Effectiveness Of Instagram Research Articles

The Effectiveness of Instagram @folkative Social Media as a Means of Information for the Young Generation

The internet, which is a new medium, is a sign of a new period, namely the existence of interactive technology and network communication, especially in cyberspace, which will change society (Littlejohn & Foss, 2014). With the internet, information is becoming easier to spread and get anytime and anywhere. One of the new mediums is Instagram. Instagram is a social media platform that is used to send information to the public quickly. One of the things uploaded on Instagram is information about the latest news on the @folkative account. This study aims to determine whether the @folkative Instagram account is effective as a means of information for the younger generation. The method used in this study is a qualitative one with data sources from questionnaires. The conclusion from the research results obtained is that the use of social media like Instagram as a means of information for the younger generation has been effective.

The Effectiveness of Instagram "Studyin.Japanese" to Improve Japanese Vocabulary Skills of Intermediate Level Japanese Language Department UMY'S Students

This study aimed to measure the effectiveness of the "studyin.japanese" Instagram account as a learning medium for improving Japanese vocabulary skills. This research uses quantitative methods with a purely experimental research design. The sample of this study was 30 students of the PBJ UMY Study Program level 2 for the 2021/2022 academic year. Data is collected through questionnaires and tests. The test results showed that the average value of the experimental control group was smaller than the average value of the control groTherehere was no significant difference between the experimental and control groups' learning outcomes. Furthermore, the results of calculating the effectiveness of learning in the experimental group with the N-gain formula were obtained at 0.116, which means that using the Instagram media "studyin.japanese" is not practical in learning Japanese Vocabulary. While the N-Gain control class is 0.512 which means the use of PowerPoint media is effective in learning Japanese Vocabulary. So it can be concluded that using conventional media is still more effective than using Instagram media "studyin.japanese" in learning Japanese Vocabulary. However, based on the results of the questionnaire, students gave a positive response. All respondents strongly agreed that "studyin.japanese" media in learning Japanese Vocabulary can be an alternative medium for learning Japanese Vocabulary. Students feel motivated and easy to memorize Japanese Vocabulary.

Efektivitas Instagram Sebagai Ruang Motivasi Hijrah Mahasiswa IAIN Lhokseumawe

This study aims to look at the effectiveness of Instagram as a Space for Hijrah Motivation for IAIN Lhokseumawe Students. The various superior features that Instagram has make Instagram a promising interaction space, including influencers or preachers in delivering motivational messages. This paper is dissected using a qualitative methodology. The method used is descriptive qualitative method. The qualitative descriptive method examines the existing specific cases comprehensively, by identifying, describing, understanding, and interpreting the data obtained through the media. The results of the study show that Instagram has become a new instrument for social change, and is used by individuals and groups to create new social movements, including the hijrah movement. The increasing number of community leaders who have emigrated is one of the drivers of the increasing trend of migrating among students. The concept of hijrah among students is identified as one of the increasingly assertive trends in the social system of society. The use of Instagram as a media for preaching can bridge technological advances with the process of preaching, where users can access information about the Islamic world without time, cost and place constraints.

The Effect of Instagram as a Promotional Media on Purchase Intention of Eyelash Extension Users (Study on Instagram Followers @Marisaeyelash in Bandar Lampung)

Technological progress is unstoppable in the digital age. Social media increased communication transparency. Social media and Instagram are now used for advertising and marketing. Marisaeyelash is a leading Bandar Lampung beauty extension eyelash provider. Marisaeyelash advertises on Instagram. This study examines how Instagram promotes eyelash extension purchases. A questionnaire collects data. This study examined Bandar Lampung Instagram followers of @Marisaeyelash. This study had 105 subjects. SPSS 22 was used for data analysis. Simple linear regression analysis, partial hypothesis testing (t-test), and coefficient of determination test (R2) were used to evaluate validity and reliability and test hypotheses. This study found a significant relationship between Instagram as a social media marketing tool (X) and purchase intention (Y) among eyelash extension users. The hypothesis is supported

The Effectiveness of Instagram @folkative Social Media as a Means of Information for the Young Generation

The internet, which is a new medium, is a sign of a new period, namely the existence of interactive technology and network communication, especially in cyberspace, which will change society (Littlejohn & Foss, 2014). With the internet, information is becoming easier to spread and get anytime and anywhere. One of the new mediums is Instagram. Instagram is a social media platform that is used to send information to the public quickly. One of the things uploaded on Instagram is information about the latest news on the @folkative account. This study aims to determine whether the @folkative Instagram account is effective as a means of information for the younger generation. The method used in this study is a qualitative one with data sources from questionnaires. The conclusion from the research results obtained is that the use of social media like Instagram as a means of information for the younger generation has been effective.

