Effect Of Corporate Social Responsibility Activities Research Articles

Sustainable investments in the face of social unrest and risk: A new perspective on corporate social responsibility

In recent years, corporate social responsibility (CSR) activities have become increasingly prevalent as corporate initiatives, owing to their influence on companies and their societal dimensions. To address the gap in the literature on the effect of CSR activities on firms and their value, this study develops a theoretical model of real options considering market uncertainty and analyzes the relationship between a firm’s investment in CSR activities and the risk to its assets. The analysis demonstrates the existence of an optimal level of investment in CSR activities and shows that at this level, the beta of the firm’s assets undergoes the most significant decrease. Furthermore, by examining the relationship between the monetization potential of investment and the beta of assets, this study demonstrates that CSR activities can effectively reduce asset risk. It evaluates a firm’s value and beta from the perspective of investment in CSR activities and the potential for investment success, demonstrating the utility of this investment. It also highlights that the effectiveness of external CSR activities in increasing a firm’s value is contingent on their recognition and visibility in situations of significant social unrest and provides a practical implication that companies should consider engaging in outward-facing CSR activities.

The Performance of Environmental and Social Activities in a Crisis

The financial crisis induced by covid-19 pandemic presents a unique exogenous setting to test the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP). We analyze this relationship in the travel and leisure industry, being the most affected during this period, using both stock returns and risk measures. Consistent with stakeholder salience theory, our results suggest that the effect of CSR activities on financial performance depends on the salience of the stakeholders involved. Firms that invest more in activities that benefit the most salient stakeholders (i.e., customers and the environment) have higher stock returns and lower idiosyncratic risk. On the contrary, pre-crisis investments in human rights actions and community engagement are negatively related to firm value. Moreover, we find a concave relationship between CSR and CFP suggesting an optimal level of CSR. These two results provide an explanation for the mixed findings in the literature, in fact, when we exclude the two hypotheses of a contingent and non-linear relationship, we find a neutral relationship, consistent with recent articles

Effect of corporate social responsibility on consumer retention for FMCG industries: a deep learning analysis of professional students of Odisha

Corporate social responsibility (CSR) represents a form of international private business self-regulation that contributes to the social aims of a charitable, activist, or philanthropic nature through helping ethically based practices. The benefits from CSR like generating better public image, enhance in community support, enhance in market share, enhance in the satisfaction of the consumer, enhance in the exports, offering better quality services and products, and enhance in the productivity is not considered as the perception level consumers. This paper analyzes the effect of CSR activities on the fast moving consumer goods (FMCG) industries on the basis of the retention of the consumers of FMCG products. Initially, a questionnaire is prepared that consists of five categories. Each category is composed of more than ten questions. The information related to the questionnaire is obtained in the view of the professional students from Odisha. The customers are requested to fill the exact information as much as possible. Next, a higher-order statistical analysis is considered for realizing the behaviour of the categories. Additionally, the usage of deep learning called Optimized RNN (O-RNN) is used for predicting the customer retention in maintaining the CSR on FMCG industries. The improvement in the traditional RNN is done by optimizing the hidden neurons by the improved form of Sea Lion Optimization Algorithm (slno) called Modified slno (M-slno) with the intention of minimizing the error among the actual and the predicted outcome, hence it is called as O-RNN. The retention of the customers regarding the effect of CSR activities on FMCG companies and the benefits from CSR is investigated using the O-RNN prediction analysis against several traditional deep learning models as well as different statistical measures.

