Effect Of Product Innovation Research Articles

The Effect Of Product Innovation And Lifestyle On Brand Trust, Customer Satisfaction And Repurchase Intention

This study aims to identify the relationship between product innovation and lifestyle on brand trust, customer satisfaction and repurchase intention at Pizza Hut Restaurants in the West Jakarta area. The population in this study were all Pizza Hut Restaurant customers in the West Jakarta area. This study involved 230 respondents who were collected using questionnaire distribution with purposive sampling technique. The requirement for purposive sampling is that customers have visited Pizza Hut Restaurants in the West Jakarta Area, at least twice. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study indicate a significant influence between product innovation on brand trust, customer satisfaction and repurchase intention. In addition, lifestyle also influences and has a significant impact on brand trust, customer satisfaction and repurchase interest. Brand trust has a significant influence on customer satisfaction. Customer satisfaction also has a significant impact on repurchase intention. As a result, it is important to maintain trust in consumers in an effort to improve purchasing decisions. Therefore, it is important to maintain brand trust and satisfaction in an effort to increase repurchase interest. Because the higher the level of customer trust and satisfaction with a brand, the higher their interest in making repeat purchases.

Analysis of Product Differentiation and Product Innovation on the Decision to Take Credit Through Competitive Advantage at Pt. Wahana Ottomitra Multiartha (WOM Finance) Sidoarjo Branch

The objectives of this research are to determine (1) the effect of product differentiation on the decision to take credit, (2) the effect of product innovation on the decision to take credit, (3) the effect of product differentiation on the decision to take credit through competitive advantage, and (4) the effect of product innovation on the decision to take credit through competitive advantage. The population in this study comprises 2,703 customers at PT. WOM Finance Sidoarjo Branch who have been regular customers for more than two years. The sampling technique used is purposive sampling, and the analysis method used is Partial Least Square (PLS). The results of this study indicate that (1) product differentiation can directly contribute to the decision to take credit, (2) product innovation can directly contribute to the decision to take credit, (3) product differentiation can contribute to the decision to take credit through competitive advantage, and (4) product innovation can contribute to the decision to take credit through competitive advantage.

THE IMPACT OF PRODUCT INNOVATION ON FEMALE ENTREPRENEURSHIP SUCCESS: A CASE OF SAUDI ARABIA

Recent reforms in Saudi Arabia granted empowerment to women, opening new entrepreneurial avenues for them. This study aims to assess the influence of product innovation on the success of female entrepreneurs in Saudi Arabia. Employing a quantitative approach, data was collected through a survey questionnaire. The primary data set included responses from 256 Saudi female entrepreneurs. SmartPLS was utilized for analysis, employing the PLS-SEM statistical technique. The results revealed a positive overall effect of product innovation on female entrepreneurs and their intentions. The study offers practical insights for female entrepreneurs and the Saudi government to address challenges faced by Saudi women. Recommendations include the formulation of policies that provide sustained support for women entrepreneurs. Additionally, the study suggests potential avenues for future research in this domain.

Effects of Product Innovation on the Performance of Women-led Micro and Small Enterprises in the Food Processing Industry, Tanzania.

Product innovation is an important factor for the performance of enterprises. Based on the Schumpeter’s New Combination theory, this paper analyzes the impact of product innovation on the performance of Micro and Small Enterprises (MSEs) in the food processing industry, specifically those led by women. The study utilized a cross-sectional design, and employed stratified random sampling, whereby a total of 297 women entrepreneurs from Dar es Salaam, Arusha, Morogoro, and Dodoma regions participated by completing a structured questionnaire. Additionally, seven (7) women owners of business from each of the involved regions were selected through purposive sampling for Focus Group Discussions (FGDs) and one SIDO officer for structured interview. The collected data were analyzed using the Smart PLS Version 3 Software, employing Structural equation modeling (SEM) for measurement purposes. The PLS Algorithm was employed to establish the reliability and validity of the data through a measurement model. Subsequently, the Bootstrap method was utilized in the structural model to assess the relationship between product innovation and the performance of women-led MSEs.The results showed a significant positive effect between product innovation and the performance of food processing women-led MSEs (t=4.261, p=0.000). Furthermore, the study revealed a significant mediating effect of innovative performance between product innovation and women-led food processing MSEs (t=1.981, p=0.006). In conclusion, the study highlights that product innovation enhances the performance of women-led food processing MSEs. This contributes to the theoretical understanding of product innovation and women-led MSEs in the food processing industry, while also providing empirical evidence to support promotion of product innovation by the government agencies responsible for managing women's businesses, with a view to improving their performance.

