Effective Marketing Channel Research Articles

Exploring the prospects, challenges and need assessment of live fish marketing from aquaculture farms in Kerala

The current study investigated the potential and challenges of live fish marketing in the aquaculture farms of Kerala, India. Surveys were conducted among farmers from six major aquaculture producing districts of Kerala to gather information regarding aquaculture practices, harvesting methods and marketing strategies followed. Freshwater aquaculture systems, particularly tilapia farming was dominant among the farmers. The respondents primarily sold their products to domestic market through dealers. The study revealed that approximately 20% of the farmers adopted live fish transportation methods, preferring tank systems and open-type transportation. The study emphasised the importance of addressing challenges related to culture, harvest as well as post-harvest operations and providing knowhow on effective marketing and distribution channels to promote the adoption of live fish marketing. Keywords: Aquaculture, Kerala, Live fish transportation, Marketing, Need assessment, Price realisation

Efficiency and Performance of Different Fish Marketing Channels in Raichur District of Karnataka, India

Agriculture plays a pivotal role in India's economic growth, with fish farming being one of the earliest and most critical methods of food production. Every year the production of fish has been increasing. When compared to the advancements made in fish production, India's fish marketing system is incredibly inadequate and ineffective. Hence this study tried to found efficiency of various fish marketing channels. In various marketing channels, there are several marketing intermediaries. The net returns of fish farmers will vary depending on the number of intermediaries, distance to the marketing location and exports of the commodity. Therefore, out of all the different marketing channels available in their area, farmers must select the most effective one. Hence, to find out the effective marketing channel of Raichur District the study was formulated with 120 fish farmers as respondents who belongs to community based fish farming. Results showed that, majority of the fish producers sold their produce through channel III (69.50%) even though it is less efficient marketing channel than channel I (11.55%) and channel II (18.95%) because of their nearness and convenience. Also the quantity sold was more in the same channel which was around 2876.27 kg of the total production. This research provides valuable insights into the current state of fish marketing in Raichur and offers a foundation for future studies and policy interventions aimed at optimizing the fish farming sector in India.

Implementasi Sosial Media Marketing Cv.Padang Gadget Indonesia Cabang Solok Melalui Sosial Media Instagram Pada Program Akhir Tahun 2023

This research aims to identify the implementation of social media marketing on the Solok branch of CV. Padang Gadget Indonesia via social media Instagram at the end of 2023 program, both in terms of strategy, implementation, and challenges. The social media marketing strategy implemented by CV. Padang Gadget Indonesia Solok branch is to improve brand awareness, increase sales, and expand market reach. As one of the most massive sources of information, social media is a very effective and efficient marketing channel. To describe this research, researchers used the AIDDA theory. In this theory there are 5 (five) stages / social media marketing strategies, namely Attention, Interest, Desire, Decision, and Action. This research uses descriptive qualitative methods, research that produces descriptive data in the form of writing or speech, as well as the behavior of people being observed. This method is applied to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions, thoughts of people individually and in groups. CV. Padang Gadget Indonesia Solok branch has implemented the AIDDA theory in the social media marketing strategy they implement. For each content produced for each AIDDA theory, CV. Padang Gadget Indonesia Solok branch focuses on 3 (three) important points, which are the choice of appearance/design and content that suits the target market and a consistent narrative. In the end of 2023 program, social media marketing implementation strategy of CV. Padang Gadget Indonesia Solok branch succeeded in showing positive results. This can be seen from the increase in sales and improvements in insight on social media Instagram @padanggadget_solok. Meanwhile, the obstacle faced is managing the content creation schedule. The strategies implemented are also always evaluated at the end of each month or each program. Through this strategy, CV. Padang Gadget Indonesia Solok branch is able to become the top-of-mind and remains the main choice for their target.