Top management team heterogeneity, corporate social responsibility and firm risk: an emerging country perspective

PurposeThis study aims to examine the effects of top management team (TMT) heterogeneity and corporate social responsibility (CSR) on the firm risk of Bursa Malaysia listed firms. Also, this study examines the moderating effect of CSR between TMT heterogeneity and firm risk.Design/methodology/approachThis study uses panel regression models to test the hypotheses. The sample of this study is Bursa Malaysia non-financial listed firms from 2013 to 2017 with 3,055 observations.FindingsThis study finds significant effects of TMT age and tenure heterogeneities on total risk. Effects on idiosyncratic risk are evident only within age heterogeneity. Further, this study finds negative effects of CSR on total and idiosyncratic risks. CSR significantly moderates the relationship between total TMT heterogeneity and firm systematic risk.Practical implicationsThis study reduces the literature gap by providing useful insights on the effects of CSR activities and TMT heterogeneity on firm risk. The findings can also provide hints to investors to assist them in assessing firm risk based on TMT heterogeneity and firms’ CSR. This study can also benefit shareholders in their attempts to mitigate the risk of their portfolio by investing in firms that are socially responsible as firms with high CSR suffer lower total and idiosyncratic risks.Originality/valuePrevious studies have emphasised on the influence of TMT characteristics and CSR on firm performance. However, studies that investigate the effects of TMT heterogeneity and CSR on firm risk are limited in the context of Malaysia.

The Effects of CSR Activities on Business According to Employee Perception

Corporate social responsibility (CSR) has become a vital element for building a long-term relationship with a company’s stakeholders. Different dimensions of a company’s social initiatives in terms of internal and external CSR activities influence the satisfaction of employees with the purpose of improving the CSR application. The aim of this research is to examine the level of employees’ awareness of the implementation of CSR in Serbian and Russian companies. A comparative analysis between these two countries was carried out in order to perceive the differences in attitudes of employees, their job satisfaction, and consequently the implementation of CSR. The hypotheses of the developed model were tested by using the Multi-group Confirmatory Factor Analysis. The obtained results offered several implications for scholars and practitioners that should be considered when formulating and implementing CSR actions.

“The Power of a Firm’s Benevolent Act”: The Influence of Work Overload on Turnover Intention, the Mediating Role of Meaningfulness of Work and the Moderating Effect of CSR Activities

Although previous works have examined how work overload affects the perceptions, attitudes, and behaviors of members in an organization, those studies have paid insufficient attention to the mediating and contingent factors in the work overload–turnover intention link from the perspective of positive psychology. Considering the theoretical and practical value and importance of positive psychology, studies that use it to investigate underlying processes are needed. Also, existing studies on work overload have focused on the moderating role of individual-level variables to reduce the negative effects of work overload, mostly ignoring the importance of organizational-level moderators. To resolve those issues, we hypothesize that the meaningfulness of an employee’s work mediates the relationship between work overload and turnover intention. Corporate social responsibility (CSR) practices could moderate the association between work overload and the meaningfulness of work. Using a three-wave data set gathered from 356 currently working employees in South Korea, we reveal not only that the meaningfulness of work mediates the work overload–turnover intention link, but also that CSR activities play a buffering role in the work overload–meaningfulness of work link. Our findings suggest that, from the perspective of positive psychology, the degree of meaningfulness of work (as a mediator) and CSR activities (as a moderator) function as intermediating mechanisms in the work overload–turnover intention link.

Examining the relative role of CSR activity and service experience on cruise customers’ behavior

PurposeIn the service industry, corporate social responsibility (CSR) is considered a strategic valuable resource. Although previous studies emphasized CSR activities in the service industry, a limited number of studies have examined the combined effect with the service experience. Thus, this study aims to examine the potential antecedents of cruise customers’ positive responses toward the cruise company.Design/methodology/approachThe proposed model includes CSR activities, service experiences, satisfaction and revisit intention. The model is tested using samples of cruise customers from the USA. Tests of the proposed model produce significant results for path coefficients from two-dimensional service experience (i.e. physical quality and staff behavior) and not from CSR activities (i.e. environmental and philanthropic).FindingsHypothesis testing indicates that among cruise customers, perceived physical quality and staff behavior are more relevant for creating satisfaction and revisit intention than environmental and philanthropic CSR support.Research limitations/implicationsThe results provide important implications for scholars concerning the effects of CSR activities on customer behavior for efficaciously managing customers’ positive experience with facilities and employees.Originality/valueThere has been a paradigm shift in the cruise industry. The recent trend shows an increasing number of cruise businesses leading to intense competition. Yet, researchers have not adequately examined the impact of service experience and CSR experience simultaneously. Thus, this study contributes to the existing CSR literature by identifying the important determinants of cruise customers’ behavior.

