Effectiveness Of Instagram Research Articles

The Effect of Instagram as Social Media Marketing on Students’ Comsumtive Behavior (Case Study of Students’ in Faculty of Economics and Business University of Jember from 2016 to 2019 Generation)

This research was conducted to find out the significant influence of Instagram as social media marketing on the students’ consumptive behavior (the case study of the Faculty of Economics and Business students, University of Jember, the academic year of 2016-2019). This research was quantitative study using inferential analysis including simple linear regression analysis, analysis of regression variants, F test, coefficient of determination (R2 ) and standard error of estimate. The location of this research was determined by the purposive area method, namely the students of the Faculty of Economics and Business, University of Jember, the academic year of 2016-2019, the purposive sampling was used to determine the number of samples, this research involved 82 respondents. The data was collected using questionnaires, interviews and observations. Data processing techniques of this research were scoring, editing and tabulation. Based on the results of the F Test shows Fcount=> Ftable with a significance level of 0,000 < a=0,05. Based on the research, H0 is rejected and Ha is accepted, so there is a significant influence of Instagram as social media marketing on the consumptive behavior of the Faculty of Economics and Business students, University of Jember, the academic year of 2016-2019. The results of the calculation of the coefficient of determination (R2) is 0.852, it shows that the persentage of Instagram’s influence as social media marketing on consumptive behavior of students of the Faculty of Economics and Business, University of Jember, the academic year of 2016-2019 is 85.2%, while 14.8% is influencediby otherivariables that is not examinediin this study.

Effect of instagram and celebrity endorser on purchasing motive of le minerale packaging water with image brand as intervention variables

This study aimed to analyze the effect of online marketing methods through Instagram and celebrity endorsers mediated by the brand image on purchase interest consumers of bottled drinking water under the Le Minerale brand produced by PT. Tirta Fresindo Jaya (Mayora Group). The data used are obtained from questionnaires given to respondents who have never been consuming a brand product. The collected data then analyzed using multiple linear regression with SPSS version 26 software. The results revealed that Instagram has a positive influence on Le Minerale's brand image. However, celebrity endorser does not show a positive influence on mineral water. Through the brand image, Instagram can have a positive influence on consumer buying interest, while the positive influence of celebrity endorser has made consumer purchase is more fantastic directly than currently mediated by brand image.

The Impact of Instagram Social Media on Religious Behavior of Mosque Youth in Siumbut Baru Village

This study aims to find out (1)What content is contained in instagram secial media that affects the religious behavior of mosque adolescents in Siumbut Baru (2) Instagram Social Media which has an impact on the religious behavior of mosque adolescents (3)the effect of instagram on the mosque adolescent religious behavior. From the result of this study indicate that instagram social media gives influence to mosque youth through the use of features presented, so that with social media instagram teen mosque caneaffected by daily behavior that reflects islamic values through positive content that can mativate to carry out such worship to Allah SWT respect parents, is not excessive in worldly matters, cares for others. Then, invite others to promote social service activities based on information obtained in instagram religious accounts. Adolescent religious behavior can be explained by the use of content or features from instagram social media.

The effect of Instagram and photograph editing on seeking dermatologic care.

Photograph editing has become popular for individuals using social media like Instagram. However, it is unknown if the use of social media and photograph editing applications by young adults has an association with seeking dermatologic care. To assess the frequency of photograph editing among a cohort of young adults using Instagram and the association with seeking dermatologic care. A population-based survey was administered to undergraduate students from April 2019 to May 2019 through an online platform. Of the 257 responses, 228 (88.7%) reported that they edited a photograph prior to posting on Instagram. Of those who reported editing a photograph, 145 (63.6%) edited a skin lesion, 104 (45.6%) whitened teeth, and 70 (30.7%) altered the size of their body. Of those who edited skin lesions, 128 (88.3%) edited acne/acne scars. Those who felt the editing made them more aware of their skin lesions were significantly more likely to feel they needed to see a dermatologist (P=.02, 95% CI). Photograph editing is common among young adults using Instagram, especially in individuals with acne/acne scars. The effect of this behavior may be a motivating factor for individuals seeking dermatologic care.

