Effect Of Package Design Research Articles

The Effects of Packaging Design on the Marketability of ‘Made in Ghana’ Products

The marketing ability of Made-in-Ghana products is often on the low side as compared to similar products that are imported. This, due to poor packaging design, does not enhance the product's visual appeal when displayed on the shelf. In view of this, the study delved into finding the causes of the poor performance of the Made-in-Ghana products in both the local Ghanaian and international markets and outlined the possibility of improving the quality of the packaging of Made-in-Ghana products. The study adopted qualitative research using the descriptive method to explain the phenomenon in their natural setting. Surveys and interviews were employed as tools to collect information on the buying behaviour of consumers, especially at marketplaces, retail shops, supermarkets, and shopping malls. The study revealed that consumers are mostly attracted to colourful and well-designed packages in terms of their structural designs, which are the physical forms of the package, and the graphic design comprising the colorful outlook of the package and its labelling. The respondents emphasized that even though most Ghanaian products are good in terms of quality, they are not motivated by the nature of their packaging, which is characterized by improper use of packaging materials, colour, fonts, and print quality.

Effect of Packaging Design and E-Satisfaction on Repurchase Intention with Quality of Service as an Intervening Variable to the Politeknik Unggulan Cipta Mandiri Students Using E-Commerce Applications

This istudy iaims ito idetermine iand ianalyze ieffect iof ipackaging idesign iand ie-satisfaction on irepurchase iintention iwith iquality iof iservice ias ian iintervening ivariable ito ithe Politeknik iUnggulan iCipta iMandiri istudents iusing ie-commerce iapplications. iThis iresearch is ia itype iof iquantitative iresearch iwith icausality iresearch idesign. iThis iresearch iis conducted ion ithe iPoliteknik iUnggulan iCipta iMandiri istudents iusing ie-commerce applications. iThe iresearch iperiod iis ifrom iSeptember i2022 ito icompletion. iPopulation iin this istudy iare ithe iPoliteknik iUnggulan iCipta iMandiri istudents, iall imajors iwith ia itotal iof 50 istudents iwho ihad ishopped iat ileast itwice iusing ie-commerce iapplications. iSample iof this istudy iis ia ipopulation iof i50 istudents ifrom ithe iPoliteknik iUnggulan iCipta iMandiri. The data ianalysis imodel iin ithis istudy iused ipath ianalysis. iThe iresults ishow ithat ipackaging design ihas ia ipositive iand isignificant ieffect ion iquality iof iservice. iE-satisfaction ihas ia positive iand isignificant ieffect ion iquality iof iservice. iPackaging idesign ihas ia ipositive iand significant ieffect ion irepurchase iintention. iE-satisfaction ihas ia ipositive iand isignificant effect ion irepurchase iintention. iQuality iof iservice ihas ia ipositive iand isignificant ieffect ion repurchase iintention. iQuality iof iservice iis iable ito iintervene ipackaging idesign ion repurchase iintention. iQuality iof iservice iis iable ito iintervene ie-satisfaction ion irepurchase intention.

How Foreign Cosmetics Guide the Satisfaction and Purchase Behavior in China

As the foreign cosmetics occupy a market share in the Chinese market, and more Chinese consumers are paying more attention to foreign cosmetics. This study attempts to study the consumer satisfaction and consumer purchasing behavior of Chinese consumers by suggesting packaging design, cosmetics efficacy, brand trust, and star effect as important variables to consider when purchasing foreign cosmetics. For the study, a questionnaire was prepared through the website, and the hypothesis was verified through AMOS 22.0 for 301 Chinese consumers who use cosmetics. As a result of exploratory factor analysis and confirmatory factor analysis, it was confirmed that packaging design, efficacy, star effect, and brand trust have a positive effect on consumer satisfaction and consumer purchase behavior of Chinese female consumers. In particular, this study proposes four factors (packaging design, product efficacy, brand trust, and star effect) as factors influencing satisfaction and purchase behavior of foreign cosmetics in the Chinese market, and among them, the effects of packaging design and star effect are very large. Through this, it is meaningful in that it provides marketing implications for targeting Chinese consumers to foreign cosmetics marketers when entering the Chinese market.

