Effect Of Flow Experience Research Articles

How short video platforms retain customers: focusing on the roles of user stickiness and flow experience

PurposeThe highly competitive atmosphere of the short video platforms has increased their similarity, while users possess remarkably diverse preferences, complicating the improvement of user stickiness. To address this issue, this research investigates the effects of different factors, including perceived usefulness, ease, enjoyment, interactivity, and social influence, on user stickiness.Design/methodology/approachTo estimate these effects, it employs partial least square-structural equation modeling (PLS-SEM), technology acceptance model (TAM3) and theory of planned behavior (TPB) to analyze data collected from a questionnaire distributed among online users between July 20, 2023 and October 28, 2023.FindingsThe results indicate that all the studied factors have positive and significant effects on user stickiness. In addition, they confirmed the considerable effect of flow experience on the relationships between these factors and user stickiness, particularly in interactivity.Originality/valueThese findings show the short video platforms how to manage different factors effectively in stickiness to increase their uniqueness among competitors, attracting and keeping different users by covering their diverse preferences.

Establishing the missing link between motivational factors and international tourist intentions for yoga tourism: a perspective from flow experience theory

ABSTRACT Yoga tourism is becoming increasingly popular and relevant among tourists worldwide as people become more concerned about their health and well-being. The study intends to establish the relationship between push and pull motivational factors, flow experience, revisit intention, and intention to recommend in the context of yoga tourism. The respondents were international yoga tourists visiting India (Rishikesh) for yoga and meditation. The study follows a mixed-methods approach. Study 1 explores the push and pull motivation factors derived from the open-ended questionnaires. Study 2 collected responses from 822 international tourists and used structure equation modelling for analysis. As per the findings, the push factor (improved physical endurance) and the pull factor (affordability) have the most significant impact on the flow experience of tourists. Further, the results suggest a considerable effect of flow experience on revisit intention and intention to recommend. The current study provides novel insights into yoga's pull and push motivation drivers, which might benefit Indian yoga tourism by repositioning its marketing approach.

Understanding discontinuance behavior on short-video platform: the effects of perceived overload, dissatisfaction, flow experience and regret

PurposeUser discontinuance on short-video platform has become increasingly prevalent in recent years. Short-video discontinuance refers to reduced use, controlled use or suspended use of the short-video platform. In this study, we examined factors associated with discontinuance behavior on short-video platform.Design/methodology/approachFrom the perspective of stressor–strain–outcome (SSO), we put forward a theoretical model integrating perceived information overload and perceived system feature overload (stressors), dissatisfaction (psychological strain), flow experience and regret to explain discontinuance behavior on short-video platform (behavioral outcome). We collected 482 survey data from Douyin users in China, and empirically examined the proposed research model via Partial least squares structural equation modeling (PLS-SEM) technique.FindingsOur results demonstrated that perceived system feature overload exerts a positive effect on perceived information overload. Perceived system feature overload has a stronger influence on dissatisfaction than perceived information overload. Regret increases user dissatisfaction, while flow experience decreases user dissatisfaction. We also discovered that dissatisfaction and regret have significant positive effects on discontinuance behavior. Interestingly, flow exerts no significant influence on discontinuance behavior.Originality/valueThis study enriches the body of knowledge on social media discontinuance by revealing the interaction and effects of flow experience, dissatisfaction and regret on discontinuance. This study also extends the understanding on the complex role of flow experience in leading to social media discontinuance. Additionally, this study deepens the research on the interaction between perceived system feature overload and perceived information overload as well as their different influences on negative emotion.