The effect of Instagram on millennials consumer’s purchase intentions in the fashion industry

The purpose of the current research is to explore the impact of Instagram pages on consumers’ purchasing intentions among millennials in the fashion industry in Jordan. This study uses a quantitative, cause-effect, and cross-sectional approach. Online surveys were used to collect data from 212 respondents through different social media tools. The collected data was analyzed by SPSS software and Smart PLS to test the research hypothesis. Results show that bloggers’ recommendations significantly affect eWOM and engagement; usefulness information significantly affects eWOM and engagement; while trust insignificantly affects eWOM and engagement; brand familiarity insignificantly affects eWOM and engagement; participation and socialization insignificantly affect eWOM and engagement. Finally, useful information, eWOM, and engagement significantly affect consumers buying intention on Instagram. The study gives new information about the influence of Instagram pages on consumers' intentions. Therefore, this research expands the knowledge about factors that affect customers’ buying intentions. Since the study is a quantitative cross-sectional conducted on fashion industry Instagram users through an online survey in Jordan, which may limit its generalization to other industries and countries, therefore, the study suggests applying similar studies to online users of different ages, industries, and countries. Marketers can use Instagram to contact, promote, advertise, and sell their products by developing strong relationships with their customers through different social media tools. Using social media tools for marketing and selling reduces paperwork, printed advertisement, and transportation, which positively affects corporate social responsibility and reduces the consumption of energy and pollution.

Efektivitas Instagram sebagai Media Komunikasi Pemasaran Agrowisata Bagus Agro Pelaga di Desa Pelaga, Kecamatan Petang, Kabupaten Badung

The Effectiveness of Instagram as Marketing Communication Media of Bagus Agro Pelaga, in Pelaga village, Petang Sub-district, Badung Regency
 Instagram is the most used media in marketing, one of them is to promote agrotourism. It has an impact on increasingly fierce competition for tourism industry players which requires business actors in the tourism sector to improve the quality of the media to realize sustainable tourism. The purposes of this study is to analyze the characteristics of Instagram Bagus Agro Pelaga, analyze the characteristics of Instagram users, analyze the effectiveness of Instagram as a marketing communication media, and to analyze the correlation between Instagram characteristics and the characteristics of Instagram users with effectiveness of Instagram. The data analysis method in this study used descriptive analysis and the SEM-PLS analysis technique. The results is Instagram's characteristics are classified as attractive. The characteristics of the Instagram users of Bagus Agro Pelaga are dominated by male users, the average level of education is diploma/bachelor with very low income. The effectiveness of Instagram Bagus Agro Pelaga as a marketing communication media is quite effective. The correlation between Instagram characteristics has a positive relationship and has a significant effect on the effectiveness of Instagram, while the characteristics of Instagram users have a negative relationship but have a significant effect on the effectiveness of Instagram.

Penggunaan Instagram sebagai Strategi dalam Menarik Minat Wisatawan saat Pandemi COVID-19 di Jakarta Aquarium, Indonesia

The COVID-19 pandemic is a major blow to the tourism industry. Creative and relevant ideas should beimplemented to support the tourism sector. Due to the shift in technological developments, promoting businessesusing this technology is often found. Instagram has been one of the choices to promote a tourist attraction. InJakarta, there are a lot of tourist attractions that used Instagram as a media to promote their attractions. One ofthem is Jakarta Aquarium. Jakarta Aquarium is the largest indoor aquarium tourist attraction at Neo Soho Mall,West Jakarta. This research aims to see the effectiveness of Instagram as social media in promoting tourismattractions. This research used a mixed method, using both qualitative and quantitative approaches. The datawere collected through observation, literature study, documentation, and online questionnaires. The theory usedin this study is the Tourist Motivation in Traveling. The research results showed, tourists’ visit Jakarta Aquariumwere strongly influenced by the promotion of social media Instagram.Keywords: Promotion, Instagram, COVID-19, Tourist Motivation, Jakarta Aquarium

