Effects Of Consumer Behavior Research Articles

Pengaruh Strategi Pemasaran Dan Perilaku Konsumen Terhadap Volume Penjualan Treadmill Pada CV. GAF Tridaya Mandiri

This research was made with the aim of knowing the marketing strategy for treadmill products, knowing the effect of marketing strategy on sales volume and knowing the effect of consumer behavior on sales volume at CV. GAF Tridaya Mandiri. This type of research is field research using a quantitative descriptive approach. The population in this study are all consumers of CV. GAF Tridaya Mandiri, because there are many of them and it is not known with certainty, the authors are looking for samples using the Bernoulli Formula so that the number of samples in this study is 400 respondents. The sampling technique used is non-probability sampling. The analysis used is multiple regression analysis. The results showed that the variables marketing strategy, consumer behavior and sales volume have an average weight in the very good category, simultaneously marketing strategy and consumer behavior have a significant effect on sales volume and the magnitude of the influence is 40.3%. Partially both marketing strategy and consumer behavior, each variable has a significant effect on sales volume. Based on the research findings, the research contribution certainly influences the company, both in increasing sales volume and company profits, therefore the authors can provide suggestions for each indicator of each variable that has the smallest weight that needs to be improved again. 
 Keywords: Marketing Strategy, Consumer Behavior, Sales Volume.

Consumer behaviour and credit supply: Evidence from an Australian FinTech lender

Using a proprietary dataset from an Australian leading FinTech lender, we provide insights into the effect of consumer behaviour on FinTech lending patterns. Out of seven consumption categories, gambling expenses significantly reduce the lender's willingness to fulfill loan requests. Cash usage and repeated borrowing are related to lower offer-to-requested loan ratios. The FinTech lender prefers to lend to borrowers who are married, have dependents and/or aged over 30. However, for such mature borrowers, cash usage and repeated borrowing increasingly reduce the approval likelihood of their loan requests. Taken together, our empirical evidence suggests that consumer behaviour affects FinTech lending decisions.

Effect of packaging and encapsulation on the oxidative and sensory stability of omega-3 supplements.

Omega-3 fatty acid consumption is getting more common due to its positive impacts on human health. Since consumers cannot get their omega-3 needs from natural sources, omega-3-rich products play an essential part in the diet. However, they are highly susceptible to oxidation; thus, storage conditions affect their quality. Product form is also another critical factor for stability. In this study, fatty acid composition, oxidative stability, and sensory properties of different omega-3 products having varied packaging types were investigated. Moreover, the effect of consumer behavior regarding the recommended usage was assessed during storage. Syrup forms (maximum values at the end of the storage: PV=44.6meq/kg oil for S32, p-AV=16.87 for S22, and TOTOX=96.94 for S11) are more susceptible to oxidation than capsule (maximum values at the end of the storage: PV=7.62 meq/kg oil for C31, p-AV=19.58 for C12, and TOTOX=30.44 for C12) and chewable forms (maximum values at the end of the storage: PV=26.14 meq/kg oil for G12, p-AV=13.47 for G12, and TOTOX=65.76 for G12). In addition, capsules complied more with limit values during storage and were better protected according to the sensory scores. The aroma and taste of the omega-3 products generally changed in a negative manner during storage. Capsulated samples were better protected according to the sensory evaluation scores at the end of the storage period. Fish oil samples belonging to the same company but provided from different stores showed significant differences, which is an indicator of nonstandard raw material, ingredient, or processing.

Consumer Panic Buying: Realizing Its Consequences and Repercussions on the Supply Chain

Globalization has brought not only advantages but also risks into the supply chains. One lesser studied risk is the effect of consumer behavior in crises. The recent COVID-19 pandemic has shown that the most efficient and optimized supply chains are susceptible to consumer panic buying. There is a severe need to understand the multitude of scenarios that could manifest after a catastrophe due to the change in consumer behavior so that businesses can develop a mitigation plan. The authors have developed an agent-based model that can simulate the various outcomes of a crisis using a consumer panic buying model and a supply chain model. The model quantitatively evaluates the panic purchase intention of a consumer while assessing the impact of panic buying on the supply chain. This paper introduces the implementation of the model, focusing on output analysis of the various situational settings in disaster aftermath. Preliminary study has revealed that implementing quota policy or rationing uniformly is very effective while controlling media reports or panic buying consumers can reduce consumer demand significantly.

