Abstract
The present work advances warranting scholarship by considering the effect of online reviews (in response to organizational self-claims) on organizational attributions offline. An experiment exposed undergraduates (N = 148) to a company’s social media profile, in which a third-party had provided either a positive or negative review of the organization as an employer. Analyses reveal review valence affected perceptions of organizational attractiveness, which subsequently predicted application intentions; and further that effects of positive reviews were moderated by the review’s warranting value. Findings are discussed with respect to warranting theory and practical implications.
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