FEELING YOUNGER TODAY? THE ROLE OF MEANINGFUL AND FLOW-CONDUCIVE ACTIVITIES

Abstract Given the conceptualization of subjective age being a construct that varies daily, one question naturally follows is whether doing particular activities may be associated with daily subjective age. Specifically, extrapolating from flow and vital engagement theory, we hypothesize that activities that are personally meaningful or flow-conducive (activities that are conducive to flow experience, a psychological state of simultaneously intense concentration and enjoyment) may be associated with older adults’ feeling younger on the day. In a 14-day diary study, participants residing in the United Kingdom reported their subjective age at the end of the day. They also identified the activity on which they spent most time during the day and reported their flow experience and perceived meaningfulness in the activity. With the initial data from a sample of N = 69 adults (age range: 50 to 83) who completed at least 7 daily surveys, we found that higher-than-usual (i.e., within-person) levels of both activity meaningfulness and flow experience were associated with feeling younger. These effects were robust even after controlling for daily stressors and uplifts. Interestingly, there was an interaction between within-person activity meaningfulness and flow experience, such that the effect of flow experience was stronger in activities with lower (vs. higher) levels of meaningfulness. Our findings provide preliminary support that doing personally meaningful and flow-conducive activities may be associated with feeling younger on the day, underscoring the possibility of activity-level behavioral change that influences subjective age.

Effects of Flow Experience on Impulse Buying Intent: An Application in E-Retailing

With today's digital transformation, consumer habits have changed, and online shopping has become widespread. E-retail sites influence consumers' impulse buying behavior, defined as buying behavior with a sense of instant excitement and predominantly strong impulses. In online consumer behavior, the flow experience has attracted attention as a factor in recent years. The purpose of this study, which focuses on online consumer behavior, is to determine the impact of flow theory on online impulse buying. At the same time, examining the moderating role of customer satisfaction on flow and online impulse buying behavior is also included in the scope of the study. For this purpose, an online survey was conducted with 283 volunteer participants over 18 who have shopped at least once on an e-retail site. The data obtained from the study were analyzed with SmartPLS 4 program. When the results obtained from the study are analyzed, it is determined that flow status significantly affects online impulse buying. On the other hand, it was determined that customer satisfaction did not have a regulatory role on flow and online impulse buying.

Effect of flow experience in the adoption of online supermarkets applying the technology acceptance model (TAM)

This study aims to improve the understanding of the consumer behaviour in the use of a disruptive technology such as online supermarkets. By understanding this process, we can gain further insight into consumer behaviour. Based on a sample of 651 online supermarket users, structural equations are used to empirically analyse the validity of the model. The effect of flow is identified in terms of perceived ease of use, perceived usefulness and current use of online supermarkets. The importance of this factor is demonstrated as a complement to the TAM elements that can be positively related to online advertising.

The Effect of Flow Experience on Online Game Addiction during the COVID-19 Pandemic: The Moderating Effect of Activity Passion

Stay-at-home mandates and quarantines related to the coronavirus disease of 2019 (COVID-19) pandemic have led to significantly increased participation in online gaming. However, as players continue to participate in online games, it may also trigger online game addiction. This study aimed to explore the relationship between players’ flow experience and online game addiction, and to verify whether differences in the type of passion lead to online game addiction. This study used the structural equation model (SEM) to verify the causal relationship between the constructs and then considered model implications with the fit index measurement standard. After investigating 232 players who are passionate about online games, the analysis results show that the higher the flow experience experienced by online game players, the more likely it is to lead to online gaming addiction. Further verification results show that players’ activity passion significantly moderates the relationship between flow experience and online game addiction, and players with obsessive passion are more likely to experience online game addiction than players with harmonious passion. Future work will explore the causes of online game addiction from different perspectives.

Promotion of Internet Users' Aggressive Participation via the Mediators of Flow Experience and Identification.

Social media users have increased rapidly in recent years; however, most are “silent users” who rarely share information online. To maintain social media companies’ stable operation and development, this research explored the effects of flow experience and identity formation on users’ intrinsic motivation to facilitate aggressive, spontaneous, and habitual participation in virtual communities. A total of 487 valid questionnaires were collected and underwent regression analysis. The results revealed that all three intrinsic motivations had a significant impact on social media participation, with social interaction exerting the strongest influence. Flow experience and identification had significant, partial mediating effects on the relationship between motivation and participation. Several suggestions were provided based on the results to help social media enterprises increase user participation. It is hoped that this research could facilitate in transforming users into habitual participants to keep the operations of the virtual community stable and enduring.

Building a Runway to Subjective Happiness: The Role of Fashion Modeling Classes in Promoting Seniors' Mental Well-Being.