The Effect of Product Innovation, Service Quality, and Store Atmosphere on Consumer Loyalty at Puri Kawan Lodtunduh Gianyar Regency

The Effect of Product Innovation, Service Quality, and Store Atmosphere on Consumer Loyalty at Puri Kawan Lodtunduh Gianyar Regency

The Effect of Innovation on Competitiveness in the Food Processing Industry of Cameroon: A Mediating Effect of Quality Management

With the intensification of national and global competition, the focus of companies is now on how to achieve competitive advantage. With globalisation, Cameroon’s industry is facing specific difficulties such as unchecked competition from imports, internal weaknesses in output, low technology acquisition as well as poor links between industry and the institutional sector, making competition a problem for them. This led to the foundation of studies on innovation and competitiveness, but at this point, there are still inconclusive results. This paper focuses on examining the effect of innovation on competitiveness in the food processing industry of Cameroon, with a specific emphasis on the mediating effect of quality management. This study adopted the cross-sectional research design for its investigation. The primary source of data was used for this study, as it was current. This primary data was collected through the distribution of questionnaires to the respondents. Innovation in this study was captured in terms product, process, market, and organisational innovations. Quality management on the other hand was captured in terms of commitment to quality, employee involvement, customer focus, process monitoring, incentives, and recognition. In relation to competitiveness, the study focused on productivity, output growth, and market share. Data was collected from 335 managers of food processing companies drawn randomly after stratification from a population of 2564 food processing companies operating in Cameroon. This includes Douala, Yaounde, Ngaoundere, Buea, Bafoussam, Maroua, and Bertoua with 201, 40, 34, 3, 30, 17, and 10 as corresponding sample proportions respectively. Inferential statistics was used during the analysis of the data, specifically using Baron and Kenny’s approach of testing the mediation hypothesis. Based on the results, there were traces of positive and significant direct effects of product, process, and organisational innovations on competitiveness. On the other hand, market innovation was insignificant. In terms of the indirect effect, the study revealed a partial mediation of quality management in the effect of product innovation on competitiveness. Quality management, however, had no mediating role on other dimensions of innovation (process, market, and organisational) and competitiveness.

The Effect of Product Innovation, Brand Image and Word of Mouth on Interest in Buying Maybelline Face Powder in Gen-Z Students Of Feb Nasional University

This study aims to analyze the influence of Product Innovation, Brand Image and Word of Mouth on Interest in Buying Maybelline face powder products in Gen-z FEB National University Students. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 25 with data collection methods through questionnaires to 100 respondents from FEB Nasional University students and know Maybelline face powder products. The results of this study indicate that the Product Innovation variable has a positive and significant effect on Buying Interest for Maybelline face powder products on Gen-z, Brand Image has a positive and significant effect on Buying Interest for Maybelline face powder products on Gen-z, Word of Mouth has a positive and significant effect on Interest Buy Maybelline face powder products on Gen-z

Pengaruh Inovasi Produk, Promosi, Dan Kualitas Produk Terhadap Volume Penjualan Kopi Liberika Tungkal Di Gerai UMKM Mekar Jaya Kecamatan Betara

This study aims to determine how the effect of product innovation, promotion, and product quality on the sales volume of Liberika Tungkal coffee at the Mekar Jaya UMKM Outlet, Betara District. The population in this study are all consumers or customers who buy processed Liberika Tungkal coffee products. The sampling technique used the Lame Show formula with a total of 96.4 and rounded up to 100 people. Data collection techniques using questionnaires, documentation, observations and interviews. Which research method used quantitative methods, this study uses primary data and secondary data with multiple linear regression model. Based on the results of the data analysis test, it can be concluded that partially (T test) the product innovation variable (X1) has no effect on sales volume (Y), promotion variable (X2) has a positive effect on sales volume (Y), product quality variable (X3 ) has a positive effect on sales volume. Simultaneously (Test F), shows that product innovation (X1), promotion (X2), and product quality (X3) simultaneously or simultaneously have a positive and significant effect on sales volume (Y). The influence of the variable (Coefficient of Determination) product innovation, promotion, and product quality is 68.1%, while the remaining 31.9% is influenced by other variables not examined in this study.