Could CSR Practices Increase Employee Affective Commitment via Moral Attentiveness?

The impact of corporate social responsibility (CSR) activities on companies’ macroeconomic indicators (financial performance, sustainability) has been the subject of many studies. However, more recently, the effect of CSR activities on individual variables (microeconomic indicators) has begun to attract attention. Although CSR itself is founded on the moral roots of the society in which it operates, it seems that the effect of individuals’ moral attentiveness has been neglected. The CSR effect, which is the focus of this study, is examined using three dimensions to understand how CSR can directly and indirectly affect the organizational commitment of employees. A theoretical model is developed in this paper, the focus of which is on the ethical framework of CSR and the proposition that it may have an effect on employees. The sample comprises individuals working in two of the country’s most important private production facilities in the western capital of Turkey. An online questionnaire form was prepared and shared. The online form was active between 2 March 2020 and 11 May 2020. Out of 472 forms, 465 were usable and, therefore, used in the analyses. We found proof for most of our assertions. Implications and future research suggestions are discussed.

The Effects of Corporate Social Responsibilities on Financial Performance of Small and Medium Enterprises of Khulna City

Purpose: Corporate Social Responsibility (CSR) is now a growing concern throughout the world. All type of firms i.e. large firms to small and medium firms are becoming aware about the term as it has found to be significantly associated with improving corporate image, which in turn influence overall performance of the firms. The main purpose of this study is to investigate the level of awareness of SME owners about CSR and also to identify the effects of CSR on financial performance particularly on Small and medium Enterprises (SME). Methodology: Total 330 SMEs have been surveyed to achieve the objective of the study. Five variables has been used to determine SMEs’ CSR activities i.e. activities on employees, customers, environment, country, community and society. To determine financial performance, data regarding sales and profitability of past five years is used. Correlation and regression is used to determine the effect of CSR activities on financial performance. Beside this, SME owners’ perception has been summarized from open-ended question. Findings: The study suggests that more than half of the SME owners (around 60%) are aware about CSR, but they cannot give a concrete definition regarding it. From correlation analysis it was found that all the variables (activities on employees, customers, environment, country, community and society) have significant positive relationship with financial performance of SMEs. Regression analysis says that three variables e.g. CSR on employees, customers and environment has significant positive effect on financial performance of SMEs. Other two variables e.g. CSR on country and CSR on community and society have no significant effect on financial performance of the firms. Originality/Value: This study summarized the SME owners’ perception regarding CSR and their activities on CSR. No such study has been conducted in Bangladesh particularly on SMEs and influence of CSR activities on their financial performance.

Corporate social responsibility, firm performance, and firm risk: the role of firm reputation

ABSTRACT This paper examines the impacts of firms’ corporate social responsibility (CSR) engagements on firm performance and firm risk, and explores the underlying mechanisms. We empirically demonstrate the active effect of CSR activities on firm performance improvement and risk mitigation. We further examine the role of firm reputation with published data from Fortune’s Most Admired Companies list. We document a significant positive association between CSR and firm reputation, and find that firm reputation is positively related to firm performance while negatively related to firm risk. Based on our analyses, firm reputation mediates the effects of CSR on firm performance and firm risk. This study contributes to the CSR literature through exploring CSR-outcomes relationships with published reputation data.

Effects of the 2008 global financial crisis on corporate social responsibility and firm value in Korea

ABSTRACTThis study examines the effect of the 2008 global financial crisis on firms’ corporate social responsibility (CSR) by analysing Korean CSR and market data from 2004 to 2016 (excluding 2007). We focus on the role of the 2008 global financial crisis in Korea, an emerging market. Our empirical analyses indicate that the financial crisis not only significantly positively affects CSR activities but also plays a major role in explaining the relationship between CSR and firm value in Korea. More specifically, we find a significant decrease in the negative effects of CSR activities during the 2008 global financial crisis.

