Effect Of Consumer Perceptions Research Articles

The Effect of Consumer Perceptions and Innovation Adoption on Their Intentions to Purchase Online

The Effect of Consumer Perceptions and Innovation Adoption on Their Intentions to Purchase Online

Analisis Lokasi, Persepsi Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Chanet Babarsari Yogyakarta

AbstractThis study aims to determine (1) the effect of location on consumer loyalty (2) the effect ofconsumer perception on consumer loyalty (3) the effect of service quality on consumer loyalty.The sample in this study were 150 consumers of Chanet Babarsari Yogyakarta who had used theservices of the cafe Chanet Babarsari Yogyakarta. The data collection method used aquestionnaire method which was distributed with the Accidental Purposive Sampling technique.In this study using Data Quality Test, Classical Assumption Test, and Multiple Regression Test.The results of this study indicate (1) there is a positive and significant influence of Location onConsumer Loyalty (2) there is a positive and significant effect of Consumer Perception onConsumer Loyalty (3) there is a positive and significant influence on Service Quality onConsumer Loyalty.Keywords: Location, Consumer Perception, Service Quality and Consumer Loyalty.

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms

Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms

Effects of consumer perception, attitude, and purchase intention on the willingness to pay for green building housing products

Effects of consumer perception, attitude, and purchase intention on the willingness to pay for green building housing products

Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada Rancamaya Golf And Country Club

The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000) <alpha 5%, then the H0 is rejected, it means that the consumer perceptions (X1) and Consumer Preferences (X2) have an effect on the decision Purchasing at Rancamaya Golf and Country Club (Y). The test results support the research hypothesis H1: β1, β2 ≠ 0 (there is a relationship between X and Y), it means that the Consumer Perceptions and Consumer Preferences variables have a simultaneously effect on Purchasing Decisions.
 
 Keywords: Perception, consumer preferences, purchasing decisions

Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products

Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children's soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the main display and adding new product lines.

IMPACT OF CONSUMER PERCEPTION ON PURCHASE INTENTION OF LUXURY PRODUCTS

Though the current era has seen a huge extent of recession, due to the Covid 19 issue. But, the consumption of luxury products is seen to be remaining unchanged, even after the recession period. The concept of luxury can be seen in every place. It is the term which is commonly used by the individuals in their daily life. Luxury is the dream of every person for leading an exclusive lifestyle. It is the main element in the field of marketing management and also is a tagline in the campaigns of advertising and commercials. The study is done to examine the effect of consumer perception on the purchase intention of the luxury products. The respondents of the study are the consumers of luxury products residing at Chennai and they are selected through simple random sampling. The collection of data needed for the study is carried out using a questionnaire and the analysis is done by executing regression. The results of analysis show that the purchase intention was highly influenced by the consumer perception.

A DYNAMIC RELATIONSHIP BETWEEN CONSUMER CONFIDENCE AND RESIDENTIAL PROPERTY PRICE: EMPIRICAL EVIDENCE FOR MALAYSIA

In recent years, the real estate market has become a major interest for economists and researchers. In general, property prices are influenced by the supply and demand of the real estate market. In addition to the individual's positive expectation of the real estate market would raise the demand for housing and hence, house price indexes would increase. This study provides new knowledge on how consumer confidence in the housing industry affects residential property prices in Malaysia. Previous studies on the effect of consumer perception towards residential property in Malaysia are scarce. Therefore, the objective of this study is to determine how consumer confidence affect residential property price in Malaysia. Our study differs by focusing on the effect of consumer confidence on the housing industry and macroeconomic drivers toward residential property prices in Malaysia over the period 2004:Q1 to 2018:Q4. By using the autoregressive distributed lag (ARDL) test, the empirical results have shown the presence of long-run adjustment and indicate that consumer confidence towards the housing industry and many macroeconomic variables significantly affect residential property prices. From this finding, we have suggested that government and policymakers should be able to understand consumer confidence in the housing industry to increase consumer satisfaction and to improve consumer sentiment towards the residential property market in Malaysia.

