Effects Of Mass Communication Research Articles

New Media in China and Kazakhstan: The Information Agenda in the Context of Modernization

Agenda-setting is a theory that examines the reconfiguration of the mass environment. Since 1968, when American communication scholars McCombs and Shaw began to systematically study the agenda-setting effect of mass communication, scholars around the world have conducted in-depth discussions on the topic and developed a number of theoretical hypotheses, including "attribute agenda-setting," "agenda fusion," "agenda setting by attributes," "agenda fusion," and "agenda setting by affiliated networks." To date, the concept of "agenda setting" remains a significant area of interest for scholars engaged in the study of public opinion.

THE USE OF SIGN LANGUAGE AS A MEDIA FOR DELIVERING INFORMATION ON NATIONAL TELEVISION NEWS BROADCASTS

Sign language is communication using non-verbal words which are delivered without words but with body movements/body language or facial expressions. Sign language has evolved into a practical mode of communication that forms the basis of deaf communities. It is a visual-spatial language based on positional and visual elements including the shape of digits and hands, position, orientation, limb, and gestures. This signal can be seen in a small box at the corners of television newscasts. This research reviews the use of sign language as media in delivering information (news) in TV broadcasts. This research was library research. The analysis showed that news programs broadcast by television stations become one of the providers of information. The existence of sign language facilities in news programs at this time at least minimizes gaps in the right to access information among persons with deaf disabilities. Several previous studies show that sign language is media information read by the news anchor to the TV audience (viewers) with the intermediary of a sign language interpreter. Sign language plays an active role for deaf people based on three effects of mass communication which provide direct cognitive, affective, and conative effects for deaf people. There is a relationship between the influence of the use of sign language in news programs on deaf people such as attracting the attention of deaf audiences with an easy visualization. A presentation of the news is enough to meet the information needs of the deaf person by continuing to prioritize the latest information. 

The Effect of Mass Communication and Social Media on Teenagers

The media is something that cannot be separated from humans in society, as well as the process of communication, especially mass communication, this is one side of the coin that we cannot sort and choose when we want to discuss it. Mass Communication and Media can change a culture or habit that already exists in society or can even create a new culture. The influence that will appear on society could have a positive impact or even a negative impact. Society is formed by several people or individuals, groups, organizations which then become a heterogeneous society. In this paper the author tries to describe the influence that mass communication and the media have on society and culture, through direct observations and observations made in the community

Efek Sinetron dan FTV dalam Mempengaruhi Pola Pikir Masyarakat

Cultivation theory is one of the theories of the effects of mass communication which assumes that continuous exposure to the media in the long run will provide an image and influence on the thoughts and perceptions of the audience. The media here is television. The audience begins to think that what happens in television programs also happens in their lives and reinforces their beliefs about social reality as well as the content on television. One of the television programs that provides an overview and strengthens the audience's beliefs about social reality that is in accordance with television content is soap operas and FTV. This study aims to see the magnitude of the influence of soap operas and FTV on the perspective of people, who watch soap operas and FTV continuously in the long term. This research uses the literature study method. Data collection techniques by paying attention to the responses of soap opera and FTV viewers through social media such as Tiktok comments, comments on Youtube, or seeing responses from interviews on YouTube and previous research journals. The results showed that the audience is quite influentiated, gets other sources of information, ideas, and awareness, which will change perceptions and even behavior if supported by other factors such as individual background or education level.

Modeling the effect of health education and individual participation on the increase of sports population and optimal design.