Challenges and Opportunities in the Livestock Industry for higher productivity and sustainability: The case of Albania

The livestock sector plays an important role in the economic development of the country. This sector is a source of income and employment for many Albanian families who live mainly in rural areas. A large part of the population in our country deals with livestock. But regardless of all the contributions that livestock makes to the food chain, financial sustainability, and the entire economy, this sector faces many challenges. Based on the literature review, a questionnaire to identify these challenges was constructed. The questionnaire contains questions with answers on the Likert scale, is addressed to livestock farmers in Albania, and serves to identify the main challenges affecting the livestock sector. The questionnaire divided the challenges of the livestock sector into five parts, including animal welfare and livestock production, sustainable practices and environmental sustainability, market challenges, information, communication technologies and livestock marketing challenges, and challenges of innovations in livestock production. Animal welfare affects the productivity of the livestock sector. The risk of the spread of epidemic diseases and the high costs of vaccination and medications are a concern for Albanian farmers, who often have difficulties ensuring sustainable profits. In recent years, the livestock sector has faced high input costs. Lack of infrastructure also hinders the efficiency of the livestock sector. The need for sustainable practices and environmental sustainability demands more attention. While farmers want to adopt sustainable livestock methods, they face difficulties in implementing them. Unpredictable livestock prices complicate financial planning for farmers. In addition, small farms face challenges competing with larger ones. Farmers face difficulties in becoming part of new markets due to a lack of effective marketing channels. The lack of a labor force is the biggest challenge that the livestock sector in Albania is facing. Innovation often serves to solve many problems in the livestock sector. Farmers use new technologies to increase livestock productivity. But the use of new technologies requires knowledge, which Albanian farmers often don’t have. They do not have the proper education to understand and apply these technologies. In conclusion, this paper aims to highlight the various problems faced by the livestock sector. Overcoming these problems by dealing directly with them can increase the productivity of the livestock sector, ensuring a better future for the industry.

The Effect of Business Mentoring, Business Model Innovation, and Social Media Use on Entrepreneurial Performance in Bogor

Keywords: This research investigates the impact of business mentoring, business model innovation, and social media use on the entrepreneurial performance of small and medium enterprises (SMEs) in Bogor. Utilizing a quantitative approach, data were collected through surveys administered to 200 SMEs operating in various sectors. The study employs multiple regression analysis to assess the relationships between the independent variables (business mentoring, business model innovation, and social media use) and the dependent variable (entrepreneurial performance). The findings reveal that all three factors significantly and positively influence entrepreneurial performance. Business mentoring provides essential guidance and support, fostering skill development and strategic planning. Business model innovation encourages adaptability and competitiveness, leading to enhanced business outcomes. Social media use offers effective marketing channels and customer engagement, further driving business success. These insights underline the importance of comprehensive support systems for entrepreneurs, suggesting that policies promoting mentorship programs, innovation practices, and digital literacy can substantially benefit the SME sector in Bogor.

Study on the Challenges Encountered by Eri Silkworm Rearers in Tapioca Cultivation and Eri Rearing in Udalguri District of Assam

Sericulture, specifically eri silk production, plays a crucial role in sustainable rural development and employment generation. This study investigated the constraints faced tapioca cultivation and eri rearing in Udalguri district, Assam. Primary data were collected from 120 respondents through a snowball sampling technique. The rearers encountered personal, social, land utilization, rearing, managerial, economic, marketing, transportation, and institutional challenges. Notable issues included lack of formal education, high labour wages, land scarcity, inadequate rearing facilities, limited knowledge on scientific practices, insufficient capital, price fluctuations, poor marketing infrastructure, transportation costs, and lack of need-based training. The respondents suggested interventions such as government support for infrastructure and equipment, need-based training, formation of cooperatives, effective marketing channels, financial assistance, value-added product training, community rearing centers, land allocation, and extensive plantation of secondary feed plants. Addressing these constraints through targeted strategies is essential for fostering the long-term sustainability of eri silk production and enhancing the socio-economic status of rearers.

COCOA MARKETING CHANNEL ANALYSIS IN MARGOLEMBO VILLAGE, MANGKUTANA DISTRICT, EAST LUWU REGENCY

The cocoa marketing problem faced is the lack of information on marketing channels for farmers whereas from the farmer's point of view as producers, information regarding effective and efficient marketing channels is one of the things that can encourage increased cocoa production. The importance of access to marketing information for farmers so that farmers can find out directly the selling price of cocoa from each marketing agency. The purpose of this research is to analyze the size of the margin in each cocoa bean marketing channel that has been formed. The analysis in this study includes channel analysis and marketing functions, marketing margins and efficiency. The results showed that there were 2 marketing channels in Margolembo Village, where channel I: farmers --- wholesalers --- cocoa management companies and channel II: farmers --- collecting traders --- wholesalers --- cocoa management companies. Marketing functions carried out by cocoa bean marketing institutions include exchange functions, physical functions and facility functions. The biggest margin, cost and profit value is in channel II, which is Rp 4,000. Based on the marketing efficiency analysis obtained, the two marketing channels in Margolembo Village are efficient and channel I is the most efficient marketing channel with a value of 4.4% and marketing channel II with an efficiency value of 6.9%. The conclusion of this research is that marketing channel I's marketing margin is Rp 1,000/kg and in marketing channel II is Rp 4,000/kg.

