Effect Of Environmental Orientation Research Articles

A literature review on the effect of environmental orientation on firm performance, mediating factor of green supply chain management and electronic transaction levy

The purpose of this literature review is to investigate the relationship between environmental orientation and Green Supply Chain Management, as well as their impact on company performance. It investigates the role of Green Supply Chain Management in mediating the link between environmental orientation and company performance. The review will begin with a thorough discussion of theoretical concepts of environmental orientation and Green Supply Chain Management. It will then investigate the relationship between environmental orientation and Green Supply Chain Management, as well as how it influences business performance. Heading on, it is more likely to investigate the impact of outside environmental focus on firm environmental selection, monitoring, and collaboration, followed by the impact of internal environmental orientation on these three components of Green Supply Chain Management. An investigation on the effect of environmental selection, monitoring, and collaboration on firms' sustainability performance will be reviewed. On the other hand, it will assess the mediating role of Green Supply Chain Management on the relationship between environmental orientation and firm performance. It will additionally look at the mediating role of environmental selection, monitoring, and collaboration on the relationship between external and internal environmental orientation and firm performance. The moderating effect of corporate environmental reactiveness on the link between environmental orientation and Green Supply Chain Management is an essential part of this paper, whereas, exploring the role of government regulation and consumer sensitivity in shaping the link between environmental orientation and Green Supply Chain Management will also be reviewed. It will then investigate the effect of Electronic Transaction Levy (E-Levy) on the impact of Green Supply Chain Management on firm performance. Studies have demonstrated that Green Environmental Orientation has a positive influence on Green Supply Chain Management procedures, which results in sustainable business performance

Effects of environmental orientation on agricultural enterprises’ performance: mediation and moderation analyses

Effects of environmental orientation on agricultural enterprises’ performance: mediation and moderation analyses

Environmental orientation, external environmental information exchange and environmental performance: Examining mediation and moderation effects

Previous research presents mixed findings about the impact of environmental orientation (EO) on environmental performance (EP). Using the theoretical lens of resource orchestration theory (ROT) and contingency theory (CT), this study explores the relationships between EO, external environmental information exchange (EEIE) (with suppliers and customers), and EP. In particular, this study investigates the mediating role of EEIE between EO and EP, and the moderating effect of EO on the relationship between EEIE and EP. The proposed relationships were analysed through structural equation modelling and hierarchical linear regression analysis using survey data collected in Australia. The results reveal the partial mediating effect of EEIE on the EO-EP link, and the contingency effect of EO on the relationship between EEIE (with customers) and EP. Our study extends the boundaries of the current understanding by empirically testing both mediation and moderation within the same study, thereby presenting insights into how EO can positively influence EP, and under what circumstances. These findings provide managers with useful guidance on how EO can be complemented by external information sharing for environmental solutions.

Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali

PurposeTo test and explain about the implementation of the green marketing mix strategy, based on an environmental orientation and social capital in increasing the competitive advantage of the real estate developer or company in Bali.Design/methodology/approachData collected in this study are primary data. Primary data collection is done by survey method using a research instrument in the form of a questionnaire. This research was conducted at real estate development companies in several cities in Bali. The sample unit is a real estate developer in Bali whose scope of operation project is at least 20 hectares, which means the scale of the property business is a middle-class and upper-class company. The unit of analysis is the company developer in Bali, while the respondent is General Manager, CEO or company owner. Data analysis employs inferential statistics of partial least square (PLS).FindingsThe findings in this study indicate that environmental orientation and competitive advantage do not have a significant direct relationship. However, it has an indirect effect through the adoption of a green marketing mix strategy. Thus, the application of the green marketing mix strategy has a positive and significant impact on increasing competitive advantage. Then, environmental orientation has a direct and significant influence on the application of the green marketing mix. Social capital has a positive and significant influence on competitive advantage.Originality/valueThe originality of this study is evident from the effort to deepen the analysis about the Competitive Advantage uses a green marketing mix strategy for real estate developers as a service company. Although there are many studies on EO, the results are still varied so that this becomes something interesting. Thus, in this study the concept of the effect of EO influence was developed on the implementation of the green marketing mix strategy by green property developers.

