Effect Of Customer Perceived Value Research Articles

Customer engagement and hotel booking intention: The mediating and moderating roles of customer-perceived value and brand reputation

This study develops and examines a proposed conceptual model of customer engagement (CE) with brand social media pages (BSMPs) in the hospitality context. Based on limitations in the previous literature, the study investigates several consequences of CE with hotel BSMPs: customer-perceived value (CPV) (functional, social, and entertainment), customer-brand relationship strength (CBRS) (commitment, self-connection, and intimacy), and hotel booking intention. The current paper also examines the mediating role of CPV in the relationship between CE and CBRS, as well as assesses, for the first time, the moderating effect of brand reputation on the relationships among these constructs. Using partial least squares-structural equation modeling, the study analyzes data on 396 social media users who are hotel customers. The findings support all the hypotheses related to direct relationships between CE, CPV, CBRS, and hotel booking intention, besides the mediating effect of CPV. This research addresses a knowledge gap and provides valuable practical implications.

The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study

This study delves into consumers’ privacy valuation, modeling the privacy calculus as a mediating construct and aiming to investigate the factors that possibly influence the perceived costs and benefits thereof. A reverse auction was conducted within a real-life experimental field setting, which enabled the researchers to control the consumer decision-making process for customer-perceived value. The results highly support the conceptualization of the cost–benefit calculus as a mediating construct. The findings indicate that consumers distinguish between the positive and negative consequences of personalization when they determine the value of their data. Furthermore, the findings prove the important relationship between customer-perceived value and consumers’ data valuation. The findings show that negative elasticity of the suggested bid amounts to a change in usage intensity. This study substantially enhances the academic understanding of consumers’ decision-making processes when exchanging data for benefits.

Wellness tourism: customer-perceived value on customer engagement

Turismo de bienestar: el valor percibido por el clienteen la participación del clienteObjetivoEste estudio evaluó el proceso de la creación conjunta de valor dentro del turismo de bienestar, mediante la construcción de un modelo de ecuación estructural de las interacciones de los clientes con (1) el medio ambiente, (2) los empleados de servicio y (3) otros clientes relacionados con el valor percibido por el cliente y el compromiso del cliente.Diseño/Metodología/EnfoqueLos cuestionarios fueron distribuidos en destinos de turismo de bienestar conocidos cerca de la ciudad de Guangzhou, provincia de Guangdong, China. El contenido del cuestionario incluye: interacción cliente-medio ambiente, interacción cliente-empleado de servicio, interacción cliente-cliente, valor percibido por el clientes, compromiso del clientes y el contexto demográficos. Este estudio recopiló 528 cuestionarios válidos de centros turísticos de aguas termales, parques forestales nacionales, montañas y spas de bienestar localizados en la provincia de Guangdong,China. Se utilizó el modelo de la ecuación estructural (Structural Equation Modeling, SEM) para analizar los datos obtenidos.ResultadosLos resultados revelan que los tres tipos de interacciones, que incluyen la interacción cliente-medio ambiente (ICMA), la interacción cliente-empleados de servicio (ICES), y la interacción cliente-cliente (ICC), tienen efectos positivos en el valor percibido por el cliente (VPC), y que el VPC afecta positivamente el compromiso del cliente (CC). Con base en estos resultados, se dan recomendaciones de gestión para las empresas de servicios de turismo de bienestar.Originalidad/ValorEste es un estudio bastante inexplorado sobre la causa y el efecto del VPC en el turismo de bienestar, desde la perspectiva de la creación conjunta de valor (CCV). Este estudio no solo contribuye al conocimiento sobre los factores que fomentan el VPC, sino también a la comprensión de las conexiones entre el VPC y el CC.

The Mediation Effect of Customer Perceived Value and AttitudeToward Advertisement on Social Media Influencer’s Credibility on Purchase Intention

Instagram isthe most used social mediathat promotes influencer marketing, which is an effective marketing way by using influencer. SMI can be a fashion blogger, such as Gisella who endorses casual fashion in Instagram. SMI’s credibilityhas a role in purchase intention, making a producer consider SMI's credibility when they decide to work with them. Customer perceived value (CPV) can be partially mediating variable toward SMI's credibility on purchase intention, indicating that there might be other variable that act as mediator. Other researcher found that attitude toward advertisement (Aad) act as mediator of SMI's credibility on purchase intention. Thus the purpose of this research is to examine the mediating effect of CPV and Aad toward the SMI's credibility on purchase intention of casual fashion. The population used was female student of SCU Semarang. Descriptive analysis (score tabulation) and statistic analysis (regression, path analysis)were conducted. The result indicated that CPV and Aad are partially mediating SMI's credibility on purchase intention of casual fashion endorsed by Gisella. It implied that producer should screen SMI based on their credibility since it has a great direct effect on purchase intention. Furthermore, they should consider CPV and Aad since it poses a mediating role

Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness

In today’s market, firms expect customers to not only consume their offerings, but also to market these offerings indirectly through different engagement behaviors. This study is conducted to examine factors that may drive customers to engage with restaurants. The research builds on the theory of engagement and relationship marketing literature to propose that customer perceived value (CPV) and relationship quality (RQ) are antecedents of CE. In addition, a mediated relationship between CPV and CE through RQ is examined to better understand the effects of CPV on CE. Customer value consciousness (CVC) is incorporated into the model as a boundary condition of the hypothesized positive impacts of CPV on CE and RQ. Findings demonstrate support to the relationships hypothesized. Further, the study develops the ‘value get, value’ framework to extend research on customer relationship and engagement. Findings are discussed in detail with implications for theory and practice.

The effect of marketing communication on business relationship loyalty

PurposeThe purpose of this paper is to create a new understanding of industrial business-to-business (B2B) relationships by connecting the theoretical streams of marketing communications and relationship marketing. This study tests how various marketing communication channels and communication quality increase the transformation of customer-perceived value into customer loyalty.Design/methodology/approachThe theoretical framework consists of links between customer-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is also taken into consideration. Empirical testing is based on global survey data (n=121) collected from customers of Finnish manufacturing companies operating in the paper, mineral, and metal-processing industries.FindingsThe effects of customer-perceived value on customer loyalty are both direct and indirect, as marketing communications partially mediate this relationship. The customer-perceived effectiveness of various marketing communication channels adds more to loyalty formation than the perceived quality of marketing communications.Practical implicationsOf special interest for marketing practitioners is the channel-specific approach to the effectiveness of marketing communications. Results suggest that personalized channels would be the most important mediators of the effects of perceived value on loyalty and also bring up the possibility of combining personalized direct communication with new cost-effective digital channels.Originality/valueRelatively little research has examined the mediating role of marketing communications in the relationship between perceived value and loyalty in the B2B context.

Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation

The importance of customer perceived value (CPV) has been advocated in numerous publications over the recent years. The research presented in this article aims at 1) understanding drivers of customers' perception of economic value, especially when the service provided has high a degree of intangibility, and 2) assessing the consequences of value perceptions. The authors present a theoretical model of antecedents and consequences of CPV in a B2B service industry setting. Corporate reputation, information sharing, distributive fairness and flexibility are modeled as drivers of CPV whereas word-of-mouth (WOM) and search for alternatives (loyalty measures) represent the effects of CPV. A test of the hypothesized model using structural equation modeling showed that corporate reputation had substantially stronger effect on CPV than the other drivers measured. This indicates that when the intrinsic nature of service performance is hard to evaluate, corporate reputation works as substantial shorthand for value. Finally, customers' perceptions of economic value increase their likelihood of recommending the supplier and reduce their tendency to seek information about alternatives.