Efektivitas Instagram sebagai Media Promosi dalam Menarik Minat Pengunjung di Kopi Sadis Medan

This article aims to find out the effectiveness of Instagram as a promotional medium in attracting visitors in coffee shop “Kopi Sadis”. Social media is currently the choice of many people as a means of promotion and marketing. One of the social media that some people use in promoting online businesses is Instagram. Instagram is an online media that makes it easier for its users in various ways, including marketing products and services. Kopi Sadis is one of the online businesses that utilizes Instagram media in marketing the products they sell. Starting from the types of drinks, food, to the atmosphere of the café they post on Instagram. This article uses descriptive qualitative research methods. The source of the data was obtained from interviews with the owner of Kopi Sadis, admin and also visitors of Kopi Sadis. The results showed that Instagram is very effective in attracting the interest of Kopi Sadis visitors in Medan. The interest in sadistic coffee has increased since it was first introduced through Instagram media.

Instagram @Motivasii_Hijrahh_ Sebagai Media Dakwah Dalam Peningkatan Pengalaman Beragama Remaja Masjid Kampung Rawa Sugi

This thesis is a research on Instagram @motivasii_hijrahh_ as a Da'wah Media in Improving the Religious Experience of Youth at Kampung Rawa Sugi Mosque. The type of research used is qualitative research with a mass communication approach and a da'wah approach. There are two sources of data in this study, namely primary data sources and secondary data sources. The results of this study can be concluded that the effectiveness of Instagram as a social media in preaching is considered capable of touching various groups, including teenagers, to adults. Through social media, da'wah can be conveyed better than da'wah through Islamic events. Because the da'wah delivered can be directly read or known by millions of people at the same time. Through social media, da'wah activities become easier. The Instagram account @motivasii_hijrahh_ preaches through Instagram by using features on Instagram such as photos/quotes, videos and instastories. The Instagram account @motivasii_hijrahh_ has a positive impact on mosque youth in Rawa Sugi village who are followers of the @motivasii_hijrahh_ account. And of course it can add to the religious experience for mosque youth in Rawa Sugih village. Da'wah in the mass media is said to be effective because it is able to have a positive impact. The impact of mass communication in three aspects namely cognitive effects, affective effects and conative/behavioral effects. The motivational_hijrahh_ Instagram account has a positive impact and has cognitive, affective and behavioral effects on increasing the religious experience of adolescents at the Rawa Sugi village mosque.

The Effectiveness of Instagram as a Medium to Develop Vocabulary Competence in Senior High School: a Systematic Literature Review

Social media has big impact on daily life, which indirectly makes people change cultural mindset to modern perception. One of social media is Instagram, which this application used to build relationship between peoples through virtual communication and long-distance interactions efficiently. Educators and researchers often apply it in global contexts for educational purposes, such as teaching and learning English vocabulary. When talk about English Learning, basically vocabulary become important aspect to measure understanding and know the level of English aspects. Combining Instagram with learning English is effective way to increase many benefits, especially for students. This article attempts to address about how effective of Instagram as Medium to Develop Vocabulary Competence through Systematic Literature Review Method in senior high school level. The type of research is Systematic Literature Review method. Systematic Literature Review method is method of research that use to identify, study, review, evaluate, and interpret all available research. Related with that, this method refers to topic interest to some phenomenon with certain relevant research questions. Instagram give benefits to develop student quality of understanding meaning many words. In that context, Instagram become one of medium to improve student-efficacy to get better vocabularies knowledge and reach information in same time.