The Decision Process of Purchasing Green Occupancy; an Investigation of Consumer Perceptions and Preferences

Every human being needs a house that is not only for shelter and family activity as well as a means of investment, but also required to accommodate the needs and desires of the owner such as, strategic location, good and sturdy building, and comfortable environment. In the development of residential choosing eco-friendly concept, PT. Ciputra Residence is one of the developers who are developing real estate and commercial area based on environmentally friendly. Population and household growth and supported by government regulations on residential concept that offer "green" building, will increase consumer perception and preference towards decent and comfortable occupancy. The concept of eco-friendly development can be a solution to understand the environment as a whole. Buildings built with the concept of environmentally friendly turns out to have more high selling value. This further proves to the people's awareness of the environment. Based on these problems, this study aims to determine the effect of consumer perceptions and preferences on the process of purchasing decision of green product (study at PT Ciputra Housing Citra Raya Tangerang).This research method is quantitative research with kind of causal description. The measurement scale used is Likert scale. The population of this research is the resident of Citra Raya Tangerang housing. The sampling technique used is Non Probability Sampling with Incidental Sampling type. Data analysis method used is Structural Equation Modeling (SEM).Based on the result of research can be concluded that consumer perception in good category, consumer preference in good category, decision process of purchase of green product occupancy in good category, and from result of SEM analysis that environment influence variable have significant influence to decision process of purchase of green product occupancy.

Impact of Digital Advertising on Consumer Buying Behavior with Mediation Effect of Consumer Perception in Pakistan

Impact of Digital Advertising on Consumer Buying Behavior with Mediation Effect of Consumer Perception in Pakistan

The effects of consumer perception of volume discount benefits on intention to purchase grocery products

PurposeThe purpose of this paper is to investigate the effects of consumers’ perceptions towards volume discount (VD) benefits on their intention to purchase grocery products under this scheme using deal proneness as a moderator.Design/methodology/approachData were gathered through a survey of 583 Malaysian consumers, and were analysed using the partial least squares technique.FindingsThe results showed that perceived savings, self-expression value, and convenience positively affected consumers’ intention to purchase grocery products under VDs. Deal proneness negatively moderated the relationship between perceived quality, innovation, and consumers’ intention to purchase under VDs.Practical implicationsThe findings of the study will help retailers to understand the effects of consumers’ perceptions of VD benefits on their intention to purchase products under VDs, thereby allowing retailers to promote products under VDs more effectively.Originality/valueAlthough the VD is a common type of sales promotion, this topic is rarely explored. This study thus contributes to the advancement of knowledge by determining the effects of the potential benefits of VDs on consumers’ intention to purchase.

Integrating effect of Consumer Perception on buying Intention: A Conceptual Model of buying behaviour for Tribal Handicrafts Products

This article develops a comprehensive theoretical model that integrates the effects of consumer perception on buying intention towards tribal handicrafts. The proposed model is based on the theory of planned behaviour. The model proposes that attitude towards the product, perceived subjective norms, perceived consumption status along with cultural motivation could be a better approach to predict and justify the buying intention and buying behaviour with specific to tribal handicraft products. The thrust behind doing this research is to incorporate cultural motivation as a new concept for understanding the buying behaviour towards tribal handicrafts. Every consumer is emotionally attached to their culture and attributes of the culture plays a significant role in developing the motives of the consumer; which is reflected in their buying behaviour. The novelty of doing this research is to develop a robust model; which could predict and justify the buying intention and buying behaviour for culturally rich, tribal handicrafts product. The idea has been proposed after the gap analysis. To the end of this academic endeavour, a conceptual model has been proposed and the validity of the proposed model may be subject to empirical study.

The impact of local food marketing on purchase decision and willingness to pay in a foodservice setting

ABSTRACTUsing survey methodology and experimental design, the current study examines the effects of consumer perception of marketing through the use of signage, product involvement, and willingness to pay on purchase outcomes for locally grown products within a university foodservice setting. Results from the logistical regression models suggest that perception of signage has a larger impact on choosing local food products than product involvement or willingness to pay. Experimental testing showed that when given a choice between local and non-local foods, the average sales for local products were higher than the non-local options, and consumers were willing to pay upward of 10% more for locally grown produce. Implications and future research opportunities are discussed.