Pengaruh motivasi konsumen, sikap konsumen, dan persepsi terhadap pemilihan lembaga Arva School of Fashion Surabaya

Salah satu persaingan usaha yang semakin ketat dan saling bersaing, dapat menimbulkan perilaku konsumen dalam mengambil keputusan untuk membeli suatu produk. Selain itu, dengan perkembangan jaman yang membuat teknologi semakin canggih dan dinamis, konsumen atau dituntut dengan cepat dan tidak salah untuk bertindak agar tidak kalah bersaing dengan konsumen yang lain. Begitu pula pada sektor garment atau konveksi, dimana setiap pengelola garment atau konveksi akan selalu berpikir dan melakukan inovasi untuk bersaing dan lebih baik.Para pelaku bisnis garment juga memilih tempat belajar untuk mendalami teknik dan teori tentang perkembangan dunia fashion. Hal itulah yang membuat para pelaku di bidang fashion untuk terus belajar dan menggali potensinya lebih banyak lagi mengembangkan bisnisnya. Salah satu cara mereka adalah dengan mengikuti kursus atau belajar di lembaga Arva School of Fashion Surabaya. Penelitian ini bertujuan untuk mengkaji pengaruh perilaku konsumen yang meliputi motivasi konsumen, sikap konsumen, dan persepsi terhadap keputusan pemilihan Arva School of Fashion Surabaya. Populasi dalam penelitian ini adalah siswa dan alumni Arva School of Fashion Surabaya dengan sampel sebanyak 130 orang responden yang rata-rata mereka berdomisili sekitar Surabaya. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda untuk menguji motivasi konsumen, sikap konsumen, dan persepsi yang signifikan baik secara simultan maupun parsial terhadap keputusan siswa dan alumni memilih Arva School of Fashion Surabaya. Berdasarkan hasil pengujian statistik, menunjukkan bahwa variabel motivasi konsumen, sikap konsumen, dan persepsi secara bersama-sama mempengaruhi keputusan pemilihan Arva. Selain itu, motivasi konsumen, sikap konsumen, dan persepsi secara parsial berpengaruh signifikan terhadap keputuan pemilihan Arva.

ANALISIS JALUR PERILAKU KONSUMEN DALAM BERMEDIA SOSIAL DAN CITRA USAHA TERHADAP MINAT BERKUNJUNG KE RUMAH MAKAN MIE AYAM

This study aims to determine the total direct and indirect effects of consumer behavior in social media on the interest in visiting the Pak Kumis Chicken Noodle restaurant greater than 0.5 (50%). In this study, researchers conducted an associative approach with the variables studied, namely consumer behavior in social media taking, visiting interest and business image. The population in this study were 29 consumers who visited the Pak Kumis Chicken Noodles restaurant in Kediri and were willing to fill out the questionnaire in the middle of January 2018. The data analysis used path analysis techniques and sampling techniques using purposive sampling technique. Data collection techniques are carried out by conducting a survey to the research location through a questionnaire by submitting the questions to be filled in by the respondent in the middle of January 2018.
 From this study, it can be concluded that consumer behavior in social media directly influences the interest of visitation, consumer behavior in social media does not have an indirect effect through corporate image, and interests have an indirect effect through corporate image. The other variables that can affect the interest of visitation such as promotion, suitability between wants and needs, and other things that need to be considered for future research. It is hoped that there will be other variables that influence the interest of visitation which need to be considered by the next researcher or object of research.
 