중국 제조업 수출기업의 환경지향성과 사회적 책임이 경제적 성과에 미치는 영향: 친환경 공급사슬관리의 매개효과를 중심으로

중국 제조업 수출기업의 환경지향성과 사회적 책임이 경제적 성과에 미치는 영향: 친환경 공급사슬관리의 매개효과를 중심으로

Promoting environmental performance in manufacturing industry of developing countries through environmental orientation and green business strategies

This empirical study attempts to examine the effect of environmental orientation (EO) on environmental performance (EP). Mediating role of green business strategies (GBS) in this relationship is also tested. Furthermore, the moderating role of top management environmental awareness (TMEA) in the relationship between EO and GBS is also analyzed. Simple random sampling technique was used for data collection purposes. Data was collected from managers of 126 manufacturing industries of Pakistan. These industries include pharmaceutical instruments, office machinery, furniture and fixtures, electrical equipment, and automobile accessories. Correlation, linear regression and structural equation modeling techniques were used for data analysis. Findings revealed a direct effect of EO on GBS and EP. In addition, the results confirm that GBS positively mediate between EO and EP. It also founds that TMEA strengthens the direct effect of EO on GBS. Although the empirical evidence is reasonably established that EO has a substantial contribution for EP, however, in the existing studies, there is a lack of discussion on the links between EO, development of GBP and improvement of EP in the context of manufacturing industries of the developing countries like Pakistan. The results of the study suggest that organizations are required to put more attention towards stakeholders’ requirements and strategies that ensure the protection of the natural environment. Hence, EO in term of internal orientation and external orientation are pertinent to formulate GBS in order to improve EP in a more appropriate way. The data for the study was collected from manufacturing businesses; therefore, the result of the current study may not be generalizable to all industries.

Environmental Orientation, Green Supply Chain Management, and Firm Performance: Empirical Evidence from Chinese Small and Medium-Sized Enterprises.

This study investigates the relationship between environmental orientation and firm performance with the mediating role of green supply chain management (GSCM). This study uses a survey questionnaire to collect data from 247 CEOs from Chinese small and medium-sized enterprises (SMEs). Structural equation modeling is used to analyze data and test hypotheses. Empirical results show that internal and external environmental orientations are positively related to the three elements of GSCM, namely, environmental selection, monitoring, and collaboration with suppliers which are also positively related to firm performance. In addition, results show that environmental selection, monitoring, and collaboration with suppliers mediates the relationship between internal and external environmental orientations and firm performance. The findings provide important implications for academic researchers and business managers in planning and implementing environmental strategies. In terms of theoretical implications, this study sheds a new light to current knowledge about the effect of environmental orientation on GSCM and firm performance of SMEs. This study also provides empirical evidence to clarify the mediating mechanism of GSCM in the link between environmental orientation and firm performance of SMEs. In terms of practical implications, this study provides knowledge for managers of SMEs to better understand the important role of environmental orientation and green supply chain management. Findings of this study provide knowledge for managers of SMEs to make their business policies better.

Environmental orientation and employee-based brand equity in 4 to 5-star hotels

ABSTRACTThe literature has been inconclusive in reporting the effect of environmental orientation on organization performance. This study hypothesises that employee-based brand equity mediates the environmental orientation–organization performance relationship. Quantitative data were collected from the hotel industry in Kuala Lumpur and analysed using SEM. The findings show that employee-based brand equity partially mediates environmental orientation–organization performance relationship. Thus, the study suggests that hoteliers not only need to be technically sound and product oriented but also environmentally sensitive in order to successfully attract, recruit and retain worthy employees for better business results.

The Effects of Environmental Orientation on Firm Performance and a Mediating Role of Employee-Based Brand Equity: A Comparative study

The studies striving to investigate the interrelationships between environmental orientation-company’s performance, and its mediator constructs remain fragmented. This study provides insights to illuminate the process through which environmental orientation transfers into business results. It proposes hypotheses based on Social Identity Theory and the Theory of Reasoned Action and empirically test it in a comparative, cross-cultural study. The findings observe that employee-specific idiosyncrasies influence business performance through employee-based brand equity. Thus, the study suggests an increased role for management-induced practices to effectively transform brand values into a higher level of employee engagement and better business results.

