Effect Of Green Marketing Research Articles

The Effect of Green Marketing, Social Media Marketing, Word of Mouth And Service Quality on Purchasing Decisions

The formulation of the problem in this research is: Does green marketing influence purchasing decisions? Does social media marketing influence purchasing decisions? Does word of mouth influence purchasing decisions? Does service quality influence purchasing decisions? The objectives of this research are: to determine the influence of green marketing on purchasing decisions, to determine the influence of social media marketing on purchasing decisions, to determine the influence of word of mouth on purchasing decisions, to determine the influence of service quality on purchasing decisions. This research is included in exploratory research. The population in this study is unknown, the number of samples in this study was 220. The analysis tool uses PLS. The research results show that green marketing has no significant effect on purchasing decisions, social media marketing has a significant effect on purchasing decisions, word of mouth has a significant effect on purchasing decisions, and service quality has a significant effect on purchasing decisions.

Effect of Green Marketing on Purchasing Decisions on Avoskin Products

Effect of Green Marketing on Purchasing Decisions on Avoskin Products

The Effect of Green Marketing and Corporate Social Responsibility on Brand Image of Emina Products

The Effect of Green Marketing and Corporate Social Responsibility on Brand Image of Emina Products

The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions

This research aims to determine whether or not green marketing, brand image, advertising, and price influence purchasing decisions for AQUALife products. The population of this research is consumers of AQUALife products in the Central Jakarta area. The sample for this research method used a questionnaire via Gform for a month with a total of 120 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and f-test (simultaneous). The research results show that: (1) Green marketing has no significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Advertising has a positive and significant effect on purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. Managerial implications: Managers need to ensure products and production processes comply with environmentally friendly principles, managers need to ensure consistent brand image across all marketing channels, managers need to develop competitive pricing strategies, managers need to understand competitors' prices and their price position in the market to maintain competitiveness.

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II.

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products, and green consumers aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reasons why green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. These days, green marketing businesses are significantly helping our environment in a competition with the other products in terms of producing eco-friendly products. Being eco-friendly comes up with how you will sell it in the market nowadays. The problem seeks to understand green marketing and its impact on consumers buying behavior in city of Muntinlupa. The researcher came up with a solution to easily attain objectives by gathering enough data through quantitative research, which allows the study to collect information from prospects through a set of Questions via an online survey that was a self-made validated questionnaire. For the sampling technique and size, researcher also used the quota sampling method to complete the 65 out of 100 participants which are based on G*Power analysis from ages 18-45 years’ old who are residents in city of Muntinlupa. According to the results of the research analysis, the environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers conclusively. The demographic characteristics have an average effect on the representation, that brand strategies like product, price, and promotion have a significant relationship with consumers buying behaviors in city of Muntinlupa.

Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.

The Effect of Green Marketing, Sustainable Market Research, and Consumer Engagement on Brand Loyalty and Consumer Legitimacy in MSMEs in Indonesia

The purpose of this study is to examine how consumer involvement, sustainable market research, and green marketing strategies affect brand loyalty and customer legitimacy in Micro, Small, and Medium-sized Enterprises (MSMEs) in Indonesia. Structural Equation Modelling (SEM) with Partial Least Squares (PLS-SEM) as the analysis approach was used in a quantitative analysis including 238 MSMEs from various industries and geographies. The study's sustainable practices have a strong positive correlation with both customer legitimacy and brand loyalty, according to the findings. The results underline the significance of sustainability in building legitimacy and loyalty among consumers as well as the mediating function that these practices have in influencing consumer views. Actionable insights for MSMEs, policymakers, and researchers are provided by the discussion of the practical and policy implications.

Green Marketing at ITC Limited

Green marketing is a phenomenon which has developed particular important in the modern marketing era. While company adopting green marketing, at the same time there are a number of problems that must overcome. One of the main problems is that firms using green marketing must ensure that their activities are not misleading to consumers or industry and do not breach any of the regulations or laws dealing with environmental marketing. Eco- friendly manufacturing, eco-friendly packaging and recycling the waste generated in the process - all a part of Green Marketing - are the key strategies that companies are adopting to sustain in the changing scenario. This study aims to give information about the effect of green marketing on customers purchasing behaviors and also to evaluate the initiatives taken by the Indian Tobacco Company Limited in their core business. This paper also focuses on green marketing mix and the strategies for success of Green Marketing.

