AbstractThe present study aims to discuss the Williamson fluid flow and heat transfer across a permeable stretching cylinder with heat generation/absorption effects. The effects of viscous dissipation, Joule heating, and magnetic field are also taken into account. The BVP‐4C numerical solver in MATLAB is adopted for all the numerical simulations in the present study. For this, the modeled partial differential equations are translated into dimensionless ordinary differential equations using some well‐developed similarity transformations. A good agreement between the numerical results of the present study and existing literature is exhibited. The dimensionless physical parameters being investigated are Reynolds number, magnetic field parameter, suction parameter, heat source/sink parameter, Williamson fluid parameter, and mixed convection parameter. The numerical calculations are also performed for the skin friction coefficient and local Nusselt number to get an understanding of the shear stress rate and heat transfer rate, respectively. Furthermore, the impact of all these physical parameters on the velocity and temperature profiles is investigated and represented throughout the literature.