Design and Build API-Based Multistore Marketplace Using Agile Methodology

The business activities of a company require technology that can drive operational efficiency. Marketplaces have become one of the effective marketing channels today for promoting the company's products and services. To reach a broader market, having more than one store on a marketplace is a choice that many companies currently opt for. However, managing multiple stores on marketplaces is not an efficient management approach. This research is an applied study conducted in one startup company (profitto.co.id) that sells developing furniture components, aiming to provide the implementation of an API-based system integration solution to manage multiple stores on Tokopedia and utilizes the Scrum methodology for software development.

Personalized advertising on the Tiktok platform and consumer purchase intention

Along with the strong development of e-commerce all around the world, Vietnam is considered to be one of the fastest-growing markets in Southeast Asia. Vietnamese companies use the TikTok platform, a popular and widely used platform here, as an effective marketing channel with an extremely low cost. Through this study, the author examines the relationship between the perception of personalization in advertising and the purchase intention of customers, considering additional aspects of advertising value and users' attitudes towards advertising and brands. The author used the PLS-SEM model to analyze 295 samples collected from the actual survey. The outcomes of this study indicate that personalization perceived by customers can increase their positive attitudes toward that advertisement, either directly or by increasing the value of the advertisement. This will have a significant positive impact on customers' attitudes towards the brand, thereby forming their intention to purchase the advertised product. From the obtained results, the author draws conclusions and proposes managerial implications in order to contribute to improving the effectiveness of companies’ marketing strategies on the TikTok platform in Vietnam.

E-COMMERCE TO SUPPORT MARKETING IN ASRILOKA WONOSALAM

The internet is an electronic tool that can be used for various activities such as communications, research, business transactions and others. Internet technology connects thousands of computer networks individuals and organizations around the world that internet technology is so popular. As is the sophistication of computer technology, all limitations in facilities, distance and transaction time can be overcome with easy. With just a "click" customers can get the items they want, they can find out what they want as desired and can carry out transactions with anyone without being limited by time and distance. In supporting its effectiveness, these sites continue to update and improve their features so as to make it easier for sellers to advertise their products and services, such as easy to access via Android and Blackberry mobile smartphones. The convenience offered making more and more sellers want to become members to market their goods and services. In product or service marketing activities, the focus required by the seller is subsequent promotion determine the channel to use. Advertising on e-commerce site channels is certainly expected have a positive impact on sellers. Effective marketing channels will be able to provide benefits and positive impacts in achieving the goals of marketing activities themselves. Besides that allows for the cultivation of relationships between sellers and buyers to interact with each other sustainable.

Analysis of KFC's Marketing Strategy on the Short Video Platform

The target of this investigation and analysis is KFC, which is an internationally famous fast-food brand founded in the United States and has a strong market share all over the world with a huge international customer base. This study is mainly about the marketing strategy of KFC. To be precise, KFC's marketing strategy using short video platform and the effectiveness of current methods. With the advent of the new media era, short video is one of the most fancy and effective marketing channels. Therefore, KFC's research goal was to identify key aspects of its marketing strategy on short video platforms and evaluate how KFC currently utilizes these platforms for promotions. To achieve the set objectives, the methodology will employ two research methods. A literature survey, including academic and trade publications, will be conducted to gain insight into the use of short video platforms in marketing strategies such as KFC; In addition, a case study of KFC's short video marketing campaign will be conducted to measure its impact and effectiveness.

Implementing Marketing Strategies in the Tax Preparation Business

Tax preparation businesses are crucial in helping individuals and companies understand and comply with complex tax regulations. However, tax preparation businesses need to adopt relevant and innovative marketing strategies in the digital era and with increasing competition. This research aims to explore and analyze the implementation of effective marketing strategies in the context of tax preparation business. This research uses a qualitative approach with descriptive methods. The research results show that implementing marketing strategies in the tax preparation business positively impacts increasing brand presence, attracting new customers, and achieving business growth. Using a combination of digital and offline marketing strategies, including content marketing and an active presence on social media, has proven effective in reaching a wider audience. SMART goal setting and KPI measurement help measure marketing campaigns' success, while data analysis through tools like Google Analytics provides valuable insights into customer behavior and market trends. Furthermore, calculating return on investment (ROI) allows businesses to allocate budgets efficiently, identify the most effective marketing channels, and improve the sustainability of growth.