Health education plays an important role in cultivating people's awareness of participating in physical exercise. In this paper, a new differential equation model is established to dynamically demonstrate the different impact of mass communication and interpersonal communication in health education on people's participation in physical exercise. Theoretical analysis shows that health education does not affect the system threshold, but individual participation does. The combination of the two leads to different equilibria and affects the stability of equilibria. When mass communication, interpersonal communication and individual participation satisfy different conditions, the system will obtain different positive equilibrium with different number of sports population. If the interpersonal transmission rate of information is bigger, there is a positive equilibrium with a large number of sports population in the system. Sensitivity and optimal design analysis show some interesting results. First, increasing interpersonal communication and mass communication can both increase the number of conscious non-sports population and sports population. For increasing the number of conscious non-sports population, the effect of mass communication is better than that of interpersonal communication. For increasing the number of sports population, the effect of interpersonal communication is better than that of mass communication. However, individual participation has the best effect on increasing the sports population. Second, increasing the daily fixed amount of new information will be more helpful for media information dissemination. Finally, the three control measures need to be implemented simultaneously for a period of time at first, and then health education and participation of sports people need to be implemented periodically in order to maximize the sports population.

ЗАСОБИ МАСОВОЇ КОМУНІКАЦІЇ ТА ІЄРАРХІЯ СУСПІЛЬСТВА: ЧИННИКИ ВЗАЄМОДІЇ

Mechanisms of interaction between mass communication and the hierarchy of society are considered. It was found that as a result of the action of the mechanisms of mass communication effects and counter-effects, society is faced with a double process. The possibility of personalized information flow offered by digital media provides ample space for underprivileged social groups to choose media content that matches their own construction of reality. Environments in this context significantly contribute to the strengthening of the heterarchical features of society and the semiotic power of each representative of the audience against the meanings permitted from above. However, the circumstances under which this clearly democratic characteristic of mass communication practice leads to the fact that democratized social groups become increasingly large and face only such communication content that corresponds to the philosophy and expectations of their group or their environment are also investigated. This worldview, mediated by means of mass communication, transformed into a real construction of its environment, contains a danger, because it does not condition the skills with the help of which other clusters of society, which are differently positioned in the social hierarchy, can gain the worldview experience of this social group and vice versa. It is argued that, in this sense, the means of mass communication can play a significant role in creating social inequality in the hierarchical structure of society. Keywords: cluster, communication, content, hierarchy, media, society.

PENERAPAN KOMUNIKASI MASSA TERHADAP BUDAYA MASYARAKAT PADA REMAJA DI ERA SOCIETY 5.0

The condition of social media is now able to fully encourage social interaction and all community activities. The influence of mass communication (cognitive, affective, and behavioral) for users or social media audiences where their behavior has been positively and negatively influenced. This condition is very concerning because the socio-culture of teenagers has been influenced by the mass media which seems to have become the basic need of teenagers. The mass media should be consumed according to need, in fact now the mass media has become a basic need that has been able to fulfill and assist all daily activities. However, as a teenager in his time, he should still be controlled and need supervision. This study focuses on how the influence/effect of mass communication on audiences who use social media on teenagers in the 5.0 era of society. Adolescence is the start of the change between childhood and adulthood, which is still influenced by the mass media in this 5.0 era of society. Researchers used library research methods using various library sources or previously written works. From the results of this study, the greatest effect of social media on adolescents is a change in attitudes and behavior in the social and cultural sphere. Therefore, the social effects of mass communication on teenagers are like 2 sides of a coin that have good and bad effects, so due to the mass media today, everything that teenagers do sometimes cannot be controlled and still cannot be considered good or bad for themselves.

Morning Star BrandCom: combating Covid-19 vaccine hesitancy

Learning outcomes This case is intended to help students of business communication and public relations to trace the effects of communication by public figures and understand essential elements of designing effective communication. After working through the case and assignment questions, the students will be able to:understand the drivers of vaccine hesitancy;analyze the effects of mass communication on public sentiment, in a fast-changing public health situation; anddesign interventions to influence public awareness and action, using a simple model (5W) for mass communication. Case overview/synopsis As the vaccines first arrived after the devastating first wave of the Covid-19 pandemic, Indians hesitated to take the shot. Vaccine hesitancy, a worldwide phenomenon, hampered the uptake of the first Covid vaccines despite the dark clouds of the lethal disease. The case looks at the massive problem of vaccine hesitancy and how an integrated communication strategy could overcome and mitigate the challenge. The case protagonist, the leader of a communications agency, looks at the messaging, medium and platforms needed for strategic communication pitch to combat this vaccine hesitancy. Complexity academic level The case was designed for use in a graduate-level course in business communication. This case may be positioned toward the middle or end of the course to illustrate mass communication strategy for pressing and sensitive challenges. The case may also be used in a course on public relations, both at graduate and undergraduate levels. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

