This paper examines why some individuals who started their ventures before would continue to pursue a subsequent entrepreneurial opportunity. I adopt the psychological ownership perspective and argue that some entrepreneurs reentered entrepreneurship after prior business exit because of their psychological ownership feelings for their prior ventures. Employing an online experiment with 104 entrepreneurs, affiliated with the entrepreneurship centers at two universities in the East Coast of the USA, I found that psychological ownership positively related to intention to reenter entrepreneurship. More importantly, this relationship was strengthened by the entrepreneur's prevention focus orientation.