The Effect of Green Marketing on Product Purchasing Decisions with E-Wom as a Mediating Variable

Marketing communications in this modern era has experienced very significant developments. The increasingly advanced development of the times demands that everything must change in such a way, keeping up with current developments in the field of marketing communications. The aim of this research is to analyze the influence of Green Marketing on Garnier product purchasing decisions in Surakarta with E-Wom as an intervening variable. This type of research is quantitative research. The population of this research is Garnier product users in Surakarta. This research uses primary data. So the minimum sample that researchers can take is 100 respondents. Sampling technique in this research. using purposive sampling. This research uses SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that Green Marketing has a positive and significant influence on Purchasing Decisions. Green Marketing has a positive and significant influence on E-WOM. E-WOM has a positive and significant influence on purchasing decisions. E-WOM can mediate the relationship between Green Marketing and Purchasing Decisions.

The Effect of Green Marketing on Product Purchasing Decisions with E-Wom as a Mediating Variable

Marketing communications in this modern era has experienced very significant developments. The increasingly advanced development of the times demands that everything must change in such a way, keeping up with current developments in the field of marketing communications. The aim of this research is to analyze the influence of Green Marketing on Garnier product purchasing decisions in Surakarta with E-Wom as an intervening variable. This type of research is quantitative research. The population of this research is Garnier product users in Surakarta. This research uses primary data. So the minimum sample that researchers can take is 100 respondents. Sampling technique in this research. using purposive sampling. This research uses SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that Green Marketing has a positive and significant influence on Purchasing Decisions. Green Marketing has a positive and significant influence on E-WOM. E-WOM has a positive and significant influence on purchasing decisions. E-WOM can mediate the relationship between Green Marketing and Purchasing Decisions.

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I.

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products, and green consumers aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reasons why green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. These days, green marketing businesses are significantly helping our environment in a competition with the other products in terms of producing eco-friendly products. Being eco-friendly comes up with how you will sell it in the market nowadays. The problem seeks to understand green marketing and its impact on consumers buying behavior in city of Muntinlupa. The researcher came up with a solution to easily attain objectives by gathering enough data through quantitative research, which allows the study to collect information from prospects through a set of Questions via an online survey that was a self-made validated questionnaire. For the sampling technique and size, researcher also used the quota sampling method to complete the 65 out of 100 participants which are based on G*Power analysis from ages 18-45 years’ old who are residents in city of Muntinlupa. According to the results of the research analysis, the environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers conclusively. The demographic characteristics have an average effect on the representation, that brand strategies like product, price, and promotion have a significant relationship with consumers buying behaviors in city of Muntinlupa.

The Effect of Green Marketing on Customer Satisfaction

The concept of environmentally friendly marketing has developed due to public awareness. This matter made many companies apply the green marketing concept in marketing their products to create customer satisfaction. Research was conducted with the aim of finding out The influence of green marketing on customer satisfaction. In the process of analysis, research A case study was conducted at Starbucks Coffee located at Bez Plaza. The location was selected because Starbucks Coffee is one of the first businesses to implement a green marketing system. The research method used is quantitative. The data collection process is carried out by distributing questionnaires to 243 visitors. In this research, it was concluded that green marketing has a significant effect on customer satisfaction.

The Effect of Green Marketing and Green Product Implementation on Ecobag Purchasing Decisions at Goodiebag.del Medan

People’s daily activities are inseparable from the use of plastic bags, from supermarkets to small shops, all of them use a plastic bag as a means of storing groceries. Then the remaining use of plastic bags is what causes long-terms damage to the ecosystem and the surrounding natural environment.Because plastic waste is classified as difficult to decompose and if it continues to be sustainable towards the accumulation of plastic waste, it is feared that it will cause air pollution and damage to the surrounding marine ecosystem. This study used quantitative methods and the purpose of this study is to see purchasing decisions through the implementation of green marketing and green products. This study collected data through questionnaire techniques that were distributed to consumers measured by Likert scale and the sampling technique used is saturated sampling. The results showed that green marketing and green products have a significant influence on purchasing decisions.

The Effect of Green Marketing on Brand Image and Impact on Purchasing Decision (Case Study on Student of The Faculty of Administrative Sciences, Universitas Brawijaya WHO Purchase Tupperware Products)

This research aims to clarify (1) the influence of green marketing to brand image, (2) the influence of green marketing to the purchase decision (3) the influence of brand image to the purchase decision. This type of research is explanatory with quantitative approach. Variables in this research are green marketing, brand image, and purchase decision. The population in this research are students of Faculty of Administrative Sciences 2012/2013 Brawijaya University, who purchase, use the product and know that Tupperware products are green products. This research uses 100 people as sample whisch are chosen by purposive sampling, and use questionnaire as data collection methods. This research also uses descriptive analysis and path analysis methods to analyze the data. The result of path analysis shows that green marketing has the significant influence to the brand image and purchase decision, and also brand image that influence purchase decision significantly. Based on the results of this study, Tupperware Corporation should provide more detailed and accurate information about the products offered through the media, so it will increase the consumer knowledge about the product, especially about green marketing.

