Could CSR Practices Increase Employee Affective Commitment via Moral Attentiveness?

Seher Uçkun,Aykut Arslan,Serdar Yener

doi:10.3390/su12198207

Seher Uçkun, Aykut Arslan + Show 1 more

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https://doi.org/10.3390/su12198207

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Abstract

The impact of corporate social responsibility (CSR) activities on companies’ macroeconomic indicators (financial performance, sustainability) has been the subject of many studies. However, more recently, the effect of CSR activities on individual variables (microeconomic indicators) has begun to attract attention. Although CSR itself is founded on the moral roots of the society in which it operates, it seems that the effect of individuals’ moral attentiveness has been neglected. The CSR effect, which is the focus of this study, is examined using three dimensions to understand how CSR can directly and indirectly affect the organizational commitment of employees. A theoretical model is developed in this paper, the focus of which is on the ethical framework of CSR and the proposition that it may have an effect on employees. The sample comprises individuals working in two of the country’s most important private production facilities in the western capital of Turkey. An online questionnaire form was prepared and shared. The online form was active between 2 March 2020 and 11 May 2020. Out of 472 forms, 465 were usable and, therefore, used in the analyses. We found proof for most of our assertions. Implications and future research suggestions are discussed.

Highlights

Sustainability, a must-have feature of businesses, has been defined as meeting today’s expectations and goals without using the resources of the future [1]
The impact of corporate social responsibility (CSR) activities on macroeconomic indicators of companies came to the fore, while the effect of CSR activities on individual variables as microeconomic indicators has become the subject of studies in recent years [7,8]
The relative importance of direct predictors of employee affective commitment will be different

Summary

Introduction

Sustainability, a must-have feature of businesses, has been defined as meeting today’s expectations and goals without using the resources of the future [1]. Social responsibility is considered the causal factor of the progress that businesses must make to achieve sustainability [3,4]. Businesses operate in an environment where internal and external stakeholders have more social and environmental awareness, and their expectations are higher. Businesses that can meet these expectations are preferred because they can meet the needs of more stakeholders. That social and environmental responsibility behaviors are increasing businesses’ sustainable competitive advantage is not a new argument [5]. Around 34,000 observations from 52 studies revealed that CSR behaviors affect the financial sustainability of businesses more than other antecedents

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