Efek Perkembangan Komunikasi Massa Terhadap Pola Pikir dan Perilaku Masyarakat Di Era Society 5.0

The involvement of technology in modern life can no longer be ignored. Almost all the activities of today's society can not be separated from technology. It is also to fulfill access in finding information. The involvement of the communication media is considered to be able to effectively complement the diverse needs of the community, the speed of access to information that currently varies. The media of mass communication has become an inexhaustible part of providing information to the audience, the life of print media and technology has become an inseparable component of human life. The ease in accessing mass communication media by the community, has an influence on changes in people's mindsets and behavior so as to make mass communication media as a benchmark. The purpose of this study was to determine the development of the effect of mass communication on people's mindset and behavior. This study uses a literature study method, namely by collecting data through written documents or electronic documents to support the writing process. This research shows that the mindset and behavior of the community is closely related to the development of mass communication media that is easily accessible anytime and anywhere

PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK CITRA DIRI REMAJA PADA SANTY SASTRA PUBLIC SPEAKING

The progress of the times is marked by technological sophistication. As proof of technological sophistication is the presence of social media that makes it easy and comfortable. One of the popular social media used by prioritizing visual content is Instagram. The use of Instagram social media for Santy Sastra Public Speaking teenagers is an interesting thing to research because teenagers actively display the self-image they want through Instagram social media. This study focuses on discussing the advantages of Instagram social media, strategies, and the effects of Instagram social media in shaping adolescent self-image in Santy Sastra Public Speaking. The theories used in this research are: 1) Uses and Gratification Theory, 2) Agenda Setting Theory, and 3) The Dependency Theory of Mass Communication Effects. This study uses a qualitative research method with a descriptive approach. Collecting data in this study through observation, interviews, questionnaires and literature study. The results of this study indicate 1) Instagram social media is massive and popular, Instagram social media has complete features that can meet the needs of teenagers in forming their self-image as public speakers, 2) the strategies used include consistency of appearance on Instagram social media, selective in uploading, and prioritizing content. 3) the effect of using Instagram social media in shaping adolescent self-image in Santy Sastra Public Speaking, including cognitive effects in the form of expanding confidence in self-image and strengthening personal identity, affective effects in the form of giving a positive impression and releasing tension, behavioral effects in the form of being wise in displaying content and temporarily close the account if it affects emotionally.

The Effect of the Use of Instagram Social Media on the Effectiveness of Da'wa Messages on the @gusmiftah Account among Teenagers

Social media is not only used to find information but also as a means of conveying religious teachings. Many cleric use social media to spread Islam. Currently, da'wah is packaged neatly, creatively, and innovatively without reducing the message conveyed. This research is entitled The Effect of Instagram Social Media on the Effectiveness of Da'wa Messages. This study aims to determine how much influence the use of social media Instagram has on the effectiveness of da'wa messages. This type of research is quantitative research and the instrument used is a questionnaire. Using the theory of mass communication effects and simple regression test in the data analysis technique. The validity of the data is obtained through validity and reliability. Based on the results of the simple regression test that has been carried out in this study, the value of r = 0,829 and has a coefficient of determination of 75,9%. This shows that there is a positive and very strong relationship between the effect of using social media on the effectiveness of da'wah by 75,9%. 
 Keywords: social media, Instagram, effectiveness, da'wa.