The Effect of Packaging Design on Impulsive Buying Behavior (Case Study on Mentos Products)

This study aims to determine the influence of packaging design on implusive buying behavior. This research uses the quantitative approach to explain the connection between two variables, with aims to know: 1) The effect of packaging design on implusive buying behavior. 2) How much the packaging design affect on implusive buying behavior. This research examines the effect of Mentos products at Indomaret Jalan Antara. The data was collected through questionnaires filled out by implusive buyers of Mentos candy. A total of 100 respondents are examined using non-probability sampling. The data analysis used simple regression analysis and hypothesis testing using t test. The result of research showed that: 1) The packaging design has positive significant affect on implusive buying behavior. 2) Packaging design has impluisive buying behavior about 12,5%. Based on the results of research that has been done, reseracher suggest the packaging design is an important thing on marketing aspect.

Effect of packaging design with two functional films on the quality of figs stored at ambient temperature

This work aims to study the effect of a new packaging design with two functional films on the postharvest preservation of figs under ambient temperature (T = 25 ± 1°C, RH = 60 ± 5%). Water vapor permeable film, oxygen-permeable film, and polyethylene terephthalate tray were used to make the packaging. During the experiment, the gas composition in the packaging, water loss rate, hardness, appearance, and nutrient contents of figs were tested and recorded. The atmosphere with low oxygen composition and high carbon dioxide concentration was formed in the packaging. New packaging could reduce the water loss of figs and slow down the decrease of hardness and the loss of nutrients. The shelf life of figs was prolonged to 4 days under ambient temperature by functional films, while the control group was only 2 days. Practical applications Two kinds of functional films (Water vapor permeable film and oxygen-permeable film) were used to make a new packaging design for figs. The packaging could effectively prolong the storage time of fresh figs to 4 days under ambient temperature. It was of great significance to the storage, transportation, and sale of figs after harvest. Two kinds of functional films can also be used to preserve other fresh fruits and vegetables that are difficult to store.

A Study on the Effect of Packaging Design Considering SCM Aspects on Logistics Efficiency (Focusing on the case of domestic A company)

This study conducted a case study and a questionnaire analysis in parallel. In the case study, a study was conducted on domestic manufacturer A by analyzing pallet loading efficiency of RRP(Retail Ready Packaging) products and pallet loading efficiency of MWC(Membership Wholesale Club) delivered products. As a result of the pallet loading efficiency simulation of 50 RRP products of Manufacturer A, it was 80.0% based on the T-11 type pallet and 84.3% based on the T-12 type pallet. It was found It refers that the route of producing the product from the manufacturer A and delivering it to the MWC A in the form of RRP resulted in the decrease of the pallet loading efficiency through the change of the loading pattern and the adjustment of the number of loads. As a result of analyzing the questionnaire about whether the overall efficiency of the supply chain will be improved if the operation of the packaging system considering the SCM(Supply Chain Management) aspect is χ2 = 178.500, there was a statistically significant difference at the significance level of 0.000. Manufacturers and logistics companies answered “yes” the most, but distributors answered “is average” the most, confirming that the packaging can be constructed with the highest operational efficiency. Therefore, as a result of confirming the impact of packaging design considering the SCM aspect on logistics efficiency, it indicates the importance of closer collaboration between manufacturers and distributors.

Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging

Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness to purchase (WTP) of consumers (n = 75) under three conditions:(1) blind [product], (2) packaging, and (3) informed [product and packaging]. The same chocolate tasted in (1) was wrapped in six different packaging concepts (bold, fun, every day, special, healthy, premium) developed based on TNS NeedScope™ model for (3). There were significant differences in liking towards taste based on packaging. Liking scores for (3) reduced when expectations created by packaging were not met. Regression analysis explained, taste had strongest association (r = 0.73) towards WTP. Cochran's Q and McNemar tests showed significant differences in frequencies of emotion-based terms between packaging and informed conditions. These findings can be used in product design to evaluate product attributes by enhancing emotional attachment towards chocolate.