Contribution of Corporate Social Responsibility to Post-Disaster Life Recovery of Employees

Corporate social responsibility (CSR) is now considered to be one of the most important activities for companies as it greatly affects both companies and local communities. This study analyzes the effects of corporate social responsibility activities on the life recovery of employees. A questionnaire survey on the Great East Japan Earthquake Disaster in Iwaki City (Fukushima, Japan) was conducted. Iwaki City was among the areas most severely affected by the disaster. The effect of CSR activities on the life recovery of employees was analyzed by structural equation modeling. Life recovery largely depended on health and human relationships. CSR activities related to these two factors, such as work–life balance and local community activities, increased the life recovery of employees. Companies have large resources for improving local community resilience and local communities can recover from a disaster in a timely and effective manner when companies provide appropriate assistance. This study reveals how companies can contribute to the recovery of local communities through their CSR activities.

A Study on Effect of CSR Initiatives of Two Wheeler Industry on Consumer Buying Behavior in Nepal

Recently, Corporate Social Responsibility (CSR) has become one of the most influential factors in automobile industry in the world. It has gained a high focus of companies, government and NGOs in around the world. This research article analyzes the essence of social responsibility from consumer perspective in automobile industry in Nepal. The study is based on responses of consumers of automobiles trading companies. The study analyses the effect of CSR activities in customers buying behaviour and how they perceive it. This effect of consumer buying behaviour has been analyzed through respondents’ views through the questionnaire. From the research analysis, it is concluded that the consumers are only aware about the CSR activities of Bajaj, HERO, HONDA and YAMAHA while they are unaware about the activities of TVS, MAHINDRA, SUZUKI, KTM DUKE, ROYAL ENFIELD and HARTFORD. Such awareness has low impact on buying behaviour of the consumers. Consumers are more concerned about the price, mileage and financing facilities rather than the CSR activities. The companies are following the CSR activities just to build the favorable image in the minds of consumers. Low awareness of consumers in CSR has direct impact on environmental and social development. Nepal Government and responsible bodies like NADA (Nepal Automobile Dealer Association should focus enacting compulsion CSR building activities through the dealers.

The Effects of CSR Activities on Firms�� Financial Performance : Investigating in terms of CSR Development Stages

This paper investigates how the way a company designs and implements its CSR (Corporate Social Responsibility) activities influence CSR performance. It focuses on the presence of an exclusive CSR team in firms to examine the effect of CSR implementation process on firm’s financial performance. The way of building a team can reflect how a company designs and carries out CSR programs in organizations. There seems to be little attention on investigating the effect of CSR in terms of CSR implementation and development stages in organizations so far. This study employs the concepts of CSR development stages and the theory on the relationship between job characteristics and employees’ performance. The result shows that the CSR’s effect on financial performance is greater when the CSR implementation is more developed in an organization; the effects of CSR activities are greater with an exclusive CSR team than without it. Firms’ supports for CSR enable developing the concept of CSR and building an exclusive CSR team. The members of CSR team perceive their job characteristics more clearly after belonging to a team, which facilitates improvement of the employees, and consequently firms’ performance.

The Effect of Corporate Social Responsibility on Employees’ Behaviour

Nowadays one of the main effort of firms is to implement the concept of the business of business is the social contribution to the society. Corporate Social Responsibility (CSR) is an effort to achieve positive results for corporate performance. The present research examines the effect of CSR activities on the employees of a company. This research is a case study on a multinational company. A total of 30 supervisors and 176 employees were examined. CSR programmes have a strong influence on employees’ behaviour as regards their organizational commitment, intention to stay, positive word-of-mouth reports, job performance and CSR championing behaviour.