Analasis pengaruh instagram terhadap purchase intention melalui brand awareness dan brand trust pada starbucks surabaya

This study aims to determine the effect of Instagram on Purchase Intention through Brand Awareness and Brand Trust on Starbucks Surabaya consumers. The sampling technique used is non-probability sampling by distributing questionnaires. The sample used in this study were 150 respondents. The requirements of the respondents in this study were domiciled in Surabaya, aged at least 18 years, visited the Starbucks Indonesia Instagram account for at least the last 3 months and were loyal customers who consumed at least 3 times in the last 3 months. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that Social Media Marketing has a significant effect on Brand Awareness, Social Media Marketing has a significant effect on Brand Trust, Social Media Marketing has no significant effect on Purchase Intention, Brand Awareness has no significant effect on Purchase Intention, Brand Trust has a significant effect on Purchase Intention, Social Media Marketing has a significant effect on Purchase Intention through Brand Awareness, Social Media Marketing has a significant effect on Purchase Intention through Brand Trust.

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA LITERASI DIGITAL PERPUSTAKAAN SEKOLAH DI MASA PANDEMI COVID-19 STUDI KASUS INSTAGRAM PERPUSTAKAAN SMKN 32 JAKARTA

The phenomenon of the use of social media has increased in this decade where Generation Y and Z are the biggest social media users today. One of the most popular social media in Indonesia is Instagram, which in 2021 will be ranked fourth as the most popular social media. The popularity of Instagram provides an opportunity for libraries and librarians to innovate by utilizing Instagram as a digital literacy medium. Digital literacy is very important in the 21st century considering that science and technology are developing so rapidly. Especially during the covid-19 pandemic that has hit Indonesia for almost 2 years, it is necessary to reduce extreme interactions that force schools to implement e-learning, resulting in temporary school libraries not being able to be visited by students, this is a strong reason for libraries to advance digital literacy in the school environment. The purpose of this research is to find out: 1). Utilization of Instagram as a library digital literacy media and 2). The effectiveness of Instagram as a library digital literacy media. The method used in this research is the analysis of the research object and literature review. This type of research is descriptive qualitative. The results of this study are: 1). Utilization of Instagram as a library digital literacy media through posting content reviewing collections of books from the library, reviewing some important words and its meaning and as a medium for disseminating information on activities in the school library; 2). The Instagram of the school library at SMKN 32 Jakarta is considered effective as a digital literacy media for students at SMKN 32 Jakarta, seen from the enthusiasm of the students in responding to any published content.

The Effectiveness of Instagram as a Marketing Tool for Naelofar Hijab

According to a survey conducted by the Malaysia eCommerce Industry, the hijab industry in Malaysia is a very profitable business that is expected to generate US $5.9 billion by 2024, according to the survey. Because of this, the study investigates the effective marketing strategy of the Naelofar Hijab brand as depicted on the Instagram platform to engage with the target audience. As a successful brand, this is even more important than other aspects of the Instagram marketing strategy. The AIDA model was used to analyze the ten most successful Naelofar Hijab Brand campaigns promoted on the Instagram social media platform. Naelofar Hijab was the most successful Brand that used Instagram as a marketing strategy tool to promote their products and grow their customer base and brand awareness. According to preliminary findings, Naelofar Hijab’s marketing communication research is primarily defined as a strategy on Instagram focused on viral marketing techniques to draw the audience's attention to the Brand itself rather than the product itself. Other competitors in the fashion hijab category are also taking advantage of the Instagram platform to market their products. Despite this, the marketing techniques employed by the Naelofar Hijab brand are more distinctive in fostering loyalty, trust, inspiration, and motivation in the Brand, as demonstrated by the Brand's founder, Noor Neelofa on her Instagram account. As a result of the AIDA model approach, the findings of this study will benefit the community by increasing knowledge and strengthening entrepreneurial skills in them, allowing them to develop a successful marketing strategy.