The Role of Product Quality and Product Innovation on Competitive Advantage: A Study on Nutrition Clubs in Banjarmasin, Indonesia

Competitive advantage is the ability of a company to produce and provide superior products or services compared to its competitors. One of the important keys to achieving a competitive advantage is through product quality and product innovation. This study aimed to determine the role of product quality and product innovation on competitive advantage, a case study at the Nutrition Club in Banjarmasin, Indonesia. This study was an associative quantitative observational study. A total of 90 research respondents participated in this study, where the respondents were managers of a nutrition club in Banjarmasin, Indonesia. This study observes the variables of product quality (X1), product innovation (X2), and competitive advantage (Y). The analysis technique used in this study is SEM-PLS (structural equation modeling-partial least square) through SmartPLS 4.0 software. Product quality (X1) to competitive advantage (Y) directly, which shows the original sample value (path coefficient) 0.790, T- statistic 9.625, and P-value 0.000, so that the effect of competitive advantage (X1) on competitive advantage (Y) (significant condition for T-statistic > 1.96 and P Value < 0.05 has a positive correlation. Meanwhile, the Product Innovation variable (X2) to competitive advantage (Y) directly shows the original sample value (path coefficient) 0.214, T-statistic 2.604, and P-values 0.009, so the effect of product innovation (X2) on competitive advantage (Y) (significant condition for T-statistic > 1.96 and P-value < 0.05 has a positive correlation. Product quality plays a role in competitive advantage, and product innovation also plays a role in competitive advantage.

The effect of product innovation, CSR, environmental sustainability and technology innovation on firm performance: a mediated moderation model

The importance of product innovations has increased to the centre of priorities at every level of the firm organisational structure. This study examines the possible links between product innovation, environmental sustainability, and CSR with firm performance (FP) relationships in Malaysian fashion industries. This research has employed environmental sustainability (ES) as a mediating variable. We also examine how technology innovation (TI) affects the link between ES and FP as a moderator. First, we collected data from 310 respondents working in the fashion industry in Malaysia using a survey instrument to arrive at the conclusions. Furthermore, managers were chosen as responders because of their crucial role in the firm’s strategic growth. Moreover, data is only collected from firms registered on the Bursa Malaysia Stock Exchange. In addition, data for this research were obtained between February and August 2022. Then we used structural equation modelling (SEM) to analyse the data. The scales’ validity and reliability were rigorously examined, and both were found acceptable. According to the study, product innovation (PI), CSR, and ES each directly influenced the FP. Furthermore, the study concluded that the mediating variable ES and moderator technology innovation positively affected FP.

Impact of Innovation and Exports on Productivity: Are There Complementary Effects?

The relationship between firms’ exports and increases in productivity is generally regarded as positive. While the causal effects of process innovation are straightforward and positive, the effect of product innovation on productivity is ambiguous. However, there is a lack of empirical evidence on a joint effect that innovation and exports have on firms’ productivity. In our attempt to fill this gap, we explore individual and joint effects of innovation and exports on productivity by employing cross-sectional firm-level data. We use the sixth wave of the Business Environment and Enterprise Performance Survey (BEEPS VI: 2018–2020) conducted by the EBRD and the World Bank. Using a stratified random sampling, the data was collected from interviews with representatives of randomly chosen firms from 32 countries. The overall results suggest that exporting firms are more productive than non-exporters, while the impact of innovation is more heterogeneous. Whereas EU and high-income countries reap the productivity benefits, this effect is absent in other regions and countries with medium and low-income levels. Finally, our results indicate the absence of a joint effect of innovation and exports on productivity, across different geographical regions and countries of different income levels.

Using a complex measure of product innovativeness to explain abnormal financial returns

PurposeBy examining the impact of product innovation on abnormal financial returns following the launch of new products, this study aims to test the explanatory power of a new compound measure of product innovativeness (Ganbaatar and Douglas, 2019).Design/methodology/approachIt is a longitudinal study in which the authors used the compound product innovativeness score (CPIS) for the first time to measure product innovativeness. The abnormal financial returns are estimated through the event study design, where four different models are used. Artificial neural network analysis is done to determine the impact of the CPIS on abnormal returns by utilising a hexic polynomial regression model.FindingsThe authors find effect sizes that substantially exceed practically significant levels and that the CPIS explain 65% of the variance in the firm’s abnormal returns in market valuation. Moreover, new-to-the-market novelty predicts 83% of the variation, while new-to-the-firm (catch-up) innovation insignificantly impacts firm value.Research limitations/implicationsThis paper demonstrates how the CPIS, an objective and direct measure of product innovativeness, can be used to gain more insight into the innovation effect.Practical implicationsImplications for the business practice of this study include the necessity of relentless innovation by firms in contested differentiated markets, particularly where technological advance is ongoing. Larger and mature firms must practice corporate entrepreneurship to renew their products on a continuous basis to avoid slipping backwards in their markets. Innovation leadership, rather than following the leader, is also important to increase competitive advantage, given the result that innovation followship does not produce abnormal financial returns.Originality/valueIn this study, the authors focused on the effect of product innovativeness on firm performance. While the literature affirms a positive relationship between innovation and firm performance, the effect size of this relationship varies, due largely to the authors contend to simplistic measures of innovativeness. In this study, the authors adopt the relatively novel “compound” measure of product innovativeness (Ganbaatar and Douglas, 2019) to better encapsulate the nuances of both technical novelty and market novelty. This measure of product innovativeness is applicable to firms of all sizes but is more easily applied to entrepreneurial new ventures and SMEs, and it avoids the shortcomings of prior firm-level and subjective measures of innovativeness for both smaller and larger firms. Using a more effective analytical method (Artificial Neural Network), the authors investigated whether there is a “practically” significant effect size due to product innovation, which could be valuable for entrepreneurs in practice. The authors show that the CPIS measure can very effectively explain abnormalities in the stock market, exhibiting a moderate effect size and explaining 65% of the variation in abnormal returns.