Taste matters most: Effects of package design on the dynamics of implicit and explicit product evaluations over repeated in-home consumption

Package design influences consumers’ expectations of a product’s sensory properties and expected healthiness and/or tastiness, and potentially also changes actual product perception during consumption. The robustness of these effects is far from clear, however. This study investigated the influence of package cues signalling either hedonic or healthy product properties on expectations and subsequent product evaluation over repeated consumption.In a between-subjects design, 92 participants evaluated product expectations and taste perceptions of a chocolate-sesame flavoured biscuit with a package emphasizing either its healthy (n = 44) or hedonic (n = 48) aspects, both at a central location (CLT) and during six home use tests (HUT), using both explicit (questionnaires) and implicit (IAT) measures.Package design significantly affected (p < 0.05) consumers’ expectations of the product. They expected the biscuit to be tastier, less attractive and less healthy in the hedonic package condition, and less tasty, more attractive and healthier in the healthy package condition. However, these effects did not transfer to actual product evaluations upon tasting, either blind or tasting in combination with viewing the package during the HUTs. Implicit attitudes did change as a result of repeated exposures, depending on the package consumers were provided with, indicating product-package interactions over time (p < 0.05).In conclusion, package design influences product expectations and associations with its healthiness and attractiveness, which is of relevance in product choice and purchase settings. However, at the stage of (repeated) consumption, intrinsic (sensory) properties become the dominant drivers of products’ sensory and hedonic evaluations, and the impact of package cues seems less potent.

Effects of Packaging Design with Dual Function Films on Quality of Wax Apples Stored at Ambient Temperatures

This study proposes a packaging design with dual function films to simultaneously achieve accurate control of water vapor transmission rate (WVTR) and O2 transmission rate (OTR) (CO2 transmission rate). The modified atmosphere packaging (MAP) used in this work consists of an inert airtight tray with a lid film. The lid film is composed of an O film and a W film with an area ratio of 4:1. The O film primarily supplies O2, and the W film mainly improves water vapor transmission. Using the WO MAP prolongs the shelf life of wax apples from 2 days to more than 5 days at 25 °C. Compared with the control group, the wax apples packaged in WO MAP show bright colors and high water content, hardness, vitamin C, total soluble solid (TSS), titratable acidity (TA), and content of other nutrients. These characteristics make a higher commercial value of wax apples.

Pengaruh Desain Kemasan, Positioning Merek Dan Kekuatan Merek Terhadap Citra Merek

The purpose of this study were (1) to acquire the influence of packaging design to the brand image Teh Gelas, (2) to know how the influence of brand positioning to the brand image Teh Gelas, (3) to know how the influence of the strength of the brand to the brand image Teh Gelas, and (4) to find out how the effect of packaging design, brand positioning and brand strength altogether to the brand image Teh Gelas.The results showed that the determination coefficient regression model derived from the value adjusted R2 of 0,496 square. This means 49,6% Brand Teh Gelas Orang Tua Group can be explained by the variable packaging design, brand positioning and brand strength of the brand image, while 50,4% could be explained by other variables not included in the model

Design of Active Modified Atmosphere and Humidity Packaging (MAHP) for ‘Wonderful’ Pomegranate Arils

Modified atmosphere packaging (MAP) systems have been shown as beneficial to prolong postharvest life of pomegranate arils. Current application of such system is limited due to a lack of appropriate packaging films which are able to control in-package moisture condensation. Therefore, the aim of this study was to design a MAP system to balance the optimum gas composition with packaging film permeability as well as optimum in-package relative humidity (RH). The following packaging materials design were used: (i) 100% cellulose-based film NatureFlex (NF), (ii) bi-axial-oriented polypropylene (BOPP)-based film PropaFilm (PF), (iii) NF-PF (66:33%) film, and (iv) PF-NF (33:66%) film. The effects of package design on quality attributes of pomegranate arils stored at 10 °C (91 ± 2% RH) for 9 days were investigated. Package design had significant (p ≤ 0.05) impact in changing the in-package RH and gas composition. The 100% cellulose-based (NF) package created the lowest RH (60–66%) with highest reduction in O2 concentration, highest total soluble solids (TSS), hardness, colour change, and high bacterial count. However, the 100% BOPP-based (PF) film resulted in highest in-package water vapour condensation and mould growth at the end of storage. The optimized packages using PF-NF and NF-PF films, respectively, maintained quality of pomegranate arils and minimized water vapour condensation. The results indicated that PF packaging film fitted with NF film window was the best to maintain the quality of pomegranate arils.