This study focuses on senior citizens who are participating in fashion modeling classes. Modeling classes are one of the most prominent educational leisure activities that has recently garnered the attention of the elderly population. The effect of flow experience in modeling classes on perceived happiness in life was considered. Since the activities related to modeling classes are related to fashion and appearance, the mediating roles of confidence in fashion and appearance satisfaction were included as hypotheses. Survey data of 168 women aged 50 years or older were analyzed using the PROCESS macro for SPSS and SmartPLS. Flow experience was found to have a positive effect on subjective happiness, confidence in fashion, and appearance satisfaction. However, confidence in fashion had a significant impact on appearance satisfaction but not on subjective happiness. Appearance satisfaction also had a significant effect on subjective happiness. Appearance satisfaction had a significant mediation effect from flow experience to subjective happiness, but confidence in fashion did not have significant influence in the process. However, the serial multiple mediation effect through confidence in fashion and appearance satisfaction was detected to be significant from flow experience to subjective happiness. The results are expected to help establish the direction of leisure education programs for seniors and bring progress to the research agenda on the impact of fashion confidence and appearance satisfaction on senior citizens.

The Effect of Flow Experience on Mobile Game Addiction and Exploratory Behavior: A Study in the Context of Word-of-Mouth Marketing

Araştırmanın temel amacı Akış Teorisi (Flow Theory) unsurlarından olan eğlence, tele varoluş, konsantrasyon ve zaman algısında bozulma faktörlerinin, tüketicilerin mobil oyun bağımlılıkları ve keşifsel davranışları üzerindeki etkilerinin belirlenmesi ve aynı şekilde tüketicilerin mobil oyun bağımlılıkları ve keşifsel davranışlarının pozitif ve negatif WOM (ağızdan ağıza iletişim) üzerindeki etkilerinin değerlendirilmesidir. Araştırmanın anakütlesini Türkiye’deki 18 yaşından büyük mobil oyunları oynayan bireyler oluşturmaktadır. Toplam 407 geçerli veri ile gerçekleştirilen analizler sonucunda, akış teorisinin tüm unsurlarının (konsantrasyon, eğlence, zaman algısında bozulma ve tele varoluş) bireylerin mobil oyun bağımlılıkları üzerinde anlamlı etkilere sahip olduğu görülürken, yine tele varoluş hariç bu unsurların keşifsel davranışlar üzerinde de anlamlı etkilerinin olduğu gözlemlenmektedir. Son olarak, keşifsel davranışın aksine; mobil oyun bağımlılığının olumlu WOM ve olumsuz WOM faktörleri üzerindeki etkisinin anlamlı olduğu tespit edilmiştir.

The Effect of Flow Experience of College Culinary Arts Majors on Major Satisfaction and Self-Efficacy

The Effect of Flow Experience of College Culinary Arts Majors on Major Satisfaction and Self-Efficacy

Effects of Flow Experience on Satisfaction: An Examination on Vacation Experience

Ulusal yazında turistlerin algılarını ortaya koymaya yönelik çok fazla araştırma bulunmasına karşın, akış deneyimini ele alan çalışma sayısı oldukça azdır. Akış, dinlence eyleminin çekirdeğini oluşturmakta ve kişilerin mutlulukları ile memnuniyetlerine etki edebilmektedir. Bu çalışma, akış deneyiminin (zamanın dönüşümü, ototelik deneyim, öz bilinç kaybı, odaklanma) memnuniyet üzerindeki etkisini incelemeyi amaçlamıştır. Çalışmada, turistlerden 317 kullanılabilir anket elde edilmiştir ve kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile test edilmiştir. Sonuç olarak, ototelik deneyim ile öz bilinç kaybının turistlerin memnuniyetleri üzerinde etkili olduğu ortaya konmuştur. Elde edilen bulgular ışığında, teorik ve uygulamaya yönelik önerilerde bulunulmuştur.

The effect of flow experience on users’ social commerce intention

PurposeThe purpose of this paper is to examine the effect of flow experience on users’ social commerce intention.Design/methodology/approachBased on the 287 valid responses collected from a survey, structural equation modeling was used to examine the research model.FindingsThe results indicated that social interaction, which includes human–computer interaction and human–human interaction, has a significant effect on the flow experience, which in turn affects social purchase and social sharing intention.Research limitations/implicationsThe results imply that companies need to facilitate social interaction to improve users’ experience and promote their social commerce intention.Originality/valueAlthough prior research has examined social commerce user behaviour from multiple perspectives such as trust, perceived value and technological perceptions, it has focused on the effect of cognitive beliefs and neglected the effect of affective beliefs such as flow experience. This research tries to fill the gap.

