Effectiveness Of Digital Marketing Research Articles

Effectiveness of Digital Marketing on Revisit Intention Outpatient of Brebes Regional General Hospital

Background: The Covid-19 outbreak turned into a pandemic in Indonesia in 2020. The patient's intention to visit the hospital due to the pandemic but can be influenced by the hospital's marketing strategy. Brebes Regional General Hospital before the Covid-19 pandemic used conventional marketing and, in an effort, to increase the number of repeat visits to patients in the pandemic era and industry 5.0, namely through the most effective marketing strategy, namely digital marketing.
 Purpose: The aim is to determine the influence and effectiveness of digital marketing in terms of people, physical evidence, process and promotion on the intention to revisit outpatients at Brebes Regional General Hospital.
 Methods: Using the Quasi Experimental Pre and postest method in digital groups and conventional groups and the Logistic Regression method.
 Results: The results showed that there was a difference and there was effectiveness in the digital marketing group on the promotion variable (0.45), process (0.56), physical evidence (0.37) and intention (0.54). There is a difference and effectiveness in the conventional group on the process variable (0.35). There is a simultaneous influence of 4P variables on the intention to revisit by 70.5%.
 Conclusion: There is a difference and effectiveness in patient re-visits in the outpatient service of the Brebes Regional General Hospital before and after the digital marketing intervention group on the variables of Promotion, Process, Physical Evidence and Visit Intention.

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

This research explores the impact of Digital Marketing and Knowledge Management on the Marketing Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through empirical analysis, the study reveals significant and positive relationships between both Digital Marketing and Knowledge Management and Marketing Sustainability. The findings underscore the critical role of digital strategies and knowledge-sharing practices in enhancing MSMEs' market presence, customer engagement, and overall marketing sustainability. Practical implications for MSMEs include the integration of these strategies into their operations and investment in training. As Indonesian MSMEs navigate an increasingly competitive business landscape, this research provides actionable insights to promote their long-term success and resilience.

Exposure effects to unfamiliar food advertisements on YouTube: A randomized controlled trial among adolescents

Despite the societal relevance of the topic, experimental evidence on the effects of digital food marketing on adolescents' food attitudes and choice behavior remains relatively scarce. Drawing on the logic model explaining the influence of marketing on health-related responses, the current between-subjects experiment sought to (i) evaluate the effects of exposure to unfamiliar food advertisements on YouTube with respect to adolescents' advertisement and brand recall, brand recognition, attitudes, and food choice in a hypothetical scenario; and (ii) compare the effect of exposure to advertisements promoting healthy (vs. unhealthy) food. Uruguayan adolescents (N = 433; 51% female) were randomly assigned to one of four experimental groups: a control group not exposed to any advertisement, a non-food group exposed to a clothing advertisement, an unhealthy food group exposed to an advertisement promoting a burger, and a healthy food group exposed to an advertisement promoting a salad. Following exposure to the advertisement, participants provided responses linked to advertisement and brand recall, brand recognition, attitudes, and food choice. The findings revealed that the largest effects of exposure to food advertisements emerged for advertisement recall and brand recognition (i.e., the most proximal steps in the logic model). Further, the burger advertisement was more easily recalled than the salad and the non-food advertisements, presumably due to its higher reward value. The effects of the food advertisements on brand attitudes and food choices were more inconclusive, although participants’ sex and frequency of burger consumption consistently moderated the impact of ad exposure on these outcomes, through mainly influencing males and adolescents who consumed burgers more frequently. Together, these results contribute to the literature on the effects of digital marketing by providing causal evidence for the role of advertisement exposure on adolescents’ advertisement and brand recall, brand recognition, brand attitudes, and choice behavior.

Pengaruh Digital Marketing, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Produk Skincare Lokal Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya

The aim of this research is to see the effect of digital marketing, brand image, and product quality on the decision to repurchase local skincare products. All 12,819 students at the 17 August 1945 University of Surabaya became the population of this study. The researcher used purposive sampling in sampling and obtained a sample of 100 respondents from calculations using the slovin formula. Sample collection using questionnaires conducted online and offline with the help of google form. According to the research results obtained multiple linear regression analysis . According to the results of the partial test (t test), partially there is influence from the Digital Marketing (X1), Brand Image (X2), Product Quality (X3) variables on Repurchase Decisions (Y). While according to the F test (simultaneous test) that simultaneously there is influence from the Digital Marketing (X1), Brand Image (X2), Product Quality (X3) variables on Repurchase Decisions (Y).