 Key words: Consumer behavior in social media taking, interest of visitation, business image

Evaluation of the Methods of Dealing with the Problem of Mental Dissonance of the Consumer after the Purchase Process to Ensure Repeat of Purchase (Apple Mobile Phones Company)

The purpose of this research is to identify the effects of consumer behavior. and to know the needs and desires of the consumer, as well as the search for methods and strategies to reduce the problem of mental dissonance of the consumer to repeat the purchase process, data were collected through the questionnaire, observation and reference to some of the relevant references, The research found that the problem of mental dissonance due to technology has a great impact on the youth group between the ages of 21 and 39 years, according to the field study. The findings also show that the intensity of mental dissonance among the consumer, increases whenever there is a high degree of financial risk, Psychological mental dissonance is due to the severity of the purchase side between what is familiar and what is new. The study recommended that the company take into account some of the things that reduce the feelings of conflict as advertisements showing that the buyer is satisfied with the product after the purchase, and recommended that the messages should include in the promotional campaigns directed to the purchaser of Apple products.

Consumer behaviour of Islamic home financing

PurposeThe purpose of this study is to examine the contributing factors that affect consumer behaviour of Islamic home financing in Malaysia. The effects of perceived religiosity on property, perceived Islamic debt principle and perceived maqasid on homeownership on consumer behaviour are examined. Furthermore, the effects of perceived religiosity and consumer behaviour on religious satisfaction are also investigated.Design/methodology/approachUsing the theory of Islamic consumer behaviour (TiCB) as a baseline theory identified from the literature, this study proposes a conceptual model of consumer behaviour of Islamic home financing in Malaysia. Data from the 205 usable questionnaires are analysed using partial least squares (PLS).FindingsThe PLS results suggest that perceived religiosity on property, perceived Islamic debt principle and perceived maqasid on homeownership are instrumental in determining consumer behaviour, thus revealing these factors as “Islamic factors” that represent the TiCB. Furthermore, the effect of consumer behaviour on religious satisfaction is also significant, implying that good behaviour makes people happier – seeking pleasure for doing well that is blessed and approved by Allah (S.W.T).Research limitations/implicationsTwo limitations are available for future studies. First, this study included only Malaysians in East Malaysia, suggesting that further testing of the proposed model should be conducted across different geographies to determine the generalisability of this study’s findings. Second, this study’s contributions are narrowed down to the factors examined. These limitations, however, provide directions for further future research.Practical implicationsThe results provide directions to bank managers to effectively manage Islamic home financing services for the benefit of their customers. Islamic home financing products tend to be used by consumers if the patronage factors investigated are considered more profoundly.Originality/valueThis study examines the behaviour of consumers of Islamic home financing using the proposed framework derived from TiCB.

Analysis of Consumer Behaviour in Regional Energy Consumption

Consumer behavior is perceived as an investment which does not yield results in the short run. The traditional economic theory of customer preferences is based on four main elements: customer income, the market price of goods, customer preferences, and behavioral assumption about the maximum of achievable benefits. Even though it sometimes might seem that equalizing energy consumption with behavior is not possible, it can often be described as consequences of behavior, such as turning off the lights or thermostat level reduction for saving power. Our paper demonstrates how the psychological concept of consumer behavior effects energy consumption. It provides recommendations about the incorporation of the idea of uncomplicated information availability for consumers taking into consideration their long-term habits. The novelty of this study is that psychological concept of consumer behavior effects energy consumption in each of the region, therefore, it is recommended to incorporate the idea of uncomplicated information availability for consumers taking into consideration long-term habits. The problem analyzed in the article is how consumer behavior influences energy consumption. The aim of the article is to analyze the consumer behavior in energy consumption. The objectives of the study are two-fold: i) to analyze the element of consumer behavior from the theoretical point of view, and ii) to investigate the patterns of energy consumption. The methods of the study are a logical and comparative analysis of literature, graphics, synthesis, and deduction. Our results and findings can be used by the stakeholders and policy-makers in preparing regional development economic policies and in designing the energy consumption strategies in the framework of the regional development.

Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance

This current study investigates a special effect of consumer behaviour – how store coupons, i.e. special discounts offered by retail stores, influence consumer behaviour. The scope of this research addresses the cross-cultural effect of consumer behavioural expectations by marketers. Based on a literature review and the theoretical basis of the Unified Theory of Acceptance and Use of Technology (UTAUT2) model, we propose an extended theoretical model to examine cross-cultural effects on the dependent variable of behavioural intention to accept store coupons sent through mobile phone short messaging services (SMS). The study was conducted using consumers in Canada and Bangladesh. The final model, developed through a statistical analysis conducted by LISREL, identified that culture has a potential impact on consumer behaviour in this specific response-stimulus model. It also recognized that any specific consumer phenomenon, such as consumer acceptance of mobile phone-based promotional marketing through SMS, cannot be completely captured by the UTAUT2 model.