The Effect of consumer perception of corporate website’s contents service upon change of corporate image: evaluating the mediation effect of consumer satisfaction

The Effect of consumer perception of corporate website’s contents service upon change of corporate image: evaluating the mediation effect of consumer satisfaction

The Influence of Clothing Style on Consumers’ Perceptive and Behavioral Reaction

The purpose of this study was to investigate the influence of clothing style on consumers’ perceptive and behavioral reaction, using questionnaire approach. By factor analysis, three perception factors, including fashionable-feeling, elegant-feeling and pure-feeling, are extracted. By one-way ANOVA, the difference of perceptive and behavioral reaction evoked by different style was compared. By stepwise multiple regression analysis, the effect of consumer perception on behavior was investigated. The result shows different clothing style trigged different consumers’ perceptive and behavioral reaction. Consumers’ perception has significantly influence on behavior. Fashion designers and merchandisers should pay more attention on consumers’ perception which drives their behavior.

THE INFLUENCE OF CONSUMER’S PERCEPTION ON SERIAL ADVERTISEMENT TOWARD THEIR ATTITUDE AND PURCHASE INTENTION (AN EXPERIMENTAL STUDY OF PONDS COSMETIC PRODUCT)

To attract consumer a company should make creative advertisement. One of them is conducted through the useof serial-drama-based advertisement as implemented in the Ponds’ cosmetics product advertisement. This researchaimed to identify whether consumer perception on the serial advertisements of Ponds’ cosmetic products providedsignificant influences on consumer attitude and purchase intention, and to compare consumer perception on theconsumer attitude towards serial advertising and consumer perception on the consumer attitude toward non serial advertising. In this research, the effects of consumer perception on the consumer attitude and consumer purchaseintention towards Ponds’ cosmetics products were measured.This was an experimental research with participants divided into 2 groups, namely, participant group treated with serial advertisement, and participant group treated with non serial-advertisement. Research instruments involved advertisement video samples of Ponds’ cosmetics and research questionnaires. Total samples were 60 persons in eachgroup of serial advertisement and non serial-advertisement. Data obtained were analyzed using simple regressionand significance test through the use of SPSS 17 for Windows. Based on the regression analysis, it was showed that the significant effects of consumer perception on the consumer attitude toward serial advertisement on t-test 8,205, the significant effects of consumer perception on serialadvertisement towards consumer purchasing intention on t-test 8,797, and the significant effects of consumer attitudeon the serial advertisement toward consumer purchasing intention on t-test 6,274. After comparison between theeffects of consumer perception on consumer attitude towards serial advertisement, and the effects of the effects ofconsumer perception on the consumer attitude on non-serial advertisement using t-test it was indicated that theeffects of consumer perception on the consumer attitude toward serial advertisement was higher than the consumer perception towards the consumer attitude on non-serial advertisement. Keywords : advertisement, serial-advertisement, consumer perception, consumer attitude, consumer purchaseintention, t-test.

The effect of consumer perceptions on generic OTC usage among the elderly.

The rise of generic alternatives to branded over-the-counter products in the U.S. posits new strategic positioning challengers to marketers. Health care marketers who employ an "imitation strategy" have captured market share by emulating market leaders' product attributes. This implicitly calls for an understanding of the influence that consumers' product perceptions have on their choice of OTC offerings. This study investigates the influence of an elderly sample's perceptions of generic OTC characteristics on their adoption behavior.

Evoked set size—Personality correlates and mediating variables

A study is reported which presents some positive results in investigating the usefulness of a cognitive variable— ‘need for cognitive clarity,’ in explaining variations in evoked set magnitude among consumers when the mediating effects of consumer perceptions of performance risk and specific self-confidence were taken into account.