Effect Of Product Innovation Research Articles

THE EFFECT OF PRODUCT INNOVATION AND DISCOUNTS ON BUYING DECISIONS FOR MSMES MEATBALLS IN MEDAN CITY DURING THE COVID-19 PANDEMIC

Study this aim to find out how the Effect of Product Innovation and Discounts on Purchase Decisions for MSMEs Meatballs in Medan City During the Covid-19 Pandemic Period . Method research used _ is qualitative data method and quantitative data f. While the data used are primary and secondary data . Method data analysis in research _ this use multiple linear regression analysis . As for the results of this study, the first hypothesis D can be seen that the first hypothesis is rejected, it means that the innovation variable (X1) has no effect on the Purchase Decision (Y) variable . D it can be seen that the second hypothesis is accepted, meaning that the Discount variable (X2) has an effect on the Purchase Decision variable (Y). D it can be seen that the third hypothesis is accepted, meaning that the Innovation Variable (X1) and Discount Variable (X2) have a significant effect simultaneously (simultaneously) on the Purchase Decision Variable (Y).

Does Innovation by Firms Still Create Jobs even after the Business Stealing Effect at the Sector Level?

ABSTRACT The literature on innovation and employment has not provided theory-consistent results about the question of whether innovation by firms would still create jobs after the canceling out by a negative or business stealing effect and a positive spillover effect at the sector level. This study addresses this issue using Korean firm and sector data over a long-term period. Beyond the consensus results by firm-level analyses, this study also produces the sector-level results confirming the significant and positive long-term effects of product innovation, as well as no significant effects of process innovation, on the net employment growth of a sector.

The Effect of Product Innovation and Product Quality on Competitive Advantage

This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. The data collected in the form of primary data. Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency.

Product Purchasing Decisions as a Result of Product Innovation and Sales Promotion

Purchasing decisions greatly affect the success of a business, if purchasing decisions increase, the sales volume will increase, which will have a positive impact on the company to continue to maintain the business. This study aims to determine that purchasing decisions of Wardah Cosmetic Products as a result of Product Innovation and Sales Promotion. This study also to find out how big the influence of product innovation on purchasing decisions, the effect of sales promotion on purchasing decisions, the effect of product innovation and sales promotion on purchasing decisions of wardah cosmetic products. The research method used in this study is descriptive and verification methods using path analysis techniques. The research results stated that the Product Innovation was in a good category, the Sales Promotion was in a good category, and the Purchase Decision was in a good category. The results of the t-test carried out show that the Product Innovation variable affects Purchase Decisions, and the Sales Promotion variable affects Purchase Decisions. The results of the f-test that were carried out showed that Product Innovation and Sales Promotion on Purchase Decisions.

The Effect of Product Innovation on Repurchase Intentions Mediated by Consumer Satisfaction of Oppo Smartphone Users

This study aims to determine the effect of product innovation on repurchase intentions mediated by consumer satisfaction on Oppo smartphone users at NAROTAMA University, UBAYA and UKWMS. This study was conducted in the city of Surabaya using path analysis data analysis techniques. The sample size obtained by using the purposive sampling method was 99 respondents. Based on the results of the analysis, it was found that product innovation has a positive and significant effect on consumer satisfaction for Oppo smartphones. Product innovation has a positive and significant effect on the repurchase intention of Oppo smartphone consumers. Consumer satisfaction has a positive and significant effect on the repurchase intention of Oppo smartphone consumers. Consumer satisfaction mediates the positive effect of product innovation on the repurchase intention of Oppo smartphone consumers. The advice recommended by the Oppo smartphone company is to provide the latest innovations for Oppo smartphone products so that users can comfortably use their products and an evaluation is held for each of the latest products or variants, to be able to see the user's needs.

