Abstract
ABSTRACTThe literature has been inconclusive in reporting the effect of environmental orientation on organization performance. This study hypothesises that employee-based brand equity mediates the environmental orientation–organization performance relationship. Quantitative data were collected from the hotel industry in Kuala Lumpur and analysed using SEM. The findings show that employee-based brand equity partially mediates environmental orientation–organization performance relationship. Thus, the study suggests that hoteliers not only need to be technically sound and product oriented but also environmentally sensitive in order to successfully attract, recruit and retain worthy employees for better business results.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
