Effects Of Product Information Research Articles

The Effect of Product Information on The Consumers Preference of Local Various Chocolate Bar

The Effect of Product Information on The Consumers Preference of Local Various Chocolate Bar

Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR

As augmented reality (AR) technology advances, marketers are eager to adopt the technology for communication to persuade consumers to develop favorable attitudes and behaviors toward their products and services. This study aims to investigate the effect of product information (utilitarian vs. hedonic attributes) and presence on consumers’ product evaluation in AR. Through a quasi experiment, this study demonstrates how product attribute information and presence in AR affect product evaluation by mediating imagery, information fulfillment, and psychological ownership. At the same time, this study identifies the moderating role of consumers’ technological innovativeness in the effect of presence on consumers’ imagery. This research offers new insights into the role of product information in AR, which previous studies lack, to explore and highlight the predictors of positive product experiences in AR. Innovative marketers are likely to benefit from this study in developing product presentation tactics with AR technology.

An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India

Technological advancements and high speed connectivity has made the internet an integral part of our life. Life without internet is unimaginable and so is shopping. Online shopping is popular because of the wide range of products and services it provides to the customers. Online shoppers depend more on product information, specifically in terms of the look-and-feel of products, to make a purchase decision. The reason is lack of tangibility on online purchases. Perceived usefulness is the perception of consumers about how an online portal could add value and efficiency to them while shopping online. This study concentrates on the effect of product information and perceived usefulness on the purchase intention of online customers. Survey methodology was adopted and structural equation modelling technique was used. Analysis was done using Smart PLS version 3. The study shows a positive correlation between product information and perceived usefulness which in turn significantly influences the purchase intention. The study reveals the importance of detailed online product information and efficiency of the website as key factors that make customer buy online.

AN EMPIRICAL STUDY ON THE EFFECT OF PRODUCT INFORMATION AND PERCEIVED USEFULNESS ON PURCHASE INTENTION DURING ONLINE SHOPPING IN INDIA

Technological advancements and high speed connectivity has made the internet an integral part of our life. Life without internet is unimaginable and so is shopping. Online shopping is popular because of the wide range of products and services it provides to the customers. Online shoppers depend more on product information, specifically in terms of the look-and-feel of products, to make a purchase decision. The reason is lack of tangibility on online purchases. Perceived usefulness is the perception of consumers about how an online portal could add value and efficiency to them while shopping online. This study concentrates on the effect of product information and perceived usefulness on the purchase intention of online customers. Survey methodology was adopted and structural equation modelling technique was used. Analysis was done using Smart PLS version 3. The study shows a positive correlation between product information and perceived usefulness which in turn significantly influences the purchase intention. The study reveals the importance of detailed online product information and efficiency of the website as key factors that make customer buy online.

Effect of information on consumer preferences and willingness-to-pay for sparkling mock wines

PurposeThe purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of non-alcoholic sparkling mock wines.Design/methodology/approachIn a two-step study, the consumer’s expectations and overall liking of two novel brands of mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment aimed at measuring consumer WTP. A total of 240 consumers were assigned to two tasting groups of equal size: all were presented at least one brand of mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A paper-and-pencil choice experiment followed the tasting sessions.FindingsThe results demonstrate that participants in blind or manipulated “informed” conditions are not able to discriminate among mock wines and wine, whereas significant differences in preferences for brands under investigation appeared when labels and other information were disclosed. In effect, drinkers and non-drinkers did not differ in hedonic scores of mock wines. While younger participants exhibited the highest scores in blind liking, the overall expected liking is significantly higher for non-drinkers and women if compared, respectively, to drinkers and men. WTP for mock wines is influenced by taste, glass bottle packaging and the organic label, while mock-wine colour is not relevant.Research limitations/implicationsAlthough limited in sample size and representativeness, this study has brought some new insights into the consumption of non-alcoholic mock wines. In this study, a significant influence of blind sensory liking on WTP is demonstrated. This result has theoretical implications: while the effect of product information on WTP is well established, the relationship between hedonic scores and WTP – while theoretically consistent – is not so clear-cut in the literature. Further research is needed to confirm/disconfirm these findings.Practical implicationsSparkling no-alcohol mock wines, despite their sweetness, appear not different in taste to medium-to-low APV (7.5 per cent) sweet wines.Originality/valueThe paper suggests that marketing of mock (no-alcohol) wines needs careful branding to elicit significant hedonic effects, while interacting sensory (blind liking) scores with price information in choice models may help to represent taste heterogeneity in WTP estimates in a better way.

