Effects Of Strategic Alliances Research Articles

The effect of strategic alliances on supply chain resilience under external shocks

ABSTRACT Enterprises opt for alliances to bolster supply chain resilience (SCR) against external shocks. Yet, studies on the impact of strategic alliances on SCR from an operations management perspective are still lacking. This study develops a supply chain network (SCN) cascading failure model that accommodates the presence of strategic alliances, drawing upon complex network theory and cascading failure theory. Using numerical simulations and empirical examples, the study delves into how enterprises can effectively enhance their SCR by forming strategic alliances and appropriately allocating redundant resources. The findings reveal that: (I) Strategic alliances enhance SCR; (II) When enterprises maintain a degree of redundancy, the strengthening effect of alliances on SCR is even more pronounced, particularly under significant external shocks; and (III) In the context of cascading failures, disruptions to smaller enterprises have a more pronounced effect on SCR. Notably, weak-weak alliances contribute more to SCR than strong-strong alliances.

The Effects of Strategic Alliances on Marketing Efforts: The Roles of Cooperation

The Effects of Strategic Alliances on Marketing Efforts: The Roles of Cooperation

The Effect of Strategic Alliances on Customer Satisfaction: An Applied Study on Egyptian Hotels

The Effect of Strategic Alliances on Customer Satisfaction: An Applied Study on Egyptian Hotels

Strategic alliances between Czech SMEs and its effects on firm’s competitiveness

This paper aims to study the effects of using strategic alliances by Czech SMEs. It reviews available literature and provides an analytical framework to employ for analysing the propensity of SMEs to engage in strategic alliances and its effectiveness on their competitiveness. We conducted surveys with representatives of SMEs to gather data. Although we found a positive effect of strategic alliances on the SME’s competitiveness for both domestic and international business, the effect was very weak. The increased competitiveness was a result of increased differentiation, cost decrease, popularity increase, market share increases, and profit increase.

Learning from Productive Development Agencies in Brazil: Policies for Technological Innovation

This paper presents and comparatively analyzes three case studies of productive development agencies (PDAs) in Brazil: Embrapa, Finep, and ABC Foundation. Following a discussion of the main hypotheses and the methodology employed, the paper describes each case, the related counterfactual and an analysis of each PDA's capabilities. A subsequent section presents a comparative analysis of the PDAs, studying: i) the use of hybrid forms to assemble complementary capabilities: short-run effects on technological policy; ii) the effect of strategic alliances on building capabilities and dynamic effects; and iii) how industry structure and innovation should affect PDAs' strategies. Finally, the paper presents conclusions, summarizing results, methodological shortcomings and policy implications.

The effect of strategic alliances on firm productivity in South Korea

Using a rich firm-level data set from South Korea, this article analyses the impact of strategic alliances on firm performance, focusing on how firm productivity is affected by alliance types such as joint venture, joint technical development, technical alliance, joint marketing and coproduction as well as alliance structures such as intra- and inter-industry alliances. Total factor productivity (TFP) is estimated through the semi-parametric method suggested by Levinsohn and Petrin (2003). In addition, a two-stage least-squares (2SLS) method is applied to reduce the potential endogenous problem between productivity and strategic alliance choices. The empirical results found in this article indicate that the engagement in joint ventures positively affects firm productivity and that the formation of international intra-industry alliances has a positive impact on firm productivity.

Are alliances a panacea for SMEs? The achievement of competitive priorities and firm performance

This study aims to investigate how competitive priorities relate to firm performance. With the inclusion of strategic alliances, its mediating effect is examined for SMEs in Taiwan. The magnitude and significance of these relationships were assessed by the path of an analytic approach. We used surveys of SMEs in high technology electronics industries. There were totally 73 samples collected. The results show that quality and flexibility priorities can improve firm performance. Cost priority can influence the management of strategic alliances. Strategic alliances directly influence firm performance. Through the full mediating effect of strategic alliances, cost priority enables a positive impact on firm performance. This study empirically demonstrates that the internally developed resources such as quality and flexibility priorities and the synchronised internal and external resources such as cost priority can both simultaneously enhance SMEs marketing position and lead to competitive advantage. The arguable ‘trade-offs’ concept of manufacturing strategy can be overcome through strategic alliances.