The effect of Instagram #fitspiration images on young women’s mood, body image, and exercise behaviour

The present study experimentally examined the effects of viewing Instagram images of fitspiration on body dissatisfaction, mood, and exercise behaviour among young women. Further, the study investigated if exercise engagement following exposure to fitspiration images could mitigate any negative effects from image exposure. Participants were 108 women, aged 17–25 years, who were randomly assigned to a 2 (image type: fitspiration, travel inspiration) × 2 (activity type: exercise, quiet rest) between groups design. State body dissatisfaction and mood were assessed at baseline, following image exposure, and following participation in 10 min of walking or quiet rest. Results demonstrated that exposure to fitspiration images led to significantly higher negative mood and body dissatisfaction relative to exposure to travel images. There was no difference in actual exercise behaviour according to image type. However, participants who exercised following exposure to fitspiration images were significantly more likely to report higher subjective exertion ratings. Overall, negative mood and body dissatisfaction decreased after both exercise and quiet rest, with no additional benefit of exercise for the fitspiration condition. These findings provide further evidence highlighting fitspiration as a potentially harmful online trend.

The Effectiveness of Bhumi Merapi Agrotourism Promotion through Instagram

Agrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism.

BİLGİYİ BENİMSEME MODELİ, BİLGİYE KARŞI TUTUM VE ALGILANAN RİSK ÇERÇEVESİNDE INSTAGRAMIN ÜNİVERSİTE ÖĞRENCİLERİNİN SATIN ALMA DAVRANIŞINA ETKİSİ: YOZGAT BOZOK ÜNİVERSİTESİ MYO ÖRNEĞİ

Bu çalışmada, oldukça yaygın kullanılan sosyal medya aracı ve önemli bir e-WOM kaynağı olarak Instagramın satın alma davranışı üzerindeki etkinliği ölçülmektedir. Sussman ve Siegal (2003) tarafından geliştirilen Bilgiyi Benimseme Modeli ile algılanan risk ve bilgiye karşı tutum faktörlerinin birlikte ele alındığında instagramda bir ürün hakkında yapılan yorumların üniversite öğrencilerinin satın alma deneyimlerine etkisini belirlemek amaçlanmaktadır. Bu amaçla Yozgat Bozok Üniversitesi Sosyal ve Teknik Bilimler Meslek Yüksek Okulunda öğrenim gören 290 öğrenci ile yüzyüze anket çalışması yapılmıştır. Veriler IBM Spss 23.0 ile analiz edilmiştir. Sonuçlara göre üniversite öğrencileri için instagramda takip ettikleri kişiler tarafından yapılan yorumların benimsenmesi, yorumlarda bahsedilen ürünü satın alma niyetine pozitif yönde etki etmektedir. Risk algısı arttıkça benimseme düzeyi düşmektedir. Bilginin kullanışlığı ve bilgiye karşı tutum benimseme düzeyini pozitif yönde etkilemektedir.

Pengaruh Penggunaan Instagram Terhadap Karakter Peserta Didik di Kelas X SMA Negeri 3 Parepare

The research consists of three research problems; (1) in what way is Instagram used, (2) what is the character of students, and (3) is there significant effect of Instagram toward the students’ character in class X at SMA Negeri 3 Parepare. The research applied survey research. The technique of data collection used questionnaire, interview, and observation. The population of the research involved as many as 46 class X students. The result of the research revealed (1) that the intensity of the use of Instagram by the students of class X of SMA Negeri 3 Parepare was in high category. It was shown by the questionnaire result which was 45, 2%. The value was in the interval between 26% - 50% which was high, (2) The character of the class X students of SMA Negeri 3 Parepare was in good category. It was shown by the questionnaire result which was 49, 8 %. The value was in the interval between 26% - 50% which was good, (3) The effect of Instagram toward the character of class X students of SMA Negeri 3 Parepare can be concluded having positive effect based on the calculation using product moment and interview technique. As general reveal of the research, the intensity of the use of Instagram has positive effect toward the character of class X students of SMA Negeri 3 Parepare

The effect of Instagram “likes” on women’s social comparison and body dissatisfaction

Photo-based activity on social networking sites has recently been identified as contributing to body image concerns. The present study aimed to investigate experimentally the effect of number of likes accompanying Instagram images on women’s own body dissatisfaction. Participants were 220 female undergraduate students who were randomly assigned to view a set of thin-ideal or average images paired with a low or high number of likes presented in an Instagram frame. Results showed that exposure to thin-ideal images led to greater body and facial dissatisfaction than average images. While the number of likes had no effect on body dissatisfaction or appearance comparison, it had a positive effect on facial dissatisfaction. These effects were not moderated by Instagram involvement, but greater investment in Instagram likes was associated with more appearance comparison and facial dissatisfaction. The results illustrate how the uniquely social interactional aspects of social media (e.g., likes) can affect body image.

Body Image and Televised Images of Thinness and Attractiveness: A Controlled Laboratory Investigation

Body Image and Televised Images of Thinness and Attractiveness: A Controlled Laboratory Investigation