The Effect of Consumer Behaviour on the Life Cycle Assessment of Energy Efficient Lighting Technologies

Energy efficient lamps offer significant energy savings throughout their life. However, there is a variety of energy saving lamps available and it is unclear which impacts the environment least throughout the lifecycle under different use patterns. Different use patterns have a significant impact on the lifetime of each light globe alternative and therefore affect the life cycle impact of each globe.This paper undertakes a series of Life Cycle Assessments on two alternative lighting choices (Light Emitting Diodes and Compact Florescent Lamps) under a range of use conditions. It was found that the environmental impacts were comparable for CFLs and LEDs, though significantly less than traditional incandescent, for a range of different use cases. The sensitivity analysis carried out shows that the variation in lamp parameters has a far greater effect on the lifecycle impact rather than the use patterns.

Effects of consumer behaviour on innovations in fast food industry

The purpose of this study is to examine effects of consumer behaviour on innovation commercialization among fast food restaurants via the analysis of restaurant selection criteria in the Lithuanian fast food market. In today’s global economic competitive environment where innovation is becoming more important, companies need to successfully manage innovations in order to ensure their competitive advantage, exploit new markets and attract customers. There is extensive research in the area of innovation (for instance, Schumpeter, 1934; Drucker, 2002; Lundvall, 2004; Freeman, 1982; Alam and Perry, 2002; Berghman, 2008; Ottenbacher, 2007, 2008 and etc.); however, the literature on the impact of consumer behaviour on commercialization of innovation is not well-established. The paper is innovative and relevant due to the selected fast food industry for analysis. It addresses the question: how does consumer behaviour contribute to innovation processes in the fast food industry and what are the ways to optimize the innovation performance, based on consumer needs? Fast food could be considered as an innovation itself. Nowadays it is not enough to just provide a fast food. Companies need to innovate in order to attract new customers – there is a new trend of healthy fast food, where requirements for fast food companies are very high. The present paper overviews and compares the academic literature on innovation, various classifications of innovation types and innovation process. It also presents the specific trends and issues of the EU system of innovation, choosing the Lithuanian case due to its sensitivity to transformation and rapid improvements, and only then it evolves into a quantitative survey-based study on fast food; restaurant selection criteria.

The Effect of Consumer Behavior on Optimal Discounting and Ordering Policies for a Multiperiod Retailing Problem

The Effect of Consumer Behavior on Optimal Discounting and Ordering Policies for a Multiperiod Retailing Problem

청소년의 자기효능감이 소비행동과 소비생활 단원에 대한 학습효과에 미치는 영향

The purpose of this study was to identify the factor structure of self-efficacy, consumer behavior, and the learning effects of the unit `Consumption Life` and to study the effects of self-efficacy on the consumer behavior, and the learning effects of the unit `Consumption Life`. Questionnaires were administered to 370 female middle school students living in the Metropolitan City of Daegu. The data was analyzed by using the frequency, descriptive statistics, factor analysis, reliability analysis, multiple regression, and t-test. The findings are as follow. Self-efficacy was composed of five factors such as the capability in work performance, rational performance, fear, anxiety, and the ability to challenge oneself. Consumer behavior was composed of five factors such as emphasis on product display, emphasis on information, emphasis on fashion, emphasis on appearance, and the products/information exchange. The learning effects of the unit `Consumption Life` was composed of two factors in the economical consumption, and rational consumption. The effects of consumer behavior and the learning effects of the unit `Consumption Life` on each of the self-efficacy factors like the capability in work performance, rational performance, fear, anxiety, the ability to challenge oneself were explained by factors such as emphasis on product display, emphasis on information, emphasis on fashion, emphasis on appearance and products/information exchange, and economical consumption and rational consumption.