Penerapan Digital Marketing (Aplikasi Jiva) Sebagai Upaya Peningkatan Pendapatan di LMDH KPH Mojokerto

The provision of Digital Marketing socialization aims to utilize the marketing strategy of corn commodities in the Forest Village Community Institution (LMDH) Watu Blorok, Jolotundo Village, Jetis District, Mojokerto Regency. To maximize the potential of online marketing, many organizations use various digital tools and platforms. An application that has received attention in digital marketing is the Jiva application. Gives a clear and detailed overview of digital marketing, and analyzes its potential for effective implementation. Digital marketing includes a set of strategies and techniques used to promote products, services through online channels. Jiva app, is specially developed to offer various features and functions that can improve the efficiency and effectiveness of digital marketing. Finally, this paper highlights the importance of digital marketing in the context of the digital age and illustrates the potential of the Jiva app in implementing effective strategies. By leveraging its advanced features, the Jiva app helps organizations expand their reach, improve interactions with customers, and achieve marketing goals. The benefits offered by the Jiva app make it a valuable tool in digital marketing efforts

Analysis of Brand Awareness and Brand Image Strategies on Lake Toba Tourists' Interest through the F1H20 Power Boat Digital Marketing Strategy in Balige, North Tapanuli

The main objective of this study is to analyze the effect of brand awareness and brand image on the interest of Lake Toba tourists through digital marketing strategies. The approach used in this research is associative and quantitative, using path analysis. The population and sample of this study were micro, small, and medium enterprises around the location of the Lake Toba Powerboat F1H20 event in Sibola Hotang Village, Balige District, Samosir Regency, North Sumatra Province, totaling 93 people. The sampling technique used is quota sampling. The sample size in this study consisted of 93 respondents. The results showed that the effect of brand awareness on visitor interest had an original sample size of 0.550, P-Value 0.000 < P-Table 0.05, and T-value 4.374 > T-Table 1.196. The effect of brand image on visitor interest has an original sample size of 0.507, a P-value of 0.036, a P-table of 0.05, and a T-value of 3.666. T-Table 1.196. The effect of brand awareness through digital marketing on visitor interest has an original sample of 0.235 with a P-Value of 0.040 < P-Table 0.05 and a T-value of 2.051 > T-Table 1.196. The influence of brand image through digital marketing on visitor interest has an original sample of 0.435 with a P-Value of 0.040 (P-Table 0.05) and a T-Value of 3.051. T-Table 1.196. Finally, the effect of digital marketing on visitor interest has an original sample size of 0.435, a P-Value of 0.040, a P-table of 0.05, and a T-value of 3.051. T-Table 1.196.

The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products

MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find out how personal selling influences purchasing decisions; (3) to find out whether digital marketing has a simultaneous effect on purchasing decisions. In this study, the quantitative correlation method was used to analyze the numbers. The population of this study is all consumers who buy MS.GLOW products at Cut Rafa Aek Nabara stores and the sample in this study is representative of the population in this study as many as 60 people. The sampling method in this study used saturated sampling techniques. The analysis technique used is a statistical test. The results of the study explain that digital marketing and personal selling variables influence consumer purchasing decisions which show that the coefficient value Y = 0.909 + 0.836X with a significant 0.000 is smaller than 0.06 and statistical calculations in the summary model with an R Square value of 0.732 means digital marketing and personal selling influence on purchasing decisions.