Fashion in Postmodern Political Communication

The goal of this article is to try to reach theoretical comprehension of the political fashion phenomenon. Conceptualization of fashion as an effect of mass communication allows one to see in it not only a phenomenon of pop culture but also an immanent side, and at the same time the main social, psychological and mental risk of the progress, – the accelerating humanity evolution. The article shows how modern values – novelty priority, truth accessibility, individualism, – and mass communications progress maximize the potential and danger of mass mental enthusiasm in political sphere. The author substantiates the following conclusion: political fashion in the communication mental context of postmodern appears to be the manifestation and factor the increasing crisis of social structure.

Communication Driven Polyculturality of Modern Tv Journalism: Polylingual Focus for Future LSP Teachers

The article considers a well-established approach for differentiation between scientific, formal (official business), journalistic, artistic, conversational, sacred (confessional), and oratorical functional styles in the contexts of polyculturality and polylingualism as significant backgrounds for teaching languages of specific purposes. It is stated that the determining criteria for all these functional styles are the sphere of social activity, type and established way of thinking, purpose, stylistic load of the units used to convey the meaning to the people. The effectiveness of journalism in the representation of mass communication across the geographies is manifested in the fact that its content is regularly found in the speech of the broadest segments of the population. However, modern linguistics encounters a number of unresolved issues of describing the polylingual mode of mass communication in expression of polyculturalism, which determines the relevance of this study. It is revealed that the communication driven polyculturality and polylingual effect of mass communication in modern journalism make one whole with the needs analysis and relevant terminology in instruction of Telejournalism as an LSP (language for specific purposes) in different languages. It is characterized how the panorama of communication driven polyculturality and polylingualism, as well as the ‘journalism’ concept affect media communication. It is determined which are the stylistic possibilities of journalism in structuring, presenting and perceiving mass information in different cultures and languages, by covering the communicative aspects driven by polyculturality and polylingualism in modern journalism. It is also described that relevant language units are seen as a means of forming a language and communicative standard in journalistic texts, which can be adopted by future LSP teachers in educational settings for language instruction and acquisition in relation to terminology of journalism in different languages across the world. In the end, it is concluded what may be underlying for journalistic language in difeferent languages to constitute the polycultural communication driven framework rather than that of multiculturality; and to be advanced further in polylingual classes by future LSP educators.

Dialog Interaktif Program Acara Gelar Wicara Budaya Berlandaskan Agama Hindu di Programa 4 RRI Denpasar

<p><em>Radio is classified as a fast and punctual mass media because it uses live broadcasts. Initially including one-way mass media, so that information only goes from source to target without any feedback. The development of radio as a two-way mass media using the telephone. Radio as an interactive medium provides space for listeners' feedback in the concept of interactive dialogue. As is done by Program 4 RRI Denpasar in the Cultural Talk Show program, so that it can be understood the communication patterns applied and their functions and implications. Included in qualitative research, the theories used are; cultural norm theory, S-M-C-R (Source-Massage-Channel-Receiver) theory, and dependency theory of mass communication effects.</em></p><p><em>The findings of the study include: that the communication pattern applied to the interactive dialogue program of the Cultural Talk Show program based on Hinduism in Program 4 RRI Denpasar is a cultural segmentation. The broadcast process using linear and circular communication patterns is divided into three stages, namely the program stage, the technical stage, and the broadcasting stage. Furthermore, there are three functions outlined, namely: an educational function, a socio-cultural function, and a cultural preservation function based on Hinduism. The implications are very real effects on; cognitive strengthening, affective formation, and behavioral development. The concept of interactive dialogue accelerates the feedback process so that feedback is obtained immediately and instantaneously.</em></p>

