confirmed the moderated mediating effects of trust on purchase intention.

Effect Of Online Reviews and Offline Cues on Consumer's Restaurant Selection: A Conceptual Model and Research Agenda

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When online reviews meet ACSI: how ACSI moderates the effects of online reviews on hotel revenue

ABSTRACT This study investigates the heterogeneous effects of online reviews on hotel revenue when online reviews and American Customer Satisfaction Index (ACSI) coexist. Using a sample of reviews for 303 Houston hotels, the research finds that online reviews are influential for the revenue of non-ACSI hotels. Our results also demonstrate a substituting role of the positive hotel reviews for hotel brand reputation. The study further highlights implications for online reviews and reputation management.

The Effects of Online Reviews of Opinion Leaders on Users’ Investment Intentions in Virtual Financial Communities

With the rapid development of internet financial community, more and more people opt to obtain financial information through online reviews. Based on the perspective of online reviews of opinion leaders, we explored the influences of online reviews of opinion leaders on users’ investment intentions in the financial community. We introduced the concepts of user trust and online interaction propensity and built a theoretical model. Our results, based on data collected from 205 users of a famous financial virtual community, suggested that the online reviews of opinion leaders had a significant effect on users’ investment intentions. In conclusion, financial institutions should pay attention to opinion leaders and enhance communication and relationships with them.

Online Yorumların Tüketici Satın Alma Kararına Etkisi: Kullanıcı Özellikleri Açısından Bir Değerlendirme* (The Effect of Online Reviews on Consumer Buying Decision: An Evaluation of User Characteristics)

Purpose – The main purpose of this study is to examine whether the impact of online consumer reviews on consumers’ purchasing decision differs according to their characteristics. Design/methodology/approach – The population of the study consists of the Internet users who read online consumer reviews in Turkey. The sample of the study is composed of 522 participants in Kayseri determined according to the convenience sampling method. In order to collect the data, a face-to-face survey has been conducted. One-way MANOVA is applied to the data collected from the survey. Findings – As a result of the study, findings show that the effect of online reviews on consumer purchase decision does not show a significant difference according to their gender, age groups and daily internet usage. The only significant difference is found for the variable “online shopping frequency of consumers”. Discussion – Online reviews have an impact on consumers’ purchasing decision, and increased level of online shopping frequency has more influence on their decision in terms of web site and online review characteristics.

Have you heard? Testing the warranting value of third-party employer reviews

The present work advances warranting scholarship by considering the effect of online reviews (in response to organizational self-claims) on organizational attributions offline. An experiment exposed undergraduates (N = 148) to a company’s social media profile, in which a third-party had provided either a positive or negative review of the organization as an employer. Analyses reveal review valence affected perceptions of organizational attractiveness, which subsequently predicted application intentions; and further that effects of positive reviews were moderated by the review’s warranting value. Findings are discussed with respect to warranting theory and practical implications.

The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

Purpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis, and path analysis to test the hypotheses. Findings: The findings suggest that positive online reviews affect each CBBE variable in the online catering outlet’s context. In the case of known catering establishment’s offering in the option of placing orders via online platforms, negative eWOM only affects the perceived quality and brand loyalty. However, it does not change brand awareness and brand association. Implications: This paper contributes to the body of literature on eWOM, which to date offers very little understanding of the topic of positive and negative online reviews and CBBE dimensions. Moreover, in terms of practical and managerial applications, this study can be used to delineate strategy in terms of management of eWOM to optimize brand strategies.

Effects of online reviews and managerial responses from a review manipulation perspective

ABSTRACT Unlike online travel agencies (OTAs), travel review websites allow travellers without purchase records to share their opinions. However, the effects of two mechanisms, namely, verified and unverified reviews, on traveller decisions remain unclear. In this study, managerial responses (MRs) and traveller bookings data were collected from TripAdvisor (a travel review website) and Expedia (an OTA), respectively. The following findings were drawn after matching the review data from these websites: (1) Expedia has more credible reviews than TripAdvisor. Therefore, higher review volume and valence ratio between Expedia and TripAdvisor significantly increase traveller bookings; (2) more MRs on TripAdvisor is significantly associated with lesser bookings because travellers treat MRs on TripAdvisor as acts of review manipulation instead of positive efforts by hotels; and (3) the number of MRs significantly and positively moderates the effect of review volume and valence ratio on traveller bookings. This study also discusses the practical and theoretical implications of its findings for both academics and travel practitioners.

The Effects of Online Reviews, Perceived Value, and Gender on Continuance Intention to Use International Online Outshopping Website: An Elaboration Likelihood Model Perspective

Based on the elaboration likelihood model, means-end chain theory, and gender, this study investigates the effects of the quantity and quality of online reviews, which are mediated by two types of perceived values (utilitarian and hedonic values), on continuance intention to use IOO websites. We further argue that these relationships are moderated by gender. Based on a survey of 291 IOO customers in China, the results suggest that (1) perceived utilitarian and hedonic value completely mediate the positive relationship between online reviews and consumers' continuance intention; (2) through perceived utilitarian value, the indirect effect of the quantity of online reviews on consumers' continuance intention is stronger for females, while the quality of online reviews on consumers' continuance intention is stronger for males; and (3) through perceived hedonic value, the indirect effect of the quantity and quality of online reviews on consumers' continuance intention have no significant difference.