Effective Response System Research Articles

Influence of the brand attributes on the formation of its target image under new market and technological conditions

Methods. The results were obtained through the application of the following methods: abstraction – in determining the essence of the category «rand image» and relevant key brand attributes; standard methods of marketing research – when diagnosing the influence of brand attributes on the process of creating the target market «brand image», which is necessary and planned to form the brand’s sponsors with its owners and managers; methods of critical analysis of branding practice in terms of organization and development of key brand attributes in the conditions of permanent changes; Gap method of brand gap analysis based on the logical chains of brand attributes Results. The relevance and importance of the key attributes of the brand in the process of implementing the goals and objectives of branding the company to form the necessary target «brand image» has been proved. The conclusions were made on the basis of the analysis of the practical marketing activities of enterprises in the field of brand management, the practice of global branding in terms of organizing and developing key brand attributes and their perception by the target audience in modern conditions of permanent changes, restructuring the format of the public communications system, modernizing and the emergence of new consumer trends, the fast dynamics and preferences of new generations of stakeholder brands. The essence and significance of the main components of the branding strategy were formulated, which are implemented in practical brand management when forming the sponsors-planned «brand position» in order to achieve the target «brand image». It is proved, that the «brand image», or its market «position», is a reflected result of its perception by the market stakeholders of the brand, and, accordingly, requires the brand sponsors to constantly monitor key brand attributes from the point of view of its target audience and quickly adapt its own implementation practice of branding strategies. Novelty. To create an effective quick response system and adapt the branding strategy to changes in the perception of the brand by market stakeholders, it is proposed to use the «Brand Gap» management method as an effective tool to support competitive brand management of the enterprise and as a basic approach to determine the real directions and indicators of operational monitoring of relevance and the correspondence of key brand attributes in the process of organizing and implementing the target «brand image» in the market. Practical value. The practical recommendations were given on organizing a system for continuous monitoring of key brand attributes in terms of its target audience and quick adaptation of its own practice of branding strategy implementation. The key steps necessary for the formation of an effective Gap – brand break management system were presented.

안티드론 개념 정립 및 효과적인 대응체계 수립에 관한 연구

안티드론 개념 정립 및 효과적인 대응체계 수립에 관한 연구

Traditional social capital and socioeconomic networks in response to flood disaster: A case study of rural areas in Sri Lanka

Social capital and socioeconomic networks are becoming increasingly recognized as important aspects of disaster related studies. This research reveals the empirical evidence of the role of traditional social capital and related socioeconomic networks, as well as their behavior during past flood inundation events in rural areas of Sri Lanka. For the case study, dozens of elderly people were selected as respondents among 15 administrative divisions in Sri Lanka, and semi-structured interviews and field observations were carried out. As a result, some significant findings are reveal that the traditional social capital plays a crucial role in reviving village livelihood affected in past flood inundation events. In addition, bonding, bridging, and linking social capital strongly help to reduce the adverse effects of past floods. Furthermore, traditional social collaboration, collective action, norms and customs, and cultural values are actually influential in the process of building traditional social capital and strengthening ties in socioeconomic networks. Accordingly, it is obvious that the native ethos and traditional preventive apparatuses are major parts of the traditional social capital for an effective response and recovery system from serious natural disasters.

Determining Emergency Levels According to Spillway Overflow Depth for Agricultural Reservoirs

Due to unusual precipitation or flood, the rivers located at the downstream of reservoir may influence the safety of the people living near the river. This study provides a guideline for the local government officials, managers and residents to prepare against disasters by analyzing the change in water level (rise) especially when PMF occurs. The study discovers the relationship between the overflowing water level from the reservoir and change in downstream water level and use it as an indicator for responding to disasters. The attention level(“Blue”), the early emergency management stage, is determined as from the issuance of a special weather alert to the water level that comes at 10% of the planned overflowing water level due to flood in the reservoir spillway. This study also suggests that the caution level(“Yellow”) should be set as a water level that comes at 10 to 100% of the planned level in the reservoir spillway due to a massive flood. The results of this study are expected to contribute to implementing an effective disaster response system in Korea.

Distribution of oil spill response capability through considering probable incident, environmental sensitivity and geographical weather in Vietnamese waters

ABSTRACTVarious occurrences of marine incidental oil spills in the Vietnamese waters require effective high response system. The probability of oil spill, environmental sensitivity, and geographical weather conditions were simultaneously considered to calculate the distribution of the oil spill response capability (OSRC). In this contribution, 13 important factors (3 priority protected areas, marine traffic, max. amount spill, industrial installation, offshore activities, historical spill, distance to spill, sea state, tidal current, visibility and sea-water temperature) of 8 oil spill response (OSR) areas were investigated and calculated by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). The results were reflected the highest OSRC in Vung Tau area, peaking about 1,457 tons of the amount of Vietnam national marine OSRC. The study suggested the new scientific platform for the distribution of areal OSRCs to mitigate the damage of future marine incidental oil spills to marine ecosystems, coastal resources, humans, and socio-economy.