Menganalisis Industri UMKM dan E-Commerce Pada Teknologi

The background of this reseacrh is that there is a significate in the use of the internet lately that UMKM (Usaha Mikro Kecil dan Menengah) must be aware of, the impact of whisch is urgency of digital marketing as a solution to marketing media anxiety in supporting the promotion of sales of goods. This stigma strengthens the marketing carried out by UMKM actorst to be advanced and important to implement. Among them is the emergence of the use of social chat, E-businnes, social media, E-commerce, and so forth. The purpose of this research is so identify the use of capcin and jus 89 UMKM after applying digital marketing. This research method uses qualitative methods with a case study approach. Data collection techniques obtained through documentation, interviews, and observation. Meanwhile, checking the validity of the data is based on triangulation of techniques and sources. This data analysis here is applying Milles and Huberman’s data analysis. As for the results of this study, data was obtained that the effect of digital marketing on the income of UMKM capcin and jus 89 in Kediri City was significate, which was known from the increase in sales and high consumer interest.

INCREASED CUSTOMER SATISFACTION USING DIGITAL MARKETING IMPLEMENTATION IN THE BANKING INDUSTRY IMAGE

Digital technology has spread throughout the planet. The banking industry is one that is intimately tied to this technology. The National Private Business Bank (BUSN) employs a variety of digital marketing strategies. One method is to use websites and social media. This study employs a management science method to assess the importance of digital marketing in enhancing customer satisfaction and its influence on banking image. This study use descriptive research methodologies using sample of 140 respondents, with this analysis employing Chou and Bentler’s theory. Finally, the research findings indicate that Digital Marketing Implementation at BUSN has been carried out quite well; in this study, customers at BUSN are satisfied, and the Banking Image at National Private Business Banks (BUSN) has been well obtained. In this study, it is also discovered that Digital Marketing has an impact on Customer Satisfaction at National Private Business Banks (BUSN), with a magnitude of 72.7%. Furthermore, there is a 21.8% effect of Digital Marketing in this study on Banking Image at National Private Business Banks (BUSN), and it is known that there is an effect of Customer Satisfaction on Banking Image at National Private Business Banks (BUSN), with a magnitude of influence of 22.9%, there is an effect of Digital Marketing on Customer Satisfaction, and its Impact on Banking Image at National Private Business Banks (BUSN), with a simultaneous influence of 83.1%, and the remaining 16.9% is influenced by factors other than the research variables.

The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and service quality on purchasing decisions through a quantitative questionnaire using an accidental sampling method. The research is designed to find out the relationship between the influence of digital marketing, word of mouth and service quality on consumer purchasing decisions using a quantitative approach method. The variables in this study consist of independent variables and dependent variables. The variables studied include digital marketing, word of mouth, service quality and consumer purchasing decisions. The research was conducted at food SMEs in Jakarta, Indonesia. Sources of data in this study were primary data including consumer responses to digital marketing, word of mouth, service quality and purchasing decisions obtained from the results of distributing online questionnaires. The sample size used in this study was 680 people. The data collection method used in this study was an online questionnaire distributed by social media. The data were analyzed using SPSS software and structural equation modeling (SEM) with SmartPLS software tools. The results of this study indicate that the higher the digital marketing, word of mouth, and service quality, the higher the purchasing decision. SMEs must further optimize the use of digital marketing in marketing their companies such as uploading interesting content on one of the existing social media. From a word-of-mouth point of view, companies must promote more to their closest circle of benefits what they get from using SEMs products. Service quality must continue to provide excellent service to consumers or customers so that these consumers feel comfortable and satisfied.

The Effect of Digital Marketing and Product Quality on Product Purchasing Decisions of Monica The Label

The Effect of Digital Marketing and Product Quality on Product Purchasing Decisions of Monica The Label

The effect of digital marketing and sales information systems on customer’s purchase intention for increasing the sales rate of digital shopping

Today, with the development of technology, digital sales have become an important part of companies’ sales. In such an atmosphere, the development of marketing and sales information systems can help to improve marketing and sales in the field of digital markets. Paying attention to information system and combining it with marketing in the digital space can lead to an understanding of how information system and costumer behavior contributes to the purchase decision of a company’s customers. In this regard, the current research has been carried out with the aim of discovering the model of the effect of information system on the consumer’s purchase intention in the digital platform. In order to achieve the mentioned goal, firstly, based on the in-depth review of the subject literature, the conceptual model of the research has been developed. For the purchase intention, variables such as choosing a brand, intermediary or place of purchase, purchase amount, purchase time and payment method have been identified. Then, to measure the relationship between research variables, a research questionnaire was prepared and distributed among 250 customers who could be accessed. In this research, rank regression analysis method was used to analyze the data from the questionnaire. The results of this research show that information system and digital marketing directly affects the customer’s purchase intention, also it is effective on the sales rate of digital shopping.