The Effect of Product Innovation and Market Orientation on Performance Muhammadiyah Da'wah Institute Marketing

Purpose:Muhammadiyah da'wah is included in da'wah in the reform era because da'wah in the reform era Muhammadiyah began to get a good response, it is very important to have a strategy, management and management of da'wah to advance da'wah. The purpose of this research is to identify the techniques and tactics of Indonesian Muhammadiyah da'wah.Methodology:This study is qualitative research with data collection methods through observation. Data analysis in this study used a qualitative descriptive method with a sociological approach.Findings:The study results show that Muhammadiyah da'wah's methods generally include the da'wah method of wisdom, good advice, and good dialogue. Muhammadiyah's da'wah strategy is to prioritize Islamic teachings in accordance with the Shari'ah, form a Hajj ritual guidance institution, build a culture of dialogue, and foster young generations, mass media preaching, cultural preaching, and preaching community empowerment in the fields of education, economy, social and health.Implication:Da’wah in the marketing strategy of Muhammadiyah da'wah institutions in the form of selling Muhammadiyah products such as water and noodles to the community by treating them with quality ingredients so that they do not cause disease implications that occur, and the selling price is not too high and can still be reached by consumers as well as mineral water in general. The purpose of this Muhammadiyah product is to uphold the Islamic religion so that an actual Islamic society is realized. By offering Muhammadiyah products, they can introduce Muhammadiyah preaching to consumers by buying Muhammadiyah products.

The Effect of Product Innovation on Customer Loyalty (Survey of Samsung Phone Users in Indonesia)

In the digital era, Samsung is a brand that dominates smartphones. This South Korean brand is the number one Android phone manufacturer recognized for its capabilities globally. Even though Samsung has the highest market share, Samsung's market share has decreased. The low customer loyalty is allegedly the main cause of the decline in Samsung's market share. This paper aims to determine product innovation's effect on customer loyalty for Samsung cellphone customers in Indonesia. The research method in this scientific work is carried out quantitatively. The sampling technique used was nonprobability, with purposive sampling as the sampling technique. Meanwhile, the number of respondents was 100 people who live in Indonesia and are Samsung cell phone customers. While the data analysis technique used is simple linear regression analysis. The results of this study reveal a positive influence of product innovation on customer loyalty for Samsung cellphone customers in Indonesia.

PENGARUH INOVASI PRODUK, KUALITAS PRODUK, DAN BENTUK KEMASAN TERHADAP MINAT BELI PRODUK TAHU

The title of this research is. The Effect of Product Innovation, Product Quality, and Packaging Form on Interest in Buying Tofu Products (a case study of umkm mak mus in Ujung Market, Kepahiang Regency). (case study of UMKM Mak Mus in Ujung Market, Kepahiang Regency) . This study uses a quantitative approach with data analysis techniques using multiple regression analysis. The population in this study were all MSME customers who knew Mak Mus, whose number was unknown, with a sample of 90 respondents. This study used the Simple Random Sampling technique. Product innovation, product quality and packaging form simultaneously have a significant effect on buying interest. Product innovation, product quality and packaging form partially have a significant effect on buying interest. Keywords: Product Innovation, Product Quality, Safety Form, Buying Interest

Экономические эффекты технологических инноваций в обрабатывающей промышленности России и Дальнего Востока