문화예술지원사업 내 무용수업 참여자들의 몰입경험이 자기효능감과 학교생활 만족도에 미치는 영향

문화예술지원사업 내 무용수업 참여자들의 몰입경험이 자기효능감과 학교생활 만족도에 미치는 영향

The effect of flow experience on player loyalty in mobile game application

Mobile gaming is an emerging with highly competitive industry. There are hundreds of games launched per day in the past two years. To understand whether factors influence the player loyalty (PL) of game users through flow experience, this study tested the proposed hypothesis by administering a questionnaire survey on the mobile game application “Tower of Saviors”. A structural equation modelling analysis and the FsQCA method were adopted to explore the survey responses of 394 players who were recruited for this study. According to the empirical study results, human–computer interaction (HI), social interaction (SI), skill (S), and challenge (C) independently positive influenced flow experience, and further positively influenced the PL of mobile game users. This study contributes to the literature on flow theory by elucidating the influence of player behavior on their PL. In particular, the higher the C and SI are, the more the game challenges experienced players and facilitates interactions with each other, thereby raising PL.

The effect of flow experience on English listening and self-directed learning abilities through a listening activity using a smartphone application.

The effect of flow experience on English listening and self-directed learning abilities through a listening activity using a smartphone application.

The Effect of Flow Experience and Social Norms on the Adoption of Mobile Games in China

This research examines the potential factors which influence users' intention to play mobile games. Through the employment of structural equation modeling technology, a research model extending the technology acceptance model (TAM) with flow experience and social norms is proposed. This research model was empirically evaluated using survey data collected from 565 users in the largest city in central China. And eleven research hypotheses were proposed. Eight hypotheses were positively supported on a significant level, while three hypotheses were rejected in this study. The result indicated that attitude and flow experience explained about 66% of users' intention to play mobile games. It was found that social norms did not have a direct effect on the intention to play a mobile game. However, it affected the attitude directly. In addition, flow experience, perceived ease of use and perceived usefulness all had direct effects on users' attitudes toward playing a mobile game. The research findings demonstrated that flow experience play an important role in the adoption of mobile games.

Understanding information seeking in digital libraries: antecedents and consequences

Purpose – The purpose of this paper is to explore the antecedents of information seeking in digital libraries from the perspectives of the Technology Acceptance Model and flow experience, as well as the consequences from the perspectives of self-efficacy in getting information and individual performance. Design/methodology/approach – A research model is developed and tested using questionnaires and, partial least squares structural equation modeling. Findings – The effect of flow experience on information seeking in digital libraries is the largest one. Meanwhile, flow experience fully mediates the effects of ease of use and usefulness on information seeking in digital libraries which further leads to self-efficacy in getting information and individual performance. Practical implications – Librarians should help users to experience more stable and sustainable flow by providing dependable, prompt, personalized and professional service to them. Librarians should try their best to provide diversified user training so as to guide potential users to seek information in digital libraries. Originality/value – This study contributes to the theoretical development of the structural model exploring information seeking in digital libraries, presenting a new view for digital library research and practice alike.

A Study on the Influence of Entrepreneurship and Start-Up Competency on Entrepreneurial Satisfaction: Focusing on the Moderating Effect of Flow Experience

A Study on the Influence of Entrepreneurship and Start-Up Competency on Entrepreneurial Satisfaction: Focusing on the Moderating Effect of Flow Experience

Understanding the determinants of mobile payment continuance usage

Purpose – The purpose of this paper is to identify the factors affecting continuance usage of mobile payment. Design/methodology/approach – Based on the valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model. Findings – The results indicated that performance expectancy, trust in mobile payment and flow affect continuance usage. Among them, flow has a relatively larger effect. In addition, system quality has strong effects on performance expectancy and flow. Research limitations/implications – This research is conducted in China, where mobile internet is still in its early stage. Thus, the results need to be generalized to other countries that have developed mobile internet. Originality/value – Extant research has mainly focussed on the effects of instrumental beliefs such as perceived usefulness on mobile payment user behavior, and has seldom considered the effect of flow experience. This research tries to fill the gap.