Survey on Crop Recommendation Based on Productivity and Season

Abstract: The state should make investments in cutting-edge technologies like precision agriculture, which employs sensors to track crop health and soil conditions, to address this problem. When choosing the best time to sow, water, and harvest their crops, farmers can use this technology to their advantage. The state should also think about funding research and development to produce new crop kinds that are more resistant to environmental conditions like climate change. Agricultural characteristics and determinants offer important insights into the situation of agriculture right now. Decisions about crop yields, soil fertility, water consumption, and other crucial agricultural issues can be informed by these data. Moreover, technological advancements have made it possible tocreate new tools and technologies that might assist farmers in making more informed decisions on their operations. Farmers can benefit from modern technology in numerous ways, including increased agricultural yields, lower expenses, andmore efficiency. Furthermore, access to more effective marketing and distribution channels is another way that technology may assist farmers in boosting their income. The best crops for a given climate and area can be found using data analytic. To do this, historical data on agricultural yields, weather patterns, soil conditions, and other elements that may have an impact on crop development can be examined. Farmersmay choose the crops to grow and the best methods for managing them to increase yields by using data analytic.

Relationships between Internal Factors, External Factors, and Marketing Channel Performance of Automobile Manufacturers in China

In 2021, the Chinese automobile industry reported that channel costs and taxes accounted for more than 40% of the total cost of automobiles. So, for automobile producers, an effective marketing channel is a grind to promote product sales and redefine marketing costs, which enables them to gain a competitive edge in the market competition. The research of marketing channel performance is conducive to reflect the current situation of marketing channel and contributes to optimizing management process. Therefore, through the research on internal and external influencing factors of channel performance of automobile manufacturing enterprises, this paper tries to help automobile manufacturing enterprises make scientific channel choices and reduce channel costs.

Price Spread Analysis of Tezpur Litchi: A Case Study from Assam, India

Purpose: Being a geographical indication certified fruit, Tezpur litchi enjoys the consumer price difference of Indian Rupees 10 per litchi from the common varieties of litchi. Therefore, it is crucial to consider the different aspects of price spread which will make a way out to provide maximum benefit to the litchi growers. With this motive, this study aimed to analyse the price spread and identify the pattern of marketing channels that would be feasible and give profitable returns to the litchi growers. Research Method: The empirical data were collected from 218 samples that included four channel members i.e., litchi growers, pre-harvesting contractors, retailers and final consumers who are mainly involved in the marketing and consumption of Tezpur litchi. The data were analysed using specific formulas of price spread, the share of channel members in consumer’s price and marketing efficiency. Findings: Four patterns of marketing channels were identified for Tezpur litchi. Channel III which included litchi growers, retailers and final consumers was found the most feasible in the study area where 79% of litchi growers directly sell to retailers instead of pre-harvesting contractors. It was observed that price spread, the share of channel members in consumer’s price and marketing efficiency shared an inverse relationship with the number of mediators in the marketing channel. However, from the practical point of view, channel III is suggested to the litchi growers for a feasible and profitable return. Research Limitations: Exact information on the distribution of Tezpur Litchi to the other states and countries was not available. Therefore, the geographical scope of the study is limited to Assam. Originality/ Value: Understanding price spread is considered very important to cognise the efficiency of the marketing channels operating for a product. An effective marketing channel not only meets the demand of the consumers but also creates a favourable environment for the growers and intermediaries to increase production and add value to the product.