An Integrated Flood Warning and Response Model for Effective Flood Disaster Mitigation Management

Recent flood event in Malaysia especially at the East Coast region of Peninsular Malaysia shows the importance of providing a comprehensive and effective disaster mitigation management which encompasses the involvement of government agencies, private organization and NGOs. The early warning and response model is an important element in the mitigation management where it will reduce the devastating impact to those who are directly or indirectly affected by the flood. An effective warning and response system will ensure all stakeholders get the right information and provide necessary action and response to the information to avoid bigger calamity due to inaction or lack of action. The purpose of this research is to establish an effective flood warning and response model which support the flood mitigation and management system. In order to establish this model, data collection will be done by getting input from those who are affected by the flood disaster focusing on the headwaters area of Pahang River basin to understand the issues they faced specifically on the effectiveness of current flood warning and response system (if there is any). Input from various agencies that are involved in flood warning and response and flood mitigation management will also be sought. The analysis from these data will be done and compared with the current best practices. The outcomes from the analysis will be used as the basis to form a new flood warning and response model. The proposed model can be used to complement the current available flood warning system which effectively assist the flood effected population as well as the flood mitigation management team.

A Solution Procedure for Emergency Logistics Problem in Disaster Scene

In 2000s, the frequency of natural disasters occurrence has increased continuously. Due to abnormal climate change, natural disasters such as torrential downpours and typhoons have been occurring more frequently. Therefore, need for research on an effective disaster response system is emphasized. Nonetheless, the existing disaster response systems are not yet efficient. This study deals with the distributed emergency vehicle routing problem for emergency logistics in disaster situations. This problem has different characteristics from the general vehicle route problem. This study suggests a solution procedure that consists of two parts. The one is to generate an emergency vehicle routing plan for individual vehicle and the other is to coordinate those plans for headquarter. The algorithm for generating a routing plan is made up optimization technique using the integer programming and a metaheuristic using the genetic algorithm. And for coordinating, a priority based heuristic and k-means clustering are proposed. The performance of the suggested algorithm is empirically proven to be efficient in both solution quality and search time in various problem size.

Malaria in Southeastern China from 2012 to 2016: Analysis of Imported Cases.

.To study the epidemiological distribution and the incident trends of imported malaria from 2012 to 2016 in Zhejiang Province, southeastern China, we collected data on malaria from the Information System for Parasitic Disease Control and Prevention. A total of 1,003 malaria cases were reported during 2012–2016, and all of these cases were imported. Plasmodium falciparum was the predominant species (76.3%) in Zhejiang Province. The percentage of Plasmodium vivax decreased from 33.6% to 8.1%, whereas the percentage of Plasmodium ovale and Plasmodium malariae increased. Most cases were male (89.8%), mostly in the age group of 21–50 years (82.6%). Businessmen (33.0%), workers (21.0%), farmers (18.8%), and overseas laborers (11.7%) were at high risk. The origin of the largest number of imported cases was Africa (89.5%), followed by Asia (10.0%) and Oceania (0.5%). The time interval from illness onset to confirmation was found to be significantly associated with the complications of patients. Out of 3,461 febrile individuals tested during reactive case detection, 10 malaria-positive individuals were identified. Effective surveillance and response system should be strengthened to prevent the reintroduction of malaria.

Water-smart sprinkler irrigation, prerequisite to climate change adaptation: a review

Abstract The world is increasingly experiencing water scarcity due to the impact of climate change, a phenomenon that is affecting agricultural production, particularly in tropical regions. An effective response system is required to adapt and reduce the impact on agricultural production. There have been calls on the role agriculture can play to reduce the impact without compromising food security. Hence, the present article discusses some of the major difficulties in water-smart sprinkler irrigation to adapt to the impact of climate change on agricultural production. In order to meet investment cost with water-smart sprinkler irrigation, the fixed water dispersion device for an impact sprinkler needs to be optimized to improve its performance under low pressure conditions. This is necessary to produce the desirable droplets sizes for minimising evaporation losses and distortion by wind, whilst maintaining the large distance of throw. Further research should be backed by strong institutional support towards a wide-scale adoption of water-smart sprinkler irrigation technologies. This could be of significant benefit to better water management in the artificially drained catchments and lessen the impact of climate change on agricultural production.