The Effects of Strategic Alliances of Online Retail Companies and Sales Promotions on Purchase and Recommendation Intentions

The Effects of Strategic Alliances of Online Retail Companies and Sales Promotions on Purchase and Recommendation Intentions

Can strategic alliances in food processing increase the technical efficiency of housewives groups in Thailand?

Abstract An assessment is made of the effects of strategic alliances, among other factors, on the performance of community-based food processing enterprises in the northern province of Thailand. Using survey data, we estimate a stochastic frontier production function and examine a number of factors affecting technical inefficiency of housewives groups focusing on the nature of strategic alliances. Our results show that vertical strategic alliances in marketing at the regional and provincial levels provide a means for housewives groups to increase productivity by attaining higher levels of technical efficiency through membership.

Value Creation

The most essential theory of loyalty marketing is that a small increase in loyal customers can bring a significant increase in profitability to a business. Recently, businesses in various industries have turned single-brand loyalty programs into corporate-wide loyalty programs across different brands. The purpose of the study was to examine the effect of strategic alliance on customer loyalty in the hotel industry. Results of the study indicate that there is a positive relationship between strategic alliance and customer loyalty, and that value-creation from strategic alliance is only one element in the decision-making process of loyal customers. Managerial implications, limitations, and recommendations for future research were discussed.

The effects of strategic alliances and risk pooling on the load factors of international airline operations

Abstract This paper develops a theoretical model and conducts an empirical analysis of the effects of complementary and parallel codesharing on the load factors of international airline operations. The analysis shows that, given the increased demand resulting from the expansion of a global network, only parallel codesharing leads to higher load factors, since parallel alliance airlines can supply fewer seats than their complementary counterparts. These results provide new insights into several managerial and policy issues about airline strategic alliances such as partner selection, cost savings, and supply coordination.

Effects of Strategic Alliances on Financial Performance

Effects of Strategic Alliances on Financial Performance

The effect of strategic alliance on performance: A study of international airline industry

This study investigates codesharing alliances to see if they increase market shares of the carriers involved by analyzing a time-series data of 56 airlines over the 1986–1993 period. Our empirical results indicate: (a) codesharing, in fact, increases the carriers' market shares; (b) codesharings between existing airlines increase market shares less than those between relatively new carriers; and (c) the market-share-increasing effect of codesharing alliance is higher in markets with fewer competing carriers.

Mehr Wettbewerb durch strategische Allianzen ? / Increased Competition through Strategie Alliances ?

Zusammenfassung In diesem Papier werden Wettbewerbswirkungen strategischer Allianzen im Rahmen eines zweistufigen Cournot-Oligopols untersucht. Ziel einer strategischen Allianz ist dabei die Beeinflussung des Wettbewerbsverhaltens im Absatzmarkt. Zu diesem Zweck schließen die kooperierenden Unternehmen auf der ersten Stufe einen strategisch gestalteten Kooperationsvertrag ab, durch den ihre Anreize im Oligopolwettbewerb auf der zweiten Stufe modifiziert werden. Ein optimaler Kooperationsvertrag berücksichtigt zwei Aspekte: Da der negative externe Effekt der eigenen Absatzentscheidung auf die Partnerunternehmen internalisiert wird, besteht ein Anreiz den Absatz einzuschränken. Zur Realisierung strategischer Vorteile müßte demgegenüber der Absatz ausgeweitet werden. Das relative Gewicht der beiden Faktoren hängt bei gegebenen Marktbedingungen von der Anzahl der Allianzpartner ab: Bei linearer Preisabsatzfunktion und konstanten Grenzkosten weiten strategische Allianzen, die weniger als die Hälfte der Wettbewerber umfassen, die Produktionsmenge aus; kooperiert demgegenüber die Mehrzahl der Oligopolisten, so schränken die Allianzpartner die Produktion ein.