The effect of green marketing on purchase decisions in ecaps

This study aims to examine the influence of green marketing on purchasing decisions at Ecaps. The research sample consists of 100 randomly selected Ecaps customers. The data used in this study includes both primary and secondary data, with the primary data collected through a validated and reliable questionnaire. The data analysis methods include simple regression, F-test, T-test, determination coefficient (R2), and correlation coefficient. The findings of this study indicate that the green product dimension does not have a significant positive impact on purchasing decisions at Ecaps. However, the green advertising and green brand dimensions have a significant favorable influence on purchasing decisions at Ecaps. The determination coefficient (R2) indicates that the variables in the research model explain approximately 44,1% of the variation in purchasing decisions. At the same time, the remaining variation is influenced by other unexplored factors. The data analysis was conducted using SPSS version 29 software. The main finding of this research highlights the importance of green marketing in influencing purchasing decisions at Ecaps. This study provides valuable insights for Ecaps in developing marketing strategies focusing on environmental aspects to enhance consumer purchasing decisions. As recommendations, the company must prioritize the development of environmentally friendly and sustainable products to create added value for consumers. Additionally, implementing advertising strategies aligned with sustainability values and building a strong brand image as an environmentally conscious company is essential. The company may also consider developing environmental-focused corporate social responsibility programs and promoting them to enhance purchasing decisions.

The Effect of Green Marketing, Brand Awareness, and Attitude on Purchase Intention (Case Study in Consumer Sensatia Botanical)

The Effect of Green Marketing, Brand Awareness, and Attitude on Purchase Intention (Case Study in Consumer Sensatia Botanical)

Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey

Consumers are increasingly looking for natural goods to live more sustainably and healthily in recent years. As a result, firms have begun aligning their strategies with sustainability by emphasizing their production of natural products that are both beneficial for health and environmentally sustainable. However, there is a risk of deceptive claims being made. This is study focuses on determining consumer buying behavior regarding green products in Turkey, with an emphasis on the effect of green marketing and attitude on consumer buying behavior. The study integrates fundamental theoretical approaches to consumer buying, such as the theory of planned behavior (TPB), in a modified conceptual framework. A survey of 385 Turkish consumers knowledgeable about environmentally friendly green products was used to gather data, which was then analyzed using the SPSS 26 software. The results show that green marketing and attitudes have a significant influence on Turkish customers' consumer buying behavior.The findings of this study offer insight into theoretical approaches to consumer buying behavior for researchers and academicians and provide guidance for marketers in devising green marketing strategies to achieve optimal competitive advantage.

The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism

The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism

Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen

<p><em>This study aims to see the effect of green marketing and brand image on consumer loyalty to the Starbucks Coffee brand partially and simultaneously, where the population in this study is Starbucks consumers in Jakarta who have bought the product before. Then the sample was taken using purposive sampling and random sampling as many as 90 respondents, and there were only 78 respondents' data that could be processed. This type of research is quantitative research with two independent variables, namely green advertising and brand image and the dependent variable is consumer loyalty. The data analysis technique used is multiple linear regression using the Jamovi program and it is known from the results of data processing that green advertising and brand image partially and simultaneously have a significant effect on consumer loyalty, whereas from the results of the study the brand image variable has a more significant influence on consumer loyalty.</em></p>

How to earn a premium price: the effect of green marketing and brand coolness

PurposeThe current paper aims to explore how brand coolness can mediate the relationship between tactical green marketing orientation (GMO) and willingness to pay (WTP), by exploring the differences between two global brands with opposite green marketing perceptions.Design/methodology/approachBased on the stimuli-organism-response (S-O-R) framework, the relation between tactical GMO, brand coolness and consumer's WTP is examined through a survey with 272 participants, who gave their perceptions about two different brands regarding their green orientations: British Petroleum (BP) and L'Oréal. The variable set was adapted and validated through focus group sessions.FindingsBrand coolness is found to mediate the impact GMO on WTP and, for both brands, green marketing does affect the extent to which brands are perceived as cool by consumers. More importantly, evidence shows that only in the case of the “green brand” (e.g. L'Oréal), the impact on WTP is significant, which offers new implications regarding the outcomes of companies' pro-environmental policies.Originality/valueThis study is the first to investigate the outcomes of GMO over consumer's intentions (WTP) and the role of brand perceptions (coolness). The effects are compared between two global brands, with significantly different perceptions on their environmental sustainability.