THE EFFECT OF PRODUCT INNOVATION AND MARKET ORIENTATION ON SALES PERFORMANCE IN THE HOME INDUSTRY KERIPIK IN BIREUEN DISTRICT

The purpose of this research is to know the effect of product innovation and market orientation on sales performance and impact to the productinnovation in the Home Industry Keripik in Bireuen District. The result of research should be use full in practical nor theoretical, that substance on marketing development management, the specific is entrepreneur ‘home industry Keripik Bireuendistrict to increase product innovation, market orientation and sales performance. The methods of research use Quantitative Research, with the nature descriptive research and verivicative. Data collecting through questioner with field study technique, the sampling census. The field data collecting is carry on 2021. The statistic analysis technique to test the hypothesis use analysis and sobel test. Basedon analysis result influence directly effect and not directly effect find that market orientation on product innovation have a positive influent and significant on sales performance in the Home product industry Keripik Bireuen District. Based on result mediation effect test results concluded that variable of innovation mediate on effect market orientation partial to sale performance Home industry Keripik Bireuen District. The mediate test result indicate all mediation.

The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era

This study aims to analyze product innovation and value co-creation on marketing performance in this pandemic covid-19. SMEs of food and beverage used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a self-administered questionnaire. This study uses 34 data from MSMEs in the food and beverage sector affected by COVID-19. Partial Least Square (PLS) on Structural Equation Modeling (SEM) was chosen as the research method in this study. The results show that value co-creation have a significant effect on marketing performance. Product innovation negatively and not significant effects on marketing performance, and value co-creation significantly affect product innovation. The novelty in this study is a phenomenon that occurs; that is when the Covid-19 pandemic spreads in Indonesia. This study's limitation is needed to add other variables beyond the variables already in the model. This study only focused on SMEs for the food and beverage sector

Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs

In a dynamic, complex and competitive business environment, it is vital for business organisations including manufacturing SMEs to improve product innovation capabilities and increase creativity and spontaneity in order to deal with uncertainties associated with intensity and frequency of changes in the environment. This study attempts to investigate the effects of product innovation on performance of manufacturing SMEs in an emerging economy and examine the role of strategic improvisation on product innovation and performance. Data for the study was collected from 182 owners/managers of manufacturing SMEs in Nigeria. The collected data was analysed using correlation and regression techniques. Findings of the empirical study indicate that the coefficient for product innovation is positive and significant for firm performance. However, the result shows that the interaction term between product innovation and strategic improvisation is not significant in predicting firm performance. Therefore, firms can build and enhance their performance using product innovation capabilities regardless of the present or absent of strategic improvisation in the organisation. This study provides implications for managers, entrepreneurs and government in finding the right way to performance through adopting product innovation.

INFLUENCE OF PRODUCT INNOVATION AND SERVICE QUALITY ON PURCHASE DECISION IN JAMBI ARINY BATIK IN KELURAHAN PASIR PANJANG JAMBI KOTA SEBERANG

Batik is a national cultural asset that has been inherited from generation to generation to every generation until now. Batik represents one of the creative handicraft industries in Indonesia which is rooted in culture and is able to provide employment and entrepreneurship in Indonesia, one of which is the Jambi area. Like other products, in order to be able to compete in the Jambi batik product market, it is necessary to understand the market's needs. Therefore, the authors took the title "The Effect of Product Innovation and Service Quality on Purchasing Decisions in Batik Jambi Ariny in the Kelurahan Pasir Panjang Jambi, Kota Seberang".The method used is a survey method. The data used are primary data obtained from direct interviews using a questionnaire. Data obtained through multiple linear regression analysis using the SPSS application.The results showed that product innovation and service quality had a positive and significant impact on purchasing decisions. On Batik Jambi Ariniy. Meanwhile, innovation and service quality simultaneously contributed 42.3% to the purchasing decision at Batik Jambi Ariny.

The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

Export status and SME productivity: Learning-to-export versus learning-by-exporting

We examine the strategic (pre-) exporting choices of UK micro, small and medium enterprises (SMEs) and their links to productivity. This involves considering not only exporters and non-exporters, but also an intermediate category of export-capable firms. Such categorisations help to identify learning effects occurring in the pre- and post-export phases. Indeed, we find evidence of both learning-to-export and learning-by-exporting effects among SMEs, and that firms consciously select their export status based on current productivity performance. Innovation plays a key role, and its effect does not occur exclusively in the transition to exporting, but also in building up export capability. Product and process innovation have different effects on export capability and exporting, respectively. The effect of product innovation on productivity is negative at least in the short-term. Growth ambition and planned future innovation are key determinants of both export capability and exporting.