ОСНОВНЫЕ ПРИНЦИПЫ И КОМПОНЕНТЫ ЦИФРОВОГО МАРКЕТИНГА

The article discusses the issues of digitalization of marketing strategies, allowing you to effectively interact with the target audience, improve business processes with the active implementation of modern technologies and tools. The justification for the relevance and practical significance of the research topic is due to changes in the digital environment and consumer behavior, expansion of geographic markets, increased efficiency of interaction with customers, reduced operating costs and increased transparency and analytics. It is emphasized that companies that effectively use digital marketing increase their market presence and improve customer focus. The author reveals in detail the economic aspects of studying digital audiences, emphasizing the increasing role of detailed segmentation in identifying effective marketing channels and methods that lead to increased return on investment in marketing and scaling. The article presents in tabular form the relationship of economic components, their role in digitalization and impact on the activities of the enterprise, as well as key methods for assessing the effectiveness of digital marketing campaigns. The challenges and problems of digital marketing related to data confidentiality, security issues, potential threats to business, the risk of data leakage and possible cyber attacks are identified. The influence of factors of increased competition, advertising efficiency, expansion of the geographical segment and target audience, affecting the financial performance of the enterprise, is noted. The effectiveness of the implementation and application of digital marketing strategies is summarized as a key competitive advantage for companies in the modern digital economy.

TRAINING FOR THE MANUFACTURE OF FROZEN FOOD PRODUCTS TO INCREASE COMMUNITY INCOME IN DEALING WITH THE IMPACT OF COVID-19 IN KONAWE UTARA DISTRICT

The Covid-19 pandemic has had a negative impact on the joints of the community's economy, people's income has decreased due to limited economic activity in the community. Many people have lost their jobs, decreased income and growing unemployment. One solution that can be done is to develop a home industry, namely the manufacture of frozen food and market it online. With this activity it is hoped that it can increase people's income by only working at home, of course it can help the government in maintaining stability, especially the community's economy and also assist the government in reducing the spread of Covid-19 by keeping a distance or reducing gatherings in crowded places due to activities carried out at home. The implementation of this PkM activity focuses on two things, the first is related to training in producing ready-to-eat frozen food products, and the second is providing training on how to market frozen food products through effective online marketing channels. PkM activities will be attended by 30 housewives in North Konawe Regency

Farmer Share and Efficiency of Breeding Cow Marketing Channels in Bali

Experts have widely carried out research on cattle since 1960. However, regarding the efficiency of the cattle marketing channel in Bali, especially in the livestock group in the village of Ayunan, it is necessary to study its efficiency for that researcher conducted research to know the efficiency of marketing cattle in Bali. Using the census method, 40 farmers consisted of two livestock groups, namely the Karang Ayu livestock group and the Karya livestock group, each consisting of 20 people. Instruments or measuring tools used in the interview guide to help obtain answers from respondents are structured and closed questionnaires for open-ended questions. The results showed four channels formed from the marketing system of cattle breeds in Bali, namely marketing channel i. Breeders sell livestock to other farmers in one village (12.5%), Marketing Channel ii. Breeders sell directly to animal markets (7.5%). %), Channel iii Farmers sell livestock to blank in the cattle barn (74.5%), and IV Farmers sell livestock to blank in the animal market (5.5%). With marketing efficiency for male seeds for each channel of 0; 2.57; 1.18, and 1.61, while the marketing efficiency in each channel for female cattle is: 0;3.53; 1.50, and 1.92. It is said that the most effective marketing channel for cattle breeds in Bali is through my marketing, namely the breeders selling the cow breeds in the stables and those who buy them around the farm because they do not incur marketing costs.

OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.

STRATEGI PENGEMBANGAN LAHAN PEKARANGAN PROGRAM RUMAH PANGAN LESTARI (RPL) DALAM MENUNJANG KETAHANAN PANGAN DI KELURAHAN SEPE’E KECAMATAN BARRU KABUPATEN BARRU

The purpose of this study was to analyze the strategy of developing yard land with the Sustainable Food House system in order to support food security. This research was conducted in the form of a survey in Sepe'e Village, Barru District, Barru Regency. The population in this study were all members of the women's farmer group who participated in the KRPL (Sustainable Food House Area) program in Sepe'e Village, Barru District, Barru Regency, which consisted of 87 members, for a total of 4 women's farmer groups. While the sample in this study is the entire population, namely four groups of women farmers (KWT), The sources of data used in this study were two types of data, namely primary data and secondary data. This research was conducted using data collection techniques, namely interviews, observations, and documentation studies. Data analysis using SWOT analysis. The analysis is carried out to maximize strengths and opportunities and minimize weaknesses and threats. The results of the study: increase public awareness of the potential of home gardens owned by KWT members; maximize the PKRL program launched by the government and utilize available seeds and a supportive climate; create effective marketing channels for home garden products; provide counseling and training to members of KWT regarding good cultivation techniques for home gardens; create market access for home garden products produced by KWT members; conduct counseling on pests and diseases; and utilize technology