Measures to respond to the prevention of dating violence

현대사회에서 여성에 대한 폭력범죄는 그 유형이 다양해지고 흉폭해지는 양상을 보이고 있다. 경찰은 여성폭력범죄에 대응하기 위해 다양한 대응체재를 마련하고 범죄피해자 보호를 위한 노력을 기울이고 있으나 여성을 대상으로 하는 범죄는 계속 증가 하는 추세이다. 데이트폭력범죄는 가장 광범위하고 일반적으로 발생하는 여성대상 범죄이며 이 연구는 데이트폭력범죄의 실태를 파악하고 폭력행위의 특징을 파악하여 경찰대응에 있어 효과적인 대응체제를 제안하고 나아가 데이트폭력피해자 보호를 위한 제언을 목적으로 한다.Violent crimes against women in the modern society are becoming more diverse and fierce. Police are preparing various response formats to cope with violent crimes against women and making efforts to protect crime victims, but crime targeting women continues to increase. Dating violent crime is the most widespread and commonly occurring female crime, and this study identifies the actual conditions of dating violent crime, identifies the characteristics of violent acts, proposes an effective response system for coping with the police, It is for the purpose of proposal.

International health threats and global early warning and response mechanisms.

The global community continues to incur the high costs of crisis mitigation and emergency response to outbreaks of emerging infectious diseases, such as those caused by the H5N1 highly pathogenic avian influenza virus, Ebola virus, Nipah virus, Zika virus or the Middle East respiratory syndrome coronavirus. These viruses are particularly dangerous in regions associated with poor development indicators and high vulnerability. The drivers of these disease crises include failures in the way that animal diseases are detected and reported and failures in the way in which disease response is implemented by animal health and public health systems. In addition, the lack of a coordinated response hampers disease control efforts. A comprehensive approach for disease prevention, detection and response, however, requires a coordinated and joint effort among governments, communities, donors and international networks to invest effectively in prevention systems that can identify early signals of the emergence, spillover and spread of animal pathogens at the local level. These signals include trade bans, market closures, civil unrest, heavy rains and droughts associated with climate change, and livestock intensification or changes in consumer behaviour. The global community needs to increase its investment in early warning and detection systems that can provide information that enables action to be taken at the national, regional and global levels in the event of an outbreak of a transboundary animal disease (TAD). Like any preventive measure, an early warning system requires financial resources, but these are insignificant when compared to the losses that are avoided. Building a global early warning and effective response system for outbreaks is value for money, as the benefits far outweigh the costs. The goal of the Food and Agriculture Organization of the United Nations (FAO) is to end hunger and poverty, which is a challenging and complex task. Building global capacity to prepare for and respond to TADs is an important element of the FAO's strategic objective to increase the resilience of livelihoods to threats and crises. Each year, livestock, and the people who rely upon them for their livelihoods, are confronted with animal disease and crises. They can strike suddenly, causing obvious illness and death, or emerge insidiously and become well established before becoming apparent. Animal disease emergencies threaten the production of, and access to, food; consequently, one of the FAO's missions is to help countries to prepare for and respond to animal health disasters.

A Study on the Building of Disaster Prevention Platform for Effective Response System to Hazardous Chemical Accidents: Centering on Yeosu Industrial Complex

A Study on the Building of Disaster Prevention Platform for Effective Response System to Hazardous Chemical Accidents: Centering on Yeosu Industrial Complex

Study of Ideological and Political Education Work Mechanism Based on College Network Public Opinion

The popularity of the Internet makes network public opinion have a broad impact on the ideological and political education, It has a significant influence on the conjunction of the ideological and political education of college network, which expanded the educational contradictory field, as well as the time and space field, of the network ideological and political education. Meanwhile, in order to guide the Internet public opinion and the ideological and political education to fit with each other, we need to establish a long-term mechanism in several aspects, including an expedite operating system for network ideological and political education, an integration of team construction for network ideological and political education, an early warning system for network public opinion, an effective crisis response system for network public opinion and an actively and steadily grasp of the initiative for the public opinion field.