The Effect of Environmental Orientation on Green Innovation: Do Political Ties Matter?

Although the importance of environmental orientation has been recognized, how and under what conditions it influences green innovation is limited. To extend the research on green innovation, our research examines the impacts of two dimensions of environmental orientation on two types of green innovation, as well as the moderating role of political ties. Drawing upon stakeholder theory and resource-based view, we propose research hypotheses. We perform hierarchical regression analysis to validate the hypotheses that is based on survey data collected in 253 Chinese manufacturing companies. Our findings indicate that internal environmental orientation and external environmental orientation are positively linked with both green product innovation and green process innovation. The effect of internal environmental orientation on green process innovation is stronger than that of green product innovation. In addition, political ties strengthen the positive impacts of internal environmental orientation on green product innovation and green process innovation, while attenuating the positive impact of external environmental orientation on green process innovation. These findings contribute to theory and practice by enriching our understanding of how two dimensions of environmental orientation affect two types of green innovation.

Networking for the environment: The impact of environmental orientation on start-ups’ networking frequency and network size

Abstract Although the public debate on the environmental orientation of firms has intensified, there is a lack of understanding about the consequences of that orientation, especially in terms of its impact on firms' networking behavior. In order to fill this gap, this paper analyzes the impact of external and internal environmental orientation on start-ups’ network characteristics, because networks are both vital for the success of start-ups and resource demanding. More specifically, the effects of environmental orientation on networking frequency and network size among start-ups are analyzed. Empirical data from 248 technology-based start-ups shows that those firms with a strong external environmental orientation have significantly higher networking frequencies and build larger networks. Conversely, a strong internal environmental orientation is linked to smaller networks. Thus, the results highlight the relevance of differentiating between the external and internal environmental orientation of start-ups because both concepts can have very different effects. From a practitioner perspective, the results have important implications with regard to the resources required for networking and the opportunities and barriers that tend to accompany internal and external environmental orientations.

The Effect of Environmental Orientation on Innovation, Environmental and Market Performance in Franchise Firms Context

The Effect of Environmental Orientation on Innovation, Environmental and Market Performance in Franchise Firms Context

The effect of environmental orientation on salesperson effort and participation: the moderating role of organizational identification

Environmental orientation has emerged as a noteworthy strategy for firms attempting to provide an authentic, unified image of environmental commitment to stakeholders. However, it is yet to be assessed from those employees most responsible for conveying an environmental image. This research examines the construct from the salesperson's point of view. Integrating social identity theory within a traditional Input-Process-Output framework, we demonstrate the importance of aligning firm ideals with individual boundary spanner identity in an environmental context. Our findings suggest that salespersons' perceptions of a firm's environmental orientation directly influence their effort and participation. Further, this relationship is amplified when the salesperson also has strong organizational identity. Finally, when salespeople put more into their work or actively engage in improving their company's environmental image, this increased effort and participation ultimately contributes to individual sales performance and job satisfaction.

Attitudes of Norwegian ptarmigan hunters towards hunting goals and harvest regulations: the effects of environmental orientation

Ptarmigan (Lagopus mutus) hunting has long traditions in Norway. It is often assumed that hunters are more consumptively and less conservation oriented than other recreational groups. Considering the large numbers of hunters and the popularity of the sport it is more likely that hunters value both consumptive and appreciative aspects and represent diversity in their concern for the environment. In this study we surveyed 2,717 ptarmigan hunters to examine environmental orientation, and the effects of environmental orientation on different management regulations. Results showed that environmental concern is a discriminating factor for how the hunters rate hunting goals, harvest regulation measures, and acceptance of protecting parts of the bird populations in refuges. Increasing environmental concern is positively correlated with higher acceptance of regulatory management actions aimed at preserving the resource. Socio-demographic variables had limited effect on the relationship between environmental concern and attitudes toward management. Small game management needs to balance consumptive and appreciative experience dimensions, and degree of environmental orientation may be an indicator of acceptance of management actions.