This experiment (N = 113) tested whether personal choice vs. external assignment of task characteristics moderates the effect of incidental affective stimulation on effort-related cardiovascular response in a "do your best" task context. When participants could choose themselves the color of the stimuli (i.e., a series of letters to be recalled) used in a memory test, we expected high task commitment and willingness to mobilize resources, strong action shielding, and thus low receptivity for incidental affective influences. By contrast, when the color was externally assigned, we expected low willingness to mobilize resources, weak action shielding, and thus strong affective influences on effort. As predicted, participants in the assigned color condition showed stronger cardiac pre-ejection period reactivity during task execution when exposed to sad music than when exposed to happy music. These music effects did not appear among participants who could personally choose the color. Here, effort stayed high independently of the happy or sad background music. The present study demonstrates the moderating effect of personal choice on resource mobilization in a task of unfixed difficulty with happy and sad background music as incidental affective influence.