PEMENTASAN JRO GEDE PANEMBAHAN SAKTI DI DESA GUBUG PERSPEKTIF KOMUNIKASI TRANSENDENTAL

Jro Gede Panembahan Sakti staging in Gubug Village, Tabanan District is a dance performance that uses the symbol of a form of Barong Landung or what is called Jro Gede Panembahan Sakti. The issues to be discussed include: (1) What is the process of staging Jro Gede Panembahan Sakti in Gubug Village, Tabanan District, Tabanan ? (2) What elements of communication are contained in the performance of Jro Gede Panembahan Sakti in Gubug Village, Tabanan District, Tabanan Regency? (3) What are the communication implications arising in the performance of JroGedePanembahanSakti in Gubug Village, Tabanan District, Tabanan Regency? Analyze the problem formulation : Aesthetic by Djelantik, Interersonal Communication by Burhan Bungin, and The Dependency Theory of Mass Communication Effects by Ardianto. The methods used to collect data are: observation, interviews, documentation and literature. The results of the study show that (1) the process of implementing Jro Gede Panembahan Sakti in Gubug Village, Tabanan District, Tabanan Regency, namely: History of Jro Gede Panembahan Sakti where it began during Majapahit government and the entry of other religions that were not Hindu in Majapahit and at that time Bhatara Dalem Majapahit left Majapahit, the form of prerai, gambelan used, clothing, offerings and the process of staging Jro Gede Panembahan Sakti, at the initial stage of preparation, implementation and closing stages. (2) The elements of communication contained in the performance of Jro Gede Panembahan Sakri in the village of Gubug, namely: Communications, messages, media, communicants, and feedback, (3) Implications of Communication in the Staging of Jro Gede Panembahan Sakti in Gubug Village, namely: knowledge (knowledge about staging, and learning of Hinduism), Tri Hita Karana implications and religious implication.

Joseph T. Klapper, The Effects of Mass Communication, Free Press Illinois

Joseph T. Klapper, The Effects of Mass Communication, Free Press Illinois

KOMUNIKASI PERSUASIF PEMERINTAH DESA DINASDALAM MENGIMPLEMENTASIKAN AJARANTRI HITA KARANA DI DESA NGIS KECAMATAN MANGGIS KABUPATEN KARANGASEM

<p><em>Tri hita karana's essence is not well understood by the community, so the Government of Ngis Village must be able to make persuasive communication in the implementation of tri hita karana in Ngis Village so that it can run well according to the meaning of tri hita karana. The imbalance of the ability of Ngis Village community to accept and digest the intention of globalization so that society is faced with various pressure.</em><strong><em></em></strong></p><p><em>The problems discussed are the first of the persuasive steps undertaken by the village government in implementing the tri hita karana in Ngis Village, Manggis District, Karangasem Regency, dissected using communicative action theory by Jurgen Hubermas, the result of the research shows that the persuasive step of the Ngis Village Government covers aspects of Parhyangan, Pawongan, and Palemahan. Second, the persuasive obstacles facing the village government in implementing the tri hita karana in Ngis Village, Manggis District, Karangasem Regencywere dissected using the SOR (Stimulus-Organism-Response) theory by Fisher, the results indicate that these barriers include noice factor, prejudice, motivational barriers, different stakeholder obstacles between community and village government, and time constraints of implementation of activities. Thirdly, the impact of persuasive communication resulting from the efforts of the village government in implementing the tri hita karana in Ngis Village, Manggis District, Karangasem Regency was dissected using the theory dependence effect of mass communication includes: cognitive impact (change of knowledge), affective impact such as attitude change from indifferent to be concerned in applying of tri hita karana and willing to follow adat rules in dressing worship to the temple, and behavioral impact related to the behavior of Ngis Village community.</em><strong><em></em></strong></p>

The Role of the Media in Tourism Development in Nigeria: The Rivers State Experience

The media are potent tools in mass mobilization, information dissemination, entertainment, socialization, integration, cultural promotion amongst others. The media plays a major role in cultural promotion and preservation at all levels. Cultural promotion entails that the media transmit and showcase the cultural heritage of a people to others such that those who are not aware of it become fully aware and also acquaint the incoming generation with their culture. Most of these cultures have gone into extinction or tilting towards going into extinction as a result of non-transmission to incoming generation. This paper x-rays the role of the media in tourism development in Nigeria with focus on Rivers State. The work is anchored on the Agenda-Setting theory which explains the effects of mass communication on culture and society. The work recommends that the media should do more in terms of advocacy reportage on cultural activities of Rivers State to keep the people alert and informed of such cultural activities as well as afford others the opportunity to leverage on the opportunities that such avenues provides thereby leading to tourism development in the state which will transcend to Nigeria as a whole. Key words: Media, Culture, Tourism, Promotion, Nigeria.