The study is devoted to the assessment of the economic effects of technological innovations on productivity in the manufacturing industry of the regions of Russia with a more detailed analysis given for the Russian Far East. The study was carried out on the materials of official statistics of provided by Rosstat and covers the period between 2006–2020 with the detailed periods of 2006–2013 and 2014–2020. It is established that on average, in the period of 2006–2020, technological innovations significantly and positively influenced the productivity of Russian manufacturing enterprises in the regions of the country. The effect of product innovations was most pronounced in 2006–2013 against the background of the financial and economic crisis and the subsequent recovery of the Russian industry. The effect of process innovations, on the contrary, gained strength only in 2014–2020 as foreign markets closed for Russian manufacturers. It is shown that technological innovations are not the most significant factor in increasing the productivity of manufacturing enterprises. In manufacturing industries, productivity depends more on the volume of goods shipped in previous years, as well as on the industry environment of enterprises and the infrastructure constraints within which they have to operate. The total effect of these factors on productivity is 1.5 times greater than the effect of innovation. It is shown that in the manufacturing industry in the Russian Far East, the effect of the total volume of technological innovations on productivity is 1.5–2 times less than in Russia in general, which can be explained by the low efficiency of process innovations in the Far Eastern Federal District. At the same time, the processing enterprises of the district demonstrate an increased effect (by 25–40%) of product innovations relative to the average level in Russia, which is associated with a greater dependence of the enterprises of the district on the fulfillment of individual orders

Analisis Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Kerajinan Rotan Di Kota Medan

The research analysis aims to determine whether product innovation and product quality partially and simultaneously have a positive and significant effect on the competitive advantage of rattan craftsmen in Jalan Gatot Subroto, Medan City. The data analysis technique used is the quantitative method with the help of the SPSS version 26.0 program. This study uses multiple linear regression analysis. The sample in this study was 77 respondents. Primary data collection using a questionnaire. The results showed that the effect of product innovation on competitive advantage was seen that count 4.282 > table 1.664 and significant 0.000 <0.05. The effect of product quality on competitive advantage is seen in that count 3.190 > table 1.664 and significant 0.002 <0.05. The effect of Product Innovation and Product Quality together (simultaneously) has a positive effect on Competitive Advantage (Fount> Ftable 34.602 > 2.72 at significant 0.000 <0.05).

The Effect of Product Innovation, Brand Image, and Utilization of E-Commerce on Consumer Purchase Decisions

This study aims to determine that product innovation, brand image, and e-commerce have a simultaneous effect on consumer purchasing decisions. In mid-March 2020 the whole world was struck by a calamity. This disaster is known as the Covid-19 pandemic. All existing sectors have had a negative impact due to the Covid-19 pandemic, one of which is the economy. Where MSME traders who sell online are also affected by the Covid-19 pandemic. The income they receive is drastically reduced, eventually resulting in bad effects for the sustainability of their business. The problem in this study is that there are differences between previous research and the research that will be carried out. In this study using quantitative methods. According to Zechmester (2000) quantitative research can be regarded as a method that describes a study whose assessment focuses on the relationship between variables that arise naturally. Meanwhile, the data analysis technique used in this research is data quality test, classical assumption test, and multiple linear regression analysis. The results show that Product Innovation has a significant effect on consumer purchasing decisions. Brand Image has no effect on consumer purchasing decisions. E-Commerce has an effect on consumer purchasing decisions.

The main determinants and effects of product innovation: An exploratory study on the pastry companies of the region of Sfax (in Tunisia)

The handicraft sector is an important field that has suffered from a certain degradation in recent times (compared to the high-tech sector). To shed some light on one of its branches, i. e. the pastry, the present study proposes to explore and draw the attention on the main determinants of product innovation within Tunisian pastry enterprises, in order to highlight its challenges and effects on financial performance.More particularly, based on an exploratory qualitative study conducted on ten Tunisian pastry companies from the region of Sfax, the current research examines the nature of the effects of innovation capabilities, management control systems, and product quality on the nexus between product innovation and financial performance of those companies.The findings demonstrate that the extent of those effects varies according to the size of the pastry enterprises (small companies or big international firms), taking into account the quality approach and the degree of management control systems' deployment. This study can help researchers and pastry entrepreneurs/managers to pinpoint the main factors that may assist them to improve their financial performance.

Influence Of Social Media Marketing, E-Commerce, and Product Innovation on Marketing Performance (Study on Food and Beverage SMEs in Surabaya)

This research aims to analyze the impact of social media marketing on marketing performance, the effect of E-Commerce on marketing performance, and the effect of product innovation on marketing performance. The sample used is MSME actors in Surabaya who sell food and beverages by utilizing social media and E-Commerce. Data were collected using a research questionnaire distributed to 155 respondents. The data analysis technique used multiple linear regression analysis performed by the SPSS-25 version program. The results show that social media marketing has a positive and significant impact on marketing performance, E-Commerce has a positive and significant effect on marketing performance, and product innovation has a positive and significant impact on marketing performance.