Abstract
The article considers a well-established approach for differentiation between scientific, formal (official business), journalistic, artistic, conversational, sacred (confessional), and oratorical functional styles in the contexts of polyculturality and polylingualism as significant backgrounds for teaching languages of specific purposes. It is stated that the determining criteria for all these functional styles are the sphere of social activity, type and established way of thinking, purpose, stylistic load of the units used to convey the meaning to the people. The effectiveness of journalism in the representation of mass communication across the geographies is manifested in the fact that its content is regularly found in the speech of the broadest segments of the population. However, modern linguistics encounters a number of unresolved issues of describing the polylingual mode of mass communication in expression of polyculturalism, which determines the relevance of this study. It is revealed that the communication driven polyculturality and polylingual effect of mass communication in modern journalism make one whole with the needs analysis and relevant terminology in instruction of Telejournalism as an LSP (language for specific purposes) in different languages. It is characterized how the panorama of communication driven polyculturality and polylingualism, as well as the ‘journalism’ concept affect media communication. It is determined which are the stylistic possibilities of journalism in structuring, presenting and perceiving mass information in different cultures and languages, by covering the communicative aspects driven by polyculturality and polylingualism in modern journalism. It is also described that relevant language units are seen as a means of forming a language and communicative standard in journalistic texts, which can be adopted by future LSP teachers in educational settings for language instruction and acquisition in relation to terminology of journalism in different languages across the world. In the end, it is concluded what may be underlying for journalistic language in difeferent languages to constitute the polycultural communication driven framework rather than that of multiculturality; and to be advanced further in polylingual classes by future LSP educators.
Highlights
The developed functional and stylistic system and stylistic delimitation in means of expression are some of the main characteristic features of modern national languages
The modern technocratic epoch is characterized by constant search, activation and improvement of mass media in all the cultures, changes in the direction and regulation of various modes of journalism in various languages as the formed branch of professional communication
It is understood that journalism, according to the definition provided in Journalism, the dictionary and reference book authored and edited by Mykhailyn, stands for the below: 1) A social institution established to provide comprehensive and objective information to the subjects of public life about social reality, 2) A form of public and literary activity for collecting, processing and disseminating information through mass communication channels, 3) Periodicals in general, and recently all the media, including live, streaming, and electronic, 4) A scientific discipline that studies a wide variety of problems associated with this specialty, 5) Profession of creative media worker [29, p. 70–71]
Summary
The developed functional and stylistic system and stylistic delimitation in means of expression are some of the main characteristic features of modern national languages. Yermolenko (1999) notes that for all these functional styles the determining criteria are the sphere of social activity, type of thinking, purpose, stylistic load of the units used [27, p. For the purpose of this paper, the functional variety of language, following the representatives of different stylistic domestic and foreign schools, means the system of language units, ways to combine and use them, as determined by social needs. It is considered the journalistic style, and the sphere of mass media, in particular, to be the most dynamic and socially oriented today
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