Shrinking the malaria map in China: measuring the progress of the National Malaria Elimination Programme

BackgroundRemarkable progress has been made towards the elimination of malaria in China since the National Malaria Elimination Programme (NMEP) was launched in 2010. The incidence of locally-acquired malaria cases has declined rapidly and endemic areas have also dramatically shrunk. In total, 3 078 malaria cases were reported in 2014, but only 56 cases were indigenous. In order to further promote the elimination programme, we reviewed the progress of and experiences associated with malaria elimination in China, and identified the challenges and priorities for the next stage of the programme.MethodsData were collected from the web-based China Information System for Disease Control and Prevention, and the China Annual Report of Malaria Elimination. The progress towards the elimination of malaria from 2010 to 2014 was measured.ResultsDuring the implementation of the NMEP from 2010 to 2014, local malaria incidence has declined continuously, only remaining in the Yunnan Province and Tibet Autonomous Region in 2014. By the end of 2015, 75.6 % (1 636/2 163) of the malaria-endemic counties passed the sub-national elimination assessment. The main challenges are cases of border malaria and imported malaria from other countries. Sustainable support and investment from the government, the establishment of an effective surveillance and response system, and risk assessments for the potential reintroduction of malaria are priorities for the next stage of the elimination programme.ConclusionsThe NMEP in China has been successfully implemented thus far and the malaria map has shrunk dramatically. The priorities for malaria elimination are interventions to block transmission at border areas, management of imported malaria cases, preventing malaria reintroduction, capacity building, and sustainability of malaria surveillance and response.Electronic supplementary materialThe online version of this article (doi:10.1186/s40249-016-0146-5) contains supplementary material, which is available to authorized users.

Special Issue on “What can We do for Developing Search and Rescue Robot?”

As a disaster-prone country, Japan has endured many earthquake disasters. The latest cases include the 1995 Great Hanshin-Awaji earthquake disaster, the 2004 Niigata Chuetsu earthquake, and the 2011 Great East Japan earthquake. Since the 1995 Great Hanshin-Awaji earthquake in particular, many robot researchers have started undertaking the research and development of rescue robots. Their practical applications have a long way to go, so to continue ongoing robot research and development, we should also be aware that comparatively few researchers and engineers are actually engaged in such research and development. Great earthquakes (or tsunami) are both rare and unpredictable, which makes it very difficult to establish research policies for rescue robots intended for specialized use in disaster response. We should also realize that Japan is almost constantly hit by one or another every year – e.g., the typhoons that hit Japan directly every year and themselves triggering other disasters caused by landslides or avalanches due to heavy rainfall. The Japanese populace is so accustomed to such happenings but, nevertheless, few actions have been taken unlike those against large-scale earthquakes. It is often said that an effective disaster response system can only be developed after we have experienced many actual disasters. It then occurs to us that we must first construct disaster response systems – rescue robots, etc. – directly targeting daily natural disasters. Any large-scale disaster response system can be built on such constant efforts. On the other hand, any disaster response system against daily natural disasters could only be developed by locally domiciled researchers and engineers. This makes us feel that it is possible to increase the number of personnel who become involved in disaster response research and development. Based on the above context, this special issue provides a wide range of articles on region-specific disasters and disaster response actions, focusing on their localities and specialties. We sincerely hope that this special issue will help in promoting research and development on rescue robots and putting them to practical use.

The Global Initiative for South East Asia

ABSTRACT The South East Asian region's risk for oil spills has been increasing for the past three decades. This is primarily due to the ever-increasing shipping traffic, especially tankers, bringing oil from the Middle East to customers mainly in China, Japan, Singapore and South Korea. Another factor is the growth in the exploration and production activities of international and domestic oil companies. Of particular relevance is the expansion of oil exploration into remote areas where oil spill response preparedness is very challenging. Through the years, the lack of credible legal frameworks and the disjointed approach have hampered the development of the critical elements of a robust oil spill response system such as national oil spill plans, training and exercise programs, ratification of the relevant international conventions, and mutual aid or bilateral agreements between neighboring countries. The Global Initiative for South East Asia (GI SEA), a collaborative effort between IPIECA and IMO (International Maritime Organization), aims to provide the governments of the Southeast Asian countries with the facility to work together with the oil industry to improve the state of oil spill preparedness and response. GI SEA is a direct response for a credible and effective oil spill preparedness and response system that takes into account each country's individual requirements and the region's needs. The Programme is built on the core principles of the International Convention on Oil Pollution Preparedness, Response and Co-operation (OPRC) and implemented by the combined efforts of government and industry. This paper will present information on the current state of preparedness of selected South East Asian countries and the region as a whole. It will also describe the process of the formation of the GI SEA, including the major challenges of achieving consensus, building support, funding, and developing the individual country plans to suit their needs. It is also the intention to discuss the current and future activities of GI SEA.