The Effect of Product Information and Information Privacy Concerns on Acceptance of Facebook Advertising

Facebook is gaining primacy as a preferred online advertising channel among marketers as it provides consumers with valuable up-to-date product information. As the amount of information about products advertised on Facebook increases, privacy concerns become a major issue. Consumers are concerned about the use and distribution of their personal information without their consent. The purpose of this paper is to investigate the effect of product information and privacy concerns on acceptance of Facebook advertising. The main argument of this paper is that consumers will accept Facebook advertising only when it provides them with valuable up-to-date product information, and when they believe that Facebook keeps their information anonymous and protected. This paper also examines the relationship between attitudes and intention to accept Facebook as an advertising channel. A self-administered questionnaire comprising existing scales was used to collect the required data. A model was developed and tested to a convenience sample of 269 students drawn from a South African public higher education institution located in the Gauteng province. The study hypothesised that product information and privacy impact on acceptance of Facebook advertising. The results indicate that providing valuable product information affects students’ intentions to use Facebook as an advertising channel; privacy concerns influences students’ attitudes towards Facebook as an advertising channel. Furthermore, the results suggest that privacy concerns affect students’ intentions to accept Facebook as an advertising channel; students’ attitudes towards the use of Facebook as an advertising channel impacts on their intentions to accept it. The model of the current study appears to be relevant in explaining product information and information privacy concerns as important variables influencing the acceptance of Facebook advertising. DOI: 10.5901/mjss.2014.v5n25p198

Inverse Effects of Information

In today`s society with its emphasis on unlimited information access, control of available information about high-technology products is often vital to their success. When a product is released, consumers may initially be attracted through information about its remarkable internal and external features. They may also perceive a degree of congruence between their own personalities and the product image as more information becomes available over time. Consumers` changing impressions of the product may influence personality congruence negatively or positively. These changes and their effects on prefer-ence for high-technology products are the focus of this paper. A survey was given to a sample of 206 students at K University to investigate the degree to which consumer behavior can be influenced by personality congruence. The need for clear and definite product knowledge in this process and the effect of product information on preference were also investigated. Three analyses were conducted. The results of Analysis 1 showed the influence of per-sonality congruence on preference for high-technology products. Judgments about personality con-gruence were based on non-compensatory rather than compensatory information processing. The re-spondents considered certain aspects of a product`s personality rather than the product as a whole when making preference decisions. The results of Analysis 2 indicated that when less information was available about a product, consumers who perceived high personality congruence with the product tended to have higher preference for it compared to those who perceived low personality congruence with the product. On the other hand, when consumers were given more information, no difference was observed in the impact of personality on preference between perceived high and low personality congruence. Lastly, the results of Analysis 3 showed that when consumers with high need for closure (NFC) perceived high congruence between their own personalities and a product, objective information regarding the product was not used in decision-making: instead, judgments about the product were based on perceived personality congruence. On the other hand, high-NFC consumers who perceived low personality congruence between themselves and the product tended to require more information about the product in order to give it a positive evaluation. In contrast, low-NFC consumers who per-ceived high personality congruence felt comfortable with large amounts of information, For low-NFC consumers who perceived low congruence, the level of information had no influence on preference.

Inventory Showrooms and Customer Migration in Omni-Channel Retail: The Effect of Product Information

Omni-channel environments where customers shop online and offline at the same retailer are increasingly ubiquitous and have important new implications for demand generation and operational efficiency. We propose that given choice and opportunity, customers self-select into channels according to their need for visceral product information, i.e., the need to touch, feel, and sample physical products before purchasing. Injecting a new showroom into a market induces customer migration and has significant impacts on channel sales and operational efficiency for all customers within the showroom's trading area. Using quasi-experimental data on showroom openings by WarbyParker.com, the leading online US eyewear retailer, we find that introducing a showroom: (1) increases demand overall and through the online channel as well, (2) improves operational efficiency by increasing conversion on sampling and decreasing returns, and (3) that these effects are amplified for those customers who have the most acute need for the product. Moreover, these effects strengthen with time as the showroom contributes not only to brand awareness but also to what we term channel awareness as well. We verify that these effects are robust to alternative model specifications and sample selection procedures; implications for omni-channel retailing are discussed.

Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

This research demonstrates that the effect of product information on the evaluation of an experiential product depends on the order with which such information is presented. In a series of experiments, we find that when information is presented before consuming an experiential product, the information results in an assimilation effect such that consumers evaluate the same experience more positively when the product information is favorable compared to when it is unfavorable. More interestingly, we demonstrate that when such information is presented after consuming an experiential product, it results in a contrast effect such that consumers evaluate the same experience more negatively when the product information is favorable compared to when it is unfavorable. These findings have important implications for marketers in a host of experiential categories.

Effects of product information and consumer attitudes on responses to milk and soybean vanilla beverages

AbstractBACKGROUND: A study was made into how the type of information (picture of real package or card with beverage type and nutritional facts) and consumer attitudes (interest in eating healthily and food neophobia) affect hedonic ratings and purchase intention with respect to milk and soybean vanilla beverages and to what extent the expectations created by information influence the hedonic ratings of these products.RESULTS: A significant effect of the interaction between samples and information type was detected for both expected acceptability and purchase intention when only information about the samples was provided. The effect of this interaction was significant for acceptability ratings when the samples were evaluated together with corresponding information. The acceptability and purchase intention for two soymilk samples were significantly higher for consumers interested in eating healthily. Both types of information generated an assimilation effect for four samples; however, only for milk beverages was this effect complete.CONCLUSION: Information affected purchase intention to a greater extent than it did hedonic ratings. Type of information significantly affected hedonic ratings in most samples, although sensory quality seemed more decisive for two of the soymilk samples. The extent to which information influenced consumer behaviour was also dependent on some consumer attitudes, such as interest in eating healthily. Copyright © 2008 Society of Chemical Industry

THE EFFECT OF INFORMATION RELATED TO FAT CONTENT AND TASTE ON CONSUMER RESPONSES TO A REDUCED‐FAT FRANKFURTER AND A REDUCED‐FAT CHOCOLATE BAR

The effects of product information on responses to frankfurter sausages and chocolate bars were studied by comparing sensory and hedonic ratings in two conditions: blind tasting and tasting with information present. Furthermore, the effect of information alone was investigated by having the subjects rate the expected sensory and hedonic intensities of the products on the basis of packages with different claims. Three groups of subjects were tested by giving them different information: The basic group (no added claims, n=31), the reduced‐fat group (products claimed to have reduced‐fat, n=29) and the flavorful group (products claimed to have full meat/chocolate flavor, n=31). Product information increased the rated pleasantness of the frankfurter in all three information groups compared to the blind ratings. The information did not affect the pleasantness of the chocolate bars. The expected attribute intensities of the frankfurters and chocolates were rated lower by the reduced‐fat group than by the other groups. Overall, the effect of product information was more clearly seen in ratings of sensory attributes than in pleasantness ratings.

Product information as a safety provision. Editorial preface

Abstract In the literature as well as in standards, guides and laws, the concept of product information and related terms is not always clearly and consistently defined and used. An attempt is made to clarify the confusing terminology with regard to product information by building a conceptual framework. It is suggested that one overall concept, product information, be used to depict all types of information, texts and images, that may accompany or be associated with specific consumer products. Different types of product information may be distinguished by their function and their location. The effects of product information on product safety are difficult to assess and probably limited. Ways to measure effectiveness are discussed and it is concluded that objective criteria and test methods still need to be developed. Effectiveness studies are essential in order to improve future labelling initiatives.

Light Milk Products: Effects of Product Information on Women Participating in the Women's Ten Kilometer Run

418 women participating in the Women's Ten-kilometer Run completed a questionnaire of 51 questions. We hypothesized that a reliable health education brochure on light milk products would help to change consumption habits of milk products and other eating habits. 13% of women reported a positive change in their consumption of milk products. Seven variables explained 41% of the change in eating habits, and three variables (change of eating habits, knowledge about the prevention of osteoporosis, and reading the brochure) 37% of the change in consumption of milk products.