The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan

Product innovation is a guideline that is expected to influence consumer interest in purchases. The problem formulation in this study is whether there is a significant influence of product innovation on consumer interest in purchasing. And the purpose of this research is to find out if there is a significant relationship between product innovation and consumer interest in purchasing Bottled Tea Products at PT Sinar Sosro Medan. The research approach carried out is a quantitative type of primary data source. This study used a simple linear regression analysis model using SPSS (Statistica Product and Service Solution) software version 21.0. The number of samples in this study was as many as 78 customers. The results of this study showed a regression equation where Y = 1,807 + 0.5X + e, which means product innovation has a positive influence on consumer interest. This indicates that if there is an increase in product innovation by 1 unit, it will be followed by an increase in consumer interest by 0.5 units. Based on the significance test shows a significant influence of product innovation on consumer interest, it is seen that the significance value for the influence of X on Y is 0.00<0.05 and thitung value of 5.626> ttabel 2.6403 means that if product innovation is improved then consumer interest will also increase. And from the test results of the coefficient of determination in nila R Square of 0.294 this shows that 29.4% of consumer interest is influenced by product innovation and the remaining 71.5% is influenced by other variables outside of this study. This will be even better if product innovation continues to be implemented and improved with the increasing interest of consumers, because of PT employees. Sinar Sosro will have the opportunity to channel its creativity with better innovation ideas.

The effect of product innovation on business performance during COVID 19 pandemic

Management research maintains business performance of local products during the pandemic, requiring organizations to act effectively and efficiently in managing resources based on relevant knowledge. Efforts are needed to sustain local product business, maintain the key to organizational success based on knowledge sharing and innovation in improving business performance so that local products remain sustainable. This research was analyzed quantitatively using SEM-AMOS statistical tools, in 300 local product business actors in Central Kalimantan and Bali. The proactive antecedents of market orientation were obtained significantly positive encouraging mediation role of knowledge sharing by 51% and innovation by 63% on business performance. Activities that are managed so that superior products become management activities with significant positive Planning, Organizing, Actuatingand Controlling (POAC) carried out by mediating positive impacts to maintain local product business. The novelty of this research is a conceptual model based on Knowledge Based View (KBV) to increase local product business in two provinces affected by Covid-19. The implication of this research is to encourage business actors to synergize with market orientation into relevant information to identify changes and needs, as well as to encourage knowledge sharing and innovation in improving business performance of local products that are in accordance with consumer needs.

The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan

Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical framework for this study is deduce from the dynamic capability view theory. However, current empirical study investigates the relationship between product innovation, technology orientation, and firm performance. The data was collected from 381 manufacturing SMEs of Punjab, Pakistan, and analyzed using PLS-SEM 3.0. The finding of this empirical study suggests that product innovation and technology orientation have positive influence on a firm’s performance.

The effect of product innovation on the export performance of Kosovo SMEs

The aim of the paper is to provide a better understanding of factors influencing product innovations that are important to SMEs’ exporting activities. A probit model is used to analyse the innovation pattern in 100 Kosovo manufacturing and exporting SMEs. They export to the EU and regional countries’ markets. Our data shows that there is a link between the type of product innovation and the increase in exports. Incremental innovation shows a strong positive relationship with export growth of these SMEs , a result should prove helpful to both researchers of SME product innovation and managers of exporting SMEs. This study addresses the current gap that is present in the Western Balkan literature by evaluating the impact of product innovation on SMEs export performance.

Pengaruh inovasi Produk, Keunggulan Bersaing, dan Strategi Pemasaran Terhadap Kinerja Pemasaran

Product innovation, competitive advantage and marketing strategy are indicators to measure the success and success of managing a business. Because product innovation and product excellence are variables that are believed to be able to improve marketing performance, especially for micro, small and medium enterprises (UMKM). The purpose of this study was to directly test the variables of product innovation, competitive advantage and marketing strategy on marketing performance. To consumers. The number of samples included in this study was 82 and PLS3 was used as an analysis tool. The results showed that the effect of product innovation, competitive advantage, and marketing strategy had a positive effect on marketing performance.