Transmedia effects on business, aesthetics and production of a traditional cultural product on the example of shadow puppet shows in Indonesia

Media is one of the main instruments for promoting and differentiating businesses from each other. Awareness of the brand, loyalty to the brand, attitude towards the services and products of a business and other factors that affect the sales of more products are all possible with targeted advertising in media. Television interactions and performing arts show the power relationship to the issue of the new format of stage offerings into a screen with anew aesthetic. The studies in the community very clearly show the problem of media and technology intervention in traditional culture of Indonesia itself and in the ways of its promotion and monetization. The issue of hybridity is common in puppet shows (which will be a case for this research) in the community, although in fact the quality of the show becomes worth researching further. Qualitative approach promises a new perspective for the existence of traditional art in the digital media age. The case of media sharing uploads becomes the primary source of data, in addition to the forms of live performances in the community. Streaming technology is a testament to the level of stage art’s path to new digital culture communication. The results of the hypotheses testing based on the effect of digital marketing on the two variables of consumer participation and consumer value regarding the traditional Indonesian art of puppet shows did not have an acceptable significant effect (p < 0.05), but in relation to the role of digital marketing on consumer confidence, this amount is regarded as acceptable. Conclusion. Power relations produce creative products in the context of television culture, and become a reference for wayang hybridity in society. The success of revitalizing wayang golek as an investor power relation in shifting the function of wayang as a medium for public entertainment.

The Effect of Digital Marketing on Increasing MSME Profits

The Effect of Digital Marketing on Increasing MSME Profits

THE INFLUENCE OF DIGITAL MARKETING, PROMOTION, AND SERVICE QUALITY ON CUSTOMER REPURCHASE INTENTION AT HUB22 LOUNGE & BISTRO SURABAYA

The study entitled “The Influence of Digital Marketing, Promotion, and Service Quality on Customer Repurchase Intention at Hub22 Lounge & Bistro Surabaya” has four objectives, namely: (1) Knowing the effect of digital marketing on repurchase intention partially, (2) Knowing the effect of promotion on repurchase intention partially, (3) Knowing the effect of service quality on repurchase intention partially, (4) Knowing the effect of digital marketing, promotion, service quality on repurchase intention simultaneously. Hub22 Lounge & Bistro Surabaya is a business engaged in food and beverages. This research uses quantitative methods. The population in this study was the customers of Hub22 Lounge & Bistro who made transactions for the last six months. The sample in this study amounted to 140 respondents. Data collected through the distribution of questionnaires were distributed online using SPSS version 26. The results of this study are: (1) Digital Marketing partially has a significant effect on repurchase intention, (2) Promotion partially has a significant effect on repurchase intention, (3) Service quality partially has a significant effect on repurchase intention, and (4) Digital marketing, promotion, service quality simultaneously have a significant effect on repurchase intention.

The Effect of Digital Marketing on Customer Relationships in the Capital of Afghanistan (Kabul)

The Effect of Digital Marketing on Customer Relationships in the Capital of Afghanistan (Kabul)

THE INFLUENCE OF DIGITAL MARKETING, PROMOTION, AND SERVICE QUALITY ON CUSTOMER REPURCHASE INTENTION AT HUB22 LOUNGE & BISTRO SURABAYA

The study entitled “The Influence of Digital Marketing, Promotion, and Service Quality on Customer Repurchase Intention at Hub22 Lounge & Bistro Surabaya” has four objectives, namely: (1) Knowing the effect of digital marketing on repurchase intention partially, (2) Knowing the effect of promotion on repurchase intention partially, (3) Knowing the effect of service quality on repurchase intention partially, (4) Knowing the effect of digital marketing, promotion, service quality on repurchase intention simultaneously. Hub22 Lounge & Bistro Surabaya is a business engaged in food and beverages. This research uses quantitative methods. The population in this study was the customers of Hub22 Lounge & Bistro who made transactions for the last six months. The sample in this study amounted to 140 respondents. Data collected through the distribution of questionnaires were distributed online using SPSS version 26. The results of this study are: (1) Digital Marketing partially has a significant effect on repurchase intention, (2) Promotion partially has a significant effect on repurchase intention, (3) Service quality partially has a significant effect on repurchase intention, and (4) Digital marketing, promotion, service quality simultaneously have a significant effect on repurchase intention.
 
