Abstract
The purpose of this research is to identify the effects of consumer behavior. and to know the needs and desires of the consumer, as well as the search for methods and strategies to reduce the problem of mental dissonance of the consumer to repeat the purchase process, data were collected through the questionnaire, observation and reference to some of the relevant references, The research found that the problem of mental dissonance due to technology has a great impact on the youth group between the ages of 21 and 39 years, according to the field study. The findings also show that the intensity of mental dissonance among the consumer, increases whenever there is a high degree of financial risk, Psychological mental dissonance is due to the severity of the purchase side between what is familiar and what is new. The study recommended that the company take into account some of the things that reduce the feelings of conflict as advertisements showing that the buyer is satisfied with the product after the purchase, and recommended that the messages should include in the promotional campaigns directed to the purchaser of Apple products.
Highlights
Over the past years, competition has increased and customers have become more sophisticated
Statistical description of the study sample according to personal characteristics, for the purpose of identifying and benefiting from them, the researcher analyzed the personal data of the respondents
The problem of mental dissonance because of technology has a great impact on the youth group, between the ages of 21 to 39, where everyone became attached to digital devices, this became a cost paid by the consumer price
Summary
Competition has increased and customers have become more sophisticated. Competition continues to the limits imposed by it, and to the limits imposed by the desires and tastes of customers within markets. The philosophy of consumer orientation or customer view, made the consumer, the point of focus when making marketing decisions, this must be based on the study of the needs and desires, demands and motives. One of the most important competitive advantages is that organizations seek today acquiring knowledge about products, processes, services, markets, customers, competitors, and suppliers in order to achieve high quality standards in their products to suit the needs, wishes and preferences of customers to win their satisfaction and loyalty. It is that organizations, that are interested in providing the best value to the consumer, should go through the overall system of work, through products or services, and should be interested in showing products with the best mental image of the consumer, which increases the likelihood of buying products of companies, and generates confidence in those companies and products and guide some friends to buy those products
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