Book Review: Media Literacy and the Emerging Citizen, by Paul Mihailidis

Paul Mihailidis Media Literacy and the Emerging Citizen. New York: Peter Lang, 2014. 224 pp.In twenty-five years of teaching theory to graduate students, it has been challenging to find materials that comfortably fit between the undergraduate and doctoral levels of instruction. Although I have advised thirty-one successful MA theses in those years, every textbook adopted for class seemed too simple or overly complex. My colleagues tend to agree that McQuail's Mass Communication Theory1 has good coverage, but it is very challenging for beginning graduate students. While the readings spark questions and good conversation, they also generate frustration and doubt.I think McQuail's structure and seminal discussion about normative and social science theories are more valuable than the full text for our foundation seminar. Another expensive option is Communication Yearbook 37,2 which offers thirteen refreshing studies that advance theories on communication networks, communication models, engagement, entertainment, selective exposure, video game effects, and children and media.For the foundations of our field, it is difficult to do better than the classic readings in The Process and Effects of Mass Communication.3 Here we find the great names: DeFleur, Lasswell, McLuhan, Boorstin, Kurt and Gladys Lang, Lippmann, Hovland, Schramm, Cooley, Berelson, Lazarsfeld, and others. Another look at ideas from a half-century ago leads me to wonder where the depth and breadth can be found that will motivate the next generation of scholars. This semester in the classroom, I will collaborate with graduate students on curating and examining current significant studies, much as the late Vernon Stone did with my peers more than a quarter-century ago.A group of smaller, focused books may be the best approach for offering students context on how to read the research. One interesting option is Media Literacy and the Emerging Citizen: Youth, Engagement and Participation in Digital Culture. Paul Mihailidis, an assistant professor in the School of Communication at Emerson College, offers a book extending earlier media literacy scholarship.Digital media culture, value, and civil life provide a framework for exploring large questions. His conceptualizes the work of Schudson, Bennett, and Dalton:The emerging citizen has integrated digital media culture fully into her life and understands public involvement not primarily by duties (taxes, voting, military service) but equally by engagement (expression, activism, sharing, dialog). These new voices are facilitated largely through digital media, where interactive platforms and social tools are largely replacing traditional avenues for information and communication needs. (pp. 5-6)The media literacy framework that focuses on authorship, format, audience, content, and purpose (p. 35) is an arc that also brings us back around to fundamental theory. Using Jenkins's core skills, Mihailidis offers the reader more key concepts: play, performance, simulation, appropriation, multitasking, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, and negotiation (p. …

How Quickly We Forget: The Duration of Persuasion Effects From Mass Communication

Scholars do not usually test for the duration of the effects of mass communication, but when they do, they typically find rapid decay. Persuasive impact may end almost as soon as communication ends. Why so much decay? Does mass communication produce any long-term effects? How should this decay color our understanding of the effects of mass communication? We examine these questions with data from the effects of advertising in the 2000 presidential election and 2006 subnational elections, but argue that our model and results are broadly applicable within the field of political communication. We find that the bulk of the persuasive impact of advertising decays quickly, but that some effect in the presidential campaign endures for at least 6 weeks. These results, which are similar in rolling cross-section survey data and county-level data on actual presidential vote, appear to reflect a mix of memory-based processing (whose effects last only as long as short-term memory lasts) and online processing (whose effects are more durable). Finally, we find that immediate effects of advertising are larger in subnational than presidential elections, but decay more quickly and more completely.[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): discussion of methodological issues; results for a alternative specifications of key models; full reports of model results.]