The Effectiveness of Instagram as a Marketing Tool for Naelofar Hijab

The Effectiveness of Instagram as a Marketing Tool for Naelofar Hijab

The Effectiveness of Instagram as a Marketing Tool for Naelofar Hijab

The Effectiveness of Instagram as a Marketing Tool for Naelofar Hijab

PENGARUH EFEKTIVITAS PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA PRODUK KULINER “GEROBAK ELBA” BANJARMASIN

This study aimed to provide an academic justification for the effectiveness of Instagram as a medium to promote the products of Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector so that people's buying interest and its sales turnover could increase. Primary data was collected through a research questionnaire using Likert scale. The analytical tool used was multiple linear regression which aimed to predict the effect of the effectiveness of promotion through Instagram on consumers buying interest using the AIDA concept (Attention, Interest, Desire, and Attention) for Gerobak Elba culinary products. The research sample was 100 active Instagram account owners acted as Gerobak Elba followers or have ever heard or seen "Gerobak Elba" IG account which promoted its culinary products through Instagram. The results showed that there were simultaneous significant effect of the Context (X1), Communication (X2), Collaboration (X3), and Connection (X4) dimensions on the customers Buying Interest (Y) for Gerobak Elba culinary products. The hypothesis testing results of the partial influence of each dimension showed that only the Collaboration (X3) dimension had a significant effect on the customers Buying Interest (Y) for Gerobak Elba culinary products

THE EFFECT OF INSTAGRAM IN LEARNING ENGLISH VOCABULARY

The aims of this research are to find out the effect of Instagram in learning vocabulary of third semester students at English Tadris Study Program in IAIN Palu. This research was quantitative method and used total sampling. The subject of this research was the students’ batch 2019 semester 3 academic year 2020-2021 in IAIN Palu. The total numbers of students of in this research were 102 students. After selected the sample of this research were 35 students. Research instrument is questionnaire.The technique of collection data was observation, and reduction.The result showed that Effect of Instagram in Learning Vocabulary of Third Semester Students’ at English Tadris Study Program in IAIN Palu Academic year 2020/2021, used online media namely google form. The data revealed that the level of the mean score 62,48% from 35 students which was categorized as high effect. Then the research concluded that it is evident that Instagram have an effect on learning English (vocabulary) of student. It was revealed by the mean score 62,48%. The research was classified as high category of the students’ questionnaire.

The Effect of Instagram Ads, Prices and Halal Labeling of KFC Fast Food Restaurants on Purchase Decisions

This study aims to determine the effect of Instagram advertising variables, prices, and halal labeling KFC fast food restaurants on purchasing decisions of students at Muhammadiyah University of Sidoarjo using quantitative methods. The sample size was taken as many as 99 respondents with stratified random sampling method. The results of this study indicate that there is a simultaneous influence between Instagram Advertising, Price and Halal Labeling variables on purchasing decisions with a fcount value of 26.933 > ftable 2.70 and a sig value of 0.000 <0.05. While the partial results of the Instagram Ads variable have a tcount value of 3,391 > ttable 1,988, the Price Variable has a tcount value of 4.708 > 1,988 and the Halal Labeling Variable has a tcount value of 2,978 > 1,988. So it can be concluded that the three variables in this study have a positive and significant influence on purchasing decisions for students at the Muhammadiyah University of Sidoarjo

Healthy habits and Instagram: A Cross - Sectional study.

Social media could be considered as an interesting complementary tool to the public health domain. Although the literature has studied in detail the efficacy of some of these platforms, it is unclear whether Instagram® can play a role in the adoption of long-term healthy habits. A healthy food Instagram account called the "ChefTaste" was created to assess both the impact of this platform and the time needed for it to exert influence on its followers. After six months, a cross-sectional study was conducted. Out of 493 candidates, 171 did not follow any healthy food account, 204 followed "ChefTaste" account and 118 fol-lowed other healthy food accounts. Users who followed any healthy food account had a higher probability of not just eating better [OR=1.50 (1.03,2.18) p=0.036] but also indulging in more exercise [OR=1.46 (1.00,2.13) p=0.048] and were more cautious about what they were eating [OR=1.67 (1.13, 2.46) p=0.01]. Furthermore, on comparing the results of "ChefTaste" followers with those of other healthy accounts, we found there were no statistically significant differences with respect to healthy eating and weekly exercise. These findings demonstrate the effectiveness of Instagram® which could be explained by its social support and simplicity. Authors, therefore, believe that Instagram® could play a potential tool in improving the lifestyle of individuals.