Economic Assessment of the Impact of Packaging Design on Consumption

Packaging has become itself a sales promotion tool for commercial organizations. Consumers are exposed to more than 20,000 product choices within a 30-minute shopping session. The objective of this paper is to determine the effect of packaging design on consumer purchasing behavior, along with the identification of the main aspects that contribute to the packaging of a product. Packaging is believed to leave a certain positive or negative impression on the consumer which greatly affects the sales and the market share of a commercial organization. Thus, it is important to take into consideration the effect of the packaging of a product on the consumers’ buying behavior. By understanding how packaging affects the purchase decision, companies will be able to make the right decision when it comes to product packaging and presentation. This research identifies the relationship between the main variable, which is the consumer buying behavior, and the independent variables such as packaging elements and packaging quality. Upon distributing 150 structured questionnaires, primary research data was collected, and SPSS software was used to analyze and interpret the findings. The results of this research show the importance of having good packaging elements and quality in order to maintain a positive product image, and achieve a better market impact. Future research is proposed which can help in developing a better understanding of consumer buying response in relation to packaging elements and quality.

Susceptibility to impact damage of apples inside ventilated corrugated paperboard packages: Effects of package design

The incidence of fruit postharvest losses and waste due to mechanical damage during handling is a major problem in the fresh produce industry. Ventilated corrugated paperboard (VCP) packages used extensively in the fruit industry are designed to minimize handling damage and to facilitate airflow around the produce to maintain the cold chain. During handling and transportation, both the package and contents experience a range of force loading conditions, including impact, compression and vibration which may result in bruise damage. The objectives of this study were to investigate the impact bruise damage susceptibility of apples packed inside two ventilated carton designs (one with fruit on tray layers and the other with fruit in retail polyethylene plastic bags). The spatial variation of bruise damage inside the packages and the incidence of physical damage of the packages were also investigated. Results showed that both the incidence and susceptibility to bruise damage of the apples were affected by package design and drop heights; with more than 50% higher incidence and 66% higher bruise susceptibility occurring on fruit packed in the bulk package design than on those packed in the layered package design. Irrespective of package design, both bruising incidence and susceptibility were highest at the bottom of the package, which increased significantly by about 50% when the package drop height increased from 30cm to 50cm.

Studying airflow and heat transfer characteristics of a horticultural produce packaging system using a 3-D CFD model. Part II: Effect of package design

A 3-D computational fluid dynamics (CFD) model was applied to study the effect of package vent design on airflow and heat transfer during postharvest handling of horticultural products. The effect of vent area, shape, number and position on airflow and heat transfer characteristics was studied. An increase in vent area decreased the total pressure drop and increased the uniformity of airflow and temperature. Total pressure drop was expressed as a function of vent area in the form of a Darcy–Forchheimer equation and the results showed that vent area affected both Darcy and Forchheimer terms. Half and seven eighths cooling times and cooling rate of fruit were expressed as a function of vent area ratio and the results showed that vent number, position and shape mainly affected the uniformity of airflow and cooling. Cooling rate increased with an increase in vent area but the sensitivity of the increase in cooling rate decreased with an increase in vent area. With an increase in vent area up to 7%, there was a reasonable increase in cooling rate; however, further increase in vent area showed a relatively low increase in cooling rate. To optimize package venting, there is a need to combine such airflow and heat transfer studies with analysis of package mechanical integrity.