The Effect of Consumer Behaviour and Attitudinal Tendencies Towards Purchase Decision : A Case Study Of Unilever Nigeria Plc , Cadbury Nigeria Plc , United African Companies Plc

Everybody is motivated by needs and wants. Needs are the basic forces that motivates a person to do something, while Wants are ‘needs’ that are learned during a person’s life. This study’s main objective is to examine the effect of consumer behaviour and attitudinal tendencies towards purchase decision using Unilever Nigeria plc , Cadbury Nigeria plc, United African companies plc as case studies. The researcher used tables and percentages for presentation, scoring and analysis of data. The hypotheses were analyzed with the help of chi-square.(x 2 ). It was gathered through the study that the life cycle in a product influence purchase to very much extent and that in some cases there is joint purchase decision in individuals and groups. Similarly the research disclosed that education as has a part towards determining purchase in any individual or group.

Research into Effects of Consumer Behavior on the Environmental Load: Focusing on the Analysis of Time Spent at Home

Research into Effects of Consumer Behavior on the Environmental Load: Focusing on the Analysis of Time Spent at Home

FROM INDIVIDUALS TO ECOSYSTEM FUNCTION: TOWARD AN INTEGRATION OF EVOLUTIONARY AND ECOSYSTEM ECOLOGY

An important goal in ecology is developing general theory on how the species composition of ecosystems is related to ecosystem properties and functions. Progress on this front is limited partly because of the need to identify mechanisms controlling functions that are common to a wide range of ecosystem types. We propose that one general mechanism, rooted in the evolutionary ecology of all species, is adaptive foraging behavior in response to predation risk. To support our claim, we present two kinds of empirical evidence from plant-based and detritus-based food chains of terrestrial and aquatic ecosystems. The first kind comes from experiments that explicitly trace how adaptive foraging influences ecosystem properties and functions. The second kind comes from a synthesis of studies that individually examine complementary components of particular ecosystems that together provide an integrated perspective on the link between adaptive foraging and ecosystem function. We show that the indirect effects of predators on plant diversity, plant productivity, nutrient cycling, trophic transfer efficiencies, and energy flux caused by consumer foraging shifts in response to risk are qualitatively different from effects caused by reductions in prey density due to direct predation. We argue that a perspective of ecosystem function that considers effects of consumer behavior in response to predation risk will broaden our capacity to explain the range of outcomes and contingencies in trophic control of ecosystems. This perspective also provides an operational way to integrate evolutionary and ecosystem ecology, which is an important challenge in ecology.

Research on the effect of consumer behavior on environmental intervention

Research on the effect of consumer behavior on environmental intervention

A Stocking CUM Pricing Model under the Effect of Consumer Behaviour

The paper considers a dynamic risk model with periods of equal length for stocking and selling products where the selling price of the stocked item is under control of the management. A preset price ( y) may appear unsatisfactory to a fraction (1- ψ( y)) of the arrived demand and this fraction of demand is lost irrespective of the stock on hand. The other fraction ( ψ( y)) of the demand is retained if there is stock on hand and in case of stockout a fixed fraction ( π) of the demand, is backlogged whereas (1 - π) of the unmet demand is lost. ψ( y) is decreasing in y. where y is at least as high as the procurement cost, and both ψ( y) and π are either known or can be estimated from past experience. Arrival of demand over a reorder interval is continuous, following some known probabilistic Jaw and is independent of price. Optimal values of stock height and selling price have been obtained through maximization of profit, given that both of them are to be set at the beginning of a reorder interval.

2001 – The existential customer

Undertakes to look at society's future developments and the effect of consumer behaviour and also marketing strategies. Acknowledges that changes in the sociological environment are to some extent a mirror of change in the cultural climate. Asserts that basic changes in the raw material of consumer behaviour tend to make our existing models of buyer behaviour redundant, as paradigms of the purchasing process, although as analytical devices they can still offer marketing insights. Sums up that conventional market research is unable to keep track of societal changes in the marketing environment, it encourages tunnel vision in product strategy and it is stronger on ex‐post analysis than on ex‐ante prediction.