The Influence of Product Innovation and Marketing Tools on The Competitive Advantage of Fashion Products in Jakarta Barat Area

Fashion is a stylish dress equipped with accessories used every day by someone, be it in their daily life or at a particular event to support the appearance. This research was conducted with the knowledge to know the effects of product innovation and marketing tools to the competitive advantage of fashion products in the West Jakarta area. This study uses quantitative data, where the data use is primary data in the form of questionnaires and secondary data obtained from websites and institutions. The technique of collecting data using a survey with a Likert scale. The population is students who come from private universities in the area of West Jakarta. Samples of the study were 628 people and tested the instrument as many as 60 people. Data analysis methods used in this research include descriptive inferential, validity test, reliability test, normality test, correlation test and simple regression analysis, and multiple regression analysis using software processed by IBM SPSS Statistics 22. The results showed that product innovation and marketing tools have an effect on the competitive advantage of fashion products in the West Jakarta region with both have medium criteria. This means product innovation and marketing must be maintained and upgraded to achieve a High Competitive Advantage on Fashion products.

PRODUCT INNOVATION STRATEGY IN MEDIATING THE EFFECT OF ETHICAL BEHAVIOUR AND ETHICAL RESPONSIBILITY AND TRUST ON MARKETING PERFORMANCE

This study aims to determine: the influence of Ethical Behaviors and Ethical Responsibility and Trust on marketing performance. The effect of Ethical Behaviors and Ethical Responsibility and Trust on product innovation. Effect of Product Innovation on marketing performance. The effect of Ethical Behaviors and Ethical Responsibility and Trust on marketing performance through product innovation.This type of research is quantitative research, with research variables Ethical Behaviors, Ethical Responsibility And Trust, product innovation and marketing performance. The population in this study is consumers of Yamaha N 'Max motorcycle products in Banjarnegara Regency. The sampling method is purposive sampling, based on characteristics or criteria,n and the number of samples is 100 respondents. The data collection method uses a questionnaire. The analysis technique used is multiple linear regression equations with a significance level of 5%.The results shows that Ethical Behaviors have a positive and not significant effect on marketing performance. Ethical Behaviors have a positive and insignificant effect on product innovation. Ethical Responsibility and Trust and product innovation have a positive and significant impact on marketing performance. Product innovation is able to mediate the influence of Ethical Behaviors. Product innovation is able to mediate the influence of Ethical Responsibility and Trust on marketing performance.

Determinan Keputusan Menjadi Nasabah Jual Beli Valas (Al-Sharf) di Bank Syariah

Forex trading is a part of the economic system that has an impact on satisfying the main needs in the life of global and modern society today. Currently, it is not only the foreign exchange market that conducts foreign exchange trading, but Bank Indonesia also holds a foreign exchange market, where foreign exchange banks can carry out foreign exchange transactions with BI. The satisfaction of community needs in this regard is related to product innovation, location, and promotion strategies in forex trading. The purpose is to analyze the effect of product innovation, location, and promotion strategies on the decision to become a foreign exchange customer (sharf) at Bank Syariah Mandiri Pangkalpinang Branch. This research is a quantitative descriptive. The sample is 66 customers. While the analysis technique used is the multiple linear regression test. The results are: (1) There is a significant influence of the product innovation variable on the decision to become a foreign exchange customer; (2) There is no significant effect of location variables on the decision to become a foreign exchange customer; (3) There is a significant influence of promotion variables on the customer's decision to buy and sell foreign currencies.

High Risk, Low Return (and Vice Versa): The Effect of Product Innovation on Firm Performance in a Transition Economy

Common wisdom suggests that high-risk strategies will be associated with high expected returns, and vice versa. Focusing on the effect of new-product development on firm performance, in this paper we argue that this relationship may reverse in a market undergoing substantial institutional transition. We examine domestic pharmaceutical firms in China during the 1990s and find that, in this context, introducing new products was associated with lower average firm profitability but higher variance. In conformity with our predictions, these relationships were stronger in areas where the rate of institutional change was higher and for product types that take longer to develop. Thus, we explain why, for particular strategic actions, high risk may be associated with low returns. A key conceptual corollary of these findings—also for strategic management research in general—is that firms may sometimes be more focused on the potential upside of their actions than on the expected value of those actions.