The Japan Medical Association's Disaster Preparedness: Lessons from the Great East Japan Earthquake and Tsunami

A complex disaster, the Great East Japan Earthquake of March 11, 2011, consisted of a large-scale earthquake, tsunami, and nuclear accident, resulting in more than 15 000 fatalities, injuries, and missing persons and damage over a 500-km area. The entire Japanese public was profoundly affected by "3/11." The risk of radiation exposure initially delayed the medical response, prolonging the recovery efforts. Japan's representative medical organization, the Japan Medical Association (JMA), began dispatching Japan Medical Association Teams (JMATs) to affected areas beginning March 15, 2011. About 1400 JMATs comprising nearly 5500 health workers were launched. The JMA coordinated JMAT operations and cooperated in conducting postmortem examination, transporting large quantities of medical supplies, and establishing a multiorganizational council to provide health assistance to disaster survivors. Importantly, these response efforts contributed to the complete recovery of the health care system in affected areas within 3 months, and by July 15, 2011, JMATs were withdrawn. Subsequently, JMATs II have been providing long-term continuing medical support to disaster-affected areas. However, Japan is at great risk for future natural disasters because of its Pacific Rim location. Also, its rapidly aging population, uneven distribution of and shortage of medical resources in regional communities, and an overburdened public health insurance system highlight the need for a highly prepared and effective disaster response system.

Roles of enzymes in anti-oxidative response system on three species of chenopodiaceous halophytes under NaCl-stress condition

Salinity is a major agricultural problem in the world. Reportedly, the scavenging of reactive oxygen species (ROS) plays a pivotal role for tolerance to salinity stress. While sodium chloride (NaCl) is very toxic for most plant species, some chenopodiaceous halophytes show a dependence on sodium (Na) for growth stimulation. This suggests that chenopodiaceous halophytes have an effective anti-oxidative response system (ARS). In this study, we aimed to research the contribution that anti-oxidative enzymes, super oxide dismutase (SOD), catalase (CAT), ascorbic acid peroxidase (APX), and glutathione reductase (GR) have on the growth stimulation of chenopodiaceous halophytes. We cultivated three species of chenopodiaceous halophytes, Suaeda salsa (L.) Pall., Kochia scoparia (L.) Schrad. and Swiss chard (Beta vulgaris (L.) var. cicla) in various NaCl concentration of 5, 50, 200 and 400 mM. Up to 200 mM, the specimens had no significant decrease in dry weight, although the exogenous Na enhanced the content of Na in the leaves and limited the accumulation of other cations. Moreover, at 200 mM NaCl, S. salsa significantly increased dry weight, but K. scoparia and Swiss chard did not show much growth stimulation. ROS-scavenging enzymes might have played pivotal roles, because up to 200 mM NaCl, all of the plant species did not increase their content of the oxidative stress marker, malondialdehyde (MDA). Among all the species, only CAT activity significantly correlated with dry weight. Additionally, APX activity correlated only with dry weight of Swiss chard. However, the growth stimulation of S. salsa at 200 mM NaCl could not be accounted for by water content, MDA and chlorophyll content. This is the first suggestion of CAT-dependent growth stimulation of chenopodiaceous halophytes under NaCl-stress conditions.

Towards Dynamic Risk Management: Success Likelihood of Ongoing Attacks

The proliferation of sophisticated cyberattacks, coupled with the steady growth of information and communication technology (ICT) systems in size and complexity, provides motivation for continuous improvements in security management. For day-to-day operation, security officers and administrators need an effective response (or decision aid) system to handle ongoing cyberattacks. Effective countermeasures must minimize the risks induced by these attacks, noting that the risk is evaluated as a function of the success likelihood and the impact of an attack. In this paper, we demonstrate how to dynamically calculate the success likelihood (SL) for an ongoing attack by considering the progress of an attacker towards his objective. Afterwards, we present a response/decision aid system based on the SL metric. Finally, we present the Success Likelihood Assessment Module (SLAM), which implements and highlights the relevance of our work for real time security management. This paper focuses on the operational aspects of a security by design approach. © 2012 Alcatel-Lucent.

Disaster Psychiatry: Good Intentions Seeking Science and Sustainability

Disaster psychiatry has existed for many decades as a field but has received heightened attention since 9/11. In the last ten years, a good deal has been written about the field, but efforts to establish its evidence base or to fund appropriate services have been more variable. This article will review the current state of the science in disaster psychiatry, with particular emphasis on acute psychopharmacologic and psychotherapeutic interventions. Additionally, it will examine the systems issues that remain a challenge to establishing an effective and meaningful psychiatric response system for disasters. Particular attention will be paid to the developing literature on adolescents reactions to disaster and how these may shape psychiatric services for this population. Keywords: Disaster psychiatry, trauma, posttraumatic stress disorder, psychiatric services, terrorism, crisis counseling, psychological first aid, mental health outreach, adolescents' responses to disasters, 11-Sep, psychopharmacologic, psychotherapeutic interventions, psychiatric response