 Keywords: Digital Marketing, Promotion, Repurchase Intention, Service Quality

Impact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States

Events are crucial to the industry's growth and economic benefits. Nearly 1.5 billion people visit corporate events each year across the world. Even though the event was formerly regarded as the industry's fastest-growing segment, it is currently undergoing a significant transformation and shift because of the COVID-19 epidemic. Businesses are embracing digital marketing to communicate with their customers during this pandemic catastrophe. As a result, the pandemic has an impact on core ideas and marketing innovations. The objective of the research is to look at the effects of digital marketing in the event industry in Malaysia and the United States (USA) during covid-19. Samples of the study were consumers who attended virtual events in Malaysia and the United States (USA) for a period of two years following the pandemic Covid-19 from 2019 to 2021. This study used a survey questionnaire to obtain the primary data. The finding of the study showed that digital marketing has an influence on customer attitude, brand awareness, trust, and intention among the event attendees from Malaysia and United States. Finding further showed that brand awareness had minimal influence on the purchasing intention of event attendees from Malaysia and the United States (USA). Malaysian participants believe trust is the most important factor in developing an intention to join the event, whereas Americans believe that customer attitude is the most crucial aspect of developing an intention. This study recommends event planners develop digital marketing that keeps up with new technological innovations and changing customer expectations in terms of content that should be more tailored as well as wow-factor-filled attendee experience.

THE INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE, MOTIVATION AND COMPENSATION ON EMPLOYEE PERFORMANCE IN REGIONAL APPARATUS ORGANIZATIONS (OPD) AT BAPERLITBANG KARIMUN REGENCY

Globalization is the tools of the growth of humans life on nowadays. As we know, it is not only controlled the human aspects, but it is also manage the humans activity as economy system. The economy system are controlled by the technology. These technology not only for manage the outcome or income of Indonesian people. But, it is also for the source of economy growth in humans life. The source of technology on nowadays are used is digital marketing. The words of digital marketing are taken from digital where its meant as technology and marketing as the economy of business of investor or the people. The purpose of this research aimed to know the effect of digital marketing towards the economy system. Further, the economy system on nowadays are not used the humans effort anymore. The methodology research that used on these research are used qualitative design. The design that applied on these research because the data and the sample of these research are based on the journals and the books quotation without any steps on analyze of the data. The steps of conducting the research are following; a) the formulation of topic, where it coming from the idea or the source of reading the books; b) data collection, after the topics are founded to be the topics of read, then the data are collecting of the theory, quotation or another aspect of economy or digital marketing from the journal or the books; c) the hypothesis determination, these steps are coming from the reading the book or the quotation; d) recycling the result, these steps is the main steps on the research to know the result of the idea or the things on the human’s aspect of the management economy system. After the result are founded, there were the result of these research as following : 1) the consideration of human’s effort being low; 2) the transaction of marketing being bigger; 3) improving the creativity of human skill.

A Study on Effectiveness of Digital Marketing Among College Students in Usilampatti, Madurai District

The modern facet of marketing is digital marketing. Consumers have become more tech-savvy as a result of the advancement of technology and smart phones are provided the instant access to the internet. If the consumer wants to get information, they simply get from the internet. As a result, marketers began to use this channel to disseminate information about their products, services and thoughts, this practice known as Digital Marketing. The primary goal of digital marketing is to attract users and provide them with access to information about businesses via digital media. This article looks at the many digital marketing promotion tactics available, as well as their appeal and effectiveness among college students. A random sample of 70 students was selected to investigate the reasons for the growing popularity and efficiency of digital marketing in compared to traditional marketing strategies.